GM's My Rewards Program Tutorial

Transcript

1. GM’s My Rewards program, introduced in April 2018, is an appreciation and loyalty program designed to reward customers for their continued purchases of GM vehicles, parts and accessories and services.
2. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) *See the My Rewards website for official qualifying details.
3. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) *See the My Rewards website for official qualifying details.
4. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) *See the My Rewards website for official qualifying details.
5. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) *See the My Rewards website for official qualifying details.
6. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) *See the My Rewards website for official qualifying details.
7. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) 6.Complete your profile (1,000) *See the My Rewards website for official qualifying details.
8. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) 6.Complete your profile (1,000) 7.Become a GM BuyPower Card member (1,000 points) *See the My Rewards website for official qualifying details.
9. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) 6.Complete your profile (1,000) 7.Become a GM BuyPower Card member (1,000 points) 8.Download GM Financial Mobile, Sign In and Enroll in Paperless Billing (1,000 points) *See the My Rewards website for official qualifying details.
10. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) 6.Complete your profile (1,000) 7.Become a GM BuyPower Card member (1,000 points) 8.Download GM Financial Mobile, Sign In and Enroll in Paperless Billing (1,000 points) 9.4G LTE Wi-Fi® Hotspot (6 points for each $1 spent) *See the My Rewards website for official qualifying details.
11. Exciting Ways to Earn My Rewards Points 1.Purchase GM Accessories from your dealership (6 points for every $1 spent) 2.Purchase a GM vehicle (20,000 points) 3.Purchase a GM Protection Plan (5,000 pts) 4.Purchase a GM Certified Pre-Owned vehicle (5,000 points) 5.Join the My Rewards program (1,000 points) 6.Complete your profile (1,000) 7.Become a GM BuyPower Card member (1,000 points) 8.Download GM Financial Mobile, Sign In and Enroll in Paperless Billing (1,000 points) 9.4G LTE Wi-Fi® Hotspot (6 points for each $1 spent) 10.Purchase from a GM Parts or Service Department or Monthly Connected Services & OnStar® plans (6 points for every $1 spent) *See the My Rewards website for official qualifying details.
12. Customers can redeem their points for: 1.GM Accessories *See the My Rewards website for official qualifying details.
13. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase *See the My Rewards website for official qualifying details.
14. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services *See the My Rewards website for official qualifying details.
15. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services 4.GM or ACDelco Parts *See the My Rewards website for official qualifying details.
16. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services 4.GM or ACDelco Parts 5.OnStar Plans *See the My Rewards website for official qualifying details.
17. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services 4.GM or ACDelco Parts 5.OnStar Plans 6.GM Protection Plans *See the My Rewards website for official qualifying details.
18. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services 4.GM or ACDelco Parts 5.OnStar Plans 6.GM Protection Plans 7.GM Financial Excess Wear and Mileage Allowance *See the My Rewards website for official qualifying details.
19. Customers can redeem their points for: 1.GM Accessories 2.New Vehicle Purchase 3.GM Dealership Service Department Services 4.GM or ACDelco Parts 5.OnStar Plans 6.GM Protection Plans 7.GM Financial Excess Wear and Mileage Allowance 8.30 Days of Available 4G LTE Wi-Fi *See the My Rewards website for official qualifying details.
20. For this tutorial, focus will be on the GM Accessories portion of My Rewards.
21. For this tutorial, focus will be on the GM Accessories portion of My Rewards. Every My Reward point earned is worth $0.005. Therefore, when a customer earns 20,000 points for the purchase of a new vehicle, they have earned $100.00 in no-charge GM Accessories.
22. For this tutorial, focus will be on the GM Accessories portion of My Rewards. Every My Reward point earned is worth $0.005. Therefore, when a customer earns 20,000 points for the purchase of a new vehicle, they have earned $100.00 in no-charge GM Accessories. This is a great starting point for customers who are looking to purchase accessories that exceed $100, such as tonneau covers, assist steps and other accessories.
23. To claim their points, a customer simply has to:
24. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com
25. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password
26. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password 3.Click on “Redeem Points”
27. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password 3.Click on “Redeem Points” 4.Under GM Accessories Allowance, click on Learn More & Redeem
28. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password 3.Click on “Redeem Points” 4.Under GM Accessories Allowance, click on Learn More & Redeem 5.From the dropdown box select the allowance amount, and click “Redeem Now”
29. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password 3.Click on “Redeem Points” 4.Under GM Accessories Allowance, click on Learn More & Redeem 5.From the dropdown box select the allowance amount, and click “Redeem Now” 6.Print your voucher and use it at the dealership within 30 days
30. To claim their points, a customer simply has to: 1.Go online to www.mygmrewards.com 2.Log in with their User Name and Password 3.Click on “Redeem Points” 4.Under GM Accessories Allowance, click on Learn More & Redeem 5.From the dropdown box select the allowance amount, and click “Redeem Now” 6.Print your voucher and use it at the dealership within 30 days Note: Multiple vouchers can be redeemed. For example for $125, request a $100 and a $25 voucher
31. How to best service your customer for their GM Accessories needs using My Rewards:
32. How to best service your customer for their GM Accessories needs using My Rewards: 1.Ask your customers how they are going to use their vehicle.
33. How to best service your customer for their GM Accessories needs using My Rewards: 1.Ask your customers how they are going to use their vehicle. By knowing how they use their vehicle, it will help you direct them to the proper GM Accessory. For example, if they like the outdoors and all of it’s activities, they may be interested in a BIKE RACK or KAYAK RACK.
34. How to best service your customer for their GM Accessories needs using My Rewards: 2.Whether they are in your dealership or at home, ask them to go online and retrieve their My Rewards voucher number. The website is: www.mygmrewards.com. You may assist them in the dealership by opening a website for them. You will need this number to process their order using My Rewards points.
35. How to best service your customer for their GM Accessories needs using My Rewards: 3.If your dealership offers them a My Rewards Redemption Center display, walk them to it to introduce more GM Accessories options. The GM Accessories on display can be changed to reflect popular products, changing seasons, gift ideas.
36. How to best service your customer for their GM Accessories needs using My Rewards: 4.Remind your customer that any GM Accessory is available to them. They can use their points to buy something of equal value to their points or use them towards the purchase of a more expensive accessory.
37. My Rewards accessories redemption option offers you advantages in maintaining a long term relationship with all of your customers.
38. My Rewards accessories redemption option offers you advantages in maintaining a long term relationship with all of your customers. You can reach out to previous customers and advise them of My Rewards points they may have available and invite them back into the dealership to purchase a GM Accessory of their choice.
39. My Rewards also provides you a path to introduce GM Accessories into your vehicle sales process which:
40. My Rewards also provides you a path to introduce GM Accessories into your vehicle sales process which: 1.Improves CSI scores because customers feel more fully serviced.
41. My Rewards also provides you a path to introduce GM Accessories into your vehicle sales process which: 1.Improves CSI scores because customers feel more fully serviced. 2.Offers a “discount” to any accessories they may wish to purchase, especially for customers who may be trading in a vehicle with certain accessories already on it. Remember, My Reward points is a big advantage for customers seeking more expensive accessories. Hint: Great way to zero in on what customers want on their next vehicle.
42. My Rewards also provides you a path to introduce GM Accessories into your vehicle sales process which: 1.Improves CSI scores because customers feel more fully serviced. 2.Offers a “discount” to any accessories they may wish to purchase, especially for customers who may be trading in a vehicle with certain accessories already on it. Remember, My Reward points is a big advantage for customers seeking more expensive accessories. Hint: Great way to zero in on what customers want on their next vehicle. 3.Offers you the opportunity to take advantage of dealership sales staff incentives through GM (when offered) or dealership accessory commissions (if available).
43. To get started, ask your Sales Manager for past vehicle customer data for customers who may have unredeemed My Rewards points and be ready to assist your new customers with their GM Accessories needs today. They are waiting to hear from you.
44. Now you are ready for your My Rewards Quiz. Scroll down and click on the “Take Quiz” URL link below to begin. Once you are linked to the quiz log-in page, simply type in your name and email address and follow the prompts. Your quiz results will be immediately emailed to you upon completion.