Transform, mobilise: lessons from the digital shift - Scott Bales, Moven

Scott Bales is the Chief Innovation Officer at Moven. 9th Annual Innovators Conference - presentation day 1: March 7th @ the Palazzo Versace, Gold Coast, Australia.

Transcript

1. Lessons from the Digital Shift Scott Bales @ScottEBales @getMoven Transform
2. Lets Start With
3. Blind & Dependent We Can’t Do That... Waiting For Regulator To Tell Us What To Do We Are Targeting High Net Worth Customers Want Branches No Business Case in Mobile
4. Isaac Lim D.O.B. 29 Jun 2007
13. Bricks & Mortar Gone
14. Who Else Uses Bricks & Mortar
15. 88% of Swedes did not visit a branch last year source: Tieto
18. Isaac Lim D.O.B. 29 Jun 2007 2023
19. Timmy D.O.B. 21 Nov 2000 2017
20. Isabelle D.O.B. 4 Sept 1998 Ethan D.O.B. 10 Nov 2001 2014 2017
21. Digital Consumers
22. Democratization of Opinion
23. Viral Conversation
24. 1 Minute On The Internet
25. Shaping Expectations
26. Modality Shift
27. Man In The Mirror
28. Still Carrying A Pouch Of Gold Coins?
29. Money Is Digital
30. Transparency Consumers Outrage
31. Exclusion
32. Voluntary Exclusion
33. Product Of Choice
34. CRED is about transparency Transparency & Trust Gone
35. Blind & Dependent We Can’t Do That... Regulator Hasn’t Told Us What To Do We Are Targeting High Net Worth Customers Want Branches No Business Case in Mobile
40. 1m users $5.5m per day $10Bn annually 1/8th of all US merchants! Disruptors Now Mainstream 7000
43. $4Bn 2011 $12Bn projected 2012 Paypal Mobile
44. Mobile Is Mainstream
46. Customer Conversations Have Influence
47. Time To Believe
49. Australian Opportunity 129% Mobile Penetration Smart Phones 970k 1st Time buyer 2011 3.5 x PC Ownership 67% Mobile Key To Banking 99%+ Transactions Done Outside Branches 52% Smartphones 33% Mobile Real Estate Searches 35% use mobile purchases ... but about four out of five Australian websites are not optimised for smartphones. 10%+ of PayPal Australia's 4mn accounts transact on mobile
50. what should we do?
51. Different Approach
52. WHAT TAKES YOU 6 MONTHS TOOK ME
53. Technology Is Your Business
54. Create Experiences
55. Mobility & Utility
56. Lifestyle Integrated
60. Anytime...
61. Anywhere...
62. Always Banking, Never at a Bank
64. Super Digital Banker Sell Experiences not Products Experiment & Fail The Customer Owns The Customer Boring People Don't Build Great Experiences
65. Transformation
67. User Centred Design
68. Keep Clam & Get Out Of The Building
69. Engaging Experiences
70. Join The Conversation
71. Suggested Reading
72. Understand Consumer Behaviour Technology Is Your Business Create Experiences Not Products Innovate & Test Simple?
74. Timmy D.O.B. 21 Nov 2000 2017 High Net Worth 2030
75. sbales@userstrategy.com @ScottEBales movenbank.com money-mesh.com scottebales.com Scott_Bales