10 common UX mistakes startups make (and how to avoid them)

A positive user experience can transform your business. Here Laurence McCahill, co-founder of Spook Studio, comes up with 10 essential tips to put you on the right track for a better customer experience. Read the full article write up for .net here http://spookstud.io/P8RqaT

Transcript

1. 10 common user experience mistakes startups make! (and how to avoid them)
2. http://www.flickr.com/photos/quinnanya/3588989219/!
3. IMPROVE PRODUCTS
4. HAďY CUSTOMERS http://www.flickr.com/photos/crazyunclejoe/686220770/!
5. TRANSFORM YOUR BUSINEĒ http://www.flickr.com/photos/safari_vacation/5961260280/!
9. http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg!
10. UX AS PART OF THE CUSTOMER EXPERIENCE
15. WHAT UX CAN’T SOLVE
16. CRAďY PRODUCT http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg!
17. PđR TEAM http://www.flickr.com/photos/xracz/1172356402/!
19. GREAT EXPERIENCE, WRONG PRODUCT
24. DOING IT Tđ LATE (AND HALF-HEARTEDLy)
26. product design technology STARTUP DREAM TEAM?
28. NO CLEAR VALUE PROPOSITION
32. LACK OF FOCUS
36. NOT ENOUGH OBSERVATION ‘IN THE WILD’
37. THE $300M BUēON http://www.flickr.com/photos/lucamascaro/4642288538/!
39. FORMS FROM HEĎ
43. LEēING DEVELOPERS WRITE COPY
49. NO STORY, NO PERSONALITY
53. TECHNOLOGY AS A BAĔIER
57. LAUNCHING Tđ SđN (OR Tđ LATE)
60. STEALTH MODE
61. IN SUČARY (HOW TO GET IT RIGHT)
62. BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE
63. INVOLVE UX EARLY IN THE PROCEĒ
64. HAVE A CLEAR VALUE PROPOSITION
65. FOCUS, FOCUS, FOCUS
66. TEST & REFINE WITH USERS
67. MAKE FORMS FUN
68. MICROCOPY IS YOUR FRIEND
69. DEVELOP A PERSONALITY
70. MAKE TECHNOLOGY HUMAN
71. SHIP IT (& START LEARNING)
72. spookstudio.com! @spookstudio!