Janelle Estes - Integrating customer empathy into the product creation process (Turing Fest 2019)

Design Thinking, Lean UX, Agile — the frameworks vary, but the key to success across all is to integrate customer empathy into the process and decision-making. In this session, we will highlight the critical areas during the design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach. We'll provide examples as well as practical tips for building customer empathy without delaying your process.

Transcript