"Briefly in English"

The user experience perspective of multilingual and multi-regional websites.

Transcript

1. “Briefly in English” The user experience perspective of multilingual and multi-regional websites. @SeenNotHurd
2. What do I know? Why am I so interested in this?
3. ▪ I am an industrial, system and service designer by trade. I love to improve user experience through considered design. ▪ After living in many countries, how user experiences can be enhanced through good user experience is becoming a passion of mine. ▪ pixels.fi Thomas Hurd @SeenNotHurd
5. So many options, so little time.
7. Getting it right.
8. Region? Language? Region and language?
9. Why is this important?
10. How should I decide this?
11. Country-specific content Non-specific content
12. Single country Multiple countries
13. Multiple languages Single language
14. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
15. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
16. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
17. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
18. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
19. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
20. Non-specific content Single country Single language Multiple languages Multiple countries Country-specific content
21. Navigating through localisations.
22. A first language selection time for everything.
23. Language switchers.
24. ≠
26. Content localisation strategies.
27. Start with the basics.
28. What are we working with? Additional static content Core static content Dynamic content Country specific Country independent Language specific
29. Non-specific content Multiple languages
30. Single country Single language Country-specific content
31. Multiple languages Country-specific content Single country
32. Multiple countries Single language Country-specific content
33. Multiple languages Country-specific content Multiple countries
34. What’s in an address?
35. Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/ Directories example.com/fi/
36. Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/fi/ Directories example.com/fi/ example.com/?lang=sv_FI example.fi/sv/ example.com/sv_FI/ sv_FI.example.com/
37. What’s the best structure for URIs?
38. First, a word about domain names.
39. example.com/fi/ example.com/en/ example.com/de/ Non-specific content Multiple languages
40. Country-specific content example.fi/ example.se/ example.de/ Single country Single language
41. example.fi/fi/ example.fi/sv/ example.fi/en/ Single country Multiple languages Country-specific content
42. example.com/fi/ example.com/se/ example.com/gb/ Multiple countries Single language Country-specific content
43. example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ Multiple countries Multiple languages Country-specific content
44. example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ example.fi/ Multiple countries Multiple languages Country-specific content
45. Final wrap-up:
46. Pick the right setup. ecific ent Single country Single language Multiple languages Multiple countries pecific ent
47. Help your users navigate.
48. Don’t skimp on content.
49. Country-specific content Create URI structures that talk. Multiple countries Multiple languages
50. Questions? Thoughts? @SeenNotHurd @pixelshelsinki pixels.fi