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YOUR FACE Brand Book 1.1
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TACT HOLDINGS
February 26, 2025
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YOUR FACE Brand Book 1.1
TACT HOLDINGS
February 26, 2025
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Transcript
:063'"$& #3"/% #00, ͜ͷࢿྉɺ:063'"$&ϒϥϯυʹؔΘΔ ҩࢣɺφʔεɺΧϯηϥʔɺ֤ελοϑɺ͓٬༷ͳͲશͯͷεςʔΫϗϧμʔʹର͢Δ ΫϦχοΫͷελϯεɾҙࢤɾߦಈɾΠϝʔδΛදݱ͢ΔͷͰ͢ɻ
- YF BRAND BOOK WHAT MAKES YOUR FACE
CORE @ϒϥϯυఆٛ - YF BRAND BOOK WILL ࢦ͢ঢ়ଶɾҙࢤ ࢦ͢ߦಈϞσϧ
ACT
Mission ଘࡏҙٛ 5)&#&451"35/&30':063'"$& WILL ACT ͭ͘ΔɺΫϦχοΫ Vision ํੑ ͣͬͱલ͔Β͜͏ͩͬͨɺ͜Ε͔Βͣͬͱɻ
Concept ίϯηϓτ CORE @ϒϥϯυఆٛ - YF BRAND BOOK
Credo ߦಈࢦ #&55&35)"/50%": WILL ACT ݸผ࠷దԽɹɹνʔϜҩྍ Do ӕΛͭ͘͜ͱɹɹઓͤͣఘΊΔ͜ͱ υϦʔϜΩϥʔ
Don’t CORE @ϒϥϯυఆٛ - YF BRAND BOOK
5)&#&451"35/&30':063'"$& ҩྍʹ͓͚Δඒ༰ҩྍͷՁɻ ඒ༰ҩྍͱҰൠͷҩྍ໌֬ʹ݈߁อݥͰ۠ΒΕ͍ͯΔɻ อݥͷൣғࠃ͕ܾΊͨʮපؾʯͷൣғͰ͋Γɺͦͷൣғʹͳ͍ͷҰ୴පؾͰͳ͍ͱ͞ΕΔɻ ͦͷද͕֨ɺඒ༰ҩྍͰ͋Δɻ ͔͠͠ɺඒ༰ҩྍΛఏڙ͍ͯ͠Δͱɺଟ͔Εগͳ͔Εʮ࣏͖͢ରʯ͕ଘࡏ͢Δɻ ྫ͑ɺઌఱҟৗͷද֨Ͱ͋Δɺޱ৶ޱ֖྾ʹఔ͕͋Γɺੜ׆ʹࢧো͕ͳͯ͘ɺ ݟ͕ͨඪ४తͰͳ͍͜ͱ͔Βɺࠃ͕පؾͱఆΊ͍ͯͯɺอݥྍͷରͰ͋Δɻ Ұํɺࢲͨͪͷױऀ༷ɺඓ͕͍ɺ͕খ͍͞ɺͳͲ༷ʑͳΈΛͭɻ ͦͷ͜ͱͱɺલड़ͷઌఱҟৗʹɺԿ͔ࠜݯతҧ͍͕͋ΔͩΖ͏͔ʁ
ࢲɺʮͳ͍ʯͱஅݴ͢Δɻ ݟͨͷมԽͷେখ͋ΕͲɺ݁ہͷͱ͜ΖɺόϦΤʔγϣϯͳͷͩɻ ݸਓϨϕϧͰͦΕ͕ड͚ೖΕΒΕͳ͍ঢ়گʹ͓͍ͯɺͦ͜ʹʮ࣏͖͢ରʯ͕ଘࡏ͢Δͱݴ͑Δɻ ױऀ༷ҰਓͻͱΓͷʮ࣏͖͢ରʯͷɺύʔτφʔͰࡏΔ͜ͱɻ ͦΕ͕ͦ͜:063'"$&͕୲͏Ͱ͋Δɻ :063'"$&ɹӃɹࢁ 𦚰 ಙ MISSION - YF BRAND BOOK
ͭ͘ΔɺΫϦχοΫ ΧλνΛɺͭ͘Δ ҆શɾ҆৺ͳڥΛɺͭ͘Δ ΤϏσϯεΛɺͭ͘Δ จԽΛɺͭ͘Δ ͭͳ͕ΓΛɺͭ͘Δ ΫϦχοΫ͕ਐΉํ VISION -
YF BRAND BOOK
ϑΟϧλʔͱͯ͠ͷඒ༰ҩྍ ඒ༰ҩྍʹΑͬͯͨΒ͞ΕΔมԽͱͳΜͩΖ͏͔ɻ ྫ͑ඓͷखज़ʹΑͬͯͨΒ͞ΕΔมԽͱ͍͑ɺඓے͕NNߴ͘ͳΔͱ͔ɺ ඓઌ͕গ͠εοΩϦ͢Δͱ͔ɺͦͷఔͷখ͞ͳมԽͰ͋Δɻ ͔͠͠ɺͦͷมԽ͕ͨΒ͢େ͖ͳมԽ͕͍͔ͭ͋͘Δɻ ·ͣɺଟ͘ͷױऀ༷Ͱʮਖ਼໘ʯΛ͍ͨͱ͖ͷ͓إͷҐஔ͕มΘΔɻ ͜ΕOBUVSBMIFBEQPTJUJPOͱݴΘΕΔͷͰɺͳΜͱͳ͘લΛ͍ͨ࣌ͷ͓إͷҐஔΛද͢ɻ ज़લʹଟ͘ͷױऀ͞Μֺ͕ΛҾ͍ͨঢ়ଶͰ͋Δɻ ඓͷ͕݀ݟ͑ͳ͍Α͏ʹɺඓ্͕Λ͍͍ͯΔͷΛӅ͢Α͏ʹɺແҙࣝʹͦͷΑ͏ͳঢ়ଶͱͳ͍ͬͯΔɻ
खज़͕ऴΘΓίϯϓϨοΫε͕ղফ͞ΕΔͱɺֺΛҾ͍ͨঢ়ଶ͔Βࣗવͳ֯ͷϙδγϣϯʹͳΔɻ ͜ͷมԽɺݞटɺഎےʹ·ͰӨڹ͢Δɻ Ұ෦ͷױऀ༷Ͱੜ͖ํ·Ͱม͑ͯ͠·͏ɻࣗʹࣗ৴͕͖ͭɺࢥߟ͕มΘΓߦಈʹӨڹΛٴ΅͢ɻ ͋Δױऀ͞Μज़લʹɺֶߍʹߦ͚ͳ͍Α͏ͳঢ়ଶͰ͕͋ͬͨɺࠓͰຖ݄ϓϥΠϕʔτδΣοτͰੈքதΛཱྀ͍ͯ͠Δɻ CONCEPT @ϓϩϩʔά - YF BRAND BOOK
CONCEPT @ϓϩϩʔά - YF BRAND BOOK ϑΟϧλʔͱͯ͠ͷඒ༰ҩྍ ͜ͷΑ͏ʹඒ༰ҩྍ͕ͨΒ͢มԽඇৗʹେ͖͍ɻ ࢲ͕ͨͪม͑ΔͷͨͬͨϛϦɻ
͔͠͠ɺͦͷӨڹ୯ͳΔܗঢ়มԽʹͱͲ·Βͣɺͦͷਓࣗମʹେ͖ͳมԽΛٴ΅͢ɻ ױऀ༷ඒ༰ҩྍମݧΛ௨ͯ͠ɺܗʹͱͲ·Βͳ͍ʮԿ͔ʯΛมԽͤ͞Δɻ ඒ༰ҩྍʮϑΟϧλʔʯͷΑ͏Ͱ͋Δɻ ඒ༰ҩྍΛܦݧ͢ΔલͱޙͰɺมԽ͢Δͱ͍͏ΑΓɺ Կ͔ͷϑΟϧλʔΛ௨ͬͯɺ͔ͬ͢Γ͕ࣗʮΑ͘ͳΔʯͱ͍͏ܦݧ͕Ͱ͖Δɻ
ͣͬͱલ͔Β͜͏ͩͬͨɺ͜Ε͔Βͣͬͱɻ CONCEPT - YF BRAND BOOK
ڧʹϑΟϧλʔΛҙࣝ͢Δސ٬ମݧɻ ༧ͷऔಘ͔Βɺ࣏ྍ͕ऴྃ͢Δ·ͰҰ؏ͯ͠ඒ༰ҩྍͷଚ͞Λ શͯͷελοϑ͕ҙࣝ͢Δ͜ͱͰɺܗͷมԽʹͱͲ·Βͳ͍ɺ ױऀ༷ͷߦಈมԽΛى͘͜͢͢͠Δɻ Կؾͳ͍มԽΛڧͳސ٬ମݧͱ͢ΔɺશͯͷཁૉΛ٧ΊࠐΈ͍ͨͱࢥ͏ɻ ࣏ྍͷେখʹؔΘΒͣɺશͯͷϨΠϠʔͰҙࣝ͢Δɻ ͔͚Δݴ༿ͷҰͭҰͭΛҙࣝ͢Δɺױऀ༷ͷԠରͷҰͭҰͭΛҙࣝ͢Δɻ ॊΒ͔͘ਊͷ͋ΔԠରΛ৺͕͚Δɻ࣏ྍͷਫ४Λৗʹ࠷ྑʹ͢Δɻ ױऀ༷ͷ͍Λ͑ΔͨΊʹ࠷ળΛਚ͘͢ɻ
ͣͬͱલ͔Β͜͏ͩͬͨɺ ͜Ε͔Βͣͬͱɻ CONCEPT @ఏڙ͢Δސ٬ମݧ - YF BRAND BOOK
ͣͬͱલ͔Β͜͏ͩͬͨɺ ͜Ε͔Βͣͬͱɻ ͣͬͱલ͔Β͜͏ͩͬͨɺͱݴ͍ΕΔΑ͏ͳมԽΛͨΒ͢ɻ ࣏ྍࢪज़ܦݧΛױऀ༷ҰਓͻͱΓ͕ɺ શʹࣗͷͷͱͰ͖Δ͜ͱΛࢦ͢ɻ ʮͣͬͱલ͔Β͜͏ͩͬͨʯͱݴ͍ΕΔΑ͏ͳมԽΛͨΒ͢ɻ Ұճͷखज़ͰऴΘΔ͜ͱͳ͘ɺ
ΞϯνΤΠδϯά࣍ͷΈͷదͳରԠͰɺ ʮ͜Ε͔Βͣͬͱʯױऀ༷͕ͦ͏ࢥ͑ΔΑ͏ͳܧଓͨ͠ҩྍΛఏڙ͍ͯ͘͠ɻ ױऀ༷ͷ࠷ྑͷύʔτφʔͱͳΔɻ CONCEPT @ఏڙ͢Δސ٬ମݧ - YF BRAND BOOK
45:-& /0564 ଞӃɾଞऀ൱ఆ ތେίϐʔɾތେࠂ ίϯϓϨοΫεϚʔέςΟϯά ୟ͖ചΓ υϦʔϜΩϥʔ ϑΥʔϚϧ
ΧδϡΞϧ ݻఆ؍೦ ॊೈࢥߟ อकత ࣮ݧత ֦େ ਂԽ Ԡର αʔϏε ࢥߟ ҩྍ ࢪज़ ࣄۀ ల։ ATTITUDE @ϒϥϯυͷࡏΓํ - YF BRAND BOOK
VISUAL IDENTITY - YF BRAND BOOK
LOGO @ϓϥΠϚϦʔϩΰ - YF BRAND BOOK
LOGO @ώετϦʔ - YF BRAND BOOK
LOGO @ώετϦʔ - YF BRAND BOOK
#-"$,*4) #"$,(306/% 8)*5*4) #"$,(306/% 05)&3 #"$,(306/% എܠ৭ʹԠͯ͡ϩΰͷࢹೝੑΛ֬อ͢Δ͜ͱ LOGO @ΧϥʔΦϓγϣϯ
- YF BRAND BOOK
ͣͬͱલ͔Β͜͏ͩͬͨɺ͜Ε͔Βͣͬͱɻ ͣͬͱલ͔Β͜͏ͩͬͨɺ ͜Ε͔Βͣͬͱɻ LOGO @ίϯηϓτ - YF BRAND BOOK
ຊޠ ΞϧϑΝϕοτ FUTURA ฏ֯ΰγοΫ4UE ฏ֯ΰγοΫ ݄ʹΧϨολࣚཹͷ֊ͰΦʔϓϯͨ͠ඒ༰ΫϦχοΫͰ͢ɻ )FJTFJ,BLV(PUIJD 0VSDMJOJDTUBSUFEGSPN+VO BOEMPDBUFEPOUIFUI
fl PPSPGDBSFUUBTIJPEPNF 5*5-& )&"%-*/& #0%: )FJTFJ,BLV(PUIJD4UE TYPOGRAPHY - YF BRAND BOOK
COLOR PALETTE 13*."3:$0-03 ɹ'''''' 4&$0/%"3:$0-03 ɹ'&% 5&35*"3:$0-03 ɹ''''$% ɹ$"
ɹ ɹ''' ɹ&$ ɹ ɹ### - YF BRAND BOOK
COLOR PALETTE @ίϯϏωʔγϣϯ :063'"$&50,:0݄ʹΧϨολࣚཹͷ ֊ʹΦʔϓϯͨ͠ඒ༰ΫϦχοΫͰ͢ɻ THE BEST PARTNER OF
YOUR FACE ࢲͨͪͷ7*4*0/ɺʮͭ͘ΔɺΫϦχοΫʯͰ͢ɻ 1 YEAR ANNIVERSARY #&55&35)"/ 50%": #&55&35)"/ 50%": - YF BRAND BOOK
USAGE - YF BRAND BOOK
HP - YF BRAND BOOK
INSTAGRAM - YF BRAND BOOK
ENVELOP - YF BRAND BOOK
PAPER - YF BRAND BOOK
PAPER BAG - YF BRAND BOOK
END. $ :063'"$&"MM3JHIUT3FTFSWFE