FNSE Redesign

Transcript

1. I started by cutting letters out of paper the way children would.
3. A cut out style would work on any background color.
7. That leads to smaller variations.
9. And an even smaller version.
11. There are still a ton of unanswered logo and brand questions that we’ll have to explore. But I ran with this to see where it would lead.
12. First, the “hero image.” The main call to action.
14. Also works in multiple colors.
17. The promotion would change as needed.
18. INSERT TURKEY TROT HERO
19. As for the rest of the site, let’s zoom out to get a feel for the whole thing.
21. Hero Image
22. Module Module Quote / Testimonial
23. Each module works on a dark & light background. And will have a custom, isolated design.
26. Next up, how would a secondary page look?
28. Donate moved to top left. Each sub page has a real image. Optional call to action.
29. All relevant content for the sub page.
30. Followed by related modules.
31. Finally, long-form content.
33. Would follow the same rules. Just fewer modules at the end.
34. Have a look at all 3 zoomed out. Get a feel for the brand and determine if you like it.
36. Now, everything that you’ve seen is using placeholder content. It’s not pixel perfect. Ignore colors, fonts, spacing issues.
37. With that in mind. 1. Do you like the brand? 2. Do you like the layout?
38. If not, that’s OK. We’ll revisit together.
39. If yes, then I’ll start a polish pass and refine these concepts.
40. You can leave anonymous feedback here.
41. Or reply via email to the group or Ken.