Tips for selling Continuous Delivery and DevOps to your business (from a business person)

Explaining why businesses should do continuous delivery (CD) can be hard. Businesses have roadmaps and plans and getting them to do development or operations work for a practice they don’t understand can be daunting. As a product manager I want to share with you how you can convince people like me (product managers) and others in your business why you should practice continuous delivery and build a DevOps culture.

Originally presented at DevOpsDays Nashville in November 2016
https://www.devopsdays.org/events/2016-nashville/program/suzie-prince/

Transcript

1. Tips for selling Continuous Delivery and DevOps to your business @ DevOpsDays Nashville @pm_suzie
2. Suzie Prince Head of Product for ThoughtWorks products group Product Manager for Snap CI 10 + years experience in software development including agile and CD practices Tweeting @pm_suzie
3. @pm_suzie
4. @pm_suzie
5. @pm_suzie
6. @pm_suzie SELLING CD TO YOUR BUSINESS Why Who How
7. @pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com
8. @pm_suzie “Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way.” - Jez Humble, continuousdelivery.com
9. CONTINUOUS DELIVERY
10. @pm_suzie WHY
11. @pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
12. @pm_suzie $3 TRILLION @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
13. @pm_suzie - Gene Kim, How do we better sell DevOps?
14. @pm_suzie - Gene Kim, How do we better sell DevOps?
15. @pm_suzie - Mark Lyons, How do I become a Product Manager? @pm_suzie
16. @pm_suzie “IT is part of the business and not outside it. The team should be responsible for business success, not just technical success, which has no value in itself.” - Mary Poppendieck, Unknown
17. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
18. @pm_suzie @pm_suzie
19. @pm_suzie @pm_suzie
20. @pm_suzie WHO
21. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
22. @pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
23. @pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
24. @pm_suzie @pm_suzie Busy! Knows business goals Understands customers Wants to deliver a valuable product Wants to meet customer needs Has too many requirements Has to balance bugs and new features Has to answer to customers when product is unavailable Needs feedback Does not know everything https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
25. @pm_suzie HOW
26. @pm_suzie BUILD EMPATHY @pm_suzie
27. @pm_suzie BUILD EMPATHY @pm_suzie
28. @pm_suzie ASK QUESTIONS Can you tell me more about… What is your desired outcome? What would make you happy? What’s a bad day look like? What does a good day look like? Is there anything I could do?
29. @pm_suzie LISTEN @pm_suzie
30. @pm_suzie LISTEN @pm_suzie
31. @pm_suzie TIPS FOR ACTIVE LISTENING Give undivided attention and show you’re listening Defer judgement. Don’t assume. Have a open mind Provide feedback. Reflect. “What I’m hearing is…” No solutions! Say thanks
32. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
33. @pm_suzie @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
34. @pm_suzie TELL STORIES @pm_suzie
35. @pm_suzie TELL STORIES @pm_suzie
36. @pm_suzie FASTER FEEDBACK CODE BUILD TEST RELEASE OPERATE
37. @pm_suzie RESPONSIVE
38. @pm_suzie QUALITY
39. @pm_suzie REDUCE WASTE
40. @pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE
41. @pm_suzie SANE RELEASES COMMIT BUILD AND TEST AUTOMATED TESTS STAGING DELIVER ACCEPTANCE
42. @pm_suzie BETTER TEAMS
43. @pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie
44. @pm_suzie HANDLE OBJECTIONS https://www.videvo.net/video/traffic-lights-cycle-/2967 @pm_suzie
45. @pm_suzie CONFUSION
46. @pm_suzie “My customers don’t want new stuff every week.”
47. @pm_suzie @pm_suzie
48. @pm_suzie @pm_suzie
49. @pm_suzie QUALITY CONCERNS
50. @pm_suzie “Part of the reason IMVU can get away with all their bugs is because they’re in the entertainment business, so none of their users rely on them for anything really important.” - Anon, 50 Deployments A Day and The Perpetual Beta
51. @pm_suzie ONLY FOR UNICORNS
52. @pm_suzie “Continuous deployment sounds cool. In a world where safety and reliability and privacy and security aren’t important, it would be fun to try. But like a lot of other developers, I live in the real world. And I need to build real software.” -Jim Bird, Continuously Putting Your Customers at Risk
53. @pm_suzie - Gene Kim, How do we better sell DevOps?
54. @pm_suzie DATA AND RESOURCES
55. @pm_suzie DATA AND RESOURCES
56. @pm_suzie
57. @pm_suzie
58. @pm_suzie DATA AND RESOURCES • https://puppet.com/resources/white-paper/2016-state-of-devops-report • https://continuousdelivery.com/evidence-case-studies/ • http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a- cheatsheet-for-the-rest-of-us/ • http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product- managers-new-bff/ • http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html • http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html
59. @pm_suzie TIPS FOR SELLING CD TO YOUR BUSINESS Get to know your business Show empathy and learn their drivers and fears Highlight the benefits, not the features, of CD And keep going.…
60. @pm_suzie http://i.imgur.com/SYZk3Qn.jpg