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21 tactics to fail your way to success (and build a happy startup)
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spookstudio
October 27, 2013
Business
1
87
21 tactics to fail your way to success (and build a happy startup)
From a talk at Lean Startup Machine, London Oct 2013
spookstudio
October 27, 2013
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Transcript
FAIL YOUR WAY TO SUCCESS TACTICS TO AND BUILD A
HAPPY STARTUP ! L E A N S T A R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3 21 @ W E L O V E L E A N
None
None
None
None
None
None
THINK BIG
START SMALL
LEARN FAST
& BUILD SH!T THAT MATTERS
PASSION PURPOSE PEOPLE PROFITS
IF YOU CARE THEY’LL CARE
None
IT AIN’T EASY BEING LEAN
FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS
None
FAKE IT BEFORE YOU MAKE IT Flickr image from CWSEOntario
“ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT
ASH MAURYA
IT’S TIME TO START EXPERIMENTING
“ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING
TO WORK. MARTY CAGAN
None
1.CREATE A LANDING PAGE
2.KEYNOTOPIA PROTOTYPE
3.ASK A SIMPLE QUESTION
4.CREATE A FAKE T-SHIRT
5.MOBILE PROTOTYPE
6.OBSERVE PEOPLE
7.CREATE A FAKE BUTTON
8.MINIMUM VIABLE RESTAURANT
9.THE PAPER MVP
10.DO IT YOURSELF
11.WRITE A CLASSIFIED AD
12.THE EMAIL CONCIERGE
13. DIRECT MARKETING
14.COFFEE SHOP TEST
15. HACKING w/CUSTOMERS
16.GET BACK TO BASICS
17.GOOGLE DOCS MVP
18.START BLOGGING
19.TEST EXISTING PRODUCTS
20.HAVE A GREAT STORY
21.CREATE A SLIDESHARE
DESIGN FOR EMOTION
BUILD YOUR TRIBE
WHO’S GONNA LOVE YA?
START WITH WHY?
I AM NOT A ROBOT
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT,
ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
SO
BE CREATIVE EXPERIMENTING= LEARNING Flickr image from CWSEOntario
WORK SMARTER NOT HARDER
SET GOALS AND TIMEBOX Flickr image from minor9th
PIVOT OR PERSEVERE Flickr image from B4bees
YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees
“ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF
BEZOS
BUT… BE AWARE
VANITY Flickr image from angermann
VALIDATION
NOW GO FORTH AND ITERATE
THANKS & GOOD LUCK! @WELOVELEAN