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5 Ways to Analyse Your Social Media Activity

Avatar for stevieflow stevieflow
November 08, 2012
Technology
51
1

5 Ways to Analyse Your Social Media Activity

Presentation deck for workshops at #coops2012

Avatar for stevieflow

stevieflow

November 08, 2012

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Transcript

  1. None

  2. PRACTITIONERS’ FORUM 5 Ways to Analyse Your Social Media Activity

    Steven Flower / Kate Fox Manchester Social Media Surgeries

  3. Social Media Surgeries • Informal • Regular • 1-2-1

  4. 0. Listen

  5. #coops2012 • Twitter • Real-time • Stream

  6. Google Alerts • Google • Search • Emailed

  7. 1. Define Success

  8. What Do We Want? • Benchmark • Metrics • Measurable

  9. Football Focus @Salford Lads Club • More Followers • More

    Engagement • Donations

  10. 2. Know Your Tools

  11. Google Analytics • Web Stats • Segmented • Public Support

  12. Facebook Insights • Faceboook • Views / Likes • Demographics

  13. 3. Get a Dashboard!

  14. Sparkwise • Web-based • Visualise • Publish

  15. Carbon Coop • All stats • Published • Shared

  16. 4. Rinse & Repeat

  17. Understand Audience • Timings • Testing • Reach

  18. Track Everything • s.coop • A / B Test •

    What Works?

  19. 5. Wow People

  20. Live Stats! • Live Demos • Little Stories • Gimmicks

  21. Sentiment Analysis • Socialmention • Qualitative • Over time

  22. 6. Relevance!

  23. Different stakeholders • Internal • External • Impact

  24. Brenda @ Twicket! • Unexpected • Fame! • New Directions

  25. 7. Share Stories

  26. Join a Mailing List / Group • Lots of Help

    • Discussion • Problem Solve

  27. Get Support • #commbuild • Analysis Exchange • Pro Bono

  28. Links • Toolbox • Open • Online

  29. To Recap

  30. 5 Ways to Analyse: • Define Success • Know Your

    Tools • Get a Dashboard • Rinse & Repeat • Wow People • Relevance • Share Stories

  31. Thankyou!