a PhD that involves biographies and the study of diplomatic families and networks. Sometimes he comes to the site looking for information on specific people; other times he is looking for information on a specific subject or event. He also TAs an undergraduate history class and sometimes has to help students find topics for papers. • Connie: Works at an institution that contributed records to the project. Is going to be asking themselves how this site would be useful to their users. Wants to understand how their records were used and what the added value is. • Quincy: Library School Student working to QA record matching. • Adele: Person doing authority work during collection processing. • Lenny: Lenny likes linked data, and wants to be able to mine the links that have been established programatically. Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. http://en.wikipedia.org/wiki/Persona_(marketing)