Growing your hotel business (Seda Hotels)

Presented by: Presented by: Going GLOCAL with Wego Your Travel
Search Partner

! ! Last year, French hotel group Accor earned €2
billion from direct booking channels online. A leaf out of Accor’s book: how to drive direct bookings to €2 billion. Eye For Travel. 16 May 2013.

Their strategy?

! ! “A very clear and straightforward acquisition strategy to
increase the overall trafﬁc to the group’s sites with a healthy balance between paid search, SEO, and afﬁliation programmes allowing it to reach new customers worldwide.” — Rémy Merckx Accor Vice President of E-commerce Sales and Distribution A leaf out of Accor’s book: how to drive direct bookings to €2 billion. Eye For Travel. 16 May 2013.

! ! Inﬂuence of content in travel industry. TNOOZ. 7
March 2013. More than half are inﬂuenced by the INTERNET when planning their trips.

! ! In fact, over 60% of travelers now begin
research by going ONLINE. Online travel market. European Travel Commission. 29 June 2013.

! ! wego.com Fifty-seven percent (57%) of travel reservations last
year were made ONLINE. Internet travel hotel booking statistics. Statistic Brain. 18 June 2013. | With sources from eTrack, eMarketer, and Alexa.com.

! ! The Middle Eastern online traveler. Hotel Marketing. 18
April 2013. In the Middle East, one in six travelers prefer to book their hotels online.

! ! First Accor European business traveler research. Hospitality Net.
November 2012. Three in four business travelers in Europe prefer to book their hotels online.

! ! In India? Ninety-seven percent prefer to book hotels
online. Online travel market. European Travel Commission. 29 June 2013.

! ! The online travel industry is worth US$ 300
BILLION. And it’s growing fastest in Asia Paciﬁc and the Middle East. Online travel market. European Travel Commission. 29 June 2013. | Cramer online travel stocks — miles apart. CNBC. 6 March 2013.

Are you taking a slice of that HUMONGOUS PIE?

We know Accor is. You know who their partner is
in Asia?

! ! wego.com Let us be your online partner.

! ! Including these online travel agencies and aggregators.! In
the same way that these hotels partnered with us.!

! ! And major commercial airlines from all over the
world.!

WHY WEGO?

! ! Wego is like a grocery store. It’s a
traveler’s one-stop shop for travel deals and promos.

! ! Travelers want their money to take them as
far as possible, to as many places as possible.

! ! wego.com Online travel market. European Travel Commission. 29
June 2013. It’s important for them to compare.

! ! COMPARE Prices

! ! COMPARE Perks

! ! COMPARE Comfort

! ! COMPARE Service

! ! COMPARE Quality

! ! wego.com But they don’t want the hassle of
visiting various websites. Online travel market. European Travel Commission. 29 June 2013.

! ! wego.com Users: We let them COMPARE.

! ! wego.com Partners: We send you CUSTOMERS.

YOU have the product." We bring you the MARKET.

! ! By the way, we are NOT! an online
travel agency.

! ! As a grocery store, Wego partners with OTAs,
carriers, and hotels, so we can show products over several hundreds of websites in one click.

! ! Wego is a travel search engine— a powerful
service that serves up ﬂights, accommodation, and deals from over 700 websites.

! ! wego.com Hotel Chain OTA Internal Listing OTA

! ! OTAs have their own booking system.

! ! wego.com On Wego, customers book directly on your
website.

! ! wego.com On Wego, you get to own your
customers.

! ! And build lifelong relationships with them.

Wego is the next step in your EXPANSION STRATEGY.

! ! Travel businesses develop a sustainable growth model by
tapping both global and local markets.

! ! You need to GLOCALIZE.

! ! GLOCAL Global! overseas market Local! Philippine market

! ! Our global trafﬁc has been growing by a
monthly average of 7.8% since January 2012. For the ﬁrst half of 2013, an average of 4.4 million visitors dropped by Wego monthly.

! ! Globally, the Philippines is the 6th largest market
in terms of search revenue and the 7th largest market in terms of trafﬁc.

! ! And when you go global, you will be
encountering different localities.

! ! GLOCAL Global! aggregate market Local! individual markets

! ! Wego has 52 country sites, is available in
over 30 languages, and converts prices to 42 currencies.

! ! ةّيبَرَعْلا Wego is the #1 travel search website
in the Middle East. We’re also the only one to offer ﬂights and hotels globally in Arabic.

! ! wego.com We have awesome partners who send us
trafﬁc to our website. By the way,!

! ! I Abu Dhabi Tourism Board — visitabudhabi.ae

! ! I Melbourne Airport — melbourneairport.com.au

! ! I Nine MSN — Australia’s #1 entertainment portal
(travel.ninemsn.com.au)

! ! I Saudi Tourism — sauditourism.sa/en

! ! I Yahoo! News Philippines — ph.news.yahoo.com

! ! I Singapore Tourism Board — yoursingapore.com

How do you show up on Wego?

! ! #1: Appear on our hotel metasearch listing.

! ! Solution 1: API Integration! You can provide the
hotel rate directly to wego.com via your API.

! ! Solution 2: Integration via GDS/CRS! Rate information is
extracted from GDS/CRS to wego.com.

! ! wego.com Bonus: All metasearch partners are automatically enrolled
into our Hotel Search Sponsored Placement. Hotel Search Sponsor Placement (HSSP) program is applicable to partners with an effective cost per click (eCPC) of USD0.30 and above.

! ! wego.com HSSPs! Up to three spots per results
page metasearch listings! Number of HSSPs as well as metasearch listings in between HSSPs vary depending on the number of search results per page. Sorted according to user preferences

! ! wego.com HSSPs! Up to three spots per results
page metasearch listings! Number of HSSPs as well as metasearch listings in between HSSPs vary depending on the number of search results per page. Deep links to your city-based search results or your chosen property if you are a hotel chain Sorted according to user preferences

! ! wego.com HSSPs! metasearch listings! Number of HSSPs as
well as metasearch listings in between HSSPs vary depending on the number of search results per page. Rate reﬂects the cheapest room available from the deep-linked page Sorted according to user preferences Up to three spots per results page Deep links to your city-based search results or your chosen property if you are a hotel chain

! ! wego.com HSSPs! metasearch listings! Number of HSSPs as
well as metasearch listings in between HSSPs vary depending on the number of search results per page. Sorted according to user preferences Sorted according to eCPC Rate reﬂects the cheapest room available from the deep-linked page Up to three spots per results page Deep links to your city-based search results or your chosen property if you are a hotel chain

! ! #2: Show your complete hotel description using our
Premium Hotelier’s Account.

! ! wego.com Check http://hoteliers.wego.com and sign up for a
free account, so you can test the features right away! Property Description Hotel Photos Amenities Website Phone Number Offers & Promos What you can edit with Premium Listing!

! ! Direct Booking + Hotel Management = Best Deal
! (metasearch listing) (hotelier’s account)

! ! #3: Place your advertisements ! on our Wego
pages and our ad network’s pages.

! ! I Leaderboard Ad — 728x90

! ! Skyscraper Ad — (160x600)

! ! MREC — (300x250)

! ! Featured Deal

! ! Catﬁsh Ad

! ! We use digital advertising technology to ensure that
people are not just seeing your ads. They’re clicking on them, too.

! ! We show your ads only to visitors who
will ﬁnd your products and offers relevant. We can tell who they are based on their behavior on our website.

! ! wego.com Click-through rate (CTR) of 0.1% | Ten
horrifying stats about display advertising. HubSpot. 29 April 2013. The average online ad is only clicked 0.1% of the time.

! ! wego.com Click-through rate (CTR) averages between 0.5 percent
to three percent (3%) and can go as high as ﬁve percent (5%). Ads on Wego are ﬁve times more likely to be clicked.

Interested to hook up with Wego? We’re excited to talk!

! ! wego.com Contact Wego’s dedicated Philippine Market Development Manager:!
ELIZA J. DIAZ Email: [email protected]! Skype: lizjdiaz LinkedIn: sg.linkedin.com/in/elizadiaz!

Growing your hotel business (Seda Hotels)

Growing your hotel business (Seda Hotels)

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