Understanding People

Being able to understand people is one of the most underappreciated skills of our time. We often make decisions without relying on evidence and data, because we trust our instincts, but we forget this when predicting the behavior of others.

If we can learn more about how we think, what we value, and how we make decisions, we can better understand and empathize with people, particularly our users. This talk is a mishmash of science, human behavior, perception, and meaning. Guaranteed to be the weirdest talk of the conference.

Transcript

1. Understanding People
   Chris Shiflett • @shiflett
   

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2. Where do you
   want to eat?
   

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3. I don’t care.
   You choose.
   

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4. Okay, let’s go to…
   Nando’s.
   

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5. Oh, not there.
   

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6. Illusions
   

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12. Perception > Reality
    

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13. Perce
    ption
    

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14. Perception > Reality
    

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15. Can we shape
    human behavior?
    

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16. luckyironfish.com
    

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17. Change Blindness
    

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19. STOP
    Hammertime
    

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24. Users aren’t stupid;
    they’re human.
    

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25. Ambient Signifiers
    

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27. Decoy Effect
    

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29. 1. Web-only subscription for $59
    2. Print-only subscription for $125
    3. Print-and-Web subscription for $125
    

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30. 1. Web-only subscription for $59
    2. Print-only subscription for $125
    3. Print-and-Web subscription for $125
    

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31. 1. Web-only subscription for $59
    2. Print-and-Web subscription for $125
    

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32. 1. Web-only subscription for $59
    2. Print-and-Web subscription for $125
    

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33. TeuxDeux
    

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36. Experiment Time!
    

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38. Dark patterns are user
    interfaces designed to
    trick people.
    

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39. Monty Hall Problem
    

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40. A B C
    

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41. A B C
    

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42. A B C
    

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43. Disruption
    

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46. thefuntheory.com
    

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49. STOP
    Collaborate & Listen
    

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51. Thank you so much!
    Chris Shiflett • @shiflett
    #undppl • #smashingconf
    

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