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[PubConf] Faster Apps: Why 3G 4G 5G is Not the Solution by Doug Sillars

[PubConf] Faster Apps: Why 3G 4G 5G is Not the Solution by Doug Sillars

Doug Sillar's Ignite Deck from PubConf London 2016

Todd Gardner

January 16, 2016
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  1. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks
    contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or
    entity is not an endorsement by AT&T.
    Doug Sillars
    Faster Mobile Apps
    AT&T Developer Advocacy
    @Dougsillars
    Why 3G 4G 5G is not the Solu>on

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  2. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://en.wikipedia.org/wiki/Arion_(gastropod)#/media/File:Orange_slug.jpg
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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  3. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    3G 4G 5G
    384 Kbps 100 Mbps 10 Gbps

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  4. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks
    contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or
    entity is not an endorsement by AT&T.
    Mobile Website Size (2011-2015)
    Source:
    HTTPArchive

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  5. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    Source:
    GSMA Intelligence
    4G Subscriber Base

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  6. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://commons.wikimedia.org/wiki/File%3AOverloaded_Tricycle.jpg
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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  7. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://upload.wikimedia.org/wikipedia/commons/6/6a/India-Truck-Overload.jpg
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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  8. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://www.flickr.com/photos/brad_frost/6165258630/in/photostream/
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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  9. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    App Conversions by Install Size
    h?ps://lightspeedindia.wordpress.com/2014/06/12/unbundling-mobile-apps-for-the-emerging-markets/

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  10. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?p://blog.jana.com/2015/01/26/the-data-trap/
    Hours of Work at Minimum Wage to Buy 500MB

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  11. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    "ProgressBar" by Jsmura - Own work. Licensed under CC BY-SA 4.0 via Wikimedia Commons - h?ps://commons.wikimedia.org/wiki/File:ProgressBar.gif#/
    media/File:ProgressBar.gif

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  12. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    App Startup
    91%
    h?ps://t.co/7bMT4A1PIt
    49% 72%

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  13. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://www.flickr.com/photos/photocapy/43580405/sizes/o/in/photostream
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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  14. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.

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  15. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://www.flickr.com/photos/russellstreet/14411217806/

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  16. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://www.flickr.com/photos/eridius/65923036
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T
    affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or
    warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.

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  17. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T
    affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or
    warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.

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  18. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T
    affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or
    warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
    h?ps://www.flickr.com/photos/jaumescar/8793922986

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  19. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    h?ps://upload.wikimedia.org/wikipedia/commons/1/10/Florida_Gopher_Tortoise.jpg
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

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  20. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
    marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a
    specific company or entity is not an endorsement by AT&T.
    © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
    other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
    Mention of a specific company or entity is not an endorsement by AT&T.

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