Tips for selling Continuous Delivery to your business

Explaining why businesses should do continuous delivery can be hard. As a product manager I want to share with you how you can convince your product managers and others in your business why you should practice continuous delivery.

Originally presented at DevOpsDays Madison in November 2016
https://www.devopsdays.org/events/2016-madison/program/suzie-prince/

Transcript

1. Tips for selling Continuous Delivery to your business @ DevOpsDays Madison @pm_suzie
2. Suzie Prince Head of Product for ThoughtWorks products group Product Manager for Snap CI 10 + years experience in software development including agile and CD practices Tweeting @pm_suzie
3. @pm_suzie
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7. @pm_suzie SELLING CD TO YOUR BUSINESS Why Who How
8. @pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com
9. @pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com
10. CONTINUOUS DELIVERY
11. @pm_suzie WHY
12. @pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
13. @pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
14. @pm_suzie - Gene Kim, How do we better sell DevOps?
15. @pm_suzie - Gene Kim, How do we better sell DevOps?
16. @pm_suzie - Mark Lyons, How do I become a Product Manager? @pm_suzie
17. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
18. @pm_suzie “IT is part of the business and not outside it. The team should be responsible for business success, not just technical success, which has no value in itself.” - Mary Poppendieck, Unknown
19. @pm_suzie @pm_suzie
20. @pm_suzie @pm_suzie
21. @pm_suzie WHO
22. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
23. @pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
24. @pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
25. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
26. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
27. @pm_suzie HOW
28. @pm_suzie BUILD EMPATHY @pm_suzie
29. @pm_suzie BUILD EMPATHY @pm_suzie
30. @pm_suzie ASK QUESTIONS Can you tell me more about… What is your desired outcome? What would make you happy? What’s a bad day look like? What does a good day look like? Is there anything I could do?
31. @pm_suzie LISTEN @pm_suzie
32. @pm_suzie LISTEN @pm_suzie
33. @pm_suzie TIPS FOR ACTIVE LISTENING Give undivided attention and show you’re listening Defer judgement. Don’t assume. Have a open mind Provide feedback. Reflect. “What I’m hearing is…” No solutions! Say thanks
34. @pm_suzie WHO
35. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
36. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
37. @pm_suzie TELL STORIES @pm_suzie
38. @pm_suzie TELL STORIES @pm_suzie
39. @pm_suzie FASTER FEEDBACK
40. @pm_suzie FASTER FEEDBACK CODE BUILD TEST RELEASE OPERATE
41. @pm_suzie MORE RESPONSIVE
42. @pm_suzie RESPONSIVE
43. @pm_suzie HIGH QUALITY
44. @pm_suzie QUALITY
45. @pm_suzie REDUCED WASTE
46. @pm_suzie REDUCE WASTE
47. @pm_suzie SANE RELEASES
48. @pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE
49. @pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE
50. @pm_suzie BETTER TEAMS
51. @pm_suzie BETTER TEAMS
52. @pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie
53. @pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie
54. @pm_suzie CONFUSION
55. @pm_suzie “My customers don’t want new stuff every week.”
56. @pm_suzie “I love the value of continuous delivery but I do think in an enterprise context more discretion is needed regarding continuous delivery.”
57. @pm_suzie @pm_suzie
58. @pm_suzie @pm_suzie
59. @pm_suzie QUALITY CONCERNS
60. @pm_suzie ONLY FOR UNICORNS
61. @pm_suzie “Part of the reason IMVU can get away with all their bugs is because they’re in the entertainment business, so none of their users rely on them for anything really important.” - Anon, 50 Deployments A Day and The Perpetual Beta
62. @pm_suzie “Continuous deployment sounds cool. In a world where safety and reliability and privacy and security aren’t important, it would be fun to try. But like a lot of other developers, I live in the real world. And I need to build real software.” -Jim Bird, Continuously Putting Your Customers at Risk
63. @pm_suzie - Gene Kim, How do we better sell DevOps?
64. @pm_suzie DATA AND RESOURCES
65. @pm_suzie DATA AND RESOURCES
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68. @pm_suzie DATA AND RESOURCES • https://puppet.com/resources/white-paper/2016-state-of-devops-report • https://continuousdelivery.com/evidence-case-studies/ • http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a- cheatsheet-for-the-rest-of-us/ • http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product- managers-new-bff/ • http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html • http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html
69. @pm_suzie TIPS FOR SELLING CD TO YOUR BUSINESS Get to know your business Show empathy and learn drivers Tell stories highlighting benefits not features And keep going.…
70. @pm_suzie http://i.imgur.com/SYZk3Qn.jpg