"Briefly in English"

Transcript

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   “Briefly in English” The user experience perspective of multilingual and

   multi-regional websites. @SeenNotHurd
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   What do I know? Why am I so interested in

   this?
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   ▪ I am an industrial, system and service designer by

   trade. I love to improve user experience through considered design. ▪ After living in many countries, how user experiences can be enhanced through good user experience is becoming a passion of mine. ▪ pixels.fi Thomas Hurd @SeenNotHurd
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   None
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   So many options, so little time.

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   None
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   Getting it right.

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   Region? Language? Region and language?

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   Why is this important?

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    How should I decide this?

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    Country-specific content Non-specific content

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    Single country Multiple countries

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    Multiple languages Single language

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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Non-specific content Single country Single language Multiple languages Multiple countries

    Country-specific content
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    Navigating through localisations.

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    A first language selection time for everything.

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    Language switchers.

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    ≠

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    None
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    Content localisation strategies.

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    Start with the basics.

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    What are we working with? Additional static content Core static

    content Dynamic content Country specific Country independent Language specific
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    Non-specific content Multiple languages

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    Single country Single language Country-specific content

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    Multiple languages Country-specific content Single country

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    Multiple countries Single language Country-specific content

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    Multiple languages Country-specific content Multiple countries

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    What’s in an address?

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    Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/ Directories example.com/fi/

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    Parameters example.com/?lang=fi Subdomains fi.example.com/ Country-specific domains example.fi/fi/ Directories example.com/fi/ example.com/?lang=sv_FI

    example.fi/sv/ example.com/sv_FI/ sv_FI.example.com/
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    What’s the best structure for URIs?

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    First, a word about domain names.

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    example.com/fi/ example.com/en/ example.com/de/ Non-specific content Multiple languages

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    Country-specific content example.fi/ example.se/ example.de/ Single country Single language

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    example.fi/fi/ example.fi/sv/ example.fi/en/ Single country Multiple languages Country-specific content

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    example.com/fi/ example.com/se/ example.com/gb/ Multiple countries Single language Country-specific content

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    example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ Multiple countries Multiple languages Country-specific content

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    example.com/fi/fi/ example.com/fi/sv/ example.com/fi/en/ example.fi/ Multiple countries Multiple languages Country-specific content

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    Final wrap-up:

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    Pick the right setup. ecific ent Single country Single language

    Multiple languages Multiple countries pecific ent
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    Help your users navigate.

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    Don’t skimp on content.

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    Country-specific content Create URI structures that talk. Multiple countries Multiple

    languages
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    Questions? Thoughts? @SeenNotHurd @pixelshelsinki pixels.fi