TV viewing survey September 2020

Transcript

1. We know what Ukraine is watching TV viewing survey September 2020
2. SUMMARY • In September, the group of general viewing channels grew the most (an increase of 3.39 p.p. to 57.08%), which is logical, given the significant competition between the channels of this group and the powerful opportunities for purchasing and producing content of media holdings, which, above all, are represented by channels in this group. • On the contrary, the viewing share of the group of entertainment channels, which ranked second, sank (down 0.68 pp to 7.96%). • It is interesting to note the group of movie channels in September was able to improve their viewing share (by 0.10 p.p.) and take the third place with 7.34%. • The group of sports channels, after a rapid growth in August, sank 1.19 percentage points in September and moved to fourth place with a viewing share indicator of 7.25%. • The group of children's channels, which share in TV viewing was 6.46%, that is 0.60 p.p. lower than in August, it is in fifth place. • The sixth place is taken by a group of news channels, which total share of viewing also dropped by 0.50 p.p. up to 5.28%. • In fact, the indicators by the group of documentary channels remained unchanged (the share of viewing decreased by 0.10 pp to 4.44%), which occupies the seventh position in the rating of groups (genres). • In eighth place is the group of TV series channels with a total share of TV viewing of 1.68% (a decrease of 0.18 pp). • The group of music channels (the viewing share in September decreased by 0.10 pp) holds the ninth place with the indicator of 1.63%.
3. TV channel groups by genre 53,69 8,64 8,44 7,24 7,06 5,78 4,54 1,86 1,73 0,51 0,5 57,08 7,96 7,34 7,25 6,46 5,28 4,44 1,68 1,63 0,49 0,39 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Movie Sports Children's News Documentary TV series Music Regional Others TV channel groups by genre , Shr % August September
4. General viewing channels, September 2020 • In September, the arrangement of the top three channels haven’t change: 1 + 1 channel retained the leadership, “Ukraina” channel ranks second. 1 + 1 had a 12.51% viewing share in September (an increase of 1.78 p.p.), and “Ukraina” channel - 10.29% (an increase of 0.35 p.p.). 1+1 has generated 610.9 thousand contacts with IPTV / OTT devices, while the TV Channel “Ukraina” had 594.1 thousand. • The third place was taken by ICTV channel with a viewing share of 8.92% (an increase of 0.68 p.p.) and 553.7 thousand contacts). • STB was able to improve its share of viewing immediately by 0.80 p.p. and ranks fourth (viewing share 7.16%, generated 613.9 thousand contacts). • Novy Channel is in fifth place, having lost 0.02 pp in September. (The share of viewing is 6.49%, the number of contacts with the channel is 519.5 thousand), while Inter remains in sixth place with an indicator of 5.00% (the share of views increased by 0.10 p.p., 449.1 thousand contacts). In general, the group of general viewing channels has gained 4,760,000 contacts with IPTV / OTT devices in September.
5. General viewing channels, Shr%, September 2020 12,51 10,29 8,92 7,16 6,49 5, 3,77 1,53 0,83 0,23 0,18 0,16 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 "Ukraina"… ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA: Ternopil General viewing channels, Shr%, September 2020
6. General viewing channels, average time spent, September 2020 01:19:05 01:09:46 01:07:48 01:01:54 00:59:44 00:53:12 00:46:17 00:28:49 00:33:58 00:11:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 "Ukraina"… ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI General viewing channels, Ats, September 2020
7. General viewing channels, coverage, September 2020 610 945 594 100 553 654 613 906 519 529 449 102 479 233 331 957 194 748 209 537 36 977 117 660 17 852 27 941 1 281 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 1+1 "Ukraina" Channel ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA: Ternopil General viewing channels, Cov# (A-approximation), September 2020
8. General viewing channels, weekdays • On weekdays in September, 1 + 1 channel continued to lead, both in prime and off-prime. • “Ukraina” channel is consistently in second place. • The third place is occupied by ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, 1 + 1 also took first place, displacing • “Ukraina” channel to the second. • Third place on ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, September 2020 • In September, TV 1000 East continued to hold the leading position (the viewing share 1.75%, an increase of 0.19 percentage points). In total, more than 283,200 unique devices connected to IPTV | OTT platforms viewers watched TV 1000 East throughout Ukraine with an average viewing time of 43.7 minutes this month. • TV 1000 Action East channel with an indicator of 1.14% (an increase of 0.02 pp, the number of contacts - 207.2 thousand) took the second place in the group. • The third place in the group is held by the ViP Comedy channel (the viewing share 0.69%, drawdown by 0.13 percentage points), with which 178.6 thousand viewers have contacted. • In fourth place is Enter Film channel (the viewing share 0.53%, a decrease of 0.08 pp, the number of contacts with the channel - 181.5 thousand). • VIP Megahit HD (the share of viewing increased by 0.14 p.p. to 0.40%) took the fifth place - the channel's coverage reached 58.9 thousand households in September. In general, the group of movie screening channels gained 1,930,000 contacts with IPTV / OTT devices in September.
11. Movie channels, Shr%, September 2020 1,75 1,14 0,69 0,53 0,4 0,34 0,27 0,24 0,23 0,21 0,17 0,17 0,17 0,11 0,11 0,11 0,09 0,09 0,08 0,08 0,07 0,06 0,06 0,05 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy Enter Film VIP M egahit HD VIP Prem iere HD Epic Drama TV1000 W orld Kino Sony Sci-Fi VOLIA CINE+ HD VOLIA CINE+ HIT AM C M uzhskoe kino Kinokomedia FILM BOX Kinopokaz Kinouzhas ZeeTV VOLIA CINE+… Nashe Novoe Kino Bollywood HD Hollywood HD FILM BOX… VOLIA CINE+ M IX Star Cinema Movie channels, Shr%, September 2020
12. Movie channels, average time spent, September 2020 00:43:43 00:40:31 00:32:24 00:26:12 00:43:03 00:37:20 00:46:08 00:16:55 00:24:11 00:20:32 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy Enter Film VIP M egahit HD VIP Prem iere HD Epic Drama TV1000 W orld… Sony Sci-Fi VOLIA CINE+ HD Movie channels, Ats, September 2020
13. Entertainment channels, September 2020 • With the beginning of the TV season, the leader of the group, TET channel, has slightly dipped (decrease in the share of viewing by 0.03 pp to 3.25%), generating 398 thousand contacts with IPTV / OTT devices throughout Ukraine. The average viewing time of TET channel was 47 minutes. • NLO-TV channel is in second place with a viewing share of 1.55% (down 0.13 percentage points) • The share of Mega (it is in third place) remained unchanged at 0.60%. NLO-TV channel has generated 224.2 thousand contacts with viewers, Mega channel - 194.3 thousand. • OCE TV channel took fourth place in this group with an indicator of 0.46% (a decrease of 0.11 percentage points) and SONCE took the fifth place (the share of viewing has increased by 0.03 p.p. and amounted to 0.35%) In general, the group of entertainment channels gained 1,790,000 contacts with IPTV / OTT devices in a month .
14. Entertainment channels, Shr%, September 2020 3,25 1,55 0,6 0,46 0,35 0,31 0,31 0,3 0,17 0,15 0,13 0,13 0,12 0,09 0,03 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO TV M ega OCE (QTV) Sonce Indigo TV Sony Turbo KVARTAL TV Trofey TLC K2 Fox Life Fine Living Food Network M ilady_Televisio Vintazh TV KRT M yZen HD Entertainment channels, Shr%, September 2020
15. Entertainment channels, average time spent, September 2020 00:47:02 00:44:17 00:26:41 00:30:39 00:40:42 00:43:50 00:22:54 00:33:07 00:12:55 00:30:08 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Sonce Indigo TV Sony Turbo KVARTAL TV Trofey TLC Entertainment channels, Ats, September 2020
16. Children’s channels, September 2020 • The viewing share of Plus Plus channel "sank" by 0.23 pp. to the level of 2.24%, but the channel remains in first place, have been generating 158.4 thousand contacts in September. • Nickelodeon (down 0.08pp to 1%) ranked second, while Pixel (down 0.03pp to 0.86%) came in third, respectively. Nickelodeon channel generated 57.7 thousand contacts, and Pixel - 135 thousand. • The fourth place is taken by Cartoon Network channel, which share of viewing has dropped by 0.19 percentage points up to 0.83%, and the number of contacts was 24.9 thousand. In total, 879 thousand subscriber screens, which are connected to IPTV / OTT platforms, were in contact with children's channels during September.
17. Children’s channels, Shr%, September 2020 2,24 0,99 0,86 0,83 0,26 0,24 0,19 0,18 0,16 0,14 0,08 0,07 0,03 0,03 0,03 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 3,00 PLUS PLUS Nickelodeon Pixel Cartoon Network Nick Jr Detskiy mir / teleklub Niki Junior VOLIA Cine+ Kids Niki Kids Malyatku TV BabyTV DuckTV Boomerang ZOOM #NASH KIDS Gulli Girl English Club TV HD LALE V gostyah u skazki TIJI Children’s channels, Shr%, September 2020
18. Children’s channels, average time spent, September 2020 01:29:22 01:21:16 00:55:15 01:23:35 01:50:47 00:47:45 00:49:17 00:39:39 00:38:50 00:23:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Pixel Cartoon… Nick Jr Detskiy mir /… Niki Junior VOLIA Cine+… Niki Kids M alyatku TV Children’s channels, Ats, September 2020
19. Sports channels, September 2020 • In September, interest in watching football-themed channels has dropped significantly. Football 2 channel received the first place with a 2.90% viewing share (down 1.67 p.p.), while Football 1 (2.07% viewing share in September, a 0.54 p.p. decrease) took second position. Football 2 has gained 266.3 thousand contacts, and Football1 was watched by 235.9 thousand spectator devices. • The third place with a 0.82% viewing share is occupied by Football 3 channel (the viewing share has increased by 0.51 p.p., the number of contacts with channel - 152.8 thousand) • The fourth place is occupied by Setanta Sports HD channel with a viewing share of 0.68 % and 76.6 thousand contacts. • Eurosport 1 ranks fifth with a viewing share of 0.20% (a 0.08 pp decrease in view share). In total, the group of sports channels has generated about 1,440,000 contacts.
20. Sports channels, Shr%, September 2020 2,9 2,07 0,82 0,68 0,2 0,17 0,12 0,11 0,09 0,03 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 2,80 3,00 3,20 Football 2 Football 1 Football 3 Setanta Sports HD Eurosport 1 XSPORT FIGHTBOX HD Viasat Sport Eurosport 2 Shakhtar TV Sports channels, Shr %, September 2020
21. Sports channels, average time spent, September 2020 00:41:58 00:37:50 00:21:22 00:37:05 00:29:37 00:13:53 00:28:55 00:30:11 00:18:28 00:10:39 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 2 Football 1 Football 3 Setanta Sports HD Eurosport 1 XSPORT FIGHTBOX HD Viasat Sport Eurosport 2 Shakhtar TV Sports channels, Ats, September 2020
22. Documentary channels, September 2020 • The first place in the group continues to be held by Viasat History channel, which share of viewing remained unchanged at the level of 0.56% (the total number of contacts with the channel is 115.9 thousand), and NATIONAL GEOGRAPHIC channel takes the second position in the group with an indicator of 0. 45% (decrease by 0.05 p.p.). Number of channel contacts with IPTV / OTT by viewers throughout Ukraine amounted to 78.6 thousand. • Viasat Explore CEE took the third place with a viewing share of 0.42% (the share of viewing increased by 0.02 pp). • History Channel (0.36% viewing share, down 0.02 p.p.) is in fourth place, while Discovery Science channel is in fifth with 0.34% (unchanged). The average viewing time of TV channels - the leaders of the group, was in September: Viasat History -44 minutes, NATIONAL GEOGRAPHIC -31 minutes, Viasat Explore CEE -42.3 minutes. Overall, the group of documentary channels has generated 1,680,000 contacts with IPTV / OTT viewing devices in September.
23. Documentary channels, Shr %, September 2020 0,56 0,45 0,42 0,36 0,34 0,31 0,29 0,26 0,18 0,17 0,17 0,11 0,10 0,09 0,08 0,07 0,06 0,05 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE History Discovery Science DISCOVERY CHANNEL Viasat Nature CEE Nat Geo Wild Travel Trofey Animal Planet DTX ID Xtra EPOQUE Fauna Travel Channel HD Dacha SEA TV Nauka 1AUTO Da Vinci Learning H2 Terra EKO TV Kultura Discovery HD Showcase DOCUBOX HD Travel+Adventure Zoopark 36,6 HD Documentary channels, Shr %, September 2020
24. Documentary channels, average time spent, September 2020 0:44:03 0:30:53 0:42:27 0:55:10 0:31:15 0:34:00 0:30:57 0:32:30 0:21:13 0:12:55 0,01 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE History Discovery Science DISCOVERY CHANNEL Viasat Nature CEE Nat Geo Wild Travel Trofey Animal Planet Documentary channels, Ats, September 2020
25. News channels, September 2020 • The first place among news channels continues to be held by the channel “Ukraina 24”, which share of viewing decreased by 0.08 pp. to 1.59% in September (the channel received 263.6 thousand contacts and an average viewing time of 29 minutes). • The viewing share of PRYAMYI channel, which ranked second, sank 0.14 p.p. up to 0.73%. The channel received 114.7 thousand unique contacts and an average viewing time of 45.5 minutes in September. • 112 Channel showed 0.71% of viewing share, up 0.12 p.p. lower than its result in August, and ranks third with 145.8 thousand contacts. The average viewing time was 35 minutes. • The fourth place in the group belongs to News One - according to the results of August its share of viewing was 0.63%, the number of contacts with the channel -114.6 thousand. • Channel 24 is in fifth place (the share of viewing dipped by 0.05 p.p. to the level 0.37%), which generated 43 thousand contacts. The total number of IPTV / OTT contacts by devices with the news TV channels amounted to 1,620,000 throughout Ukraine in September.
26. News channels, Shr%, September 2020 1,59 0,73 0,71 0,63 0,37 0,36 0,24 0,19 0,17 0,06 0,04 0,04 0,04 0,03 0,02 0,02 0,02 0,02 -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraina 24 Pryamoi (TONIS) CHANNEL 112 NEW S ONE Channel 24 Espresso TV NASH Unian TV ZIK Oboz TV Euronews 8 Channel 4 Channel Kyiv.Live PravdaTUT Hrom adske TV CHP info Pershiy Diloviy News channels, Shr%, September 2020
27. News channels, average time spent, September 2020 0:29:02 0:45:36 0:35:03 0:40:10 0:24:50 0:20:24 0:22:19 0:15:37 0:25:54 0:08:39 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 Ukraina 24 Pryamoi (TONIS) CHANNEL 112 NEWS ONE Channel 24 Espresso TV NASH Unian TV ZIK Oboz TV News channels, Ats, September 2020
28. TV series channels, Shr %, September 2020 • The group of channels demonstrating TV series is headed by Bigudi channel, which received a viewing share of 0.37% in September (a decrease of 0.05 pp) and generated 85.5 thousand contacts with IPTV / OTT by households. • In second place is FOX channel, which share of viewing decreased by 0.01 p.p. up to 0.34%. • The third place is occupied by Paramount Comedy channel with a viewing share of 0.31%. • In total, the group of TV series channels has gained 516.9 thousand contacts with IPTV / OTT devices throughout Ukraine. 0,37 0,34 0,31 0,31 0,14 0,08 0,08 0,02 0,02 0,01 0,00 0,35 0,70 BIGUDI FOX Param ount Com edy Sony… Bolt Kinoseriya Dorama Spike FILM UADRAMA FlixSnip TV series channels, Shr %, September 2020
29. TV series channels, average time spent, September 2020 00:46:25 00:30:20 00:31:01 00:29:42 00:27:06 00:34:16 00:22:09 00:15:19 00:17:16 00:07:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI FOX Param ount Com edy Sony Entertainment Television Bolt Kinoseriya Dorama Spike FILM UADRAMA FlixSnip TV series channels, Ats, September 2020
30. Music channels, Shr%, September 2020 • M1 channel ranks first - its viewing share fell to 0.50%, followed by MUSIC BOX UA (its viewing share decreased by 0.06 pp to 0.32%). • EU MUSIC ranks third with a 0.25% viewing share. In total, the group of music channels has received 804.6 thousand contacts in September. 0,5 0,32 0,25 0,23 0,14 0,08 0,04 0,02 0,01 0,01 0,00 0,15 0,30 0,45 0,60 M1 MUSIC… EU MUSIC M2 4ever… O-TV MTV Hits MTV… VH1 VH1 Classic Music channels, Shr%, September 2020
31. Music channels, average time spent, September 2020 00:43:01 00:35:03 00:24:59 00:28:41 00:27:39 00:13:41 00:29:39 00:19:03 00:16:17 00:10:21 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M USIC BOX UA EU M USIC M 2 4ever music O-TV M TV Hits M TV Dance VH1 VH1 Classic Music channels, Ats, September 2020
32. Regional channels, September 2020 • In September, Zaporizhzhyan TV, Channel Z remains in first place among regional channels with a viewer share of 0.116%. • Channel 34 is in second place with an indicator of 0.055%. • Donbass channel, has received a viewing share of 0.053%, is in third place, and Channel 4, which viewing share was 0.035%, is in fourth place. • The next, Kiev channel has an indicator within 0.027% of the viewing share. In September, the group of regional channels has received more than 870 thousand contacts with viewers using IPTV / OTT services.
33. Regional channels, Shr %, September 2020 0,055 0,053 0,035 0,027 0,025 0,022 0,021 0,018 0,013 0,010 0,009 0,009 0,007 0,006 0,005 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 Channel Z 34 Channel Donbass 4 Channel Kiev ATR UA:CRIMEA Horizont TV Chernomorska TRK UA:Kiev Perviy Kievskiy KRT Nash Channel MostVideo Pershiy Nezalezhniy UA:Donbass Yuzhnaya Volna HD Pershuy Zahidniy RAI Pravda TUT Kiev NTA (2 Channel) UA:Bukovina UA:Zakarpattya Pravda TUT Lviv TRK Galicia ETNO CHANNEL HD Avers (Lutsk) UA:Dnipro UA:Odessa UA:Poltava UA:RIVNE Regional channels, Shr %, September 2020
34. Regional channels, average time spent, September 2020 00:21:05 00:24:30 00:26:28 00:11:55 00:07:11 00:05:12 00:06:00 00:23:39 00:06:2400:06:06 00:04:08 00:06:58 00:08:52 00:04:39 00:10:00 00:05:17 00:07:13 00:04:5200:04:33 00:08:17 00:06:1700:06:0500:05:52 00:06:45 00:05:37 00:03:27 00:04:22 00:02:54 00:03:37 00:03:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Channel Z 34 Channel Donbass 4 Channel Kiev ATR UA:CRIM EA Horizont TV Chernom orska TRK UA:Kiev Perviy Kievskiy KRT Nash Channel M ostVideo Pershiy Nezalezhniy UA:Donbass Yuzhnaya Volna HD Pershuy Zahidniy RAI Pravda TUT Kiev NTA (2 Channel) UA:Bukovina UA:Zakarpattya Pravda TUT Lviv TRK Galicia ETNO CHANNEL HD Avers (Lutsk) UA:Dnipro UA:Odessa UA:Poltava Regional channels, Ats, September 2020
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