Chevrolet_Models_Tutorial_-_7-4-18.pdf

Transcript

1. Welcome To Premiere Testing Dynamics’ Tutorial & Test Center This Class Was Created Specifically For GM ADI TSMs The Subject of this Tutorial is “Chevrolet Models” Premiere Testing Dynamics
2. We will begin with a tutorial and end with a quiz to test your knowledge on the subject. The passing grade for this tutorial is 80%. Once you achieve a passing score, you will be certified in this subject. Make sure to print your Certificate of Completion at the end of the quiz. You can proceed through the tutorial by clicking the right arrow when you are ready to proceed. If you need to go back at any time, click on the left arrow of the program which will take you backwards.
3. Chevrolet Chevrolet is GM’s Big Dawg…as they say. It offers something for everyone, whether they are looking for a stylish sedan, a full size SUV to move passengers and travel gear, a sports car for performance, a truck for looks or work, a van for people or cargo or, a hybrid/electric vehicle to help the environment. Chevrolet has it all.
4. Chevrolet In this tutorial, you will see all segments of Chevrolet’s line-up: 1. Hybrid and Electric Vehicles 2. Sedans 3. Performance Vehicles 4. Crossovers 5. Pick-ups 6. SUVs 7. Vans This tutorial is meant to give you a cursory overview of each model and it’s accessories. There are many more accessories available for every model shown. The ones highlighted are just a few of the top sellers for that model. More in-depth information on each accessory will be provided in future product tutorials.
5. Chevrolet Pick-up truck accessories continues to lead in sales for ADIs, followed by Crossovers and SUVs. Sedans are a lower “sales producing” segment and the accessories offered for one sedan tend to have an application on all sedans. But sedans remain a significant portion of the business that TSMs must focus on.
6. Chevrolet In the following pages, each model’s data contains two primary points: 1. Units in Dealer Inventory – the number of each model that is on dealers’ lots nationally a. Generally, the more units…the bigger of a selling vehicle it is b. The bigger of a seller, the more TSMs should focus on that model 2. PNUR – Per New Unit Retail – the dollar amount that GM sets monthly as a sales objective for each unit sold of every model a. The higher the PNUR, the more focus a TSM should place on that model
7. Chevrolet One final point. Please recognize that there may be more than one sub-model to each vehicle shown in this tutorial. For instance, while this tutorial discusses the Sonic, there is a Sonic Hatchback and a Sonic sedan and some accessories may be for a specific sub-model, however, most accessories are available for all sub-models.
8. Chevrolet Hybrids & Electric Vehicles
9. Chevrolet Volt 1. GM’s first entry into alternative fuel vehicles 2. Runs on gasoline and battery 3. Battery has a 53 mile range and fuel mileage of 430 miles 4. 5,200 units in dealer inventory 5. PNUR - $92.00 6. Limited accessories – tablet holders, charging equipment, Kicker products (audio speakers, headsets, outdoor speakers)
10. Chevrolet Bolt 1. GM’s newest, all Electric vehicle 2. Has a range of 238 miles on a single charge 3. 5,800 units in dealer inventory 4. PNUR - $130.00 5. Limited accessories – tablet holders, charging equipment, Kicker products (audio speakers, headsets, outdoor speakers)
11. Chevrolet Sedans
12. Chevrolet Spark 1. Chevrolet’s price leader 2. Great young person vehicle 3. Buyers like to add accessories to personalize it 4. 12,000 units in dealer inventory 5. PNUR - $58.00 6. Top Accessories – Grilles, Mirror Covers, Ground Effects, Body Side Moldings
13. Chevrolet Sonic 1. Generally a vehicle for younger segment 2. Excellent opportunity to personalize through accessories 3. 9,500 units in dealer inventory 4. PNUR - $51.00 5. Accessories – Spoilers, Door Handles, Wheels, Suspension Kits
14. Chevrolet Cruze 1. High volume vehicle 2. 46,300 units in dealer inventory 3. PNUR - $27.00 4. Accessories – Exhaust system upgrades, Spoilers, Ground Effects, Grilles, Door Handles, Deflectors, Floor Liners
15. Chevrolet Malibu 1. Sleek styling and comfort 2. 55,600 units in dealer inventory 3. PNUR - $92.00 4. Accessories – Black Bowties, Floor Liners, Spoilers, Grilles
16. Chevrolet Impala 1. Top level Chevrolet sedan 2. Built for style and class 3. 17,300 units in dealer inventory 4. PNUR - $137.00 5. Accessories – Wheels, Grilles, Mirror Covers, Spoilers, Floor Liners
17. Chevrolet Performance Vehicles
18. Chevrolet Camaro 1. Refinement and performance engineering 2. Legendary performance vehicle 3. 22,900 units in dealer inventory 4. PNUR - $284.00 5. Accessories – Ground Effects, Grilles, Bowties, Wheels, Air Intake Upgrades, Brake Upgrades, Trim Kits, Interior Lighting
19. Chevrolet Corvette 1. Precision sports car 2. Classic sports car name 3. 13,900 units in dealer inventory 4. PNUR - $378.00 5. Accessories – Ground Effects, Grilles, Bowties, Decals, Spoilers, Vehicle Covers, Corvette Luggage
20. Chevrolet Crossovers
21. Chevrolet Trax 1. Entry level crossover vehicle 2. 21,000 units in dealer inventory 3. PNUR - $38.00 4. Accessories – Splash Guards, Deflectors, Floor Liners, Wheels
22. Chevrolet Equinox 1. Record selling vehicle 2. Restyled for 2018 3. 55,800 units in dealer inventory 4. PNUR - $132.00 5. Accessories – Mirror Covers, Floor Liners, Assist Steps, Roof Carriers, Cargo Protection
23. Chevrolet Traverse 1. Largest of the Crossovers – three row vehicle 2. Restyled for 2018 3. 24,400 units in dealer inventory 4. PNUR - $167.00 5. Accessories – Wheels, Assist Steps, Grilles, Mirror Covers, Floor Liners, Roof Carriers, Keyless Entry Systems
24. Chevrolet SUVs
25. Chevrolet Tahoe 1. Outstanding comfort with three rows for passengers 2. 29,500 units in dealer inventory 3. PNUR - $628.00 4. Accessories – Assist Steps, Floor Liners, Wheels, Trailering Camera, Grilles, Mirror Covers, Splash Guards
26. Chevrolet Suburban 1. The “Big Boy” of SUVs 2. 15,900 units in dealer inventory 3. PNUR - $635.00 4. Accessories – Trailering Camera, Assist Steps, Floor Liners, Grilles, Bowties, Chrome Door Handles, Wheels, Hitch and Roof Carriers
27. Chevrolet Pick-up Trucks
28. Chevrolet Colorado 1. Available in Extended and Crew Cab 2. Truck bed comes in two sizes – 5’2” & 6’ 3. Designed for the outdoor lifestyle driver 4. Business Choice* Incentive offered on vehicle 5. 33,900 units in dealer inventory 6. PNUR - $600.00 7. Accessories – Assist Steps (many styles), wide array of Tonneau Covers, Floor Liners, Wheels, Bedliners, Bed Mats, Bed Rugs, Bowties, Lamp Alternatives, Grilles *Business Choice program available for Pick-ups and Vans will be detailed in a separate Premiere Testing tutorial.
29. Chevrolet Silverado 1. Top Selling Pick-up truck and Top Accessory Vehicle 2. Available in Regular, Double and Crew Cab 3. Truck bed comes in three sizes – 5’8”, 6’6” & 8’ 4. Business Choice* incentive available on vehicle 5. 194,200 units in dealer inventory 6. PNUR - $534.00 7. Accessories – Tonneau Covers, Assist Steps, Wheels, Grilles, Floor Liners, Bed Liners, Decals, Trailering Camera, Mirror Covers, Fender Flares, Air Intake, Brake & Exhaust Upgrades Systems
30. Chevrolet Vans
31. Chevrolet City Express and Express Van 1. Business Choice * eligible on City Express & Express vans 2. Accessories built for functionality 3. 3,800 City Express in dealer inventory/23,200 Express van 4. PNUR (City Express) - $0.00 (sales credit is still earned on sales) 5. PNUR (Express) - $184.00 6. Accessories (City Express) – Deflectors, Floor Mats, Interior Lighting, Ladder Racks 7. Accessories (Express) – Assist Steps, Deflectors, Splash Guards, Floor Mats, Interior Lighting
32. You’ve Now Completed Your GM ADI TSM Tutorial On “Chevrolet Models” Please Click The “Take Quiz” Button To Proceed To Your Test. Good Luck!