Marketing for Developers / FITC's Web Unleashed / September 2017

Transcript

1. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Marketing for Developers What to do to get your project seen (without selling your soul.)
2. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Hi, I’m Tracy! @limedaring me! not me! >:E
3. W EB UNL EA SHED T RAC Y O S B OR N @limedaring You built something! Now, how do you get folks to see it?
4. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.
5. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.
6. W EB UNL EA SHED T RAC Y O S B OR N @limedaring weddinglovely.com hellowebbooks.com
7. W EB UNL EA SHED T RAC Y O S B OR N @limedaring How do we market what we build?
8. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Try to understand your customer, 
 especially if your customer isn’t you.
9. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
10. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Talk to customers. Go to trade shows, events, meetups. Join forums, Slacks, subreddits. Follow industry leaders on social media. Know your customer. Don’t make assumptions.
11. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Don’t forget to add analytics
12. W EB UNL EA SHED T RAC Y O S B OR N @limedaring analytics.google.com
13. W EB UNL EA SHED T RAC Y O S B OR N @limedaring segment.com
14. W EB UNL EA SHED T RAC Y O S B OR N @limedaring briefmetrics.com
15. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Have a landing page and 
 start building your email list.
16. W EB UNL EA SHED T RAC Y O S B OR N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com
17. W EB UNL EA SHED T RAC Y O S B OR N @limedaring pages.github.com
18. W EB UNL EA SHED T RAC Y O S B OR N @limedaring launchrock.com
19. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Don’t let your list go stale. Set up mailing list automation.
20. W EB UNL EA SHED T RAC Y O S B OR N @limedaring mailchimp.com
21. W EB UNL EA SHED T RAC Y O S B OR N @limedaring convertkit.com
22. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Launch as early as possible
23. W EB UNL EA SHED T RAC Y O S B OR N @limedaring • It’s tempting to add features forever. What stops folks from launching?
24. W EB UNL EA SHED T RAC Y O S B OR N @limedaring image credit: https://quickleft.com/blog/mvp-design/
25. W EB UNL EA SHED T RAC Y O S B OR N @limedaring • It’s tempting to add features forever. • Fear of judgement. What stops folks from launching?
26. W EB UNL EA SHED T RAC Y O S B OR N @limedaring • It’s tempting to add features forever. • Fear of judgement. • You’ll think of your product differently after launch — and that’s a great thing. What stops folks from launching?
27. W EB UNL EA SHED T RAC Y O S B OR N @limedaring The easiest/hardest/best marketing tactic: writing content.
28. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
29. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
30. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
31. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
32. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
33. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Make sure to tie your postings 
 into your mailing list.
34. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
35. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Writing is great for 
 promotion that doesn’t look like promotion.
36. W EB UNL EA SHED T RAC Y O S B OR N @limedaring convertkit.com
37. W EB UNL EA SHED T RAC Y O S B OR N @limedaring (Also BTW SEO.)
38. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
39. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some common complaints:
40. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing!
41. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!
42. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!
43. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Article ideas: • How I did/wrote/coded so-and-so. • Event recaps. • Your personal story and background. • How to use so-and-so. • How do so-and-so with so-and-so. • Something cool you recommend. • Your opinion and your thoughts automatically make it unique.
44. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Best practices for finding and sharing on relevant communities.
45. W EB UNL EA SHED T RAC Y O S B OR N @limedaring news.ycombinator.com
46. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
47. W EB UNL EA SHED T RAC Y O S B OR N @limedaring reddit.com
48. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
49. W EB UNL EA SHED T RAC Y O S B OR N @limedaring producthunt.com
50. W EB UNL EA SHED T RAC Y O S B OR N @limedaring For all of the above — 
 stick around and answer comments promptly. 
 More discussion = more interest = more views.
51. W EB UNL EA SHED T RAC Y O S B OR N @limedaring A bit about social media
52. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
53. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
54. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
55. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
56. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
57. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
58. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Things to consider 
 depending on what you’re doing
59. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Kickstarter
60. W EB UNL EA SHED T RAC Y O S B OR N @limedaring tinyurl.com/hellowebdesign #talkpay
61. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
62. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
63. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Cold emailing
64. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
65. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short.
66. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.
67. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.
68. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated.
69. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
70. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Blogging in general (especially if you work with small businesses.)
71. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
72. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Marketing tactics that 
 might not be worth it
73. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Paid advertising?
74. W EB UNL EA SHED T RAC Y O S B OR N @limedaring reddit.com/advertising
75. W EB UNL EA SHED T RAC Y O S B OR N @limedaring
76. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Collaborations with 
 other projects/businesses
77. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Give conference talks? (Hi.)
78. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Final reminders
79. W EB UNL EA SHED T RAC Y O S B OR N @limedaring • Look at your headlines / website / messaging and make sure they’re exciting and relevant to the reader.
80. PAGERDU T Y T RAC Y O S B OR N @limedaring ☹
81. W EB UNL EA SHED T RAC Y O S B OR N @limedaring • Look at your headlines / website / messaging and make sure they’re exciting and relevant to the reader. • Use the marketing tools you set up.
82. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Resources for more
83. W EB UNL EA SHED T RAC Y O S B OR N @limedaring stackingthebricks.com/articles
84. W EB UNL EA SHED T RAC Y O S B OR N @limedaring devmarketing.xyz
85. W EB UNL EA SHED T RAC Y O S B OR N @limedaring indiehackers.com
86. W EB UNL EA SHED T RAC Y O S B OR N @limedaring news.ycombinator.com
87. W EB UNL EA SHED T RAC Y O S B OR N @limedaring microconf.com
88. W EB UNL EA SHED T RAC Y O S B OR N @limedaring discuss.bootstrapped.fm
89. W EB UNL EA SHED T RAC Y O S B OR N @limedaring reddit.com/r/startups (etc.)
90. W EB UNL EA SHED T RAC Y O S B OR N @limedaring In conclusion…
91. W EB UNL EA SHED T RAC Y O S B OR N @limedaring Thank you! @limedaring