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Advertising Copywriting and Design -- Workshop 4

Advertising Copywriting and Design -- Workshop 4

Presenter: Broc Sears

Transcript

  1. The Real World

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  2. The Real World

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  3. The Real World
    The Real World

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  4. The Real World
    The Real World
    12 minutes with a newspaper.
    What does that mean for us?
    Ads need to be easy to find, easy to read, easy to remember.

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  5. The Real World
    GOOD

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  6. The Real World
    10460 CO. RD 1099 • PRINCETON, TX 75407
    (IN BRANCH AREA) • 214-924-7360
    OPEN EVERY WEEKEND - Thurs - Sun • 9 a.m. - 5 p.m.
    Good Food & Good Deals
    Come Check Out Our New
    ARCADE
    All
    Air-Conditioned
    Bring in
    this ad for
    ONE
    FREE PLAY
    in the
    arcade! New items weekly
    Antiques & collectibles, crafts,
    toys, tools & much, much more.
    GOOD

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  7. The Real World
    Pol. Ad. paid for by Committee to Re-elect Judge Jerry Shaffer
    State and Area Leaders
    Hon. Jodi Laubenberg, State Representative
    Hon. Mike Cantrell, Commissioner, Precinct 2, Dallas County,
    former leader of North Central Texas Council of Governments
    Mr. Jerry Bench, former Assist. Superintendent, Greenville ISD
    Law Enforcement
    Hon. Harold Eavenson, Rockwall County Sheriff,
    President of the National Sheriff’s Association
    Mr. Barry Paris, former Chief of Police, City of Greenville
    Mr. Earl Newsom, Deputy Constable, retired, Collin County
    Wylie Leaders
    Hon. Eric Hogue, Mayor, City of Wylie
    Hon. John Mondy, former Mayor, City of Wylie
    Hon. William Martin, former Mayor, City of Wylie
    Dr. David Vinson, Superintendent, Wylie ISD
    Dr. H. John Fuller, former Superintendent, Wylie ISD
    Mr. Don Whitt, former Superintendent, Wylie ISD
    Mr. Wally Watkins, former Assist. Superintendent, Wylie, ISD
    Mr. Verdie Montgomery, Principal, Wylie High School
    Mr. Mike Williams, Principal, Wylie East High School
    Coach Bill Howard, Head Football Coach and
    Campus Athletic Director, Wylie High School
    Coach Larry Uland, Head Football Coach, Wylie Preparatory Academy
    Mr. Richard Parker, Real Estate, Wylie
    Ms. Anita Collins, Market President, Commercial Lender,
    American National Bank, Wylie
    Farmersville Leaders
    Hon. Diane Piwko, Mayor, City of Farmersville
    Mr. Jeff Adams, Superintendent, Farmersville ISD
    Mr. Joe Simpson, former Superintendent, Farmersville ISD
    Princeton Leaders
    Hon. John-Mark Caldwell, Mayor, City of Princeton
    Mr. Philip Anthony, Superintendent, Princeton ISD
    Coach Jackie Hendricks (retired), Princeton ISD
    Lavon, Josephine, Saint Paul, and Lowry Crossing Leaders
    Hon. Charles Teske, Mayor, City of Lavon
    Hon. Joe Holt, Mayor, City of Josephine
    Hon. Derek Stephens, Mayor of Lowry Crossing
    Hon. Robert Simmons, Mayor Pro Tem, City of Saint Paul
    Mr. Ronnie McClendon, former Superintendent, Community ISD
    Mr. Richard Matkin, former Superintendent, Plano ISD
    Personal Physician
    Dr. Robert Sparks, Physician, Rockwall, TX
    Patriot Texas Conservative Activist candidate
    vetting organization, Lori Loftin, Committee Chair
    Other Supporters
    Kathy Wilbanks
    Harold and Charlynne Williams
    Charlene Uland
    Don and Sandy Ward
    Jerrell Clemmons
    Annette and Lonnie Henderson
    Ronald Scholz
    Jimmy and Bernice Housewright
    Gene and Landra Gilley
    Mike Garrett
    Dennis Moody
    Opal Bigham
    Kenneth and Doris Craighead
    Ben and Beth Scholz
    Dale and Angela LeFevre
    Ron and Mary Warkentine
    Larry and Staci Sherman
    Wally and Nita Watkins
    Jean Davis
    Marilyn and Zachary Herrera
    Pete and Sue Nicklas
    Earl and Sue Rich
    Chris and Christine Hubley
    John Mashburn
    Josh Kennedy
    Melissa and Jason Hearon
    Vanessa Orr
    Brad and Jenny Orr
    Jeff and Jeri Leonard
    Melissa Hammer
    Brenda Byboth
    Jerry and Annette Hoagland
    David and Barbara Salinas
    Mark and Angel Wygant
    Judy and Terri Griner
    Scott and Shannon Madler
    Brock Madler
    Greg and Ann Sims
    Bob and Vickie Skipwith
    Mark and Margaret Shaffer
    Jim and Ann Helm
    Gabriel Lutz
    Phil Sims
    Tyler Sims
    Wayne and Becky Meuir
    Mel and Mary Jo Penrose
    Brad Reuthinger
    Dr. Sam and Anne Terry
    Gary and Debra Tabolka
    Ruben and Tracy Fuentes
    Mitch and Amy Herzog
    Ken and Teresa Lott
    Chuck and Donna Edge
    Aron and Kelly Saffell
    Philip and Bethany Choate
    Bill and Merry Howard
    Rodney and Terri Shauchunas
    Vince and Linda Rivera
    Mike and Cynthia Skipwith
    Eric and Jocelyn Boyd
    Tyler Edmondson, Edmondson Law, PLLC
    Larry Bowen
    Terrie Chastain
    Eva Barton
    Patricia Feldkamp
    Vicky Forehand
    Autumn Barton
    Mitchell Leonard
    Cole Leonard
    Bradley Glidewell
    Lester and Bonnie Gaylor
    Buddy and Sherry Bacher
    Jaime and Margarita Cortez
    Amando and Sandra Cortez
    Jerry and Carolyn Buchanan
    Joe and Barbara Edge
    Wayne Jackman
    Kenny Madewell
    Nancy Butler
    Melvin and Wanda Graem
    Willie Mack Hensley
    Danny and Barb Lyke
    Willie and Alanna Calverly
    Ed and Bev Nemer
    Bill and Anita Collins
    Brian Chaney
    Jim Chaney
    Bud and Brenda Weston
    Bill and Daymon Schulgen
    Glen and Debbie Tyson
    Derek and Jan Ammerman
    Diane Waller
    Earl and Carol Sue Newsom
    Gary and Denise Berwald
    Jon and Debbie Peters
    Mike Helm
    Rodney Nemer
    Tricia and Zac Tye
    Jeff and Jennifer Turner
    Patsy Robertson
    Matt and Shelly Christner
    Von Honzell
    Kay Neely
    Marilyn Franklin
    Kathryn Cockerham
    Mark and Mary Davie
    Bessie Mae Eitel
    Marla and Terry Coker
    Bill and Eva Collinsworth
    Jackie and Shirley Moat
    Kelly and Stacy Leonard
    Richard Edge
    Michael Lyke
    Daniel Lyke
    Jerry and Tommye McMahon
    Holly Choate
    Gary and Denise Berwald
    Zachary and Marilyn Herrera
    Marie Davis
    Kyle Shaffer
    Eric Sims
    Ethan Sims
    Jerry and Carolyn Buchanan
    Gregory Meier
    Wayne Campbell
    Clyde and Pat Fuller
    Larry and Dawn Lawson
    Ollene Shaffer
    AND MANY OTHERS!
    Thank you, Judge Shaffer,
    for a job well done!
    Endorsing and thanking Judge Shaffer are:
    Voters, please join us in re-electing Judge Shaffer.
    PROBLEM

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  8. The Real World
    PROBLEM

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  9. The Real World
    GOOD

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  10. The Real World
    FOR MORE INFORMATION
    [email protected]
    917.455.1725
    ADEAKENTERPRISES.COM
    RETREAT. REST. RELAX. RESTORE.
    SCHEDULE A CONSULTATION TODAY
    OWNERS: DANIELLE & ASHTON SAUNDERS
    ADEAK ENTERPRISES LLC
    LUXURY VACATION RENTALS
    WE WELCOME BACHELORETTE PARTIES,
    WINE GETAWAYS & GIRLS WEEKENDS.
    ADEAK
    e n t e r p r i s e s , l l c
    GOOD

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  11. The Real World
    An Experience All Its Own.
    Take a scenic road-trip out to
    Castell for the day... or stay
    the whole weekend with your
    family and friends and enjoy
    Food, Kayaks, Groceries,
    BBQ, Beer, Bait and So
    Much More... and all just
    steps away from the stunning
    Llano River!
    30 Minutes from Fredericksburg!
    Randy Marc Jennifer
    Come Stay Awhile.
    Fri.- Burgers (11am-9pm)
    Sat.- BBQ (11am-3pm)
    Sun.- Ribeyes (11am ‘til sold out)
    Lunch Served Daily
    We’re Located at
    19522 West Ranch Rd. 152
    Castell, Texas 78631
    Featured in
    Texas Highways
    Magazine, August 2017 Issue
    www.castellgeneralstore.com
    Best Food on the Llano River
    Upcoming Events
    Chili Cook-Off–
    3rd Weekend in February
    Wine & Wildflower Fest–
    1st Weekend in March
    Testicle Festival–
    3rd Weekend in May
    Goat & Rib Cookoff–
    4th Weekend of October
    Gumbo Cookoff–
    1st Weekend of December
    PROBLEM

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  12. The Real World
    Imagine A Pair Of Glasses That
    Can Help You See Better!
    MACULAR DEGENERATION
    Dr. Larry Chism, Optometrist
    Abilene • Arlington • Austin • Denton • Fort Worth
    New Braunfels • Tyler • Waco • Willow Park
    www.chismlowvision.com
    Dr. Larry Chism is using miniaturized binoculars or telescopes to
    help people who have decreased vision, to see better. Things look bigger
    and closer, and easier to see.
    In many cases, special telescopic glasses can be prescribed to
    enhance visual performance. He can often help people read, watch
    TV, see the computer and sometimes drive.
    Although telescopic glasses cost between $2200-$2700, it is a
    small price to pay for the hours of enjoyment with better vision and
    more independence.
    For more information
    and a FREE telephone
    interview call:
    1 (888) 243-2020
    NOW IN
    DENTON
    PROBLEM

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  13. The Real World
    Th ank you from everyone at Family Toyota for
    allowing us to be part of your family
    New Car Dealer
    Used Car Dealer
    Used Truck Dealer
    Voted Best
    801 S. Burleson Blvd,
    Burleson, TX 76028
    FamilyToyotaOfBurleson.com
    (817) 241-2687
    GOOD

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  14. The Real World
    Jason Burks - Store Manager
    813 N. Burleson Blvd., Burleson, TX
    817-447-2728 or 877-292-5308
    GOOD

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  15. The Real World
    Saturday April 21, 2018
    3 p.m. – 8 p.m.
    Menu Includes:
    Station 1 at:
    515 Ward Lane, Burleson, Texas
    817•295•9539
    Support your local volunteer fi re department!
    30630
    • Fish
    • Hush Puppies
    • French Fries
    • Pinto Beans
    • Potato Salad
    • Cole Slaw
    • Chicken Nuggets
    • Desserts
    Trucks
    for
    Youngins
    $5
    for
    Kids
    Fun
    for
    ALL
    $10
    for
    Adults
    PROBLEM

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  16. The Real World
    WEST BAY NATURAL STONE
    Countertops • Cabinet • Flooring
    2859 US 59 South | Livingston | 936-433-2470
    mylivingstonhomeremodeling.com
    Granite tops of Brazilian Granite
    Quality Workmanship guaranteed
    7 years in business in US
    15 Years cabinet and countertop experience
    PROBLEM

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  17. The Real World
    LONGHORN LIQUOR
    IS YOUR DESTINATION
    Let our team help you. Longhorn
    Liquor is dedicated to serving you
    with a 100,000 plus bottle collection
    of Wine, Spirits and Beer.
    Woodville/Ivanhoe
    125 Ivanhoe Dr
    (409) 283-5664
    Nederland
    1017 Nederland Ave
    409.853.1632
    Groves
    35945 39th St.
    409.962.2700
    Mauriceville
    10383 HWY 12
    409.745.7125
    Lumberton
    467 N LHS Dr.
    409.751.5664
    Silsbee
    755 U.S 96 Business
    409.386.6373
    Lake Sam Rayburn Location Opening 2018
    Many other locations across East Texas
    NOT YOUR GRANDPA’S
    LIQUOR STORE
    GOOD

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  18. The Real World
    50
    ANNUAL
    POW WOW
    JUNE 1-2, 2018
    Alabama-Coushatta Ballpark
    Livingston, Texas
    TH
    Oldest Reservation in Texas
    Cultural Center | Camping Areas
    571 State Park 56 • Livingston, Texas
    GOOD

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  19. The Real World
    WWW.BOISEWEEKLY.COM BOISEweekly | NOVEMBER 10–16, 2010 | 3
    PUBLISHER: Sally Freeman
    [email protected]
    Office Manager: Shea Sutton
    [email protected]
    EDITORIAL
    Editor: Rachael Daigle
    [email protected]
    Arts & Entertainment Editor: Amy Atkins
    [email protected]
    Features Editor: Deanna Darr
    [email protected]
    News Editor: George Prentice
    [email protected]
    Staff Writer: Tara Morgan
    [email protected]
    New Media Czar: Josh Gross
    [email protected]
    Calendar Guru: Heather Lile
    [email protected]
    Listings: [email protected]
    Proofreader: Annabel Armstrong,
    Heather Lile
    Contributing Writers:
    Bill Cope, Andrew Crisp,
    David Kirkpatrick, Ted Rall, Carissa Wolf
    Intern: Aaron Lang
    ADVERTISING
    Advertising Director: Lisa Ware
    [email protected]
    Account Executives:
    Sabra Brue, [email protected]
    Meshel Miller, [email protected]
    Jessi Strong, [email protected]
    Justin Vipperman, [email protected]
    Jill Weigel, [email protected]
    CLASSIFIED SALES
    [email protected]
    CREATIVE
    Art Director: Leila Ramella-Rader
    [email protected]
    Graphic Designers:
    Adam Rosenlund, [email protected]
    Jen Grable, [email protected]
    Contributing Artists:
    Derf, Mike Flinn, Steve Klamm,
    Jeremy Lanningham, Glenn Landberg,
    Laurie Pearman, E.J. Pettinger, Ted Rall,
    Patrick Sweeney, Tom Tomorrow
    CIRCULATION
    Shea Sutton
    [email protected]
    Apply to Shea Sutton to be a BW driver.
    Man About Town: Stan Jackson
    [email protected]
    Distribution: Tim Anders, Mike Baker,
    Andrew Cambell, Tim Green, Jennifer
    Hawkins, Stan Jackson, Barbara Kemp,
    Michael Kilburn, Lars Lamb, Brian Murry,
    Amanda Noe, Northstar Cycle Couriers,
    Steve Pallsen, Patty Wade, Jill Weigel
    Boise Weekly prints 30,000 copies every
    Wednesday and is available free of charge at
    more than 750 locations, limited to one copy
    per reader. Additional copies of the current
    issue of Boise Weekly may be purchased for
    $1, payable in advance. No person may, without
    permission of the publisher, take more than one
    copy of each issue.
    SUBSCRIPTIONS: 4 months-$40,
    6 months-$50, 12 months-$95, Life-$1,000.
    ISSN 1944-6314 (print)
    ISSN 1944-6322 (online)
    Boise Weekly is owned and operated by
    Bar Bar Inc., an Idaho corporation.
    TO CONTACT US: Boise Weekly’s office is
    located at 523 Broad St., Boise, ID 83702
    Phone: 208-344-2055 Fax: 208-342-4733
    E-mail: [email protected]
    www.boiseweekly.com
    Address editorial, business and
    production correspondence to:
    Boise Weekly, P.O. Box 1657,
    Boise, ID 83701
    The entire contents and design of Boise Weekly
    are ©2010 by Bar Bar, Inc.
    EDITORIAL DEADLINE:
    Thursday at noon before publication date.
    SALES DEADLINE:
    Thursday at 3 p.m. before publication date.
    Deadlines may shift at the discretion
    of the publisher.
    Boise Weekly was founded in 1992 by
    Andy and Debi Hedden-Nicely. Larry Ragan
    had a lot to do with it too.
    BOISE WEEKLY IS AN INDEPENDENTLY
    OWNED AND OPERATED NEWSPAPER.
    BW STAFF
    COVER ARTIST
    SUBMIT Boise Weekly pays $150 for published covers. One stipula-
    tion of publication is that the piece must be donated to BW’s annual
    charity art auction in November. Proceeds from the auction are reinvested
    in the local arts community through a series of private grants for which all
    artists are eligible to apply. To submit your artwork for BW’s cover, bring
    it to BWHQ at 523 Broad St. All mediums are accepted. Thirty days from
    your submission date, your work will be ready for pick up if it’s not chosen
    to be featured on the cover. Work not picked up within six weeks of sub-
    mission will be discarded.
    ARTIST: Bryan Moore
    TITLE: BSQT
    MEDIUM: Mixed media on plywood
    ARTIST STATEMENT: A portrait of Jean Michel
    Basquiat, executed in his style. Please come see
    my paintings on display at the Gallery at the Linen
    Building for the month of November.
    WELL, YES, WE DO LIKE TO THROW A PARTY.
    WHY DO YOU ASK?
    I’m shocked. Sincerely shocked. Last week I wrote that
    I was certain this edition’s Mail section would include a
    few choice words for me from readers angry about the
    removal of movie times from BW’s editorial content. So
    far, not one complaint. Delayed reaction, maybe? Guess
    we’ll see next week.
    The big news this week is in the center of this edition.
    Your quarterly Flicks calendar, which is the center four
    pages of this issue, is essential over the holidays. Just
    think how many hours of annoying conversation with
    your in-laws you could dodge with a family trip to the
    movies. That’s right, we’re always looking out for you.
    Also in the center of this week’s issue is a guide to Boise
    Weekly’s annual Cover Art Auction. Most of you know
    the drill: Every week BW puts the work of a local artist
    on the cover, we pay them $150 for it, they donate the
    artwork to our annual auction, and every November we
    auction off the last year’s lot to fund grants for artists and
    arts organizations. To date we’ve raised nearly $100,000
    for the arts community this way, and this is the year to
    put us over that mark.
    Wednesday, Nov. 17, is the big event. Doors open at
    the Idaho State Historical Museum at 5 p.m., and the
    auction starts promptly at 6 p.m. Peruse the insert in
    this week’s issue to find a few things you think you can
    stare at on your walls every day. Then head down to the
    museum any time between now and the auction to check
    out those pieces in person because trust me, many of them
    look much different off the page.
    Another BW party you don’t want to miss is Tuesday,
    Dec. 7, when we host our BW Card members appreciation
    party. If you’re a BW Card member, join us again at Idaho
    Botanical Garden for a night of free drinks and food
    from member restaurants, plus some time to roam Winter
    Garden Aglow. Card holders can also get deals on cards as
    gifts that night. If you’re not already a card member but
    want to be, contact BW Office Manager Shea Sutton at
    208-344-2055.
    —Rachael Daigle
    NOTE
    YOUR CALL...

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  20. The Real World
    In 1947, all too often, black men were found
    hanging dead from Southern trees for as
    small an offense as looking twice at a white
    woman. In 2010, Clarence Thomas, that
    sour pervert on the Supreme Court, can take
    a white woman for a wife, even if she is a
    ridiculous tea-bagger ditz who by now he’s
    possibly wishing he was rid of. (I picture Sca-
    lia pulling Thomas aside and hissing, “Fredo,
    if you can’t control your wife, I’ll have to put
    Sammy on it!”)
    But I’m getting ahead of myself. For those
    who missed last week’s installment (“Per-
    spective: Part One”), let me recap: Both that
    column and this week’s were completed before
    Halloween, the first being a normal require-
    ment of my deadline, and the second the con-
    sequence of me going to Moscow for the twin
    pleasures of A) visiting my daughter and B)
    being 200 miles from the nearest Bronco fan.
    The result is that your author won’t know
    how the election came out until sometime
    after these words were tucked safely away
    in BW’s vault, days before appearing in this
    paper. They were written under the assump-
    tion that Nov. 2 was (will be) a crappy day
    for Democrats. So with hopes of cheering
    up my despondent comrades, I decided to
    review the current state of liberal health
    from a broader perspective—that being from
    1947 to present, using my lifetime simply as
    a handy and familiar observation platform.
    As to the opening paragraph of this in-
    stallment, since I consider the most profound
    victories of liberalness over conservativeness
    in the established time frame to have come
    UÊ9œÕ˜}ʏ>`ˆiÃʏˆŽiʓÞ
    many not-so-young ladie
    ize that 1947 was less tha
    women were guaranteed
    Think about that, you sel
    who can’t stop slobbering
    wisdom of the founding f
    celebrate the centennial o
    (Make a note—2020.) Bu
    amendment it still took a
    for noticeable movement
    hiring practices, higher ed
    service, elected office … a
    once floated white males
    sea of gender and racial d
    ah Palin’s lack of accomp
    standing, women are pull
    >“œÃÌÊiÛiÀÞÊwi`°Ê9œÕ½Ûi
    baby … no thanks to con
    UÊ/…iÊi˜ÛˆÀœ˜“i˜ÌÊÜ>Ã
    when I came into the worl
    well spewed millions of ga
    the ocean in 1947, it’s unl
    would have either noticed
    have seemed there would
    ocean, enough wildlife, en
    enough empty space to du
    enough rivers to carry off
    resources for an eternity o
    despoliation. As with ever
    cause, it took a handful of
    awareness of how badly w
    fragile film of green and b
    are few human beings out
    right who don’t believe we
    change the way we do bus
    PERSPECTIVE: PART
    It’s getting better all the time. Rea
    OPINION/BILL COPE
    YOUR CALL...

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  21. The Real World
    YOUR CALL...
    BOISEweekly | NOVEMBER 10–16, 2010 | C
    yet again to the super fabulous staff at Idaho State
    Historical Museum for allowing us to set up shop for
    the fourth year. Rick Jackson of Blue Dog Framing is
    once again the frame master for each of the pieces.
    Thanks to Eli’s Italian Deli for the grub, as well as to
    Solid, New Belgium, DeLoach Vineyards and 44 North
    for the beverages. And last but not least, thanks to all
    the buyers and bidders out there.
    49Mark Hardy,
    Primordial Lightning,
    Inkjet pigment inks on paper,
    Cover Date: 9/8/10
    50Sarah Hovren,
    Stick ‘em up Sunny,
    Oil on canvas,
    Cover Date: 9/15/10
    WAY AVE
    D
    9300

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  22. The Real World
    sight, and DEQ officials say they don’t have
    the resources or political authority to monitor
    and investigate every would-be polluter. There
    are only a handful of DEQ and EPA regulators
    out there to monitor thousands of chemicals.
    More than 75,000 chemicals have seeped,
    leaked and leached into the nation’s air, water
    and land either through accident or deliberate
    dumping, according to the Environmental Pro-
    tection Agency. Department of Environmental
    Quality public records report that Idaho alone
    generated 5,055 tons of hazardous waste in
    2009—a toxic mix of radioactive materials,
    fuel, degreasers, solvents, paints and other dis-
    carded chemicals. These sometimes odorless,
    colorless pollutants often leave no immediate
    visible trace, making it easy for companies to
    illegally dump hazardous waste that would
    otherwise require expensive disposal.
    While the nation decried the effects of pol-
    lution as it watched the Gulf of Mexico swell
    with crude oil from a leaking offshore British
    Petroleum oil well, communities from coast to
    coast quietly carried on with decades-long ef-
    forts to clean up our less visible toxic legacies.
    American industries pump, dump and spill
    more than 4 billion pounds of pollutants into
    the environment every year, according to the
    EPA. This industrial dumping that’s often
    aimed at boosting a bottom line has created
    more than 400,000 known hazardous waste
    sites in the United States.
    The BP oil spill served as a stark and visible
    reminder of the effects of toxic spills, but the
    less visible events also leave a legacy.
    “Most of these have been going on for a
    couple of decades,” said Michael McCurdy,
    regional groundwater remediation manager
    with the DEQ.
    “It’s not an easy contaminate to clean up
    in the groundwater,” McCurdy said of PCE
    spills. “It’s a long, drawn-out process.”
    Cleanup takes creativity and innovation.
    During the BP oil spill, a new use for hair clip-
    pings was touted, which brought out inventors
    ing neighborhood an
    give scientists some i
    plume that appears b
    to the north, Univers
    Beacon Street to the
    still remain unclear. T
    scientists that the PC
    nean trek, almost rea
    “In general, these
    standards—but not a
    of the contaminate lo
    samples drawn from
    neighborhood in July
    According to reco
    Freedom of Informat
    plume and groundw
    pose a human health
    ment of Health and W
    of the spill found “n
    hazard” to students,
    The report noted
    PCE and TCE [trichl
    tion in the groundwa
    in the air of a few BS
    are low enough that
    exposed 40 hours pe
    week] for 25 years, t
    be expected to cause
    PCE accounts for
    used in dry cleaning
    in textile mills and as
    rubber coating. It als
    an additive to soap s
    sealants, polishes, lub
    The effect of PCE
    pends on how long a
    with the chemical. Sh
    PCE fumes can cause
    including dizziness, f
    unconsciousness. Lo
    lead to memory loss,
    liver damage. Repeat
    cancer, according to
    Boise State aimed
    community safe and
    YOUR CALL...

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  23. The Real World
    YOUR CALL...
    pleasures o
    being 200 m
    The resu
    how the ele
    after these
    in BW’s va
    paper. The
    tion that N
    for Democ
    up my desp
    review the
    from a bro
    1947 to pr
    a handy an
    As to th
    stallment, s
    victories of
    in the estab
    in the aren
    they apply
    Thomas’ m
    notable in
    presidency.
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    definitely a
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