Understand the Key differences between SMO and SMM

Do you want to know the difference between Social Media Optimization and Social Media Marketing? Understand by reading this blog how the SMO and SMM can help to achieve your business goals.

Transcript

1. DIFFERENCE BETWEEN SMO & SMM
3. Content 01 02 03 04 05 06 07 Introduction of SMO What is SMO Objective How SMO works SMO Benefits SMO Process Key Aspects
4. INTRODUCTION “SMO“ stands for social media optimization. In social media optimization, you optimize your social channels profiles, and content, and make strategies to enhance the visibility and presence of the brand or content socially.
5. Wha t is SMO? Social media optimization is one of the most important digital marketing activities. In social media optimization, we optimize social media profiles, content, and strategies to increase brand visibility, improve engagement, and drive traffic to websites or other online platforms. it also involves so many activities in it like, Complete Profile Optimization, Keyword Optimization, High-Quality Content, Consistent Posting Schedule, Use of Visuals, Engagement, and Interaction, Cross-Promotion, Optimization for Sharing, Optimize Sharing, Collaborate with Influencers, Monitor Analytics, and Stay Updated.
6. Objectives 4 Gain Insights into a community of Interest Build Brand visibility and authority Influence and promotion of products/ services Link Building for traffic and SEO Drive Traffic for ad revenue models
7. How SMO work? Sharing your content online on social media handles brings organic growth to your brand which helps a brand to establish itself on social media.
8. SMO Benefits SMO brings several benefits to your business and individual. Increases Brand Visibility 1. Improved Brand Loyalty 2. Enhance Website Traffic 3. Better Search Engine Ranking 4. Cost Effective Marketing 5. Audience Insights 6. Increased Coversioen 7. Competitive Advantage 8.
9. SMO PROCESS Brand Building Maintaining Brand Reputation Getting More Likes For Social Media Page Crafting Your Landing Page
10. KeyAspects Platform Selection Profile Optimization 1 2 3 Content Strategy 4 Consistency 5 Engagement and Interaction 6 Hashtag Usage 7 Visual Appeal 8 Community Building 9 Analytics and Optimization 10Integration with other Marketing Channel
12. Content 01 02 03 04 05 06 07 Introduction of SMM What is SMM Objective How SMM works SMM Benefits SMM Process Key Aspects
13. INTRODUCTION “SMM“ stands for social media marketing. It refers to gaining traffic or attention through social media platforms. It uses techniques that target our social media networks to spread awareness about the brand and promote the products that we are selling.
14. Wha t is SMM? Social media marketing is also the most important part of digital marketing. In social media marketing, we run ads, and campaigns on our social media profiles, by which we can promote our products or services to increase your brand reputation and visibility in the market and make our brand‘s powerful reputation among all the people. Hope you have understand the difference between SMO and SMM.
15. Objectives 4 Improve customer services and retention Increase brand awareness Gather quality leads Drive website traffic Source job candidates
16. How SMM work? Sharing informative content about our product online on our social media profiles can bring an audience and increase the visibility of our products in the market.
17. SMM Benefits SMM also brings several benefits to your business and individual, through social media Ads. 1. And Many More....... 5. 2. 3. 4. 5. 6. Larger Audience Increase Brand Awareness Paid Advertising Increase Website Traffic Direct Connection with Audience Spread Valuable Information
18. SMM PROCESS Topics and Competitor Analysis Content Creation Setting up Campaigns Community Management
19. KeyAspects Targeted Advertising Content Strategy 1 2 3 Influencer Marketing 4 Engagement and Community Building 5 Customer Services 6 Analytics and Insights 7 Storytelling 8 Social Listening 9 Paid and Organic Strategies 10 Integration with overall marketing 11Strategy
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