Taking Over the World One Flight at a Time (Skyjet)

Presented by: Presented by: Taking Over the World One Flight
at a Time

! ! Y Combinator-Backed GetGoing Helps You Find Big Discounts
On Airfare — If You Let It Choose The Destination. TechCrunch, March 2013.

! ! wego.com 160 million unsold tickets

! ! wego.com US$25 billion lost revenue

! ! Problem #1: Airlines need to ﬁnd cost-efﬁcient !
sales channels to reduce the number of unsold seats.

! ! wego.com How can you grow your airline without
rapidly burning through revenue?

! ! More and more consumers now prefer to book
their ﬂights directly. * A new problem for OTAs: Airline websites are outselling them in the US. TNOOZ. May 2013. PhoCusWright report.

! ! Problem #2: Not enough consumers book directly, because
online travel agencies allow them to compare prices.

! ! They don’t want the hassle of visiting different
websites.

! ! Solution: Allow consumers direct booking with your airline
on Wego.

! ! wego.com Let us be your online partner.

! ! Including these online travel agencies and aggregators.! In
the same way that these hotels partnered with us.!

! ! And major commercial airlines from all over the
world.!

WHY WEGO?

! ! Wego is like a grocery store. It’s a
traveler’s one-stop shop for travel deals and promos.

! ! wego.com Users: We let them COMPARE.

! ! wego.com Partners: We send you CUSTOMERS.

YOU have the product.# We bring you the MARKET.

! ! By the way, we are NOT! an online
travel agency.

! ! As a grocery store, Wego partners with OTAs,
carriers, and hotels, so we can show products over several hundreds of websites in one click.

! ! Wego is a travel search engine— a powerful
service that serves up ﬂights, accommodation, and deals from over 700 websites.

! ! wego.com Hotel Chain OTA Internal Listing OTA

! ! OTAs have their own booking system.

! ! wego.com On Wego, customers book directly on your
website.

! ! wego.com And you get to own your customers.

! ! Beneﬁt #1: Show your exclusive direct booking deals
& perks to improve click-through.

! ! Higher Click-Through = More Revenue!

! ! Even if you’re not the cheapest airline out
there, brand matters! to consumers and booking directly gives them peace of mind.

! ! wego.com Beneﬁt #2: Consumers are eager to purchase
that extra legroom or baggage allowance if given the chance. SHOCKING: Everyone wants OTA disclosure of all airline fees! TNOOZ. September 2012.

! ! wego.com Ancillary Products = ! More Revenue!

! ! wego.com Beneﬁt #3: Build lifelong relationships with frequent
ﬂyers.

! ! wego.com REPEAT PURCHASE = MORE REVENUE!

Wego is the next step in your EXPANSION STRATEGY.

! ! Travel businesses develop a sustainable growth model by
tapping both global and local markets.

! ! You need to GLOCALIZE.

! ! GLOCAL Global! overseas market Local! Philippine market

! ! The most efﬁcient way of going glocal is
by going online.

! ! Inﬂuence of content in travel industry. TNOOZ. 7
March 2013. More than half are inﬂuenced by the INTERNET when planning their trips.

! ! In fact, over 60% of travelers now begin
research by going ONLINE. Online travel market. European Travel Commission. 29 June 2013.

! ! wego.com Fifty-seven percent (57%) of travel reservations last
year were made ONLINE. Internet travel hotel booking statistics. Statistic Brain. 18 June 2013. | With sources from eTrack, eMarketer, and Alexa.com.

! ! Our global trafﬁc has been growing by a
monthly average of 7.8% since January 2012. For the ﬁrst half of 2013, an average of 4.4 million visitors dropped by Wego monthly.

! ! Globally, the Philippines is the 6th largest market
in terms of search revenue and the 7th largest market in terms of trafﬁc.

! ! And when you go global, you will be
encountering different localities.

! ! GLOCAL Global! aggregate market Local! individual markets

! ! Wego has 52 country sites, is available in
over 30 languages, and converts prices to 42 currencies.

! ! !ّ#$َ&َ'ْ)ا Wego is the #1 travel search website
in the Middle East. We’re also the only one to offer ﬂights and hotels globally in Arabic.

! ! wego.com We have awesome partners who send us
trafﬁc to our website. By the way,!

! ! I Abu Dhabi Tourism Board — visitabudhabi.ae

! ! I Melbourne Airport — melbourneairport.com.au

! ! I Saudi Tourism — sauditourism.sa/en

! ! I Yahoo! News Philippines — ph.news.yahoo.com

! ! I Yahoo! News Singapore — sg.news.yahoo.com

! ! I Singapore Tourism Board — yoursingapore.com

How do you show up on Wego?

! ! #1: Appear on our ﬂights metasearch listing.

! ! Solution 1: API Integration! You can provide the
airfare directly to wego.com via your API.

! ! Solution 2: Integration via GDS/CRS! Fare information is
extracted from GDS/CRS to wego.com.

! ! Solution 3: Scraping! ‘Scrapers’ extract information from your
website and feed it to wego.com.

! ! #2: Place your advertisements on our Wego pages
and our ad network’s pages.

! ! I Leaderboard Ad — 728x90

! ! Skyscraper Ad — (160x600)

! ! MREC — (300x250)

! ! Featured Deal

! ! Catﬁsh Ad

! ! We use digital advertising technology to ensure that
people are not just seeing your ads. They’re clicking on them, too.

! ! We show your ads only to visitors who
will ﬁnd your products and offers relevant. We can tell who they are based on their behavior on our website.

! ! wego.com Click-through rate (CTR) of 0.1% | Ten
horrifying stats about display advertising. HubSpot. 29 April 2013. The average online ad is only clicked 0.1% of the time.

! ! wego.com Click-through rate (CTR) averages between 0.5 percent
to three percent (3%) and can go as high as ﬁve percent (5%). Ads on Wego are ﬁve times more likely to be clicked.

Interested to hook up with Wego? We’re excited to talk!

! ! wego.com Contact Wego’s dedicated Philippine Market Development Manager:!
ELIZA J. DIAZ Email: [email protected]! Skype: lizjdiaz LinkedIn: sg.linkedin.com/in/elizadiaz!

Taking Over the World One Flight at a Time (Sky...

Taking Over the World One Flight at a Time (Skyjet)

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