Understanding People

Being able to understand people is one of the most underappreciated skills of our time. We often make decisions without relying on evidence and data, because we trust our instincts, but we forget this when predicting the behavior of others.

If we can learn more about how we think, what we value, and how we make decisions, we can better understand and empathize with people, particularly our users. This talk is a mishmash of science, human behavior, perception, and meaning. Guaranteed to be the weirdest talk of the conference.

Transcript

1. Understanding People Chris Shiflett • @shiflett
2. Where do you want to eat?
3. I don’t care. You choose.
4. Okay, let’s go to… Nando’s.
5. Oh, not there.
6. Illusions
12. Perception > Reality
13. Perce ption
14. Perception > Reality
15. Can we shape human behavior?
16. luckyironfish.com
17. Change Blindness
19. STOP Hammertime
24. Users aren’t stupid; they’re human.
25. Ambient Signifiers
27. Decoy Effect
29. 1. Web-only subscription for $59 2. Print-only subscription for $125 3. Print-and-Web subscription for $125
30. 1. Web-only subscription for $59 2. Print-only subscription for $125 3. Print-and-Web subscription for $125
31. 1. Web-only subscription for $59 2. Print-and-Web subscription for $125
32. 1. Web-only subscription for $59 2. Print-and-Web subscription for $125
33. TeuxDeux
36. Experiment Time!
38. Dark patterns are user interfaces designed to trick people.
39. Monty Hall Problem
40. A B C
41. A B C
42. A B C
43. Disruption
46. thefuntheory.com
49. STOP Collaborate & Listen
51. Thank you so much! Chris Shiflett • @shiflett #undppl • #smashingconf