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Marketing for Developers / FITC's Web Unleashed / September 2017

55486de8dc13fc5996a34cd2d4cbfd85?s=47 Tracy Osborn
September 25, 2017
49

Marketing for Developers / FITC's Web Unleashed / September 2017

55486de8dc13fc5996a34cd2d4cbfd85?s=128

Tracy Osborn

September 25, 2017
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Transcript

  1. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Marketing for Developers What to do to get your project seen (without selling your soul.)
  2. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Hi, I’m Tracy! @limedaring me! not me! >:E
  3. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring You built something! Now, how do you get folks to see it?
  4. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.
  5. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.
  6. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring weddinglovely.com hellowebbooks.com
  7. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring How do we market what we build?
  8. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Try to understand your customer, 
 especially if your customer isn’t you.
  9. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  10. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Talk to customers. Go to trade shows, events, meetups. Join forums, Slacks, subreddits. Follow industry leaders on social media. Know your customer. Don’t make assumptions.
  11. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Don’t forget to add analytics
  12. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring analytics.google.com
  13. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring segment.com
  14. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring briefmetrics.com
  15. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Have a landing page and 
 start building your email list.
  16. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com
  17. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring pages.github.com
  18. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring launchrock.com
  19. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Don’t let your list go stale. Set up mailing list automation.
  20. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring mailchimp.com
  21. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring convertkit.com
  22. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Launch as early as possible
  23. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring • It’s tempting to add features forever. What stops folks from launching?
  24. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring image credit: https://quickleft.com/blog/mvp-design/
  25. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring • It’s tempting to add features forever. • Fear of judgement. What stops folks from launching?
  26. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring • It’s tempting to add features forever. • Fear of judgement. • You’ll think of your product differently after launch — and that’s a great thing. What stops folks from launching?
  27. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring The easiest/hardest/best marketing tactic: writing content.
  28. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  29. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  30. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  31. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  32. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  33. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Make sure to tie your postings 
 into your mailing list.
  34. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  35. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Writing is great for 
 promotion that doesn’t look like promotion.
  36. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring convertkit.com
  37. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring (Also BTW SEO.)
  38. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  39. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some common complaints:
  40. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some common complaints: • But I’m terrible at writing!
  41. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!
  42. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!
  43. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Article ideas: • How I did/wrote/coded so-and-so. • Event recaps. • Your personal story and background. • How to use so-and-so. • How do so-and-so with so-and-so. • Something cool you recommend. • Your opinion and your thoughts automatically make it unique.
  44. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Best practices for finding and sharing on relevant communities.
  45. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring news.ycombinator.com
  46. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  47. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring reddit.com
  48. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  49. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring producthunt.com
  50. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring For all of the above — 
 stick around and answer comments promptly. 
 More discussion = more interest = more views.
  51. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring A bit about social media
  52. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  53. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  54. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  55. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  56. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  57. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  58. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Things to consider 
 depending on what you’re doing
  59. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Kickstarter
  60. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring tinyurl.com/hellowebdesign #talkpay
  61. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  62. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  63. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Cold emailing
  64. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  65. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some guidelines: • Keep your messages short.
  66. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.
  67. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.
  68. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated.
  69. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
  70. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Blogging in general (especially if you work with small businesses.)
  71. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  72. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Marketing tactics that 
 might not be worth it
  73. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Paid advertising?
  74. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring reddit.com/advertising
  75. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring
  76. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Collaborations with 
 other projects/businesses
  77. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Give conference talks? (Hi.)
  78. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Final reminders
  79. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring • Look at your headlines / website / messaging and make sure they’re exciting and relevant to the reader.
  80. PAGERDU T Y T RAC Y O S B OR

    N @limedaring ☹
  81. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring • Look at your headlines / website / messaging and make sure they’re exciting and relevant to the reader. • Use the marketing tools you set up.
  82. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Resources for more
  83. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring stackingthebricks.com/articles
  84. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring devmarketing.xyz
  85. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring indiehackers.com
  86. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring news.ycombinator.com
  87. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring microconf.com
  88. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring discuss.bootstrapped.fm
  89. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring reddit.com/r/startups (etc.)
  90. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring In conclusion…
  91. W EB UNL EA SHED T RAC Y O S

    B OR N @limedaring Thank you! @limedaring