"Briefly in English"

The user experience perspective of multilingual and multi-regional websites.

Transcript

1. “Briefly in English”
   The user experience perspective of multilingual and
   multi-regional websites.
   @SeenNotHurd
   

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2. What do I know?
   Why am I so interested in this?
   

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3. ■ I am an industrial, system and service
   designer by trade. I love to improve user
   experience through considered design.
   ■ After living in many countries, how user
   experiences can be enhanced through
   good user experience is becoming a
   passion of mine.
   ■ pixels.fi
   Thomas Hurd
   @SeenNotHurd
   

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5. So many options, so little time.
   

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7. Getting it right.
   

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8. Region? Language?
   Region and language?
   

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9. Why is this important?
   

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10. How should I decide this?
    

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11. Country-specific
    content
    Non-specific
    content
    

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12. Single
    country
    Multiple
    countries
    

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13. Multiple
    languages
    Single
    language
    

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14. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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15. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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16. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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17. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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18. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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19. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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20. Non-specific
    content
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    Country-specific
    content
    

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21. Navigating through localisations.
    

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22. A first language selection time for
    everything.
    

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23. Language switchers.
    

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24. ≠
    

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26. Content localisation strategies.
    

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27. Start with the basics.
    

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28. What are we working with?
    Additional
    static
    content
    Core
    static
    content
    Dynamic
    content
    Country
    specific
    Country
    independent
    Language
    specific
    

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29. Non-specific
    content
    Multiple
    languages
    

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30. Single
    country
    Single
    language
    Country-specific
    content
    

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31. Multiple
    languages
    Country-specific
    content
    Single
    country
    

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32. Multiple
    countries
    Single
    language
    Country-specific
    content
    

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33. Multiple
    languages
    Country-specific
    content
    Multiple
    countries
    

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34. What’s in an address?
    

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35. Parameters
    example.com/?lang=fi
    Subdomains
    fi.example.com/
    Country-specific domains
    example.fi/
    Directories
    example.com/fi/
    

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36. Parameters
    example.com/?lang=fi
    Subdomains
    fi.example.com/
    Country-specific domains
    example.fi/fi/
    Directories
    example.com/fi/
    example.com/?lang=sv_FI
    example.fi/sv/
    example.com/sv_FI/
    sv_FI.example.com/
    

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37. What’s the best structure for URIs?
    

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38. First, a word about domain names.
    

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39. example.com/fi/
    example.com/en/
    example.com/de/
    Non-specific
    content
    Multiple
    languages
    

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40. Country-specific
    content
    example.fi/
    example.se/
    example.de/
    Single
    country
    Single
    language
    

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41. example.fi/fi/
    example.fi/sv/
    example.fi/en/
    Single
    country
    Multiple
    languages
    Country-specific
    content
    

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42. example.com/fi/
    example.com/se/
    example.com/gb/
    Multiple
    countries
    Single
    language
    Country-specific
    content
    

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43. example.com/fi/fi/
    example.com/fi/sv/
    example.com/fi/en/
    Multiple
    countries
    Multiple
    languages
    Country-specific
    content
    

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44. example.com/fi/fi/
    example.com/fi/sv/
    example.com/fi/en/
    example.fi/
    Multiple
    countries
    Multiple
    languages
    Country-specific
    content
    

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45. Final wrap-up:
    

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46. Pick the right
    setup.
    ecific
    ent
    Single
    country
    Single
    language
    Multiple
    languages
    Multiple
    countries
    pecific
    ent
    

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47. Help your users navigate.
    

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48. Don’t skimp on content.
    

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49. Country-specific
    content
    Create URI structures that talk.
    Multiple
    countries
    Multiple
    languages
    

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50. Questions? Thoughts?
    @SeenNotHurd
    @pixelshelsinki
    pixels.fi
    

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