"Briefly in English"

Transcript

1. “Briefly in English” The user experience perspective of multilingual and

   multi-regional websites. @SeenNotHurd

2. What do I know? Why am I so interested in

   this?

3. ▪ I am an industrial, system and service designer by

   trade. I love to improve user experience through considered design. ▪ After living in many countries, how user experiences can be enhanced through good user experience is becoming a passion of mine. ▪ pixels.fi Thomas Hurd @SeenNotHurd
4. None

5. So many options, so little time.

6. None

7. Getting it right.

8. Region? Language? Region and language?

9. Why is this important?

10. How should I decide this?

11. Country-specific content Non-specific content

12. Single country Multiple countries

13. Multiple languages Single language

14. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

15. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

16. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

17. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

18. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

19. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

20. Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content

21. Navigating through localisations.

22. A first language selection time for everything.

23. Language switchers.

24. ≠

25. None

26. Content localisation strategies.

27. Start with the basics.

28. What are we working with? Additional static content Core static

    content Dynamic content Country specific Country independent Language specific

29. Non-specific content Multiple languages

30. Single country Single language Country-specific content

31. Multiple languages Country-specific content Single country

32. Multiple countries Single language Country-specific content

33. Multiple languages Country-specific content Multiple countries

34. What’s in an address?

35. Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/ Directories example.com/fi/

36. Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/fi/ Directories example.com/fi/ example.com/?lang=sv_FI

    example.fi/sv/ example.com/sv_FI/ sv_FI.example.com/

37. What’s the best structure for URIs?

38. First, a word about domain names.

39. example.com/fi/ example.com/en/ example.com/de/ Non-specific content Multiple languages

40. Country-specific content example.fi/ example.se/ example.de/ Single country Single language

41. example.fi/fi/ example.fi/sv/ example.fi/en/ Single country Multiple languages Country-specific content

42. example.com/fi/ example.com/se/ example.com/gb/ Multiple countries Single language Country-specific content

43. example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ Multiple countries Multiple languages Country-specific content

44. example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ example.fi/ Multiple countries Multiple languages Country-specific content

45. Final wrap-up:

46. Pick the right setup. ecific ent Single country Single language

    Multiple languages Multiple countries pecific ent

47. Help your users navigate.

48. Don’t skimp on content.

49. Country-specific content Create URI structures that talk. Multiple countries Multiple

    languages

50. Questions? Thoughts? @SeenNotHurd @pixelshelsinki pixels.fi