5 Ways to Analyse Your Social Media Activity

Presentation deck for workshops at #coops2012

Transcript

2. PRACTITIONERS’ FORUM 5 Ways to Analyse Your Social Media Activity Steven Flower / Kate Fox Manchester Social Media Surgeries
3. Social Media Surgeries • Informal • Regular • 1-2-1
4. 0. Listen
5. #coops2012 • Twitter • Real-time • Stream
6. Google Alerts • Google • Search • Emailed
7. 1. Define Success
8. What Do We Want? • Benchmark • Metrics • Measurable
9. Football Focus @Salford Lads Club • More Followers • More Engagement • Donations
10. 2. Know Your Tools
11. Google Analytics • Web Stats • Segmented • Public Support
12. Facebook Insights • Faceboook • Views / Likes • Demographics
13. 3. Get a Dashboard!
14. Sparkwise • Web-based • Visualise • Publish
15. Carbon Coop • All stats • Published • Shared
16. 4. Rinse & Repeat
17. Understand Audience • Timings • Testing • Reach
18. Track Everything • s.coop • A / B Test • What Works?
19. 5. Wow People
20. Live Stats! • Live Demos • Little Stories • Gimmicks
21. Sentiment Analysis • Socialmention • Qualitative • Over time
22. 6. Relevance!
23. Different stakeholders • Internal • External • Impact
24. Brenda @ Twicket! • Unexpected • Fame! • New Directions
25. 7. Share Stories
26. Join a Mailing List / Group • Lots of Help • Discussion • Problem Solve
27. Get Support • #commbuild • Analysis Exchange • Pro Bono
28. Links • Toolbox • Open • Online
29. To Recap
30. 5 Ways to Analyse: • Define Success • Know Your Tools • Get a Dashboard • Rinse & Repeat • Wow People • Relevance • Share Stories
31. Thankyou!