UX and Product Engineering Like a Pro

World Class Products like Flipkart, Uber, Hotstar are not made in a day, they are made by the efforts of many people which includes UX,Engineering, Products and other segments. with time these products are grown up and becoming better, user friendly and feature rich in newer versions. But the question is how they are doing it? How they are understanding the requirements of millions of users and implementing in such a way that it satisfies the needs of most of the users

Transcript

1. Vrijraj Singh Organizer, GDG Jalandhar @VrijrajSingh Hello World! Suraj Kumar SDE, VComply Inc surajkumar.info
2. 2 Webinar Outcomes • Why UX matters ? • UX is not about Color,design or Animation • Understanding User behaviours and needs. • Product planning and management from ground zero by leveraging tools like Design thinking and Inclusive design patterns. • Engineering Management Strategies for most fruitful result in less time, cost and efforts • A/B Testing • Migration strategy from older technology stack to newer technology stack without compromising the performance and application uptime.
3. 3 Why UX matters? 85% of UX problem can be solved by testing with 5 users 68% of users leave a website because of poorly designed UX 62% of feature customer base, rely on their past experience.
4. 4 Building UX
5. 5 Building UX
6. 6 Proven Results
7. Keep Inclusiveness in mind Gender Developed vs Developing Ethnic Socio Economic Age Culture Disability
8. Gender Inclusion Airbags More women death than men because it is tested on male dummies and not female
9. Article Link UX Beyond Design and Animations
10. Engineering Management Strategies for most fruitful result in less time, cost and efforts Article Link Story of how Swiggy POP was built…
11. At Last, Migration strategy • Don’t Make extreme UX Changes at once. • Test the user behaviour with every version. • If you are changing the technology stack then make sure to deliver those features first that is already available in previous app that is made with other tech stack, instead of implementing tons of new features at once. Hotstar Engineering : Re-Architecting Apps For Scale
12. Any Questions? Let’s Discuss
13. Thanks