Speaker Deck

How to Develop Innovative Solutions That Drive Patient Behavior Change

by shah

Published March 6, 2017 in Health

Delivered at the World Congress 2017 Medicare Marketing Summit in Orlando, this briefing talks about how health insurance plans must develop multi-stakeholder engagement strategies to improve operational efficiencies and support a value-based consumer design. The key takeaways were how to:
* Leverage a multi-institution approach to understand the consumer’s needs, how they are utilizing care, and their preferences for engagement
* Discuss how to engage stakeholders across the health care industry to improve personalization and deliver the right messaging to members at the right time
* Develop strategic alliances that differentiate your brand and build trust through enhanced provider affinity
* Use AHIP’s Innovation Lab to solve innovation challenges: https://www.ahip.org/innovationlab/