Politics and Social Media

1PMJUJDT "/% 4PDJBM.FEJB 5ZMFS1FBSTPO /FX.FEJB$BNQBJHOT !UZMFSQFBSTPO !ONDUFBN 1

w QFSTPOBHFODZCBTFEJO$BSSCPSP w 'VMMTFSWJDFEJHJUBMBHFODZXJUIBGPDVTPO QPMJUJDT w $MJFOUTJODMVEFMPDBM TUBUF BOEGFEFSBM SBDFT
w 'FBUVSFEJO##$ #VTJOFTT8FFL *OD /0 BOENPSF 2

$BNQBJHOT DBNQBJHOT DBNQBJHOT 3

5ZMFS1FBSTPO 4

'06/%"5*0/0'"/ 0/-*/&$".1"*(/ 5

$BNQBJHOXFCQSFTFODF w 8FCTJUF T w 4PDJBMNFEJB w &NBJM w 0OMJOFBEWFSUJTJOH
6

8FCTJUF http://herringforag.com 7

&NBJM 8

$0..0/ 26&45*0/4"/% $0..&/54 9

$PNNPO 2VFTUJPOT$PNNFOUT w 0OMZZPVOHQFPQMFVTFTPDJBMNFEJB BOEZPVOH QFPQMFEPO`UWPUF w )PXEP*SBJTFNPOFZXJUIJU w .ZOFQIFXIBT5XJUUFSGPMMPXFST
*`NHPJOHUP IBWFIJNSVOJU w *TJUBDUVBMMZHPJOHUPHFUNFBOZWPUFT w -FU`TNBLFFWFSZUIJOHlWJSBMz CV[[XPSET 10

8)"5*4 40$*"-.&%*" 11

8IBUJTTPDJBMNFEJB w l4PDJBMNFEJBSFGFSTUPUIFNFBOTPGJOUFSBDUJPOT BNPOHQFPQMFJOXIJDIUIFZDSFBUF TIBSF BOEPS FYDIBOHFJOGPSNBUJPOBOEJEFBTJOWJSUVBM DPNNVOJUJFTBOEOFUXPSLTz w .BEFVQPGDPOWFSTBUJPOT
SFMBUJPOTIJQT JEFOUJUJFT DPNNVOJUJFT w &BDIJTEJGGFSFOUBOEIBTJUTPXOSVMFTBOEOPSNT http://en.wikipedia.org/wiki/Social_media 12

8):40$*"-.&%*" 13

8IZTPDJBMNFEJB 14

8IZTPDJBMNFEJB w %VSJOHUIFFMFDUJPO PGBMM"NFSJDBOBEVMUT UPPLQBSUJOTPNFTPSUPGQPMJUJDBMBDUJWJUZPOBTPDJBM OFUXPSLJOHTJUF w 0G"NFSJDBOBEVMUTXIPVTFTPDJBMOFUXPSLJOHTJUFT TVDIBT'BDFCPPLPS5XJUUFS IBWFTIBSFE
QPMJUJDBMOFXTPOUIFJSTPDJBMOFUXPSLTGPSGSJFOET BOEGBNJMZUPSFBE w PGTPDJBMNFEJBVTFSTEFDJEFEUPMFBSONPSF BCPVUBQPMJUJDBMPSTPDJBMJTTVFCFDBVTFPG TPNFUIJOHUIFZTBXPOTPDJBMNFEJB http://www.pewinternet.org/topics/Politics.aspx?typeFilter=5 15

8IZTPDJBMNFEJB w PGSFTQPOEFOUTUPPLBDUJPOPOBQPMJUJDBMPS TPDJBMJTTVFCFDBVTFPGTPNFUIJOHUIFZSFBEPOB TPDJBMOFUXPSLJOHTJUF w 4PDJBMNFEJBFOHBHFNFOUMFBETUPPGqJOF JOWPMWFNFOU XJUIPGQPMJUJDBMTPDJBMNFEJBVTFST BMTPHFUUJOHJOWPMWFEJOQPMJUJDBMPSTPDJBMJTTVFT
PGqJOF http://www.pewinternet.org/topics/Politics.aspx?typeFilter=5 16

5IFCFOFpUUPDBNQBJHOT w &OHBHFEJSFDUMZXJUIWPUFSTBOETVQQPSUFST w *OUFSBDUEJSFDUMZXJUIUIFNFEJB w 4UBZBXBSFPGOFXJOGPSNBUJPOBOETUPSJFT w $SFBUFBOFUXPSLFGGFDUXJUINPSFQFPQMFUBMLJOH BCPVUUIFDBNQBJHO
CPUIPOTPDJBMNFEJBBOE FMTFXIFSF w (BVHFWPUFSTFOUJNFOUPOJTTVFT NFTTBHJOH FUD 17

5IJOHTTPDJBMNFEJBXPO`UEP w 3FQMBDFGBDFUPGBDFJOUFSBDUJPOXJUIWPUFST w #FBOFBTZXBZUPSBJTFNPOFZ w 3FQMBDFQPMMJOH 1PMJUJDP'#lTFOUJNFOUBOBMZTJTz w .BLFBCPSJOHDBOEJEBUFPSDBNQBJHOFYDJUJOH
w 8JOBDBNQBJHOGPSZPV CZJUTFMG Polling: http://www.politico.com/news/stories/0112/71345.html 18

4&55*/(61" 453"5&(: 19

&BSMZ4UBHFT w $SFBUFBOESFTFSWJOHBDDPVOUTBOEDIPPTJOHB VTFSOBNF w ,FFQBTDMPTFUPDBOEJEBUFBTQPTTJCMF w %FUFSNJOFSFTQPOTJCJMJUJFT w 4FUHVJEFMJOFT
w 4DIFEVMFTXJMMCFNPSFOBUVSBMUIBOQMBOOFE w 3FTQPOTFUPOFHBUJWFDPNNFOUT 21

0OHPJOH w ,FFQBOFZFPOXIBU`TXPSLJOHBOEXIBUJTOÙ w 1BZBUUFOUJPOUPXIBUQFPQMFBSFTBZJOHPOTPDJBM NFEJB w 5SZOFXUIJOHT*U`TTPDJBMNFEJBBOEUIJOHTBSFOÙ TFUJOTUPOF w
%JUDIUIJOHTUIBUBSFOÙXPSLJOHPSXPSUIUIFFGGPSU 22

1PTU$BNQBJHO w 'JHVSFPVUXIBUUPEPXJUIUIFBDDPVOUT w %FUFSNJOFPXOFSTIJQGPSUIFGVUVSF 23

5)&40$*"- /&5803,4 24

'"$&#00, 26

'"$&#00, 27

'BDFCPPL w (FOFSBMMZ TIPSUFSNFTTBHFTBSFCFUUFS w *U`TBMMBCPVUUIFJNBHFT w 6TFDVTUPNUBCTUPDVTUPNJ[FBOEDPMMFDUEBUB w &YQMJDJUMZBTLVTFSTUPMJLF
TIBSF BOEUBLFPUIFS BDUJPOT w 1PTUMFTTGSFRVFOUMZUIBO5XJUUFS BUNPTUPOFBEBZ 28

'BDFCPPLBOE#SBOEJOH 29

'BDFCPPLBOE*NBHFT 30

'BDFCPPLBOE$VTUPN5BCT 31

58*55&3 32

5XJUUFSBOE$BNQBJHOT w 2VJDLBOESFMBUJWFMZFBTZXBZUPHFUNFTTBHFTPVU w $BOCFBHSFBUXBZUPJOUFSBDUXJUIWPUFST w /PUUIFCFTUGPSEFCBUFCFDBVTFPGMFOHUIMJNJUBUJPOT w #FBVUIFOUJD DBOEJEBUFWTTUBGG
w 5XFFUTEPO`UOFFEUPCFTPMFMZDBNQBJHOSFMBUFE TQPSUT GBNJMZ CPPLT w 5XFFUTDBOCFGSFRVFOU FTQFDJBMMZDPNQBSFEUP 'BDFCPPL w 6TFIBTIUBHTGPSHSPVQJOHNFTTBHFT w 3FTUSJDUBDDFTT TFQBSBUFBQQT MJNJUFEVTFST 33

5XJUUFSBOE#SBOEJOH 34

5XJUUFSBOE)BTIUBHT 35

5XJUUFSBOEJNBHFT 36

5XJUUFSBOEUIFUXFFUFS 37

*OUFSBDUJOHWT#SPBEDBTUJOH 41

%FCBUFT5SPMMJOH$SJUJDJTN 42

:0656#& 43

:PVUVCF w *O PGSFHJTUFSFEWPUFSTXBUDIFEWJEFPT SFMBUFEUPUIFFMFDUJPODBNQBJHOPSQPMJUJDBMJTTVFT 1FX w SENPTUWJTJUFETJUFJOUIFXPSME w
IPVSTPGWJEFPBSFVQMPBEFEFWFSZNJOVUF PSPOF IPVSPGWJEFPJTVQMPBEFEUP:PV5VCFFWFSZTFDPOE w 0WFSCJMMJPOWJEFPTBSFWJFXFEBEBZ http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-ﬁgures-and-statistics-infographic/ 44

:PVUVCFBOE$BNQBJHOT w *U`TSFBMMZFBTZUPVTF w 1MBOBIFBEUPHFUWJEFP 'MJQDBNBOENPCJMFQIPOFT w $POUFOUDBOCFFNCFEEFEBOZXIFSF w 2VBMJUZDBOUBLFBCBDLTFBUUPBVUIFOUJDJUZ
w $POUFOU57BET JOGPSNBMWJEFPTTQFBLJOHUP TVQQPSUFST OFXTDMJQT PDDBTJPOBMMZGPSTPVOEPOMZ 45

:PVUVCF http://www.youtube.com/user/KenCuccinelliforVA/videos 46

05)&34 '-*$,3 '063426"3& 56.#-3 -*/,&%*/ 1*/5&3&45 4105*': 3&%%*5
$6450. 47

*/45"(3". http://instagram.com/repkevinmccarthy 48

*/45"(3". http://instagram.com/corybooker 49

'063426"3& 50

56.#-3 51

1*/5&3&45 52

"114#6*-50/ 40$*"-.&%*" 53

4IPXNFUIFEBUB 54

0CBNB`T'BDFCPPL"QQ 55

0CBNB`T'BDFCPPL"QQ http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/ 56

0CBNB`T'BDFCPPL"QQ w0WFSNJMMJPOTVQQPSUFST TJHOFEVQ HJWJOHUIFDBNQBJHO BDDFTTUPEBUBMJLFGSJFOET JOUFSFTUT BOENPSF http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/ 57

0CBNB`T'BDFCPPL"QQ w"QQSPYJNBUFMZPGWPUFST XJUIPVUMJTUFEQIPOFOVNCFST DPVMECFGPVOEJOUIFVQMPBEFE 'BDFCPPLGSJFOEMJTUT http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/ 58

0CBNB`T'BDFCPPL"QQ w.PSFUIBO TVQQPSUFST GPMMPXFEUISPVHIXJUINPSF UIBONJMMJPODPOUBDUT BTLJOH UIFJSGSJFOETUPSFHJTUFSUP WPUF HJWFNPOFZ WPUFPSMPPL
BUBWJEFPEFTJHOFEUPDIBOHF UIFJSNJOE http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/ 59

5XFFUGPSKPCT http://l.barackobama.com/tweet-for/jobs/ 60

'SJFOEUIF7PUF http://localhost:3000 61

"%7&35*4*/( 62

#FOFpUTPGBEWFSUJTJOHPO TPDJBMNFEJB w $BOCFUSFNFOEPVTMZFGGFDUJWFGPSUBSHFUJOH w *U`TXIFSFQFPQMFTQFOEUIFJSUJNF w $PTUFGGFDUJWFDPNQBSFEUPPUIFSNFEJVNT w .FBTVSBCMF
w $BOMFBEUPJNNFEJBUFBDUJPO w 4NBMMBEDBNQBJHOTDBOCFEPOFCFGPSF MBSHFSPOFT BCUFTUJOH 63

5XJUUFSBEWFSUJTJOH 64

4PDJBM.FEJB"EWFSUJTJOH 65

.*$304*5&4 %&4*(/&%'034)"3*/( 66

3PNOFZ5BY1MBODPN http://romneytaxplan.com 67

%P:PV,OPX+FGG http://doyouknowjeff.com 68

-FBETUPDPWFSBHFPVUTJEFTPDJBM NFEJB 69

&MFNFOUTPGBTVDDFTTGVM NJDSPTJUF w &OUFSUBJOJOHBOENFNPSBCMF w (FOFSBMMZJOUFSBDUJWF w .PCJMFGSJFOEMZ w -FBETUPWJTJUPSTUBLJOHBDUJPO
w (FOFSBUFTCV[[BOENFEJBDPWFSBHFPVUTJEF PGTPDJBMNFEJB 70

53"$,*/("/% "/"-:5*$4 71

'BDFCPPL*OTJHIUT http://facebook.com/insights 72

5XJUUFS http://ads.twitter.com 73

4UBUHZ w 5IF%FDMJOFPG/PSUI$BSPMJOBIUUQTUBUHZDPN OVX w (PW.D$SPSZ`TSFTQPOTFIUUQTUBUHZDPNQT w /$(01SFTQPOTFIUUQTUBUHZDPNK w .D"VMMJGFNJDSPTJUFIUUQTUBUHZDPNX[U
http://statgy.com 74

4UBUHZ w 5IF%FDMJOFPG/PSUI$BSPMJOBIUUQTUBUHZDPN OVX w (PW.D$SPSZ`TSFTQPOTFIUUQTUBUHZDPNQT w /$(01SFTQPOTFIUUQTUBUHZDPNK w .D"VMMJGFNJDSPTJUFIUUQTUBUHZDPNX[U
http://statgy.com 75

5SBDLJOH w 0ODFBUXFFU VQEBUF WJEFPVQMPBEUBLFTQMBDF JU`T QVCMJDFWFOJGJU`TEFMFUFE w $BNQBJHOBDDPVOUBOEQFPQMFBTTPDJBUFEBSFCFJOH GPMMPXFEDMPTFMZCZPQQPOFOUTBOESFQPSUFST
w IUUQQPMJUXPPQTDPNGPSDPOHSFTTJPOBMSBDFT 76

5SBDLJOH 77

5SBDLJOH 78

:0638&#4*5& 40$*"-.&%*" 79

:PVS8FCTJUF 4PDJBM.FEJB w 0QUJNJ[FGPSTIBSJOH w 0QUJNJ[FGPSGPMMPXJOH w 1BZBUUFOUJPOUPUIFEFUBJMT w $SFBUFDPOUFOUUIBUQFPQMFXBOUUPTIBSF
GSFTI w %SJWFTPDJBMNFEJBUPUIFXFCTJUFGPSDPOWFSTJPOT w &NCFETPDJBMNFEJBDPOUFOUGSPNFMTFXIFSF 80

:PVS8FCTJUF 4PDJBM.FEJB 81

:PVS8FCTJUF 4PDJBM.FEJB 82

&."*- 40$*"-.&%*" 83

&NBJM 4PDJBM.FEJB 84

&NBJM 4PDJBM.FEJB w *ODMVEFGPMMPXBOETIBSFCVUUPOTJOFNBJMT w .BLFTVSFMBOEJOHQBHFTBSFTPDJBMDPOOFDUFE w 5SZPVUFNBJMDPOUFOUUIBUJOWPMWFTTPDJBMNFEJB SFDPSEBWJEFP UXFFUZPVSUIPVHIUT
NFTTBHFB GSJFOE 85

0''-*/& 40$*"-.&%*" 86

0GqJOF$BNQBJHO 4PDJBM .FEJB w *U`TBMMBCPVUBXBSFOFTT w *ODMVEFXIFSFWFSZPVDBOQSJOU WJEFP UBMLT w
*ODMVEFUIFBDUVBM63-TBOEPSVTFSOBNFT OPUKVTU JDPOTPSTBZJOHl'PMMPXVTPO'BDFCPPLz 87

5)"/,4 5ZMFS1FBSTPO XXXOFXNFEJBDBNQBJHOTDPN UZMFS!OFXNFEJBDBNQBJHOTDPN !UZMFSQFBSTPO 88

Politics and Social Media

Politics and Social Media

Other Decks in Technology

Featured

Transcript