Brainstorming with Lean Canvas

Dfc56d2903b31010a2d2358a22e4f333?s=47 Tuomas Jomppanen
September 30, 2014

Brainstorming with Lean Canvas

Introduction how to innovate new products and services using Lean Canvas

Dfc56d2903b31010a2d2358a22e4f333?s=128

Tuomas Jomppanen

September 30, 2014
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Transcript

  1. 11.
  2. 12.

    Is there a problem that somebody is willing to pay

    to get it solved? FIND THE ANSWER TO THIS QUESTION
  3. 14.

    Is there a problem that somebody is willing to pay

    to get it solved? Customer Hypothesis
  4. 15.

    Is there a problem that somebody is willing to pay

    to get it solved? Customer Hypothesis Problem Hypothesis
  5. 16.

    Is there a problem that somebody is willing to pay

    to get it solved? Customer Hypothesis Problem Hypothesis Solution Hypothesis
  6. 20.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers?
  7. 21.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems?
  8. 22.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems?
  9. 23.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying?
  10. 24.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue?
  11. 25.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? How you can earn the attention of your customers?
  12. 26.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers?
  13. 27.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses?
  14. 28.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?
  15. 29.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?
  16. 30.
  17. 32.

    Get out of the building Interview your target customers Find

    out their biggest problems Build a prototype Validate that your solution actually solves a problem Ship it Service Design
  18. 33.

    •Start with any crazy idea, just get going •Go for

    the quantity •Do not judge, it will kill the mood •Go with the flow, recognise the momentum •Leave your ego outside the room •Stay focused (phone stack) •Be visual so others can follow you •Brainstorming is a team effort •Like any other skill, you get better when you practice •Don’t fall in love with your idea Tips for Brainstoming
  19. 34.

    Problem Unique Value Proposition Customers Unfair Advantage Solution Key Metrics

    Channel Revenue Costs Who are your target customers? What are your customers biggest problems? How are going to solve the problems? What is your message to the customer? Why you are different and worth buying? How to measure the key activities of the customers that affect on the revenue? Is there something that can not easily be copied or bought? How you can earn the attention of your customers? What are the expenses? How you make money? What are the revenue streams?