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Outsource Everything - Building Startups the Cl...
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Yan Pritzker
October 03, 2014
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Outsource Everything - Building Startups the Cloudy Way
Yan Pritzker
October 03, 2014
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Transcript
Outsource Everything Yan Pritzker @skwp CTO, reverb.com
None
None
What does it take to build a marketplace?
Listings
Image Processing
Negotiations
Checkout
Search
Auctions
Curation
Analytics & Segmentation
Watch Lists
Seller Workflows
Fraud Detection
Inventory
Price Guide
Mailing Lists
How many developers did it take?
2
2.5
Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards
Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards
Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
Outsource Everything
Except Core Competency
None
None
No CPU or developer time spent resizing images CDN makes
it fast Scale to any size or format
Place Order Fraud Queue Approved Human Intervention
Powerful fraud detection engine Leverage data from other marketplaces $0.01
per transaction. Seriously. Discover interconnected fraud rings.
Events Analytics Queue
Behavioral Emails Everyone does customer service Behavioral Analytics Validate
assumptions
Vendor Lock-In?
HTTP / JSON
HTTP / JSON Look for simple APIs that can
be mimicked
Backup Look for portable data and built-in backups
Build layers of abstraction Analytics Queue
Build layers of abstraction Analytics Queue
None