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You Built an App! Now How to Get It Seen and Used

You Built an App! Now How to Get It Seen and Used

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Tracy Osborn

July 06, 2018
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Transcript

  1. A DDC T RACY O SBO R N @limedaring You

    Built an App! Now How to Get It Seen and Used (without selling your soul.)
  2. A DDC T RACY O SBO R N @limedaring Hi,

    I’m Tracy! @limedaring me! not me! >:E
  3. A DDC T RACY O SBO R N @limedaring ✋

  4. A DDC T RACY O SBO R N @limedaring “We

    estimate that up to two-thirds of the apps in leading consumer app store catalogs receive fewer than 1,000 downloads in their first year, and a significant proportion of those get none at all.” — https://www.canalys.com/newsroom/top-app-stores-risk-losing-control-app-discovery
  5. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.
  6. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.
  7. A DDC T RACY O SBO R N @limedaring

  8. A DDC T RACY O SBO R N @limedaring What

    you can do to 
 ensure your app gets seen:
  9. A DDC T RACY O SBO R N @limedaring Pre-Launch

  10. A DDC T RACY O SBO R N @limedaring Marketing

    is not a substitute for a bad app experience.
  11. A DDC T RACY O SBO R N @limedaring “90%

    of users reported they stopped using an app due to poor performance while over 86% deleted or uninstalled at least one mobile app because of its flawed functionality.” — https://www.experiencedynamics.com/blog/2015/03/30-ux-statistics-you-should-not- ignore-infographic
  12. A DDC T RACY O SBO R N @limedaring Make

    sure you have a good user experience, are solving a need, and reduce bugs and errors.
  13. A DDC T RACY O SBO R N @limedaring Do

    market research.
  14. A DDC T RACY O SBO R N @limedaring •

    Who are your competitors?
  15. A DDC T RACY O SBO R N @limedaring •

    Who are your competitors? • What are their keywords?
  16. A DDC T RACY O SBO R N @limedaring •

    Who are your competitors? • What are their keywords? • What do their reviews say?
  17. A DDC T RACY O SBO R N @limedaring http://blog.safedk.com/marketing/app-developers-competitive-analysis-right

  18. A DDC T RACY O SBO R N @limedaring appbot.co

  19. A DDC T RACY O SBO R N @limedaring Know

    how to 
 describe your app.
  20. A DDC T RACY O SBO R N @limedaring What’s

    your elevator pitch? You’ll use this in your marketing to come. Figure it out now.
  21. A DDC T RACY O SBO R N @limedaring ☹

  22. A DDC T RACY O SBO R N @limedaring ☹

  23. A DDC T RACY O SBO R N @limedaring Have

    a landing page and 
 start building your email list.
  24. A DDC T RACY O SBO R N @limedaring theweathertron.com

  25. A DDC T RACY O SBO R N @limedaring getslowly.com

  26. A DDC T RACY O SBO R N @limedaring unbounce.com

  27. A DDC T RACY O SBO R N @limedaring leadpages.net

  28. A DDC T RACY O SBO R N @limedaring drip.co

    convertkit.com campaignmonitor.com mailchimp.com
  29. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring Don’t let your list go stale. Set up mailing list automation.
  30. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring mailchimp.com
  31. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring convertkit.com
  32. A DDC T RACY O SBO R N @limedaring Consider

    a product video. (Can cost $$$)
  33. A DDC T RACY O SBO R N @limedaring howmuchtomakeavideo.com

  34. A DDC T RACY O SBO R N @limedaring

  35. A DDC T RACY O SBO R N @limedaring Research

    forums and communities. Start interacting now.
  36. A DDC T RACY O SBO R N @limedaring designernews.co

  37. A DDC T RACY O SBO R N @limedaring news.ycombinator.com

  38. A DDC T RACY O SBO R N @limedaring Talk

    to customers. Go to trade shows, events, meetups. Join forums, Slacks, subreddits. Follow industry leaders on social media. Know your customer. Don’t make assumptions.
  39. A DDC T RACY O SBO R N @limedaring Build

    interest early (and keep it) with content marketing.
  40. A DDC T RACY O SBO R N @limedaring

  41. A DDC T RACY O SBO R N @limedaring Tell

    your story
  42. A DDC T RACY O SBO R N @limedaring stuartkhall.com/posts/an-app-store-experiment

  43. A DDC T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

  44. A DDC T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

  45. A DDC T RACY O SBO R N @limedaring “One

    thing that Chip (the CEO of Wahoo) said to me on the first call we had will stick with me for a long time … ‘We probably wouldn’t have considered buying your app if we hadn’t read the story’” — appbot.co/books/how_i_got_2_million_downloads
  46. A DDC T RACY O SBO R N @limedaring Writing

    is great for 
 promotion that doesn’t look like promotion
  47. A DDC T RACY O SBO R N @limedaring Some

    common complaints:
  48. A DDC T RACY O SBO R N @limedaring Some

    common complaints: • But I’m terrible at writing!
  49. A DDC T RACY O SBO R N @limedaring Some

    common complaints: • But I’m terrible at writing! • Writing takes too long!
  50. A DDC T RACY O SBO R N @limedaring Some

    common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!
  51. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring Article ideas: • How I did/wrote/coded so-and-so. • Event recaps. • Your personal story and background. • How to use so-and-so. • How do so-and-so with so-and-so. • Something cool you recommend. • Your opinion and your thoughts automatically make it unique.
  52. A DDC T RACY O SBO R N @limedaring Tie

    your postings 
 into your mailing list.
  53. A DDC T RACY O SBO R N @limedaring

  54. A DDC T RACY O SBO R N @limedaring Set

    up social media accounts 
 to share this content (and start bringing in emails to your mailing list).
  55. A DDC T RACY O SBO R N @limedaring

  56. A DDC T RACY O SBO R N @limedaring

  57. A DDC T RACY O SBO R N @limedaring

  58. A DDC T RACY O SBO R N @limedaring meetedgar.com

  59. A DDC T RACY O SBO R N @limedaring Share

    your content with your communities (that you started interacting with before.)
  60. A DDC T RACY O SBO R N @limedaring Stick

    around and answer comments promptly. 
 More discussion = more interest = 
 more views.
  61. A DDC T RACY O SBO R N @limedaring Keep

    your mailing list active. Share your content and use your readers as beta testers.
  62. A DDC T RACY O SBO R N @limedaring In

    essence: Build a community of people interested in your app before launch.
  63. A DDC T RACY O SBO R N @limedaring kk.org/thetechnium/1000-true-fans

  64. A DDC T RACY O SBO R N @limedaring (Things

    to set up just before you) Launch
  65. A DDC T RACY O SBO R N @limedaring Create

    a plan. Write out your marketing schedule. What and when.
  66. A DDC T RACY O SBO R N @limedaring linkedin.com/pulse/creating-your-90-day-online-marketing-plan-maggie-patterson/

  67. A DDC T RACY O SBO R N @limedaring App

    Store/Play Store Optimization
  68. A DDC T RACY O SBO R N @limedaring •

    Have a good eye-catching icon.
  69. A DDC T RACY O SBO R N @limedaring smashingmagazine.com/2017/01/designing-better-app-icons/

  70. A DDC T RACY O SBO R N @limedaring developer.apple.com/app-store/product-page

  71. A DDC T RACY O SBO R N @limedaring smashingmagazine.com/2017/01/designing-better-app-icons/

  72. A DDC T RACY O SBO R N @limedaring •

    Have a good eye-catching icon. • Research keywords.
  73. A DDC T RACY O SBO R N @limedaring adwords.google.com/home/tools/keyword-planner

  74. A DDC T RACY O SBO R N @limedaring •

    (iOS)
  75. A DDC T RACY O SBO R N @limedaring Track

    how well your keywords are doing and replace as needed.
  76. A DDC T RACY O SBO R N @limedaring •

    Have a good eye-catching icon. • Research keywords. • Optimize your app name.
  77. A DDC T RACY O SBO R N @limedaring

  78. A DDC T RACY O SBO R N @limedaring “The

    title of an app should be unique and creative, but also clear and preferably short and on point. The search ranking algorithm of app stores handles the app title as relevant metadata.” — https://appradar.com/academy/app-store-optimization-guide/app-title/
  79. A DDC T RACY O SBO R N @limedaring •

    Have a good eye-catching icon. • Research keywords. • Optimize your app name. • (iOS) Optimize your subtitle.
  80. A DDC T RACY O SBO R N @limedaring

  81. A DDC T RACY O SBO R N @limedaring

  82. A DDC T RACY O SBO R N @limedaring •

    Have a good eye-catching icon. • Research keywords. • Optimize your app name. • Optimize your subtitle. • Write a good description. Optimize your description with keywords for Android.
  83. A DDC T RACY O SBO R N @limedaring

  84. A DDC T RACY O SBO R N @limedaring

  85. A DDC T RACY O SBO R N @limedaring Create

    a press kit. 
 Include an overview, screenshots at various sites, icons at various sizes, etc.
  86. A DDC T RACY O SBO R N @limedaring apptamin.com/blog/press-kit-for-your-app

  87. A DDC T RACY O SBO R N @limedaring Post-Launch

  88. A DDC T RACY O SBO R N @limedaring Keep

    writing!
  89. A DDC T RACY O SBO R N @limedaring Submit

    to review sites.
  90. A DDC T RACY O SBO R N @limedaring maniacdev.com/ios-app-review-sites

  91. A DDC T RACY O SBO R N @limedaring producthunt.com

  92. A DDC T RACY O SBO R N @limedaring news.ycombinator.com/show

  93. A DDC T RACY O SBO R N @limedaring Pitch

    to blogs, press, potential users. 
 Share your press kit. Personalize your emails.
  94. A DDC T RACY O SBO R N @limedaring Cold

    emailing #talkpay
  95. A DDC T RACY O SBO R N @limedaring Some

    guidelines:
  96. A DDC T RACY O SBO R N @limedaring Some

    guidelines: • Keep your messages short.
  97. A DDC T RACY O SBO R N @limedaring Some

    guidelines: • Keep your messages short. • Make it personal. Sound like a human.
  98. A DDC T RACY O SBO R N @limedaring Some

    guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.
  99. A DDC T RACY O SBO R N @limedaring Some

    guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. •Better to do it mostly manually rather than automated.
  100. A DDC T RACY O SBO R N @limedaring Some

    guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
  101. A DDC T RACY O SBO R N @limedaring Run

    giveaways to increase promotion?
  102. A DDC T RACY O SBO R N @limedaring medium.com/@ypchoudary/can-you-use-giveaways-to-promote-your-mobile-app-7c7fee52522c

  103. A DDC T RACY O SBO R N @limedaring Use

    affiliate links for 
 additional revenue and tracking.
  104. A DDC T RACY O SBO R N @limedaring apple.com/itunes/affiliates

  105. A DDC T RACY O SBO R N @limedaring Collaborate

    with other businesses
  106. A DDC T RACY O SBO R N @limedaring Be

    careful and 
 do your due diligence.
  107. A DDC T RACY O SBO R N @limedaring Look

    into paid app marketing channels 
 and advertising. 
 (Be cautious. May cost $$$)
  108. A DDC T RACY O SBO R N @limedaring

  109. A DDC T RACY O SBO R N @limedaring reddit.com/advertising

  110. A DDC T RACY O SBO R N @limedaring Use

    updates to re-market your app.
  111. A DDC T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

  112. A DDC T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

  113. A DDC T RACY O SBO R N @limedaring Perhaps:

    Translate your app for other markets.
  114. P EER S CO NFER ENCE T RAC Y O

    S B OR N @limedaring Give conference talks? (Hi.)
  115. A DDC T RACY O SBO R N @limedaring Watch

    your stats.
  116. A DDC T RACY O SBO R N @limedaring

  117. A DDC T RACY O SBO R N @limedaring

  118. A DDC T RACY O SBO R N @limedaring Resources

    for more
  119. A DDC T RACY O SBO R N @limedaring https://medium.com/apps-top/best-ios-development-podcasts-for-app-developers-348c39ef585

  120. A DDC T RACY O SBO R N @limedaring https://medium.com/apps-top/best-ios-development-podcasts-for-app-developers-348c39ef585

  121. A DDC T RACY O SBO R N @limedaring stackingthebricks.com/articles

  122. A DDC T RACY O SBO R N @limedaring devmarketing.xyz

  123. A DDC T RACY O SBO R N @limedaring indiehackers.com

  124. A DDC T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

  125. A DDC T RACY O SBO R N @limedaring reddit.com/r/androiddev

  126. A DDC T RACY O SBO R N @limedaring reddit.com/r/iosprogramming

  127. A DDC T RACY O SBO R N @limedaring In

    conclusion…
  128. A DDC T RACY O SBO R N @limedaring Thank

    you! Psst: hellowebdesignbook.com