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Advertising Copywriting and Design -- Workshop 2

Advertising Copywriting and Design -- Workshop 2

Presenter: Broc Sears

Transcript

  1. View Slide

  2. The Design

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  3. The Design
    12 minutes with a newspaper.
    What does that mean for us?
    Ads need to be easy to find, easy to read, easy to remember.

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  4. The Design
    500 ads a day back in the 1970s to as many as 5,000 a day.
    — CBS News (2006)
    By the time I opened a can of Folgers coffee to brew in my
    Mr. Coffee maker, I’ve gotten around 487 ad exposures and
    I haven’t even finished breakfast.
    — Ron Marshall from Red Crow Marketing (2015)
    Digital marketing experts estimate that most Americans are exposed
    to around 4,000 to 10,000 ads each day...
    — Forbes (2017)

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  5. The Design
    ... At some point, we start a screening process for what we engage
    with and start ignoring brands and advertising messages, unless it’s
    something that we have a personal interest in.
    — Forbes (2017)

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  6. The Design
    Tools

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  7. The Design
    Tools

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  8. The Design
    Tools

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  9. The Design
    Principles

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  10. The Design
    Principles
    Contrast
    Repetition
    Alignment
    Proximity

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  11. The Design
    Principles
    Contrast
    Repetition
    Alignment
    Proximity

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  12. The Design
    Principles
    Contrast
    Repetition
    Alignment
    Proximity
    Simplicity

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  13. The Design
    Layouts

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  14. The Design
    Layouts
    DESIGN BASIC TRAINING
    DESIGN FUNDAMENTALS
    Ad anatomy
    Headline
    Image
    Text
    (Call to action)
    Logo
    Contact info
    Buy my stuff!
    vvvNat. Ibus modi aut et hiliquam,
    volorem as pa dempore, simusdaest
    ant repudi dollibus cus magnimolut et
    quuntiam sum aliquae nimus volupta-
    sit, odi quia sequisq uatemporum hi-
    caborepe pro et adia que ipsa nimpore
    versped mint quatur sum, to eserro
    torum etus, eos natem quae placesciunt
    et et ut moluptaque pernamu sanietur?
    Ullandit velendia qui volupid quaes-
    tiae. Is dolorrum nit, ius, optatemqui
    doluptat.
    Harum quis eum eumet re qui berior
    simenda et perro volore, te et perum
    et idunt.
    Agnat lacea dolectur? On pellupta el
    ide veliquam velessunt fugita quidus
    ulpa ad et, adit id maximus, nonest es
    di doluta ad eror aceperrumque veri
    non endem ut lanimodio. Facea core-
    hendit maximolupti iunt est, sequos re-
    rciis ma ne voloreium ea voluptatio. Ut
    uta net vel ipsae. Unt quam vid eos ut
    int, versped mint quatur sum, to eserro
    torum etus, eos natem quae placesciunt
    et et ut moluptaque pernamu sanietur?
    Ullandit velendia qui volupid quaes-
    tiae. Is dolorrum nit, ius, optatemqui
    doluptat.
    ut eictasim volendundi tet ium ea
    ut eictasim volendundi tet ium ea

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  15. The Design
    Layouts
    Ad layout

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  16. The Design
    Layouts
    Ad layout

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  17. The Design
    Layouts
    Ad layout

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  18. The Design
    Layouts
    Ad layout

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  19. The Design
    Strategies
    n Typography

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  20. The Design
    Strategies
    n Typography
    Traditional fonts still prove most readable: Times Roman, Goudy,
    Helvetica, Arial and their “clones” rank highest in studies for body
    copy... serifs in print and sans serifs online.
    Body copy has the highest scores in readability, comprehension
    and retention in the 9, 10 and 11 point range with leading of 20 - 30
    percent.
    Alternative fonts, decorative fonts and art fonts work best when
    used in a limited capacity for accent, short headlines or in wordmarks.

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  21. The Design
    Strategies
    n Typography
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  22. The Design
    Strategies
    n Readers still notice art... then headlines... then text. And visuals
    are nearly twice as likely to be seen and considered as text.

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  23. The Design
    Strategies
    n Readers still notice art... then headlines... then text. And visuals
    are nearly twice as likely to be seen and considered as text.

    View Slide

  24. The Design
    Strategies
    n Readers still notice art... then headlines... then text. And visuals
    are nearly twice as likely to be seen and considered as text

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  25. The Design
    Strategies
    n Communicate the key message in three to five seconds. (20 words)
    Supporting points must be grasped in the next 10 seconds. (40 words)
    After 15 seconds, your reader has moved on. (60 words)

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  26. The Design
    Strategies
    n Communicate the key message in three to five seconds. (20 words)
    Supporting points must be grasped in the next 10 seconds. (40 words)
    After 15 seconds, your reader has moved on. (60 words)
    New spring plants are in!
    Onion sets. Four inch. Six inch. Eight inch containers and more.
    (18 words)
    Strong and healthy seasonal plants are what every home gardener
    needs to kick off the 2018 growing season and Jensen has them.
    (38 words)
    Come in today while we have a great selection of flowers,
    ground cover and vegetables.
    (50 words)

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  27. The Design
    Strategies
    n Deliver one message only

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  28. The Design
    Strategies
    n Deliver one message only
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  29. The Design
    Strategies
    n Keep copy short.
    The longer the copy, the less likely it is to be read.
    Ads with more than four to five sentences or too many bullet points
    don’t engage the reader longer.

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  30. The Design
    Strategies
    n Keep copy short.
    Seminole Ridge High School
    will officially graduate the Class of
    2017 on Monday, May 22 at noon
    when 515 seniors cross the stage
    at the South Florida Fairgrounds,
    representing four long years of
    hard work and dedication.
    Principal James Campbell is
    looking forward to seeing another
    set of students graduate.
    “It is always the culminating
    point of the year,” he said. “It’s
    always the biggest event we have
    during the school year, and this
    is the one I enjoy, personally, the
    most. There’s no experience like
    seeing the students’ faces when
    they come across the stage.”
    The school’s graduation rate has
    been increasing each year, he said,
    with the school’s highest being
    this year at 92 percent. He hopes
    to raise it to 94 percent next year.
    “It would be a tremendous, tre-
    mendous percentage for us, and it
    is a big source of pride when you
    look at a student,” Campbell said.
    “They started in ninth grade and
    they complete all four years with
    you, without all of the different
    things that can occur during that
    time frame, not getting in the way
    and not diverting from the path.”
    Another source of pride for the
    school is Valedictorian Rowan Pel-
    frey and Salutatorian Alyssa Pace.
    year process.
    “My sophomore year, I found
    out I was No. 2, so I took on as
    many classes as I could, and once I
    became No. 1 the summer after my
    sophomore year, I did everything I
    could to make sure I stayed at No.
    1,” she said.
    The final news came early in
    2017 that she had held the top spot
    through the final stretch.
    “I just wanted to be the best that
    I could,” she said.
    Pelfrey wanted to be in the
    top of her class, and when she
    saw the goal was obtainable, she
    worked hard to achieve it. Learn-
    ing that she was officially the first
    in the class took a weight off her
    shoulders.
    Her parents are proud of her
    accomplishment, including the
    4.0 GPA that earned her the vale-
    dictorian title.
    Pelfrey, who is involved with
    choir and theater, will attend the
    University of North Florida for
    musical theater. She is collaborat-
    ing with band student Jake Krates,
    who wrote music to accompany
    Pelfrey’s lyrics that she will be
    singing during her graduation
    speech.
    Her fondest memory in high
    school, she said, is the shared times
    she had with her friends in theater
    the same events,” she said.
    At UNF, Pelfrey will be double-
    majoring in musical theater and
    history. “I’d love to be a profes-
    sional actor,” she said.
    Additionally, she is interested in
    dramaturgy, which involves the re-
    search behind a professional show
    to ensure it is properly put together.
    For anyone aspiring to reach the
    top ranks of their class, Pelfrey
    stresses the need to work hard.
    “Everybody wants time off, but
    you really have to put that first.
    Business first, and then you can
    have fun,” she said, noting that
    she was able to have fun as well.
    She suggests taking as many
    high-level college classes as pos-
    sible, and working to do a good job
    in those classes rather than taking
    them just to take them.
    “Really put the effort in, because
    that makes the difference,” Pelfrey
    said.
    Pace will join Pelfrey on stage
    as salutatorian.
    Pace was on a field trip the day
    the top 10 students in the class
    were called to the office. When she
    returned, she was told by one of
    the school’s guidance counselors.
    “I was excited,” she said. “I
    worked really, really hard, not
    only this year, but all of my years
    of high school to take rigorous
    this year, just to maintain my grade
    point average not only to be in the
    top 10, but for the possibility of
    being valedictorian or salutatorian.
    That was the moment that I knew
    that all of my work and all of my
    studying and efforts had really
    paid off.”
    Pace’s parents were extremely
    proud of her for reaching her goal,
    especially after watching her study
    and put forth such dedication.
    During graduation, Pace will
    present a speech, which she is
    still working on. “I’d like to talk
    to my high school experience as a
    whole,” she said.
    Speaking in front of her peers,
    the students she has spent the past
    four years with, is something Pace
    is looking forward to.
    “I’m really looking forward to
    telling everyone how much I ap-
    preciated the experience I had in
    high school and how much I en-
    joyed my teachers and my peers,”
    she said. “I’m looking forward to
    giving everyone a slice of what our
    high school experience was like.”
    Her fondest high school mem-
    ory was the first day of her AP
    calculus class. On the first day, her
    teacher had the students race down
    the halls in office chairs to calcu-
    late the speed and the distance.
    “That’s something that I’ll al-
    ways remember. I thought was
    extremely unique,” Pace said. “It
    caught my attention right away,
    and it ended up having a huge
    impact on me and leading me to
    pursue more math classes. Now
    I’m going to major in biomedical
    engineering.”
    Pace will be attending the Uni-
    versity of Florida. Eventually,
    she’d like to attend medical school
    and become a surgeon.
    For students looking to rank
    high in their class, Pace encour-
    ages them to set goals.
    “When you set a goal, let that be
    your motivation. Let that motivate
    you to do the work that is required
    to achieve your goal,” she said.
    There are sacrifices that she
    made along the way, such as pri-
    oritizing taking more classes over
    having more free time to spend
    with friends and family.
    “I had to miss out on some
    nights of fun, going out, to stay
    back and do some homework, but
    keeping my ultimate goal in mind,
    I let that motivate me through the
    hard times when maybe it was dif-
    ficult to see the goal,” Pace said.
    “Keep the big picture in mind, be-
    cause eventually, your hard work
    does pay off.”
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    9313, ext. 59313.
    Volunteer Event
    At Barky Pines
    Barky Pines Animal Rescue
    & Sanctuary will host a “Good
    Hands Gettin’ Dirty” event on Sat-
    urday, April 29. Grab your friends,
    gloves and tools and head to Barky
    Pines, located at 6521 Carol Street
    in Loxahatchee.
    At the event, volunteers will put
    their gardening and building skills
    to great use helping define and cre-
    ate a welcoming front entrance to
    the sanctuary, as well as help com-
    plete the interior of a new building.
    Plants, mulch, dirt and pavers will
    be on hand. Donations of building
    materials are always needed.
    Drinking water will be sup-
    plied free of charge. Lunch will
    be offered for a donation of $5.
    Anyone under the age of 16 must
    be accompanied by an adult.
    Anyone unable to attend can
    make a donation at www.barkyp-
    inesanimalrescue.com. Donations
    received by Barky Pines during the
    month of April will be matched 15
    percent by the Allstate Insurance
    Company.
    For more information, call (561)
    402-1451.
    Sign Language
    Show At WHS
    Wellington High School’s
    American Sign Language Club
    will present “Youth of a Nation,”
    a story told through signed songs
    with an important message of love,
    on Friday, April 28 at 6 p.m. at the
    WHS theater. Tickets are $5 for
    students and $8 for adults. The
    school is located at 2101 Green-
    view Shores Blvd. For more info.,
    call (561) 795-4900.
    ‘Star Wars’
    Movie Night At
    Commons Park
    The Village of Royal Palm
    Beach will host “Revenge of the
    Fifth,” a free “Star Wars” movie
    night featuring Rogue One: A Star
    Wars Story at Royal Palm Beach
    Commons Park on Friday, May 5.
    The movie will start at 8:15 p.m.
    The evening will also feature
    more than 15 food trucks. Come
    early for special character appear-
    ances. Guests are invited to come
    dressed as their favorite “Star
    Wars” character. Be sure to bring
    seating. For more info., visit www.
    royalpalmbeach.com.
    Christie’s
    Critters Golf
    Tourney May 13
    The Christie’s Critters Spring
    Scramble golf tournament will
    take place Saturday, May 13 with a
    shotgun start at 9 a.m. Registration
    begins at 7:30 a.m. at the Dunes
    Course at Palm Beach Polo &
    Country Club (11198 Polo Club
    Road, Wellington).
    The cost is $120 per golfer or
    $450 per foursome, and includes
    green fees, a cart, a lunch buffet
    and more. There will also be
    contests, including a $10,000 hole-
    in-one contest, a silent auction and
    a 50/50 raffle. Sponsorships are
    available. For more information,
    visit www.christiescritters.org.
    Food Giveaway
    May 11 In
    Belle Glade
    Palm Beach County Commis-
    sioner Melissa McKinlay and
    other elected officials will host
    the Fantastic Food Giveaway on
    Thursday, May 11 from 10 a.m.
    to 1 p.m. at Hands Park (500 NW
    Fifth Street, Belle Glade).
    At the event, families will re-
    ceive a carton of food including
    fruits, vegetables, bread and other
    staples at no charge, while supplies
    last. Registration is not required.
    The event is sponsored by Farm
    Share, a nonprofit dedicated to re-
    covering, sorting and distributing
    nutritious food for people in need.
    For additional information,
    contact Kelley Burke at kburke@
    pbcgov.org or (561) 355-2206.
    College Fair At
    WHS On May 3
    Wellington High School will
    host a college fair for high school
    juniors and their parents on
    Wednesday, May 3 from 6 to 8
    p.m. The free event is in collab-
    oration with Palm Beach Central,
    Royal Palm Beach and Seminole
    Ridge high schools.
    Parents and students from these
    area high schools will have an op-
    portunity to learn more about the
    college application and financial
    aid process. They will also be able
    to gather information from various
    colleges, universities, technical
    and career schools, tutors and
    higher education planners who
    will participate in the event.
    The fair, sponsored by the Wel-
    lington High School Guidance
    Department, will be held in the au-
    ditorium. The school is located at
    2101 Greenview Shores Blvd. For
    more info., call (561) 795-4900.
    Genealogical
    Society Meeting
    The Genealogical Society of
    Palm Beach County will meet
    Saturday, May 13 at 1:30 p.m.
    at Palm Beach County Main Li-
    brary on Summit Blvd. featuring
    Dr. John Philip Colletta’s video
    lecture “Assembling an Account
    of Your Discoveries.” Colletta is
    one of America’s most popular
    genealogical lecturers. After the
    video, board members will answer
    questions. For more information,
    call (561) 616-3455 or e-mail an-
    [email protected].
    Barbecue At RPB
    Chabad May 14
    Chabad of Royal Palm Beach
    (129 Sparrow Drive) will host a
    community barbecue on Sunday,
    May 14 starting at 4 p.m. The bar-
    becue will be a family event where
    everyone is welcome. For more
    information, call (561) 225-1766.
    Amber’s Animal
    Outreach Golf
    Event June 3
    Amber’s Animal Outreach will
    host its third annual golf tourna-
    ment, Paws & Putts on the Green,
    on Saturday, June 3 at the PGA
    National Resort & Spa in Palm
    Beach Gardens. The 18-hole tour-
    nament will begin with a shotgun
    start at 8:30 a.m. The cost is $175
    per player, $600 per foursome and
    $50 for the luncheon and awards
    ceremony only. To register online,
    visit www.aaodog.org/golf.
    NEWS BRIEFS
    Low Cost Vaccinations
    Sunday, May 7, 2017
    11:00 a.m. - 1:00 p.m.
    Tina Dochniak, DNP, ARNP
    A MINOR EMERGENCY
    WALK-IN CLINIC
    FOR KIDS & ADULTS
    Colds • Flu
    • Physicals - DOT, Work & School
    • Rashes • Minor Burns
    • Auto Accidents • UTI & More
    FAMILY PRACTICE MEDICINE
    General Health & Annual Physicals
    • Prevention & Wellness
    • Chronic Disease Management
    • Women’s Health and Annual Exams
    • Flu & Pneumonia Immunizations
    DEEP TISSUE
    LASER THERAPY
    relieves pain and inflammation
    associated with:
    Neck • Knee • Low Back Pain
    • Sciatica • Arthritis
    • Neuropathy • Fibromyalgia
    • Toe Nail Fungus & More!
    561-231-5200
    13475 Southern Blvd. Suite 100, Loxahatchee
    www.idealfamilypractice.com
    Ideal Family Practice &
    Walk- In Express Care
    HOURS: 8 a.m. - 6 p.m.
    Monday, Tuesday, Thursday, Friday
    8 a.m. - Noon Wednesday
    Complimentary Evaluation &
    Laser Treatment Coupon
    ($175 Value)
    Please bring coupon with you. Offers ends May 31, 2017
    Just west of Palms West Hospital on the NE corner of Southern & Big Blue Trace
    Stephanie Wise, ARNP
    We are pleased to welcome
    to our practice
    Susan Solomon-Grimes, ARNP Kristin Beauchesne, ARNP
    High Quality Dentistry
    Doesn’t Have To Cost A Fortune
    Open Saturdays • Early & Late Hours Available • Dental Emergencies Welcomed
    LEARN TO DANCE!
    We’re Wellington’s ONLY Ballroom and Latin dance studio
    offering private lessons, group lessons, and dance parties.
    No Partner Necessary
    Located in the Wellington Marketplace
    13889 Wellington Trace #A-23 • Wellington, FL 33414
    561-753-7386
    DANCEALLNIGHTBALLROOM.COM
    $50 Intro Course
    3 - 30 Minute Private Lessons
    $10 Group Classes
    BACHATA GROUP CLASS
    For the Month of April Only $10
    Thursdays at 8 p.m.
    Dog Pack 1
    Rabies
    5 in 1
    Bordetella
    Lyme
    Heartworm Test
    $93.00
    Dog Pack 2
    Rabies
    5 in 1
    Bordetella
    Heartworm Test
    $80.00
    Dog Pack 3
    Rabies
    5 in 1
    Bordetella
    $59.00
    Puppy Pack
    5 in 1
    Bordetella
    Deworming
    $59.00
    Cat Pack 1
    Rabies
    4 in 1
    Leukemia
    FeLV test
    $75.00
    Cat Pack 2
    Rabies
    4 in 1
    Leukemia
    $55.00
    Kitten Pack 2
    4 in 1
    Leukemia
    Deworming
    FeLV test
    $75.00
    Kitten Pack 1
    4 in 1
    Leukemia
    Deworming
    $55.00
    Low Cost Vaccinations
    Sunday, May 7, 2017
    11:00 a.m. - 1:00 p.m.
    Red Barn Feed & Supply
    12948 Okeechobee Blvd. • Loxahatchee
    DOG STUFF CAT STUFF
    Flea Products and Heartworm preventive available for sale.
    Please have all dogs on leashes and cats in carriers
    Services Provided by: 561-236-7365
    email:[email protected]
    Attending Veterianian: Virginia Sayre, D.V.M.
    Open S
    KA De
    Of S
    With A
    • Implants & Cosm
    • Implant Support
    • Laser Treatmen
    • Oral Sedation
    • Dentures
    • Braces / Invisali
    • Kid’s Dentistry
    • Root Canals
    • Wisdom Teeth
    • Same Day Cosm
    • Digital Impressi
    Services:
    9810 Hi
    Palm B
    P
    Dr. Krunal Patel

    View Slide

  31. The Design
    Strategies
    n Readers recognize full-color ads 26% more than black-and-white.
    There is a psychological aspect to colors.

    View Slide

  32. The Design
    Strategies
    n Readers recognize full-color ads 26% more than black-and-white.
    There is a psychological aspect to colors.
    DESIGN BASIC TRAINING
    DESIGN FUNDAMENTALS
    Elements of design
    Color
    Colors imply emotion...

    View Slide

  33. The Design
    Strategies
    n Readers recognize full-color ads 26% more than black-and-white.
    There is a psychological aspect to colors.

    View Slide

  34. The Design
    Strategies
    n Readers recognize full-color ads 26% more than black-and-white.
    There is a psychological aspect to colors.

    View Slide

  35. The Design
    Strategies
    n Readers recognize full-color ads 26% more than black-and-white.
    There is a psychological aspect to colors.

    View Slide

  36. The Design
    Strategies
    n A main visual placed at the top or left side of the ad engages
    readers and leads them from one component to the next.
    Readers zero in on the part of the ad—image or text—that most
    supports their goals, and then they either scan the picture or read
    the text. From there, readers scan downward and to the right.

    View Slide

  37. The Design
    Strategies
    n Eye tracking studies show that messages—even headlines—
    located above or to the left of the main visual are often missed.
    Page 8 April 20 - April 26, 2018 www.gotowncrier.com The Town-Crier
    Searching for a
    Medical Home?
    PREMIER FAMILY HEALTH offers a unique healthcare
    model providing quality, comprehensive services at
    one convenient location, including:
    PRIMARY CARE | URGENT CARE | LAB SERVICES | DIAGNOSTICS
    PHYSICAL THERAPY | WELLNESS PROGRAMS/SUPPLEMENT STORE
    AESTHETIC SERVICES | DENTAL CARE
    All Your Medical Needs... All In One Place
    Quality & Efficient Medical Care  Personalized Attention
    All Board Certified Medical Providers
    Caring & Compassionate Staff  After Hours Primary Care
    and Urgent Care
    OPEN
    SUNDAYS
    9AM to 1PM
    OCTOBER 15, 2017
    THRU
    APRIL 29, 2018
    Page 10 April 20 - April 26, 2018 www.gotowncrier.com The Town-Crier
    Opening in 2018, HarborChase offers
    a seamless combination of innovative
    services, modern conveniences and timeless
    elegance. Come by the Sales Gallery today
    SALES GALLERY
    NOW
    OPEN!
    Wellington’s Newest
    Senior Living Community!
    Boynton Financial Group, Inc. is not a registered broker/dealer and is independent of
    Raymond James Financial Services, Inc. CFP Board owns the CFP® marks in the United States.
    Investment Advisory Services offered through Raymond James Financial Services Advisors, Inc.
    Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC.
    It’s not simply about portfolio
    holdings and account balances.
    It’s about your complete life.
    You should have a wealth
    management partner who
    understands that. Who cares
    about your personal goals for
    your family, your business,
    your future. Who can give you
    comfort in making decisions that not only support your
    financial objectives, but that help ensure you have time to
    do things you enjoy with those you love.
    Tuesday
    10% OFF
    FOR SENIORS
    DOGS ARE BEGGING TO GET
    INTO THE SHAGGY DOG!
    All Breed
    Grooming Experts
    We also do
    CATS, FERRETS
    & RABBITS
    We Use Natural
    Shampoo &
    Conditioner
    Specializing in
    Scissor Cuts
    WE ACCEPT
    BIT COIN
    $500 OFF
    NEW CLIENTS ONLY
    Must present coupon. Cannot be
    combined with any other offer or
    coupon. Expires 06/30/18
    At the SHAGGY DOG your pampered
    friend will be treated to:
    Massage Bath
    Ear Plucking
    Nail Trim or Dremel
    Blow Dry
    Custom Haircut
    AND LOTS OF TLC for a
    happy experience.
    CALL today for an appointment
    561-432-8004
    www.myshaggydog.com
    SHOPPES OF LAKE WORTH
    6685A Lake Worth Rd.
    (Just west of Jog Rd. Behind the Fifth Third Bank)
    Follow us at FACEBOOK
    www.Facebook/MyShaggyDog
    Opening in 2018, HarborChase offers
    a seamless combination of innovative
    services, modern conveniences and timeless
    elegance. Come by the Sales Gallery today
    and learn more about our exceptional
    retirement lifestyle!
    HarborChase of Wellington features:
    • Exciting Life Enrichment program
    • Menus created by award-winning Chef
    • Stimulating activities and social events daily
    Join our Charter Club today!
    (561) 320-4500
    www.HarborChase.com
    8785 Lake Worth Road
    Wellington, FL 33467
    NOW
    OPEN!
    Wellington’s Newest
    Senior Living Community!
    ALF# Pending
    Boynton Financial Group, Inc. is not a registered broker/dealer and is independent of
    Raymond James Financial Services, Inc. CFP Board owns the CFP® marks in the United States.
    Investment Advisory Services offered through Raymond James Financial Services Advisors, Inc.
    Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC.
    It’s not simply about portfolio
    holdings and account balances.
    It’s about your complete life.
    You should have a wealth
    management partner who
    understands that. Who cares
    about your personal goals for
    your family, your business,
    your future. Who can give you
    comfort in making decisions that not only support your
    financial objectives, but that help ensure you have time to
    do things you enjoy with those you love.
    WELLINGT
    WHOLE F
    A SO
    Mar
    ARTIS
    Frid
    6:3
    Solo Exh
    W.A.S And Whole Foods Wellington
    Feature MULTI-MEDIA ARTIST
    marie lentine
    The Wellington Art Society in conjunction with Whole Foods Market Wellington
    features local and national multi-media award winning artist, Marie Lentine.
    The public is invited to attend a Meet The Artist Reception on Friday, May
    11. Whole Foods Market Wellington will provide delicious samplings of their
    appetizers, and wines and provide the live music. In addition, there will be
    special door prizes. The Wellington Art Society requests a $5 donation per
    person at the event to support the Scholarship Fund.
    Whole F
    2635 SR
    56
    • Music • A
    Livel
    Mu
    For further
    wellin
    The Wellington Art Society i
    year. It is open to artists of
    both local and regional arti
    interact with other artists an
    Tuesday
    10% OFF
    FOR SENIORS
    At the SHAGGY DOG your pampered
    friend will be treated to:
    Massage Bath
    Ear Plucking
    Nail Trim or Dremel
    Blow Dry
    Custom Haircut
    AND LOTS OF TLC for a
    happy experience.
    CALL toda
    561-4
    www.myshaggydog.com
    SHOPPES
    6685A
    (Just west of Jog R

    View Slide

  38. The Design
    Strategies
    n A clear call to action.
    Static or Active.
    List contact information including the website and any social media.
    Give the reader a directive to drop by, clip out the coupon, call or
    visit the client’s website.

    View Slide

  39. The Design
    Strategies
    n A clear call to action.
    RESIDENTIAL & COMMERCIAL CLOSINGS
    Firm Also Provides Services for:
    • Contract Negotiations
    • Home/Barn Leases
    • Buyer/Seller Representation
    • Agriculture Exemptions
    • Title Agent Services
    REAL ESTATE SERVICES
    al Palm Beach BlvdQ Suite 5NN
    alm BeachQ FL gg!??
    ayan GhodsiQ DMD
    t part of any corporate
    r you?
    RELIGIOUS SCHOOL
    Traditional Conservative Jewish Education in an
    intimate, friendly environment
    • Small class size
    • Warm, engaging, and enthusiastic staff
    • Special Shabbat and Holiday events
    • Music and Art
    • Prayer-based curriculum to develop fluency
    • For Students from Kindergarten through
    • Post Bar/Bat Mitzva
    Classes are held weekly for grades K-2,
    and twice weekly for grades 3-7.
    Call the synagogue office at 561-793-4347 for
    more information or to come visit!
    12794 W. FOREST HILL BLVD. SUITE 6,
    WELLINGTON, FL 33414
    WWW. TEMPLEBNAIJACOB.COM
    Make Your Reservations Now!
    Now Serving
    LUNCH & DINNER
    Family-owned and operated right here
    in Royal Palm Beach / Wellington BUY 2
    LUNCHES
    GET 1
    FREE
    with purchase of
    2 beverages
    must present coupon
    (@ Village Shoppes)
    RESIDENTIAL & COMMERCIAL CLOSINGS
    Firm Also Provides Services for:
    Wills & Trusts • Litigation • Business Law • Foreclosures
    Matthew F. Lupardo, P.A.
    • Contract Negotiations
    • Home/Barn Leases
    • Buyer/Seller Representation
    • Agriculture Exemptions
    • Title Agent Services
    Attorney at Law
    LET US HELP!
    561-204-2988
    Regional Professional Building • 685 Royal Palm Beach Blvd., Suite 104
    Royal Palm Beach, FL 33411
    REAL ESTATE SERVICES
    Hablamos Su Idioma
    Fax: 561-204-2989
    www.Lupardolaw.com
    [email protected]
    ?!N' Royal Palm Beach BlvdQ Suite 5NN
    Royal Palm BeachQ FL gg!??
    56?W898W?N?N wwwWLakeviewDentalFLWcom
    Shayan GhodsiQ DMD
    Always be seen by an experienced dentist
    Quality over quantity
    Will only provide you with treatment that you honestly need
    Will treat you like a member of our family
    A privately owned dental officeW Not part of any corporate
    dental officesW
    What does this mean for you?
    LetAs talk to arrange an appointmentk
    Shayan Ghodsi, DMD
    Elaine Fredrickson, FNP
    Carmen M. Marrero, D.O.
    11327 Okeechobee Blvd, Ste 2 & 3
    Royal Palm Beach, FL 33411
    (561) 340-1615
    www.BellaVidaFamilyPractice.com
    • Music and Art
    • Prayer-based curriculum to develop fluency
    • For Students from Kindergarten through
    • Post Bar/Bat Mitzva
    Classes are held weekly for grades K-2,
    and twice weekly for grades 3-7.
    Call the synagogue office at 561-793-4347 for
    more information or to come visit!
    12794 W. FOREST HILL BLVD. SUITE 6,
    WELLINGTON, FL 33414
    WWW. TEMPLEBNAIJACOB.COM
    Now Serving
    LUNCH & DINNER
    Family-owned and operated right here
    in Royal Palm Beach / Wellington BUY 2
    LUNCHES
    GET 1
    FREE
    with purchase of
    2 beverages
    must present coupon
    (@ Village Shoppes)
    110
    Justified
    April 28th
    Buck
    Oh Five
    May 5th
    FRIDAY
    Live
    Entertainment
    MONDAY
    Texas Hold’em
    7:30-9:30pm
    with no limit poker
    SATURDAY
    Steak Night
    $1.50oz - PICK YOUR OZ
    Happy Hour
    7 DAYS A WEEK
    6:30am - 8pm
    Eat In or Take Out... Catering Services Available
    14555 Southern Blvd., Loxahatchee (561) 753-9991
    Tequila
    TUESDAY
    $3 MARGARITAS
    $5 QUE SHOT
    $3 Chips-N-Salsa
    THURSDAY
    Happy Hour
    All Day &
    Night
    SUNDAY
    FREE Pool
    Starting
    at 4pm
    $3 Margaritas
    $5 Que Shot
    $3 Chips-N-Salsa
    Bring in this ad & receive 10% OFF
    (excludes specials, retail, not on coupons)
    WEDNESDAY
    MIDNIGHT
    KAROKE
    8:00 - Midnight
    Open for Breakfast 7 Days a Week at 6:30am
    www.gotowncrier.com The Town-Crier
    eticulously maintained and updated.
    s, 3.5 baths, oversized 3 car garage.
    ool and decks. Triple zoned high
    nces, landscaping. One of the few
    rom the power lines.
    Contact Vince Stark, Bowen Realty
    561-598-2665 | [email protected]
    www.DarellBowenRealty.com
    om Estate Home in Prestigious Paddock Park
    428 Squire Drive Wellington, FL 33414
    Totally Private Setting
    One block from Binks Forest Elementary
    Just reduced to $750,000
    APRIL 29 ∙ 9–4 & SUNDAY, APRIL 30 ∙ 9–3
    Motion
    U C I N G
    a’s New City
    prohibited by state statutes. All rights reserved. Content may not be reproduced, copied, altered, distributed, stored or transferred in any form or by any means without express written permission. Artist’s renderings, dimensions, specifications, prices and features are approximate and subject
    ake and the Westlake logo are trademarks of Minto Communities, LLC and/or its affiliates. CGC 1519880. 4/2017
    tion and further details about our award-winning communities throughout Florida, visit mintofla.com.
    oducing a Vibrant New City in the
    Heart of Palm Beach County
    BE AMONG THE FIRST TO REGISTER
    WestlakeFL.com
    (844) 861-5833
    Florida Turnpike
    Northlake Blvd.
    1
    Royal Palm Beach City Place
    Wellington
    Southern Blvd.
    Palm Beach
    International
    Airport
    Palm Beach
    Gardens
    Seminole Pratt
    Whitney Rd. Seminole Pratt
    Whitney Rd.
    Okeechobee Blvd.
    West Palm Beach
    Palm Beach
    Palm Beach
    Outlets
    COMING SOON!
    Welcome to a community with a rhythm all its
    own. Where walkable neighborhoods and paved
    pathways lead to endless adventures. Where
    resort-style amenities, spirited Town Center
    and a lively calendar of community events make
    every day a celebration. And innovative new
    Minto homes are designed for every budget and
    every stage of life. If home is where the heart is,
    Westlake is the new hometown that beats with
    everything your heart desires.
    33 Years of creating
    environments where
    all children can learn
    while having
    FUN!
    PreSchool camp Ages 2-4 Years
    super camp Ages 5-12 Years
    Combines fun and learning in our uniquely designed early
    childhood education center. Includes hands-on,
    “in-house” field trips... the field trips come to us!
    Offers fun-filled days with field trips and the
    “Coolest Playground in Town!”
    register today! Summer Camp Runs June 5th thru August 11
    2 Convenient Locations
    Loxahatchee
    9267 Seminole Pratt Whitney Road
    Loxahatchee, FL 33470
    561-784-5619
    West Palm Beach
    4330 Summit Blvd.
    West Palm Beach, FL 33406
    561-964-2800
    6:30 am - 6:15 pm
    6:15 am - 6:15 pm
    A. Ju
    C. Ju
    E. Ju
    G. Ju
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  40. The Design
    Questions?

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  41. Next...
    The Words

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