Brainstorming with Lean Canvas

Introduction how to innovate new products and services using Lean Canvas

Transcript

1. Brainstorming with Lean Canvas Tuomas Jomppanen www.tuom.as @tuomasj
2. Let’s build a product
3. Software is eating the world
4. Let’s build a digital product
5. IDEA PLAN BUILD PUBLISH
6. IDEA PLAN BUILD PUBLISH 12 months
7. IDEA PLAN BUILD PUBLISH 12 months Business Plan
8. IDEA PLAN BUILD PUBLISH 12 months The customer meets your product
9. Is there a problem that somebody is willing to pay to get it solved?
10. IDEA PLAN BUILD PUBLISH 12 months The customer meets your product Business Plan Sci-fi
11. IDEA PLAN BUILD PUBLISH 11 months The customer meets your product WASTE OF TIME AND MONEY
12. Is there a problem that somebody is willing to pay to get it solved? FIND THE ANSWER TO THIS QUESTION
13. Let’s get scientific
14. Is there a problem that somebody is willing to pay to get it solved? Customer Hypothesis
15. Is there a problem that somebody is willing to pay to get it solved? Customer Hypothesis Problem Hypothesis
16. Is there a problem that somebody is willing to pay to get it solved? Customer Hypothesis Problem Hypothesis Solution Hypothesis
17. Don’t waste time Business plan in one page
18. Lean Canvas Ash Maurya
19. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs
20. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers?
21. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems?
22. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems?
23. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying?
24. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue?
25. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? How you can earn the attention of your customers?
26. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers?
27. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses?
28. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?
29. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?
31. Customer needs Business needs SERVICE DESIGN Technical enablers
32. Get out of the building Interview your target customers Find out their biggest problems Build a prototype Validate that your solution actually solves a problem Ship it Service Design
33. •Start with any crazy idea, just get going •Go for the quantity •Do not judge, it will kill the mood •Go with the flow, recognise the momentum •Leave your ego outside the room •Stay focused (phone stack) •Be visual so others can follow you •Brainstorming is a team effort •Like any other skill, you get better when you practice •Don’t fall in love with your idea Tips for Brainstoming
34. Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?