choose between earning $50,000 per year while everyone else made $25,000, or earning $100,000 per year while others made $200,000. It was stipulated that prices would be the same in both cases, so a higher salary really meant being able to own a nicer home or buy a nicer car. But that didn’t matter much: 56 percent chose the first option, hypothetically forgoing $50,000 per year simply to feel richer. http://www.csmonitor.com/Commentary/Opinion/2008/0624/p09s01-coop.html