We have trends in every part of our life: fashion, lifestyle, hobbies, social media, etc. Products that follow them have higher chances of winning the users’ hearts and staying on the market for a long time. The same goes for mobile and web design: there are tendencies that change every year according to people’s tastes or effective strategies. Experienced specialists always follow them to keep their projects up to date.
What are the popular UI/UX design trends for 2023?
- Virtual realities: they will receive a noticeable boost in other spheres, especially in e-commerce. Interaction with products based on AR results in a 94% higher conversion rate. The technology allows the customers to move the product around, try it on, or place it around the house.
- Faster page load speed: Few people have the luxury of waiting while the page loads. Around 70% of consumers said the loading speed influenced their desire to buy anything on the website.
- Digital well-being: To help users gain control over their unhealthy habits, adding tracking tools to a wellness mobile app is a great idea. For example, implement daily statistics with push notifications when screen time exceeds the permitted amount.
- Accessibility: Each person has unique traits, and the designer should take this fact into account. For example, one should consider cultural and language differences, gender, age, as well as special physical or mental powers.
There are other trends in UI/UX, like personalization, micro-interactions, immersive scrolling, and certain styles. Discover all design tendencies here: