Gaining A Competitive Edge With User Experience

Transcript

1. 1 Gaining A Competitive Edge with User Experience
2. 2 About Tracey…. Senior User Experience Designer PwC Digital Education and Certifications B.S. - Computer Information Systems Florida A&M University Master of Business Administration Kaplan University Online Certified UX Designer Nielsen Norman Group “Put The Users First”
4. UX????
5. 5 User  Experience  (UX)  is  defined  as  an  approach  to  product  development  that  incorporates     direct  user  feedback  throughout  the     development  cycle  in  order  to  reduce  costs    and  create  products  and  tools  that     meet  user  needs  and  have  a  high     level  of  usability.   About  UX  ,  2012  
6. 6 Wireframes   User  Stories   Personas   Interviews   Sitemaps   Task  Flows   Journey  Maps   Cart  SorDng   User  TesDng  Sessions     Color  Scheme   UI  Elements   Visual  Theme   Style  Guide   Mood  Boards   Imagery   Iconography     UX UI
9. 9 Principle  #1   Sympathize  With  The  User  
11. 11 A  consistent  experience  that  includes    friendly,  acDon  oriented  copy  with     highly  visual  UI  elements   that  promotes  a  fun  and  interacDve  process.   The Result?
13. 13 Mobile  Technology  Fact  Sheet,  2013  
14. 14 Principle  #2   Give  The  User  What  They  Want     (then  get  out  of  the  way!!)  
16. 16 A  fast,  painless  and  pleasant  experience…..   (including  snacks  and  water  waiAng  for  you  in  the  back  seat)       The Result?
17. In Closing…
18. 18 Thank  You