French Lavender

Transcript

1. FRENCH LAVENDER
3. TABLE OF CONTENTS Redesign Plan fonts & colors flat package design photography advertisement contact 02 04 06 08 10 12
4. Redesign Plan 02 The objective was to plan and execute a complete package redesign incorporating target audience appeal. Bath & Body Works consumers are generally higher income, African American, and adolescent age. Bath & Body Works consumers are more likely to purchase Bath & Body Works during small to mid sized trips. Bath and Body works products can be found across the globe: - North America - Europe - Middle East and Africa - Latin America - Asia - Australia The name of the product I chose to redesign is “French Lavender”. The original label didn’t have any icons only typography. Adding some flowers to the product seemed a good idea because 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. According to the Web Marketing Group, 40% of peo- ple will respond better to visual information than plain text. This is why changing the label is going to sell the product more.
5. 03 Lavenders Design I included on the label. 40% of people will respond better to visual information than plain text.
6. FONTS, logo and COLORS Aa Acumin Variable Concept Bebas Neue 04 Capital letter Capital letter Colors: #ffffff #6A56A4 Potion: Top or bottom Size : small
7. #d4e5c1 #adb480 #84996e #a17fac #7e628a #6a56a4 #b88a6e #4d4d4d #000000 05
8. Flat package design 06 FRENCH LAVeNDER Pocketbac Anti-bacterial hand gel 1 fl oz / 29mL
9. 07 Drug Facts Active Ingredients Alcohol 68%..................................... Antiseptic Use Decreseas bacteria on hands Warnings Flammable: Keep away from flame or high heat. $1.75 Alcohol, Fragance (Parfum), Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Retynil Palmitate, Honey Extract (mel, extrait de miel), Elaeis
10. photography 08
12. Advertisement 10
14. Contact 12
15. 13 Sofia Spannaus E-mail: sofia.spannaus@gmail.com Phone number: (385) 777-6330 My name is Sofia Spannaus. Despite the fact that I was born in the United States, I had the amazing opportunity to live in different countries like Mexico, France, and most of my life in Argentina. Currently I am studying at BYU-Idaho and majoring in Visual Communication. I enjoy photography, meeting new people, and traveling.