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Tweets for Balls

4c967f43fa170c77f3a7ae60dafa0ec8?s=47 Si Jobling
November 14, 2011

Tweets for Balls

Slides from my talk about fundraising site Tweets for Balls (http://tweetsforballs.org) at Multipack Presents: Responsive Web Design / Show & Tell at Birmingham Science Park on Saturday 12th November 2011.

4c967f43fa170c77f3a7ae60dafa0ec8?s=128

Si Jobling

November 14, 2011
Tweet

Transcript

  1. TWEETS FOR BALLS TWEETING FOR GOOD Multipack Presents: Responsive Web

    Design / Show & Tell 12th November 2011 Monday, 14 November 11
  2. I HAVE A PROBLEM… • Twitter (Not So) Anonymous •

    Tweeting for over 5 years (8 November 2006) • Over 27,000 tweets • Average 15 tweets per day Monday, 14 November 11
  3. EUREKA! • Tweets For Boobs (@tweetsforboobs) • I’m a man

    • No male equivalent • Movember (movember.com) • Personal goal Monday, 14 November 11
  4. THE FOUNDATIONS • Just Giving (justgiving.com) • Giv2 - JG

    hack by Simon Painter (giv2.it) • Txt donations (justtextgiving.com) • “#giv2 @tweetsforballs £10” Monday, 14 November 11
  5. WHO NEEDS TO PLAN? • One week to design, develop

    and build • November known as male cancer awareness month • Missed the boat in 2010 • Determined to launch something Monday, 14 November 11
  6. MAN UP! • Time to crowd source • Sam Hardacre

    (@nocturnalmonkey) • Anthony Killeen (@MrQwest) • Project Pier (projectpier.org) • Dropbox (dropbox.com) • Subversion (websvn.info) Monday, 14 November 11
  7. KEEP THINGS SIMPLE • Eliminate the fluff • Focus on

    core objective • Release Early, Release Often • Make the most of available talent Monday, 14 November 11
  8. DESIGNER’S TOOLKIT • Balsamiq (balsamiq.com) & iMockups (imockups.com) • Twitter

    Bootstrap (twitter.github.com/bootstrap) • HTML5 Boilerplate • Live Tweet Aggregator (conftweets.com) • Designing In The Browser Monday, 14 November 11
  9. WHERE’S YOUR BALLS? • Tongue in cheek concept • Risqué

    angle • Introduce some character & personality Monday, 14 November 11
  10. ELEVENTH HOUR • Fundamental process flawed • Just Giving Campaigns

    ≠ Giv2 • How do we track and promote progress? Monday, 14 November 11
  11. THE SOLUTION • Ask the people behind it (Twitter and

    email) • Donation history stored on giv2.it • Possible methods for accessing data • Created XML (RSS) feed of donations • Just Giving campaigns track "offline" donations Monday, 14 November 11
  12. SKIN OF OUR TEETH • Campaign and website launched on

    1st November (just!) • Promoted on Twitter and Facebook • Spread the word offline Monday, 14 November 11
  13. POST LAUNCH • Raised £79 so far • Competing with

    Movember • Need to increase exposure • Viral gimmicks or incentives • Any ideas? Monday, 14 November 11
  14. LESSONS LEARNED • Thoroughly test process • Plan ahead •

    Allow more time • Prepare and distribute press release • Spread the word in advance Monday, 14 November 11
  15. CHEERS • tweetsforballs.org / @tweetsforballs • "#giv2 @tweetsforballs £5" •

    Every pound helps • Send your thoughts to @Si Monday, 14 November 11