Digital Strategies will lead to the right direction. Mapping out a direction through setting up goals is critically important. You should be vivid about why you are willing to invest resources and money and what it is that you desire to obtain through marketing your business in digital platforms. Once you have the goal, you will never to able to correctly allot resources and capital. Even the resources that you have invested would be directionless. All your efforts for a communication strategy and money will go to waste.