Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Rock 'em Sock 'em Usability: In the Ring with IA testing

Sarah Folkes
February 20, 2016

Rock 'em Sock 'em Usability: In the Ring with IA testing

What fighting robots can teach you about the value of testing your IAs, and how usability testing shines a spotlight on the internal battles that happen within project teams. Knock out the notion of usability testing as a throwaway task, and learn the practical and strategic benefits of testing your information architecture.

Sarah Folkes

February 20, 2016
Tweet

Other Decks in Design

Transcript

  1. In This Corner... Christina Leclerc packs a mean one-two punch

    as Senior Consultant with Systemscope. She is a UX Designer with over 15 years of experience crafting user interfaces and digital journeys. [email protected] // @cleclerc (Actually a really nice person)
  2. In the opposite corner... Sarah Folkes brings the fancy footwork

    to information architecture and usability testing. She is an intermediate consultant with Systemscope, working as a librarian without a library in the world of government web. [email protected] // @sfolkes (Rarely looks this angry IRL)
  3. vs.

  4. vs.

  5. vs.

  6. “Our expertise with categories and connections will come in handy,

    but we must also dig deep into culture and cognition.” - Peter Morville Sweet spot!
  7. “Expert Assumptions” - to test later Running out of $

    Running out of Time Cut Testing & Launch Anyway Cycle Of Mediocrity Amaze-balls Work Embarrassingly Crap Work
  8. PRACTICAL OUTCOMES • Reduced costs (support, maintenance) • Save on

    development and redevelopment costs • Data about user behaviour • Competitive advantage • Success metrics (time on task, completion rates) • Improved user satisfaction
  9. STRATEGIC OUTCOMES • Know your users • Defend your work

    • Define next steps/phases • Increased respect for the design process • Resolve and/or dilute internal conflicts • Resolve and/or dilute external conflicts
  10. Thanks! Sarah Folkes [email protected] @sfolkes Christina Leclerc [email protected] @cleclerc Photo

    credits: Creative Commons Attribution Rock em Sock em - Ryan Larue https://www.flickr.com/photos/36840221@N08 Boxing glove - Saúl Briceño https://www.flickr.com/photos/saulb/ Lego Evolution - Marcus Böckmann https://www.flickr. com/photos/mwboeckmann/3275537425/in/photolist-5ZrZac-bsm7Gc Lego Knock-out - Daniel Novta https://www.flickr.com/photos/48066826@N02