YOUR FACE Brand Book 1.1

Transcript

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   '"$&ϒϥϯυʹؔΘΔ
   ҩࢣɺφʔεɺΧ΢ϯηϥʔɺ֤ελοϑɺ͓٬༷ͳͲશͯͷεςʔΫϗϧμʔʹର͢Δ
   ΫϦχοΫͷελϯεɾҙࢤɾߦಈɾΠϝʔδΛදݱ͢Δ΋ͷͰ͢ɻ
2. - YF BRAND BOOK WHAT MAKES YOUR FACE
3. CORE @
   ϒϥϯυఆٛ - YF BRAND BOOK  WILL ໨ࢦ͢ঢ়ଶɾҙࢤ ໨ࢦ͢ߦಈϞσϧ ACT
4.  Mission ଘࡏҙٛ 5)&
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   ϒϥϯυఆٛ - YF BRAND BOOK
5.  Credo ߦಈࢦ਑ #&55&3
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   υϦʔϜΩϥʔ Don’t CORE @
   ϒϥϯυఆٛ - YF BRAND BOOK
6. 5)&
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   '"$& ҩྍʹ͓͚Δඒ༰ҩྍͷՁ஋ɻ
   ඒ༰ҩྍͱҰൠͷҩྍ͸໌֬ʹ݈߁อݥͰ۠੾ΒΕ͍ͯΔɻ
   อݥͷൣғ͸ࠃ͕ܾΊͨʮපؾʯͷൣғͰ͋Γɺͦͷൣғʹͳ͍΋ͷ͸Ұ୴පؾͰ͸ͳ͍ͱ͞ΕΔɻ
   ͦͷ୅ද͕֨ɺඒ༰ҩྍͰ͋Δɻ
   ͔͠͠ɺඒ༰ҩྍΛఏڙ͍ͯ͠Δͱɺଟ͔Εগͳ͔Εʮ࣏͢΂͖ର৅ʯ͕ଘࡏ͢Δɻ
   ྫ͑͹ɺઌఱҟৗͷ୅ද֨Ͱ͋Δɺޱ৶ޱ֖྾ʹ͸ఔ౓͕͋Γɺੜ׆ʹࢧো͕ͳͯ͘΋ɺ
   ݟͨ໨͕ඪ४తͰͳ͍͜ͱ͔Βɺࠃ͕පؾͱఆΊ͍ͯͯɺอݥ਍ྍͷର৅Ͱ͋Δɻ
   Ұํɺࢲͨͪͷױऀ༷͸ɺඓ͕௿͍ɺ໨͕খ͍͞ɺͳͲ༷ʑͳ೰ΈΛ΋ͭɻ
   ͦͷ͜ͱͱɺલड़ͷઌఱҟৗʹɺԿ͔ࠜݯతҧ͍͕͋ΔͩΖ͏͔ʁ
   ࢲ͸ɺʮͳ͍ʯͱஅݴ͢Δɻ
   ݟͨ໨ͷมԽͷେখ͸͋ΕͲɺ݁ہͷͱ͜ΖɺόϦΤʔγϣϯͳͷͩɻ
   ݸਓϨϕϧͰͦΕ͕ड͚ೖΕΒΕͳ͍ঢ়گʹ͓͍ͯɺͦ͜ʹ͸ʮ࣏͢΂͖ର৅ʯ͕ଘࡏ͢Δͱݴ͑Δɻ
   ױऀ༷ҰਓͻͱΓͷʮ࣏͢΂͖ର৅ʯͷɺύʔτφʔͰࡏΔ͜ͱɻ
   ͦΕ͕ͦ͜:063
   '"$&͕୲͏੹೚Ͱ͋Δɻ
   :063
   '"$&ɹӃ௕ɹࢁ 𦚰
   ޹ಙ  MISSION - YF BRAND BOOK
7.  ͭ͘ΔɺΫϦχοΫ ΧλνΛɺͭ͘Δ
   ҆શɾ҆৺ͳ؀ڥΛɺͭ͘Δ
   ΤϏσϯεΛɺͭ͘Δ
   จԽΛɺͭ͘Δ
   ͭͳ͕ΓΛɺͭ͘Δ ΫϦχοΫ͕ਐΉํ޲ VISION - YF BRAND BOOK
8.  ϑΟϧλʔͱͯ͠ͷඒ༰ҩྍ
   ඒ༰ҩྍʹΑͬͯ΋ͨΒ͞ΕΔมԽͱ͸ͳΜͩΖ͏͔ɻ
   ྫ͑͹ඓͷखज़ʹΑͬͯ΋ͨΒ͞ΕΔมԽͱ͍͑͹ɺඓے͕NNߴ͘ͳΔͱ͔ɺ
   ඓઌ͕গ͠εοΩϦ͢Δͱ͔ɺͦͷఔ౓ͷখ͞ͳมԽͰ͋Δɻ
   ͔͠͠ɺͦͷมԽ͕΋ͨΒ͢େ͖ͳมԽ͕͍͔ͭ͋͘Δɻ
   ·ͣɺଟ͘ͷױऀ༷Ͱʮਖ਼໘ʯΛ޲͍ͨͱ͖ͷ͓إͷҐஔ͕มΘΔɻ
   ͜Ε͸OBUVSBM
   IFBE
   QPTJUJPOͱݴΘΕΔ΋ͷͰɺͳΜͱͳ͘લΛ޲͍ͨ࣌ͷ͓إͷҐஔΛද͢ɻ
   ज़લʹ͸ଟ͘ͷױऀ͞Μֺ͕ΛҾ͍ͨঢ়ଶͰ͋Δɻ
   ඓͷ͕݀ݟ͑ͳ͍Α͏ʹɺඓ্͕Λ޲͍͍ͯΔͷΛӅ͢Α͏ʹɺແҙࣝʹͦͷΑ͏ͳঢ়ଶͱͳ͍ͬͯΔɻ
   खज़͕ऴΘΓίϯϓϨοΫε͕ղফ͞ΕΔͱɺֺΛҾ͍ͨঢ়ଶ͔Βࣗવͳ֯౓ͷϙδγϣϯʹͳΔɻ
   ͜ͷมԽ͸ɺݞ΍टɺഎےʹ·ͰӨڹ͢Δɻ
   Ұ෦ͷױऀ༷Ͱ͸ੜ͖ํ·Ͱม͑ͯ͠·͏ɻࣗ෼ʹࣗ৴͕͖ͭɺࢥߟ͕มΘΓߦಈʹӨڹΛٴ΅͢ɻ
   ͋Δױऀ͞Μ͸ज़લʹ͸ɺֶߍʹߦ͚ͳ͍Α͏ͳঢ়ଶͰ͕͋ͬͨɺࠓͰ͸ຖ݄ϓϥΠϕʔτδΣοτͰੈքதΛཱྀ͍ͯ͠Δɻ CONCEPT @
   ϓϩϩʔά - YF BRAND BOOK
9.  CONCEPT @
   ϓϩϩʔά - YF BRAND BOOK ϑΟϧλʔͱͯ͠ͷඒ༰ҩྍ
   ͜ͷΑ͏ʹඒ༰ҩྍ͕΋ͨΒ͢มԽ͸ඇৗʹେ͖͍ɻ
   ࢲ͕ͨͪม͑Δͷ͸ͨͬͨ਺ϛϦɻ
   ͔͠͠ɺͦͷӨڹ͸୯ͳΔܗঢ়มԽʹͱͲ·Βͣɺͦͷਓࣗମʹେ͖ͳมԽΛٴ΅͢ɻ
   ױऀ༷͸ඒ༰ҩྍମݧΛ௨ͯ͠ɺܗʹͱͲ·Βͳ͍ʮԿ͔ʯΛมԽͤ͞Δɻ
   ඒ༰ҩྍ͸ʮϑΟϧλʔʯͷΑ͏Ͱ͋Δɻ
   ඒ༰ҩྍΛܦݧ͢ΔલͱޙͰ͸ɺมԽ͢Δͱ͍͏ΑΓɺ
   Կ͔ͷϑΟϧλʔΛ௨ͬͯɺ͔ͬ͢Γࣗ෼͕ʮΑ͘ͳΔʯͱ͍͏ܦݧ͕Ͱ͖Δɻ
10.  ͣͬͱલ͔Β͜͏ͩͬͨɺ͜Ε͔Β΋ͣͬͱɻ CONCEPT - YF BRAND BOOK
11.  ڧ྽ʹϑΟϧλʔΛҙࣝ͢Δސ٬ମݧɻ
    ༧໿ͷऔಘ͔Βɺ࣏ྍ͕ऴྃ͢Δ·ͰҰ؏ͯ͠ඒ༰ҩྍͷଚ͞Λ
    શͯͷελοϑ͕ҙࣝ͢Δ͜ͱͰɺܗͷมԽʹͱͲ·Βͳ͍ɺ
    ױऀ༷ͷߦಈมԽΛى͜͠΍͘͢͢Δɻ
    Կؾͳ͍มԽΛڧ྽ͳސ٬ମݧͱ͢ΔɺશͯͷཁૉΛ٧ΊࠐΈ͍ͨͱࢥ͏ɻ
    ࣏ྍͷେখʹؔΘΒͣɺશͯͷϨΠϠʔͰҙࣝ͢Δɻ
    ͔͚Δݴ༿ͷҰͭҰͭΛҙࣝ͢Δɺױऀ༷΁ͷԠରͷҰͭҰͭΛҙࣝ͢Δɻ
    ॊΒ͔͘΋ਊͷ͋ΔԠରΛ৺͕͚Δɻ࣏ྍͷਫ४Λৗʹ࠷ྑʹ͢Δɻ
    ױऀ༷ͷ૝͍Λ׎͑ΔͨΊʹ࠷ળΛਚ͘͢ɻ ͣͬͱલ͔Β͜͏ͩͬͨɺ
    ͜Ε͔Β΋ͣͬͱɻ   CONCEPT @
    ఏڙ͢Δސ٬ମݧ - YF BRAND BOOK
12.  ͣͬͱલ͔Β͜͏ͩͬͨɺ
    ͜Ε͔Β΋ͣͬͱɻ   ͣͬͱલ͔Β͜͏ͩͬͨɺͱݴ͍੾ΕΔΑ͏ͳมԽΛ΋ͨΒ͢ɻ
    ࣏ྍ΍ࢪज़ܦݧΛױऀ༷ҰਓͻͱΓ͕ɺ
    ׬શʹࣗ෼ͷ΋ͷͱͰ͖Δ͜ͱΛ໨ࢦ͢ɻ
    ʮͣͬͱલ͔Β͜͏ͩͬͨʯͱݴ͍੾ΕΔΑ͏ͳมԽΛ΋ͨΒ͢ɻ
    Ұճͷखज़ͰऴΘΔ͜ͱͳ͘ɺ
    ΞϯνΤΠδϯά΍࣍ͷ೰Έ΁ͷద੾ͳରԠͰɺ
    ʮ͜Ε͔Β΋ͣͬͱʯױऀ༷͕ͦ͏ࢥ͑ΔΑ͏ͳܧଓͨ͠ҩྍΛఏڙ͍ͯ͘͠ɻ
    ױऀ༷ͷ࠷ྑͷύʔτφʔͱͳΔɻ CONCEPT @
    ఏڙ͢Δސ٬ମݧ - YF BRAND BOOK
13.   45:-& /05
    64 ଞӃɾଞऀ൱ఆ
    ތେίϐʔɾތେ޿ࠂ
    ίϯϓϨοΫεϚʔέςΟϯά
    ୟ͖ചΓ
    υϦʔϜΩϥʔ ϑΥʔϚϧ ΧδϡΞϧ  ݻఆ؍೦ ॊೈࢥߟ  อकత ࣮ݧత  ֦େ ਂԽ  Ԡର
    αʔϏε ࢥߟ ҩྍ
    ࢪज़ ࣄۀ
    ల։         ATTITUDE @
    ϒϥϯυͷࡏΓํ - YF BRAND BOOK
14. VISUAL IDENTITY - YF BRAND BOOK
15.  LOGO @
    ϓϥΠϚϦʔϩΰ - YF BRAND BOOK
16.  
    
    
    LOGO @
    ώετϦʔ - YF BRAND BOOK
17.  
    
    LOGO @
    ώετϦʔ - YF BRAND BOOK
18.  #-"$,*4)
    #"$,(306/% 8)*5*4)
    #"$,(306/% 05)&3
    #"$,(306/% എܠ৭ʹԠͯ͡ϩΰͷࢹೝੑΛ֬อ͢Δ͜ͱ LOGO @
    ΧϥʔΦϓγϣϯ - YF BRAND BOOK
19.  ͣͬͱલ͔Β͜͏ͩͬͨɺ͜Ε͔Β΋ͣͬͱɻ ͣͬͱલ͔Β͜͏ͩͬͨɺ
    ͜Ε͔Β΋ͣͬͱɻ LOGO @
    ίϯηϓτ - YF BRAND BOOK
20.  ೔ຊޠ ΞϧϑΝϕοτ FUTURA ฏ੒֯ΰγοΫ
    4UE ฏ੒֯ΰγοΫ
    ೥݄ʹΧϨολࣚཹͷ֊ͰΦʔϓϯͨ͠ඒ༰ΫϦχοΫͰ͢ɻ )FJTFJ
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    4UE TYPOGRAPHY - YF BRAND BOOK
21. COLOR PALETTE  13*."3:
    $0-03 ɹ'''''' 4&$0/%"3:
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22. COLOR PALETTE @
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    ͸೥݄ʹΧϨολࣚཹͷ
    ֊ʹΦʔϓϯͨ͠ඒ༰ΫϦχοΫͰ͢ɻ THE BEST PARTNER OF YOUR FACE ࢲͨͪͷ7*4*0/͸ɺʮͭ͘ΔɺΫϦχοΫʯͰ͢ɻ 1 YEAR ANNIVERSARY #&55&3
    5)"/
    50%": #&55&3
    5)"/
    50%": - YF BRAND BOOK
23. USAGE - YF BRAND BOOK
24. HP  - YF BRAND BOOK
25. INSTAGRAM  - YF BRAND BOOK
26. ENVELOP  - YF BRAND BOOK
27. PAPER  - YF BRAND BOOK
28. PAPER BAG  - YF BRAND BOOK
29. END. $ 
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