Tips for selling Continuous Delivery and DevOps to your business (from a business person)

Explaining why businesses should do continuous delivery (CD) can be hard. Businesses have roadmaps and plans and getting them to do development or operations work for a practice they don’t understand can be daunting. As a product manager I want to share with you how you can convince people like me (product managers) and others in your business why you should practice continuous delivery and build a DevOps culture.

Originally presented at DevOpsDays Nashville in November 2016
https://www.devopsdays.org/events/2016-nashville/program/suzie-prince/

Transcript

1. Tips for selling
   Continuous
   Delivery
   and DevOps
   to your business
   @
   DevOpsDays Nashville
   @pm_suzie
   

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2. Suzie Prince
   Head of Product for
   ThoughtWorks products group
   Product Manager for Snap CI
   10 + years experience in
   software development including
   agile and CD practices
   Tweeting @pm_suzie
   

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3. @pm_suzie
   

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4. @pm_suzie
   

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5. @pm_suzie
   

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6. @pm_suzie
   SELLING CD TO YOUR BUSINESS
   Why
   Who
   How
   

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7. @pm_suzie
   “Continuous Delivery is the ability to get
   changes of all types—including new
   features, configuration changes, bug
   fixes and experiments—into production,
   or into the hands of users, safely and
   quickly in a sustainable way.”
   - Jez Humble, continuousdelivery.com
   

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8. @pm_suzie
   “Continuous Delivery is the ability to get
   changes of all types—including new
   features, configuration changes, bug
   fixes and experiments—into production,
   or into the hands of users, safely and
   quickly in a sustainable way.”
   - Jez Humble, continuousdelivery.com
   

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9. CONTINUOUS DELIVERY
   

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10. @pm_suzie
    WHY
    

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11. @pm_suzie
    $3 TRILLION
    @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
    

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12. @pm_suzie
    $3 TRILLION
    @pm_suzie - Michael Krigsman, Worldwide cost of IT failure
    

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13. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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14. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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15. @pm_suzie - Mark Lyons, How do I become a Product Manager?
    @pm_suzie
    

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16. @pm_suzie
    “IT is part of the business and not
    outside it. The team should be
    responsible for business success, not
    just technical success, which has no
    value in itself.”
    - Mary Poppendieck, Unknown
    

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17. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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18. @pm_suzie
    @pm_suzie
    

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19. @pm_suzie
    @pm_suzie
    

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20. @pm_suzie
    WHO
    

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21. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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22. @pm_suzie
    @pm_suzie
    Busy!
    Knows business goals
    Understands customers
    Wants to deliver a
    valuable product
    Wants to meet
    customer needs
    Has too many
    requirements
    Has to balance
    bugs and new
    features
    Has to answer to
    customers when
    product is
    unavailable
    Needs feedback
    Does not know
    everything
    https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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23. @pm_suzie
    @pm_suzie
    Busy!
    Knows business goals
    Understands customers
    Wants to deliver a
    valuable product
    Wants to meet
    customer needs
    Has too many
    requirements
    Has to balance
    bugs and new
    features
    Has to answer to
    customers when
    product is
    unavailable
    Needs feedback
    Does not know
    everything
    https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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24. @pm_suzie
    @pm_suzie
    Busy!
    Knows business goals
    Understands customers
    Wants to deliver a
    valuable product
    Wants to meet
    customer needs
    Has too many
    requirements
    Has to balance
    bugs and new
    features
    Has to answer to
    customers when
    product is
    unavailable
    Needs feedback
    Does not know
    everything
    https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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25. @pm_suzie
    HOW
    

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26. @pm_suzie
    BUILD EMPATHY
    @pm_suzie
    

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27. @pm_suzie
    BUILD EMPATHY
    @pm_suzie
    

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28. @pm_suzie
    ASK QUESTIONS
    Can you tell me more about…
    What is your desired outcome?
    What would make you happy?
    What’s a bad day look like? What does a good day look like?
    Is there anything I could do?
    

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29. @pm_suzie
    LISTEN
    @pm_suzie
    

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30. @pm_suzie
    LISTEN
    @pm_suzie
    

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31. @pm_suzie
    TIPS FOR ACTIVE LISTENING
    Give undivided attention and show you’re listening
    Defer judgement. Don’t assume. Have a open mind
    Provide feedback. Reflect. “What I’m hearing is…”
    No solutions!
    Say thanks
    

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32. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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33. @pm_suzie
    @pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
    

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34. @pm_suzie
    TELL STORIES
    @pm_suzie
    

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35. @pm_suzie
    TELL STORIES
    @pm_suzie
    

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36. @pm_suzie
    FASTER FEEDBACK
    CODE
    BUILD
    TEST
    RELEASE
    OPERATE
    

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37. @pm_suzie
    RESPONSIVE
    

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38. @pm_suzie
    QUALITY
    

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39. @pm_suzie
    REDUCE WASTE
    

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40. @pm_suzie
    SANE RELEASES
    COMMIT
    BUILD AND
    TEST
    AUTOMATED
    TESTS
    STAGING DELIVER
    ACCEPTANCE
    

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41. @pm_suzie
    SANE RELEASES
    COMMIT
    BUILD AND
    TEST
    AUTOMATED
    TESTS
    STAGING DELIVER
    ACCEPTANCE
    

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42. @pm_suzie
    BETTER TEAMS
    

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43. @pm_suzie
    HANDLE OBJECTIONS
    https://www.videvo.net/video/traffic-lights-cycle-/2967
    @pm_suzie
    

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44. @pm_suzie
    HANDLE OBJECTIONS
    https://www.videvo.net/video/traffic-lights-cycle-/2967
    @pm_suzie
    

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45. @pm_suzie
    CONFUSION
    
    

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46. @pm_suzie
    “My customers don’t want new stuff
    every week.”
    

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47. @pm_suzie
    @pm_suzie
    

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48. @pm_suzie
    @pm_suzie
    

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49. @pm_suzie
    QUALITY
    CONCERNS
    
    

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50. @pm_suzie
    “Part of the reason IMVU can get away
    with all their bugs is because they’re
    in the entertainment business, so
    none of their users rely on them for
    anything really important.”
    - Anon, 50 Deployments A Day and The Perpetual Beta
    

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51. @pm_suzie
    ONLY FOR
    UNICORNS
    
    

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52. @pm_suzie
    “Continuous deployment sounds cool. In
    a world where safety and reliability and
    privacy and security aren’t important,
    it would be fun to try. But like a lot of
    other developers, I live in the real world.
    And I need to build real software.”
    -Jim Bird, Continuously Putting Your Customers at Risk
    

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53. @pm_suzie - Gene Kim, How do we better sell DevOps?
    

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54. @pm_suzie
    DATA AND RESOURCES
    

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55. @pm_suzie
    DATA AND RESOURCES
    

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56. @pm_suzie
    

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57. @pm_suzie
    

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58. @pm_suzie
    DATA AND RESOURCES
    • https://puppet.com/resources/white-paper/2016-state-of-devops-report
    
    • https://continuousdelivery.com/evidence-case-studies/
    
    • http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a-
    cheatsheet-for-the-rest-of-us/
    
    • http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product-
    managers-new-bff/
    
    • http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html
    
    • http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html
    

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59. @pm_suzie
    TIPS FOR SELLING CD TO YOUR BUSINESS
    Get to know your business
    Show empathy and learn their drivers and fears
    Highlight the benefits, not the features, of CD
    And keep going.…
    

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60. @pm_suzie http://i.imgur.com/SYZk3Qn.jpg
    

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