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Digital Hoarding - How Information is Suffocating Your Audience

Matthew Grocki
June 02, 2012
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Digital Hoarding - How Information is Suffocating Your Audience

We promote content in the interest of providing our audience information. But lately too much information is getting in the way of what our users need.

Let’s explore how much information is too much, and when to spot the warning signs of digital hoarding. We’ll define what digital hoarding is, and how to minimize it. We will identify redundant content types within your designs and map the easiest ways to get users the information they need and on with their day.

This session explores how to balance the cavalcade of information your audience requires without turning your website into a dumping ground of PDF links, PowerPoint decks or pages of scrolling paragraphs.

We will navigate the politics behind content providers and how to prioritize whose information really is the most important. And finally, we will learn how to govern content and when to archive it (Spoiler: it’s not about masking your website as an online repository).

Matthew Grocki

June 02, 2012
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Transcript

  1. •  Be  mindful  of   excessive  crap   content  

    •  Our  behaviors   influence  our   audience    
  2. •  Be  mindful  of   excessive  crap   content  

    •  Our  behaviors   influence  our   audience   •  Make  hard  decisions   about  content