Advertising Copywriting and Design -- Workshop 4

Presenter: Broc Sears

Transcript

1. The Real World
2. The Real World
3. The Real World The Real World
4. The Real World The Real World 12 minutes with a newspaper. What does that mean for us? Ads need to be easy to find, easy to read, easy to remember.
5. The Real World GOOD
6. The Real World 10460 CO. RD 1099 • PRINCETON, TX 75407 (IN BRANCH AREA) • 214-924-7360 OPEN EVERY WEEKEND - Thurs - Sun • 9 a.m. - 5 p.m. Good Food & Good Deals Come Check Out Our New ARCADE All Air-Conditioned Bring in this ad for ONE FREE PLAY in the arcade! New items weekly Antiques & collectibles, crafts, toys, tools & much, much more. GOOD
7. The Real World Pol. Ad. paid for by Committee to Re-elect Judge Jerry Shaffer State and Area Leaders Hon. Jodi Laubenberg, State Representative Hon. Mike Cantrell, Commissioner, Precinct 2, Dallas County, former leader of North Central Texas Council of Governments Mr. Jerry Bench, former Assist. Superintendent, Greenville ISD Law Enforcement Hon. Harold Eavenson, Rockwall County Sheriff, President of the National Sheriff’s Association Mr. Barry Paris, former Chief of Police, City of Greenville Mr. Earl Newsom, Deputy Constable, retired, Collin County Wylie Leaders Hon. Eric Hogue, Mayor, City of Wylie Hon. John Mondy, former Mayor, City of Wylie Hon. William Martin, former Mayor, City of Wylie Dr. David Vinson, Superintendent, Wylie ISD Dr. H. John Fuller, former Superintendent, Wylie ISD Mr. Don Whitt, former Superintendent, Wylie ISD Mr. Wally Watkins, former Assist. Superintendent, Wylie, ISD Mr. Verdie Montgomery, Principal, Wylie High School Mr. Mike Williams, Principal, Wylie East High School Coach Bill Howard, Head Football Coach and Campus Athletic Director, Wylie High School Coach Larry Uland, Head Football Coach, Wylie Preparatory Academy Mr. Richard Parker, Real Estate, Wylie Ms. Anita Collins, Market President, Commercial Lender, American National Bank, Wylie Farmersville Leaders Hon. Diane Piwko, Mayor, City of Farmersville Mr. Jeff Adams, Superintendent, Farmersville ISD Mr. Joe Simpson, former Superintendent, Farmersville ISD Princeton Leaders Hon. John-Mark Caldwell, Mayor, City of Princeton Mr. Philip Anthony, Superintendent, Princeton ISD Coach Jackie Hendricks (retired), Princeton ISD Lavon, Josephine, Saint Paul, and Lowry Crossing Leaders Hon. Charles Teske, Mayor, City of Lavon Hon. Joe Holt, Mayor, City of Josephine Hon. Derek Stephens, Mayor of Lowry Crossing Hon. Robert Simmons, Mayor Pro Tem, City of Saint Paul Mr. Ronnie McClendon, former Superintendent, Community ISD Mr. Richard Matkin, former Superintendent, Plano ISD Personal Physician Dr. Robert Sparks, Physician, Rockwall, TX Patriot Texas Conservative Activist candidate vetting organization, Lori Loftin, Committee Chair Other Supporters Kathy Wilbanks Harold and Charlynne Williams Charlene Uland Don and Sandy Ward Jerrell Clemmons Annette and Lonnie Henderson Ronald Scholz Jimmy and Bernice Housewright Gene and Landra Gilley Mike Garrett Dennis Moody Opal Bigham Kenneth and Doris Craighead Ben and Beth Scholz Dale and Angela LeFevre Ron and Mary Warkentine Larry and Staci Sherman Wally and Nita Watkins Jean Davis Marilyn and Zachary Herrera Pete and Sue Nicklas Earl and Sue Rich Chris and Christine Hubley John Mashburn Josh Kennedy Melissa and Jason Hearon Vanessa Orr Brad and Jenny Orr Jeff and Jeri Leonard Melissa Hammer Brenda Byboth Jerry and Annette Hoagland David and Barbara Salinas Mark and Angel Wygant Judy and Terri Griner Scott and Shannon Madler Brock Madler Greg and Ann Sims Bob and Vickie Skipwith Mark and Margaret Shaffer Jim and Ann Helm Gabriel Lutz Phil Sims Tyler Sims Wayne and Becky Meuir Mel and Mary Jo Penrose Brad Reuthinger Dr. Sam and Anne Terry Gary and Debra Tabolka Ruben and Tracy Fuentes Mitch and Amy Herzog Ken and Teresa Lott Chuck and Donna Edge Aron and Kelly Saffell Philip and Bethany Choate Bill and Merry Howard Rodney and Terri Shauchunas Vince and Linda Rivera Mike and Cynthia Skipwith Eric and Jocelyn Boyd Tyler Edmondson, Edmondson Law, PLLC Larry Bowen Terrie Chastain Eva Barton Patricia Feldkamp Vicky Forehand Autumn Barton Mitchell Leonard Cole Leonard Bradley Glidewell Lester and Bonnie Gaylor Buddy and Sherry Bacher Jaime and Margarita Cortez Amando and Sandra Cortez Jerry and Carolyn Buchanan Joe and Barbara Edge Wayne Jackman Kenny Madewell Nancy Butler Melvin and Wanda Graem Willie Mack Hensley Danny and Barb Lyke Willie and Alanna Calverly Ed and Bev Nemer Bill and Anita Collins Brian Chaney Jim Chaney Bud and Brenda Weston Bill and Daymon Schulgen Glen and Debbie Tyson Derek and Jan Ammerman Diane Waller Earl and Carol Sue Newsom Gary and Denise Berwald Jon and Debbie Peters Mike Helm Rodney Nemer Tricia and Zac Tye Jeff and Jennifer Turner Patsy Robertson Matt and Shelly Christner Von Honzell Kay Neely Marilyn Franklin Kathryn Cockerham Mark and Mary Davie Bessie Mae Eitel Marla and Terry Coker Bill and Eva Collinsworth Jackie and Shirley Moat Kelly and Stacy Leonard Richard Edge Michael Lyke Daniel Lyke Jerry and Tommye McMahon Holly Choate Gary and Denise Berwald Zachary and Marilyn Herrera Marie Davis Kyle Shaffer Eric Sims Ethan Sims Jerry and Carolyn Buchanan Gregory Meier Wayne Campbell Clyde and Pat Fuller Larry and Dawn Lawson Ollene Shaffer AND MANY OTHERS! Thank you, Judge Shaffer, for a job well done! Endorsing and thanking Judge Shaffer are: Voters, please join us in re-electing Judge Shaffer. PROBLEM
8. The Real World PROBLEM
9. The Real World GOOD
10. The Real World FOR MORE INFORMATION DSHEHORN@HOTMAIL.COM 917.455.1725 ADEAKENTERPRISES.COM RETREAT. REST. RELAX. RESTORE. SCHEDULE A CONSULTATION TODAY OWNERS: DANIELLE & ASHTON SAUNDERS ADEAK ENTERPRISES LLC LUXURY VACATION RENTALS WE WELCOME BACHELORETTE PARTIES, WINE GETAWAYS & GIRLS WEEKENDS. ADEAK e n t e r p r i s e s , l l c GOOD
11. The Real World An Experience All Its Own. Take a scenic road-trip out to Castell for the day... or stay the whole weekend with your family and friends and enjoy Food, Kayaks, Groceries, BBQ, Beer, Bait and So Much More... and all just steps away from the stunning Llano River! 30 Minutes from Fredericksburg! Randy Marc Jennifer Come Stay Awhile. Fri.- Burgers (11am-9pm) Sat.- BBQ (11am-3pm) Sun.- Ribeyes (11am ‘til sold out) Lunch Served Daily We’re Located at 19522 West Ranch Rd. 152 Castell, Texas 78631 Featured in Texas Highways Magazine, August 2017 Issue www.castellgeneralstore.com Best Food on the Llano River Upcoming Events Chili Cook-Off– 3rd Weekend in February Wine & Wildflower Fest– 1st Weekend in March Testicle Festival– 3rd Weekend in May Goat & Rib Cookoff– 4th Weekend of October Gumbo Cookoff– 1st Weekend of December PROBLEM
12. The Real World Imagine A Pair Of Glasses That Can Help You See Better! MACULAR DEGENERATION Dr. Larry Chism, Optometrist Abilene • Arlington • Austin • Denton • Fort Worth New Braunfels • Tyler • Waco • Willow Park www.chismlowvision.com Dr. Larry Chism is using miniaturized binoculars or telescopes to help people who have decreased vision, to see better. Things look bigger and closer, and easier to see. In many cases, special telescopic glasses can be prescribed to enhance visual performance. He can often help people read, watch TV, see the computer and sometimes drive. Although telescopic glasses cost between $2200-$2700, it is a small price to pay for the hours of enjoyment with better vision and more independence. For more information and a FREE telephone interview call: 1 (888) 243-2020 NOW IN DENTON PROBLEM
13. The Real World Th ank you from everyone at Family Toyota for allowing us to be part of your family New Car Dealer Used Car Dealer Used Truck Dealer Voted Best 801 S. Burleson Blvd, Burleson, TX 76028 FamilyToyotaOfBurleson.com (817) 241-2687 GOOD
14. The Real World Jason Burks - Store Manager 813 N. Burleson Blvd., Burleson, TX 817-447-2728 or 877-292-5308 GOOD
15. The Real World Saturday April 21, 2018 3 p.m. – 8 p.m. Menu Includes: Station 1 at: 515 Ward Lane, Burleson, Texas 817•295•9539 Support your local volunteer fi re department! 30630 • Fish • Hush Puppies • French Fries • Pinto Beans • Potato Salad • Cole Slaw • Chicken Nuggets • Desserts Trucks for Youngins $5 for Kids Fun for ALL $10 for Adults PROBLEM
16. The Real World WEST BAY NATURAL STONE Countertops • Cabinet • Flooring 2859 US 59 South | Livingston | 936-433-2470 mylivingstonhomeremodeling.com Granite tops of Brazilian Granite Quality Workmanship guaranteed 7 years in business in US 15 Years cabinet and countertop experience PROBLEM
17. The Real World LONGHORN LIQUOR IS YOUR DESTINATION Let our team help you. Longhorn Liquor is dedicated to serving you with a 100,000 plus bottle collection of Wine, Spirits and Beer. Woodville/Ivanhoe 125 Ivanhoe Dr (409) 283-5664 Nederland 1017 Nederland Ave 409.853.1632 Groves 35945 39th St. 409.962.2700 Mauriceville 10383 HWY 12 409.745.7125 Lumberton 467 N LHS Dr. 409.751.5664 Silsbee 755 U.S 96 Business 409.386.6373 Lake Sam Rayburn Location Opening 2018 Many other locations across East Texas NOT YOUR GRANDPA’S LIQUOR STORE GOOD
18. The Real World 50 ANNUAL POW WOW JUNE 1-2, 2018 Alabama-Coushatta Ballpark Livingston, Texas TH Oldest Reservation in Texas Cultural Center | Camping Areas 571 State Park 56 • Livingston, Texas GOOD
19. The Real World WWW.BOISEWEEKLY.COM BOISEweekly | NOVEMBER 10–16, 2010 | 3 PUBLISHER: Sally Freeman Sally@boiseweekly.com Office Manager: Shea Sutton Shea@boiseweekly.com EDITORIAL Editor: Rachael Daigle Rachael@boiseweekly.com Arts & Entertainment Editor: Amy Atkins Amy@boiseweekly.com Features Editor: Deanna Darr Deanna@boiseweekly.com News Editor: George Prentice George@boiseweekly.com Staff Writer: Tara Morgan Tara@boiseweekly.com New Media Czar: Josh Gross Josh@boiseweekly.com Calendar Guru: Heather Lile Heather@boiseweekly.com Listings: calendar@boiseweekly.com Proofreader: Annabel Armstrong, Heather Lile Contributing Writers: Bill Cope, Andrew Crisp, David Kirkpatrick, Ted Rall, Carissa Wolf Intern: Aaron Lang ADVERTISING Advertising Director: Lisa Ware Lisa@boiseweekly.com Account Executives: Sabra Brue, Sabra@boiseweekly.com Meshel Miller, Meshel@boiseweekly.com Jessi Strong, Jessi@boiseweekly.com Justin Vipperman, Justin@boiseweekly.com Jill Weigel, Jill@boiseweekly.com CLASSIFIED SALES Classifieds@boiseweekly.com CREATIVE Art Director: Leila Ramella-Rader Leila@boiseweekly.com Graphic Designers: Adam Rosenlund, Adam@boiseweekly.com Jen Grable, Jen@boiseweekly.com Contributing Artists: Derf, Mike Flinn, Steve Klamm, Jeremy Lanningham, Glenn Landberg, Laurie Pearman, E.J. Pettinger, Ted Rall, Patrick Sweeney, Tom Tomorrow CIRCULATION Shea Sutton Shea@boiseweekly.com Apply to Shea Sutton to be a BW driver. Man About Town: Stan Jackson Stan@boiseweekly.com Distribution: Tim Anders, Mike Baker, Andrew Cambell, Tim Green, Jennifer Hawkins, Stan Jackson, Barbara Kemp, Michael Kilburn, Lars Lamb, Brian Murry, Amanda Noe, Northstar Cycle Couriers, Steve Pallsen, Patty Wade, Jill Weigel Boise Weekly prints 30,000 copies every Wednesday and is available free of charge at more than 750 locations, limited to one copy per reader. Additional copies of the current issue of Boise Weekly may be purchased for $1, payable in advance. No person may, without permission of the publisher, take more than one copy of each issue. SUBSCRIPTIONS: 4 months-$40, 6 months-$50, 12 months-$95, Life-$1,000. ISSN 1944-6314 (print) ISSN 1944-6322 (online) Boise Weekly is owned and operated by Bar Bar Inc., an Idaho corporation. TO CONTACT US: Boise Weekly’s office is located at 523 Broad St., Boise, ID 83702 Phone: 208-344-2055 Fax: 208-342-4733 E-mail: info@boiseweekly.com www.boiseweekly.com Address editorial, business and production correspondence to: Boise Weekly, P.O. Box 1657, Boise, ID 83701 The entire contents and design of Boise Weekly are ©2010 by Bar Bar, Inc. EDITORIAL DEADLINE: Thursday at noon before publication date. SALES DEADLINE: Thursday at 3 p.m. before publication date. Deadlines may shift at the discretion of the publisher. Boise Weekly was founded in 1992 by Andy and Debi Hedden-Nicely. Larry Ragan had a lot to do with it too. BOISE WEEKLY IS AN INDEPENDENTLY OWNED AND OPERATED NEWSPAPER. BW STAFF COVER ARTIST SUBMIT Boise Weekly pays $150 for published covers. One stipula- tion of publication is that the piece must be donated to BW’s annual charity art auction in November. Proceeds from the auction are reinvested in the local arts community through a series of private grants for which all artists are eligible to apply. To submit your artwork for BW’s cover, bring it to BWHQ at 523 Broad St. All mediums are accepted. Thirty days from your submission date, your work will be ready for pick up if it’s not chosen to be featured on the cover. Work not picked up within six weeks of sub- mission will be discarded. ARTIST: Bryan Moore TITLE: BSQT MEDIUM: Mixed media on plywood ARTIST STATEMENT: A portrait of Jean Michel Basquiat, executed in his style. Please come see my paintings on display at the Gallery at the Linen Building for the month of November. WELL, YES, WE DO LIKE TO THROW A PARTY. WHY DO YOU ASK? I’m shocked. Sincerely shocked. Last week I wrote that I was certain this edition’s Mail section would include a few choice words for me from readers angry about the removal of movie times from BW’s editorial content. So far, not one complaint. Delayed reaction, maybe? Guess we’ll see next week. The big news this week is in the center of this edition. Your quarterly Flicks calendar, which is the center four pages of this issue, is essential over the holidays. Just think how many hours of annoying conversation with your in-laws you could dodge with a family trip to the movies. That’s right, we’re always looking out for you. Also in the center of this week’s issue is a guide to Boise Weekly’s annual Cover Art Auction. Most of you know the drill: Every week BW puts the work of a local artist on the cover, we pay them $150 for it, they donate the artwork to our annual auction, and every November we auction off the last year’s lot to fund grants for artists and arts organizations. To date we’ve raised nearly $100,000 for the arts community this way, and this is the year to put us over that mark. Wednesday, Nov. 17, is the big event. Doors open at the Idaho State Historical Museum at 5 p.m., and the auction starts promptly at 6 p.m. Peruse the insert in this week’s issue to find a few things you think you can stare at on your walls every day. Then head down to the museum any time between now and the auction to check out those pieces in person because trust me, many of them look much different off the page. Another BW party you don’t want to miss is Tuesday, Dec. 7, when we host our BW Card members appreciation party. If you’re a BW Card member, join us again at Idaho Botanical Garden for a night of free drinks and food from member restaurants, plus some time to roam Winter Garden Aglow. Card holders can also get deals on cards as gifts that night. If you’re not already a card member but want to be, contact BW Office Manager Shea Sutton at 208-344-2055. —Rachael Daigle NOTE YOUR CALL...
20. The Real World In 1947, all too often, black men were found hanging dead from Southern trees for as small an offense as looking twice at a white woman. In 2010, Clarence Thomas, that sour pervert on the Supreme Court, can take a white woman for a wife, even if she is a ridiculous tea-bagger ditz who by now he’s possibly wishing he was rid of. (I picture Sca- lia pulling Thomas aside and hissing, “Fredo, if you can’t control your wife, I’ll have to put Sammy on it!”) But I’m getting ahead of myself. For those who missed last week’s installment (“Per- spective: Part One”), let me recap: Both that column and this week’s were completed before Halloween, the first being a normal require- ment of my deadline, and the second the con- sequence of me going to Moscow for the twin pleasures of A) visiting my daughter and B) being 200 miles from the nearest Bronco fan. The result is that your author won’t know how the election came out until sometime after these words were tucked safely away in BW’s vault, days before appearing in this paper. They were written under the assump- tion that Nov. 2 was (will be) a crappy day for Democrats. So with hopes of cheering up my despondent comrades, I decided to review the current state of liberal health from a broader perspective—that being from 1947 to present, using my lifetime simply as a handy and familiar observation platform. As to the opening paragraph of this in- stallment, since I consider the most profound victories of liberalness over conservativeness in the established time frame to have come UÊ9œÕ˜}ʏ>`ˆiÃʏˆŽiÊ“Þ many not-so-young ladie ize that 1947 was less tha women were guaranteed Think about that, you sel who can’t stop slobbering wisdom of the founding f celebrate the centennial o (Make a note—2020.) Bu amendment it still took a for noticeable movement hiring practices, higher ed service, elected office … a once floated white males sea of gender and racial d ah Palin’s lack of accomp standing, women are pull >“œÃÌÊiÛiÀÞÊwi`°Ê9œÕ½Ûi baby … no thanks to con UÊ/…iÊi˜ÛˆÀœ˜“i˜ÌÊÜ>à when I came into the worl well spewed millions of ga the ocean in 1947, it’s unl would have either noticed have seemed there would ocean, enough wildlife, en enough empty space to du enough rivers to carry off resources for an eternity o despoliation. As with ever cause, it took a handful of awareness of how badly w fragile film of green and b are few human beings out right who don’t believe we change the way we do bus PERSPECTIVE: PART It’s getting better all the time. Rea OPINION/BILL COPE YOUR CALL...
21. The Real World YOUR CALL... BOISEweekly | NOVEMBER 10–16, 2010 | C yet again to the super fabulous staff at Idaho State Historical Museum for allowing us to set up shop for the fourth year. Rick Jackson of Blue Dog Framing is once again the frame master for each of the pieces. Thanks to Eli’s Italian Deli for the grub, as well as to Solid, New Belgium, DeLoach Vineyards and 44 North for the beverages. And last but not least, thanks to all the buyers and bidders out there. 49Mark Hardy, Primordial Lightning, Inkjet pigment inks on paper, Cover Date: 9/8/10 50Sarah Hovren, Stick ‘em up Sunny, Oil on canvas, Cover Date: 9/15/10 WAY AVE D 9300
22. The Real World sight, and DEQ officials say they don’t have the resources or political authority to monitor and investigate every would-be polluter. There are only a handful of DEQ and EPA regulators out there to monitor thousands of chemicals. More than 75,000 chemicals have seeped, leaked and leached into the nation’s air, water and land either through accident or deliberate dumping, according to the Environmental Pro- tection Agency. Department of Environmental Quality public records report that Idaho alone generated 5,055 tons of hazardous waste in 2009—a toxic mix of radioactive materials, fuel, degreasers, solvents, paints and other dis- carded chemicals. These sometimes odorless, colorless pollutants often leave no immediate visible trace, making it easy for companies to illegally dump hazardous waste that would otherwise require expensive disposal. While the nation decried the effects of pol- lution as it watched the Gulf of Mexico swell with crude oil from a leaking offshore British Petroleum oil well, communities from coast to coast quietly carried on with decades-long ef- forts to clean up our less visible toxic legacies. American industries pump, dump and spill more than 4 billion pounds of pollutants into the environment every year, according to the EPA. This industrial dumping that’s often aimed at boosting a bottom line has created more than 400,000 known hazardous waste sites in the United States. The BP oil spill served as a stark and visible reminder of the effects of toxic spills, but the less visible events also leave a legacy. “Most of these have been going on for a couple of decades,” said Michael McCurdy, regional groundwater remediation manager with the DEQ. “It’s not an easy contaminate to clean up in the groundwater,” McCurdy said of PCE spills. “It’s a long, drawn-out process.” Cleanup takes creativity and innovation. During the BP oil spill, a new use for hair clip- pings was touted, which brought out inventors ing neighborhood an give scientists some i plume that appears b to the north, Univers Beacon Street to the still remain unclear. T scientists that the PC nean trek, almost rea “In general, these standards—but not a of the contaminate lo samples drawn from neighborhood in July According to reco Freedom of Informat plume and groundw pose a human health ment of Health and W of the spill found “n hazard” to students, The report noted PCE and TCE [trichl tion in the groundwa in the air of a few BS are low enough that exposed 40 hours pe week] for 25 years, t be expected to cause PCE accounts for used in dry cleaning in textile mills and as rubber coating. It als an additive to soap s sealants, polishes, lub The effect of PCE pends on how long a with the chemical. Sh PCE fumes can cause including dizziness, f unconsciousness. Lo lead to memory loss, liver damage. Repeat cancer, according to Boise State aimed community safe and YOUR CALL...
23. The Real World YOUR CALL... pleasures o being 200 m The resu how the ele after these in BW’s va paper. The tion that N for Democ up my desp review the from a bro 1947 to pr a handy an As to th stallment, s victories of in the estab in the aren they apply Thomas’ m notable in presidency. against the president, b definitely a to marry a ridiculous UÊ*ÕÀÃՈ vancement noble resul homosexua 1947 from Its Name” unions, ope GIRLS NIGHT NEWTS PRESENTS: NOVEMBER 18th 7 - 9pm
24. The Real World WWW.BOISEWEEKLY.COM BOISEweekly | NOVEMBER 10–16, 2010 | 15 YOUR CALL...
25. The Real World WEDNE NOV. 1 Screen LEMO SCRE tional types who wer their advertisi forced them to true callings. 16. 6-8 p.m. $ donation. Bois 1401 W. Idaho Workshop CHIRUNNING ING CLINIC— geared to be e prevent injury. dountil.com fo 7:30 p.m. FRE Running Comp 8 DAY YOUR CALL...
26. The Real World YOUR CALL... WWW. THE W The could b with giant ph the duo form What you mi WOLVSERPENT
27. The Real World YOUR CALL... he deigned to speci- ut the vagueness that r a winning coali- dent voters made it Leftists got turned n in Afghanistan and mo; independents way. anged between 2008. Global ons of Americans mes during the kers, big business, vious century, were ed for their count- erica had become a he media but among hat their preferred alism. the inchoate Tea by surprise. Neither ones that form his e that in a binary itates to the oppo- Republican, the Tea with the left. not ideology. People ailouts, but bailouts ican people are an- doesn’t even pretend m.
28. The Real World WWW.BOISEWEEKLY.COM LKNER—9 p.m. ROAD SHOW— 8 adv., $21 at the Chandlers SONNY MOON FOR FOUR—7 p.m. FREE. Blue Door STEVEN TONEY—6 p.m. FREE. Solid boiseweekly.com. YOUR CALL...
29. The Real World BOISEweekly | NOVEMBER 10–16, 2010 | 39 YOUR CALL...
30. The Real World YOUR CALL... BOISEweekly | NOVEMBER 10–16, 2010 | 7 outs, but bailouts n people are an- sn’t even pretend
31. The Real World Questions?
32. The Real World Next... Go home!