5 Digital Marketing Areas You Must Focus On This Year

Tips and Advice On Digital marketing

Transcript

1. 5 Digital Marketing Areas You Must Focus on This Year The technologies that will be used for digital marketing for the year 2015 will bring in the best of 2014 and will also focus on the upcoming technologies that are set to make a wave in the world of digital marketing. Now that there is no way to ignore or avoid digital marketing as a separate entity, it is imperative that you have your strategy in place so that you are able to have your digital marketing focus areas chalked out, well in advance. Online Advertisement If we refer to both advertisements on the Internet and those especially on the mobile, they are set to increase and rate is nothing less than 10% on a global base. As budgets are stretched for online ad spending, it is important for organizations to recognize the importance of Internet for taking their brand one step ahead. And, now there are separate budgets for the Internet and the mobile ad spending keeping in mind the demand for mobile content. According to official figures, mobile ads will increase by a whopping 48% over the period of the whole year of 2015. Personalization is the Key This is one of the most important lessons that the marketers have learnt in the past year – personalization is what was responsible for increase in sales figures for a number of organizations. With this they were able to not only bring in more number of customers for the company, but also
2. enhance customer satisfaction. The focus on 1-on-1 marketing has made it possible for personalized services to be made available on a more enhanced level. Video marketing The most important tool which has evolved over the last one year for digital marketing and is now being used on a huge scale is video marketing. Thanks to the increase in the usage of smartphones, videos can be accessed even without a desktop or even laptop. This has in turn enhanced the importance of using videos as a promotional tool to reach out to the masses and classes. Content will remain the king When it comes to taking your website high up there on the rankings of the search engine, nothing can or will beat good content. It is a statistically proven fact that organizations who have dedicated blogs have more chances of making good business on the Internet than companies that don’t have. Hence, there will be nothing in the way to stop the popularity of content marketing. The focus will remain on high quality and informative content. Mobile marketing Though it has been seen that desktop commands a better engagement figure in comparison to the mobile, the latter will have its own share of loyal followers and lots of new entrants brought in the wave of smartphones, iphones, tablets and other forms of wearable technology. The presence of the new age technological accessories will definitely increase the accessibility of the content and hence the need to focus on digital marketing techniques. The use of mobile devices have also increased drastically and is set to go higher up in the time to come. Having you included these strategies in your digital marketing plan for this year?