Tips for selling Continuous Delivery to your business

Explaining why businesses should do continuous delivery can be hard. As a product manager I want to share with you how you can convince your product managers and others in your business why you should practice continuous delivery.

Originally presented at DevOpsDays Madison in November 2016
https://www.devopsdays.org/events/2016-madison/program/suzie-prince/

Transcript

1. Tips for selling
   Continuous
   Delivery
   to your business
   @
   DevOpsDays Madison
   @pm_suzie
   

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2. Suzie Prince
   Head of Product for
   ThoughtWorks products group
   Product Manager for Snap CI
   10 + years experience in
   software development including
   agile and CD practices
   Tweeting @pm_suzie
   

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3. @pm_suzie
   

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4. @pm_suzie
   

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5. @pm_suzie
   

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6. @pm_suzie
   

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7. @pm_suzie
   SELLING CD TO YOUR BUSINESS
   Why
   Who
   How
   

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8. @pm_suzie
   “Continuous Delivery is the ability to get
   changes of all types—including new
   features, configuration changes, bug
   fixes and experiments—into production,
   or into the hands of users, safely and
   quickly in a sustainable way.”
   - Jez Humble, continuousdelivery.com
   

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9. @pm_suzie
   “Continuous Delivery is the ability to get
   changes of all types—including new
   features, configuration changes, bug
   fixes and experiments—into production,
   or into the hands of users, safely and
   quickly in a sustainable way.”
   - Jez Humble, continuousdelivery.com
   

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10. CONTINUOUS DELIVERY
    

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11. @pm_suzie
    WHY
    

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12. @pm_suzie
    $3 TRILLION
    @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
    

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13. @pm_suzie
    $3 TRILLION
    @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
    

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14. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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15. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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16. @pm_suzie - Mark Lyons, How do I become a Product Manager?
    @pm_suzie
    

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17. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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18. @pm_suzie
    “IT is part of the business and not
    outside it. The team should be
    responsible for business success,
    not just technical success, which has
    no value in itself.”
    - Mary Poppendieck, Unknown
    

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19. @pm_suzie
    @pm_suzie
    

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20. @pm_suzie
    @pm_suzie
    

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21. @pm_suzie
    WHO
    

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22. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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23. @pm_suzie
    @pm_suzie
    Busy!
    Knows business goals
    Understands customers
    Wants to deliver a
    valuable product
    Wants to meet
    customer needs
    Has too many
    requirements
    Has to balance
    bugs and new
    features
    Has to answer to
    customers when
    product is
    unavailable
    Needs feedback
    Does not know
    everything
    https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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24. @pm_suzie
    @pm_suzie
    Busy!
    Knows business goals
    Understands customers
    Wants to deliver a
    valuable product
    Wants to meet
    customer needs
    Has too many
    requirements
    Has to balance
    bugs and new
    features
    Has to answer to
    customers when
    product is
    unavailable
    Needs feedback
    Does not know
    everything
    https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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25. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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26. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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27. @pm_suzie
    HOW
    

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28. @pm_suzie
    BUILD EMPATHY
    @pm_suzie
    

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29. @pm_suzie
    BUILD EMPATHY
    @pm_suzie
    

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30. @pm_suzie
    ASK QUESTIONS
    Can you tell me more about…
    What is your desired outcome?
    What would make you happy?
    What’s a bad day look like? What does a good day look like?
    Is there anything I could do?
    

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31. @pm_suzie
    LISTEN
    @pm_suzie
    

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32. @pm_suzie
    LISTEN
    @pm_suzie
    

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33. @pm_suzie
    TIPS FOR ACTIVE LISTENING
    Give undivided attention and show you’re listening
    Defer judgement. Don’t assume. Have a open mind
    Provide feedback. Reflect. “What I’m hearing is…”
    No solutions!
    Say thanks
    

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34. @pm_suzie
    WHO
    

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35. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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36. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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37. @pm_suzie
    TELL STORIES
    @pm_suzie
    

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38. @pm_suzie
    TELL STORIES
    @pm_suzie
    

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39. @pm_suzie
    FASTER
    FEEDBACK
    

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40. @pm_suzie
    FASTER FEEDBACK
    CODE
    BUILD
    TEST
    RELEASE
    OPERATE
    

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41. @pm_suzie
    MORE
    RESPONSIVE
    

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42. @pm_suzie
    RESPONSIVE
    

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43. @pm_suzie
    HIGH QUALITY
    

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44. @pm_suzie
    QUALITY
    

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45. @pm_suzie
    REDUCED
    WASTE
    

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46. @pm_suzie
    REDUCE WASTE
    

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47. @pm_suzie
    SANE
    RELEASES
    

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48. @pm_suzie
    SANE RELEASES
    COMMIT
    BUILD AND
    TEST
    AUTOMATED
    TESTS
    STAGING DELIVER
    ACCEPTANCE
    

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49. @pm_suzie
    SANE RELEASES
    COMMIT
    BUILD AND
    TEST
    AUTOMATED
    TESTS
    STAGING DELIVER
    ACCEPTANCE
    

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50. @pm_suzie
    BETTER
    TEAMS
    

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51. @pm_suzie
    BETTER TEAMS
    

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52. @pm_suzie
    HANDLE OBJECTIONS
    https://www.videvo.net/video/traffic-lights-cycle-/2967
    @pm_suzie
    

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53. @pm_suzie
    HANDLE OBJECTIONS
    https://www.videvo.net/video/traffic-lights-cycle-/2967
    @pm_suzie
    

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54. @pm_suzie
    CONFUSION
    
    

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55. @pm_suzie
    “My customers don’t want new stuff
    every week.”
    

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56. @pm_suzie
    “I love the value of continuous
    delivery but I do think in an
    enterprise context more discretion is
    needed regarding continuous
    delivery.”
    

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57. @pm_suzie
    @pm_suzie
    

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58. @pm_suzie
    @pm_suzie
    

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59. @pm_suzie
    QUALITY
    CONCERNS
    
    

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60. @pm_suzie
    ONLY FOR
    UNICORNS
    
    

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61. @pm_suzie
    “Part of the reason IMVU can get
    away with all their bugs is because
    they’re in the entertainment business,
    so none of their users rely on them for
    anything really important.”
    - Anon, 50 Deployments A Day and The Perpetual Beta
    

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62. @pm_suzie
    “Continuous deployment sounds cool. In
    a world where safety and reliability and
    privacy and security aren’t important, it
    would be fun to try. But like a lot of other
    developers, I live in the real world. And I
    need to build real software.”
    -Jim Bird, Continuously Putting Your Customers at Risk
    

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63. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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64. @pm_suzie
    DATA AND RESOURCES
    

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65. @pm_suzie
    DATA AND RESOURCES
    

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66. @pm_suzie
    

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67. @pm_suzie
    

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68. @pm_suzie
    DATA AND RESOURCES
    • https://puppet.com/resources/white-paper/2016-state-of-devops-report
    
    • https://continuousdelivery.com/evidence-case-studies/
    
    • http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a-
    cheatsheet-for-the-rest-of-us/
    
    • http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product-
    managers-new-bff/
    
    • http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html
    
    • http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html
    

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69. @pm_suzie
    TIPS FOR SELLING CD TO YOUR BUSINESS
    Get to know your business
    Show empathy and learn drivers
    Tell stories highlighting benefits not features
    And keep going.…
    

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70. @pm_suzie http://i.imgur.com/SYZk3Qn.jpg
    

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