Upgrade to Pro — share decks privately, control downloads, hide ads and more …

10 common UX mistakes startups make (and how to...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for spookstudio spookstudio
August 22, 2012
Design
1
130

10 common UX mistakes startups make (and how to avoid them)

A positive user experience can transform your business. Here Laurence McCahill, co-founder of Spook Studio, comes up with 10 essential tips to put you on the right track for a better customer experience. Read the full article write up for .net here http://spookstud.io/P8RqaT

Avatar for spookstudio

spookstudio

August 22, 2012
Tweet

More Decks by spookstudio

See All by spookstudio
21 tactics to fail your way to success (and build a happy startup)
Avatar for spookstudio spookstudio
1
100
10 things I learnt about lean startup: It's f*****g hard that's for sure!
Avatar for spookstudio spookstudio
3
110
Lightbulb to launch: How to create a product users love in 12 weeks!
Avatar for spookstudio spookstudio
1
160

Other Decks in Design

See All in Design
【pmconf2025】PdMの頭の中を見える化する体験構造図
Avatar for Shigeyuki Kameda kamechi7222222
1
2k
絵や写真から学ぶ、要素がもたらす副作用
Avatar for keigo kspace
0
180
新規AIプロダクトで、事前に知るべきだった3つの壁 〜医療AIを1年間作って、従来の開発が通用しなかった話〜 / Three Walls in Building AI Products
Avatar for Takuya Shikichi shikichee
2
3.7k
公開スライド）熊本市様-電子申請中級編
Avatar for @Garyuten garyuten
0
970
maki setoguchi
Avatar for Maki / Web Designer maki_setoguchi
0
710
OJTで学んだ 「心を動かす」ファシリテーション
Avatar for さき saki822
1
260
Storyboard Exercise: Chase Sequence
Avatar for Mandalyn Teo lynteo
1
220
2026年、デザイナーはなにに賭ける？
Avatar for Kazuhiro Tobita 0b1tk
0
510
新卒2年目デザイナーが、UX検定基礎にチャレンジした話
Avatar for ぽん designer_no_pon
1
1.3k
モビリティプラットフォームの未来を築くクラウド基盤
Avatar for Hajime KOSHIRO kossykinto
0
220
爆速開発でAIプロダクトが40万インプレッションになった話
Avatar for つぶら tsubura
0
190
第18回サイゼミ
Avatar for LW lw
1
3.5k

Featured

See All Featured
Discover your Explorer Soul
Avatar for Emna emna__ayadi
2
1.1k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
64
Design in an AI World
Avatar for tapps tapps
0
160
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
Avatar for MADOX madoxten
61
52k
sira's awesome portfolio website redesign presentation
Avatar for ElsiraPls elsirapls
0
180
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
432
66k
Between Models and Reality
Avatar for mayunak mayunak
2
230
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
0
810
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
1
1.1k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
8k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
AI Search:
Where Are We & What Can We Do About It?
Avatar for Aleyda Solis aleyda
0
7.1k

Transcript

  1. 10 common user experience mistakes startups make! (and how to

    avoid them)

  2. http://www.flickr.com/photos/quinnanya/3588989219/!

  3. IMPROVE PRODUCTS

  4. HAďY CUSTOMERS http://www.flickr.com/photos/crazyunclejoe/686220770/!

  5. TRANSFORM YOUR BUSINEĒ http://www.flickr.com/photos/safari_vacation/5961260280/!

  6. None
  7. None
  8. None

  9. http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg!

  10. UX AS PART OF THE CUSTOMER EXPERIENCE

  11. None
  12. None
  13. None
  14. None

  15. WHAT UX CAN’T SOLVE

  16. CRAďY PRODUCT http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg!

  17. PđR TEAM http://www.flickr.com/photos/xracz/1172356402/!

  18. 1

  19. GREAT EXPERIENCE, WRONG PRODUCT

  20. None
  21. None
  22. None

  23. 2

  24. DOING IT Tđ LATE (AND HALF-HEARTEDLy)

  25. None

  26. product design technology STARTUP DREAM TEAM?

  27. 3

  28. NO CLEAR VALUE PROPOSITION

  29. None
  30. None

  31. 4

  32. LACK OF FOCUS

  33. None
  34. None

  35. 5

  36. NOT ENOUGH OBSERVATION ‘IN THE WILD’

  37. THE $300M BUēON http://www.flickr.com/photos/lucamascaro/4642288538/!

  38. 6

  39. FORMS FROM HEĎ

  40. None
  41. None

  42. 7

  43. LEēING DEVELOPERS WRITE COPY

  44. None
  45. None
  46. None
  47. None

  48. 8

  49. NO STORY, NO PERSONALITY

  50. None
  51. None

  52. 9

  53. TECHNOLOGY AS A BAĔIER

  54. None
  55. None

  56. 10

  57. LAUNCHING Tđ SđN (OR Tđ LATE)

  58. None
  59. None

  60. STEALTH MODE

  61. IN SUČARY (HOW TO GET IT RIGHT)

  62. BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE

  63. INVOLVE UX EARLY IN THE PROCEĒ

  64. HAVE A CLEAR VALUE PROPOSITION

  65. FOCUS, FOCUS, FOCUS

  66. TEST & REFINE WITH USERS

  67. MAKE FORMS FUN

  68. MICROCOPY IS YOUR FRIEND

  69. DEVELOP A PERSONALITY

  70. MAKE TECHNOLOGY HUMAN

  71. SHIP IT (& START LEARNING)

  72. spookstudio.com! @spookstudio!