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Technical Storytelling
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Valdas Maksimavičius
December 05, 2016
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Technical Storytelling
Valdas Maksimavičius
December 05, 2016
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Transcript
TECHNICAL STORYTELLING Valdas Maksimavičius
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Storytelling is about connecting to other people and helping people
to see what you see Michael Margolis – CEO of Get Storied
Individuals and interactions over processes and tools
TECHNICAL STORYTELLING Valdas Maksimavičius
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None
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Brings teams together
Multidisciplinary team Single team
Multidisciplinary team Single team Less documentation
Multidisciplinary team Single team Less documentation Different perspective
Software Developers Marketing Specialists Data Scientists DevOps Engineers Multidisciplinary team
Multidisciplinary team Distributed Software Developers Marketing Specialists Data Scientists DevOps
Engineers
Multidisciplinary team Distributed Software Developers Marketing Specialists Data Scientists DevOps
Engineers Glue – story
Speeds up the learning
π = 3.141...
Memory palace technique Memory palace technique
Memory pa
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Keeps listeners engaged
Attention Time Typical IT tutorial
Attention Time Typical IT tutorial START
Attention Time Typical IT tutorial FACTS
Attention Time Typical IT tutorial FACEBOOK
Attention Time Typical IT tutorial UNPLUG
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National Geographic way
Review WHY • Brings people together • Eases the learning
• Keeps people engaged
None
Structure it
Setup -> Punchline -> Tag
ABT
..... And..... But..... ..... Therefore.....
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Find a hero
Mark Watney The Martian
Neil deGrasse Tyson
What would you do if you were a relational database?
Possible story heroes in our stories: • You • User
/ Client • Team • Technology
Make them feel something
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Advertisments and stories/emotions
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Don’t text and drive
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Add emotions to your IT story
Review HOW • Structure your story • Find a hero
• Add emotions
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User Experience (UX)
None
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Talk to users in their own language
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Data storytelling
None
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Roy Beck ........ Immigration, World Poverty and Gumballs
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Marketing
Operating Principle Closed System Frequency (Low) 20 Hz Frequency (High)
20 kHz Weight 260 g Inputs Supported 3.5 mm Cable Length 1.36 m
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Feature < Advantage < Benefit
Steve Jobs
Review WHEN • User Experience • Data Storytelling • Marketing
[email protected]
Questions
What defines a true professional?
Use stories over features
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