Understanding People

Understanding People

Being able to understand people is one of the most underappreciated skills of our time. We often make decisions without relying on evidence and data, because we trust our instincts, but we forget this when predicting the behavior of others.

If we can learn more about how we think, what we value, and how we make decisions, we can better understand and empathize with people, particularly our users. This talk is a mishmash of science, human behavior, perception, and meaning. Guaranteed to be the weirdest talk of the conference.

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Chris Shiflett

March 15, 2016
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Transcript

  1. Understanding People Chris Shiflett • @shiflett

  2. Where do you want to eat?

  3. I don’t care. You choose.

  4. Okay, let’s go to… Nando’s.

  5. Oh, not there.

  6. Illusions

  7. None
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  12. Perception > Reality

  13. Perce ption

  14. Perception > Reality

  15. Can we shape human behavior?

  16. luckyironfish.com

  17. Change Blindness

  18. None
  19. STOP Hammertime

  20. None
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  24. Users aren’t stupid; they’re human.

  25. Ambient Signifiers

  26. None
  27. Decoy Effect

  28. None
  29. 1. Web-only subscription for $59 2. Print-only subscription for $125

    3. Print-and-Web subscription for $125
  30. 1. Web-only subscription for $59 2. Print-only subscription for $125

    3. Print-and-Web subscription for $125
  31. 1. Web-only subscription for $59 2. Print-and-Web subscription for $125

  32. 1. Web-only subscription for $59 2. Print-and-Web subscription for $125

  33. TeuxDeux

  34. None
  35. None
  36. Experiment Time!

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  38. Dark patterns are user interfaces designed to trick people.

  39. Monty Hall Problem

  40. A B C

  41. A B C

  42. A B C

  43. Disruption

  44. None
  45. None
  46. thefuntheory.com

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  48. None
  49. STOP Collaborate & Listen

  50. None
  51. Thank you so much! Chris Shiflett • @shiflett #undppl •

    #smashingconf