Retail Case Study

Swrve

Transcript

1. Real-time, personalized communications increases engagement and monetization. – – Leveraging existing first party customer data (Salesforce) for mobile campaigns – – Alignment between internal teams to create and deliver mobile marketing campaigns – – Obtaining a real time customer view CHALLENGES Luxury Retailer SOLUTION – – Integration of Swrve with Salesforce Marketing Cloud to: * Streamline mobile marketing workflow * Deliver real time communication with mobile users – – Significantly increased engagement and monetization pg 26 Mobile Moments. Delivered.  |
2. web and mobile behaviors – – Delivered at each user’s optimal time Maximized mobile conversions revenue by eliminating mobile and web data silos by integrating Swrve with Salesforce Marketing Cloud to create real time view of customers. Mobile marketing campaigns are: – Optimized via A/B testing – Personalized based onuser Successfully increased awareness of valuation offices in major metro areas via push notifications and in app campaigns. In app campaigns included deep-linked call button to local number to make call engagements easy. DAILY PUSH COMMUNICATIONS Mobile Campaigns VALUATION OFFICE AWARENESS pg 27 30% ARPU (average revenue per user) +$1M revenue in a single month 2-3X call volume Mobile Moments. Delivered.  |