Dr. Chad Audi: The Visionary Leader Empowering Communities

Dr. Chad Audi’s career is a testament to his unwavering commitment to making a difference. For over 26 years, he’s been dedicated to leading nonprofit organizations with excellence and compassion. Starting as Vice President of Administration and Finance, he worked his way up to become the President & CEO of Detroit Rescue Mission Ministries. Each step of his journey has taught him valuable lessons in problem-solving and leadership. But life isn’t always a smooth journey; it has its uphill battles, and Dr. Chad Audi has experienced them as well.

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1. 2024 From Idea to Triumph The Squatty Potty Story Under Armour’s Campaign: I Will What I Want- A Sheer Masterstroke THE VISIONARY Leader Empowering Communities
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4. HANNAH B. A New Era of Business Leadership! Welcome to the latest issue of Enterprise Wired, where we are thrilled to present our special feature: “The Most Influential Business Leader to Watch In 2024.” As the world of business continues to evolve at an unprecedented pace, identifying the trailblazers who are shaping our future has never been more critical. This issue is dedicated to celebrating those visionary leaders who are not just adapting to change but actively driving it. In a time marked by rapid technological advancements, shifting economic landscapes, and heightened social consciousness, the role of a business leader extends beyond traditional management and profit generation. Today’s leaders are tasked with navigating complex global challenges, fostering innovation, and building sustainable enterprises that can withstand the test of time. They are the architects of a new era of business, where success is measured not only by financial performance but also by impact and legacy. In this issue, you will find in-depth profiles of these remarkable leaders. We delve into their unique journeys, explore the challenges they have overcome, and highlight the innovative strategies they employ to stay ahead of the curve. These stories are not only inspiring but also offer valuable insights and lessons for aspiring entrepreneurs and established executives alike. On the cover of this issue, we have featured the fascinating story of For over 26 years, he’s been dedicated to Dr. Chad Audi. leading non-profit organizations with excellence and compassion. Starting as Vice President of Administration and Finance, he worked his way up to become the President & CEO of Detroit Rescue Mission Ministries. Each step of his journey has taught him valuable lessons in problem-solving and leadership. As you read through this issue, we hope you feel inspired and motivated to think about your own role in the business world. Whether you are leading a global corporation, managing a startup, or simply aspiring to make a difference, there is much to learn from these influential leaders. Their stories remind us that leadership is not just about holding a title, but about making a meaningful impact and leaving a lasting legacy. Thank you for being a part of the Enterprise Wired community
5. Harnessing Collective Wisdom: The Power of Collaborative Decision-making Navigating the Health Insurance Market: Understanding Trends and Options READ MORE READ MORE Forecasting the Future: Insights into Housing Market Predictions READ MORE Understanding the Diverse Types of Market Segmentation READ MORE How to Master Time Management Skills for Success? READ MORE Empowering Wellness: The Role of Pelvic Floor Physical Therapy in Women’s Health READ MORE ARTICLES ON THE COVER The Most Inuential Business Leader To Watch In 2024. READ MORE... The Most Iconic Business Leader To Watch In 2024. READ MORE...
6. DAVID ROY AARON MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE GRACE NELSON DIGITAL CIRCULATION MANAGER MARIA JONES GRAPHIC DESIGNER DANIEL BROWN IVAN TAYLOR CREATIVE CONTENT EDITOR PR & MARKETING COORDINATOR CREATIVE DESIGN HEAD VLADIMIR SCOTT SOCIAL MEDIA MANAGER HANNAH BERG MEET ENTERPRISE WIRED TEAM Never miss out on the latest issues! Get latest news and industry insights with Enterprise Wired.
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8. CONTENTS Dr. Chad Audi 12.
9. 28. Article - Safeguarding Small Business Stability The Crucial Role of Disability Insurance CSR Activities - Under Armour’s Campaign: I Will What I Want- A Sheer Masterstroke 32. 22. Shark Tank - From Idea to Triumph The Squatty Potty Story
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13. What does it mean to be human? Is it the capacity for empathy, the resilience in the face of adversity, or the relentless pursuit of hope amidst despair? These questions lie at the heart of humanity’s journey, guiding us towards understanding our collective purpose and potential. In a world marked by uncertainty and challenges, leaders like Dr. Chad Audi illuminate the path forward, embodying the essence of compassion, resilience, and transformation. For over a century, his organization DRMM has stood as a beacon of hope, offering essential support to those in need. From addressing homelessness to combating substance addiction, DRMM’s mission transcends mere service provision—it embodies a profound commitment to nurturing the holistic well-being of individuals and communities alike. Leading with Heart Dr. Chad Audi’s career is a testament to his unwavering commitment to making a difference. For over 26 years, he’s been dedicated to leading nonprofit organizations with excellence and compassion. Starting as Vice President of Administration and Finance, he worked his way up to become the President & CEO of Detroit Rescue Mission Ministries. Each step of his journey has taught him valuable lessons in problem- solving and leadership. But life isn’t always a smooth journey; it has its uphill battles, and Dr. Chad Audi has experienced them as well. His journey has been shaped by pivotal moments that have molded his leadership style and fueled his success. Early in his career, he tackled financial challenges head-on, turning deficits into reserves and paving the way for growth. As CEO, he spearheaded the expansion of service locations from 3 to 21, broadening their reach and impact. Collaborations with other organizations amplified community engagement, while his dedication to diversity and inclusion transformed organizational culture for the better. With his multilingual skills and deep community ties, Dr. Audi has come to be known not just as a leader, but as a visionary dedicated to transforming communities for the better. www.enterprisewired.com | 13
14. DRMM provides meals, showers, and clothing for overnight residents, offering a crucial first step towards recovery and stability. From homeless veterans to struggling women, DRMM offers transitional and permanent housing to prevent homelessness and addiction. DRMM offers withdrawal management and substance abuse treatment programs, with funding available from various agencies and donors. With over 115 years of service, DRMM is committed to helping the hurting and homeless in the community. DRMM offers banquet halls for various events like parties and corporate functions. DRMM provides a range of programs for the homeless, addicted, and spiritually lost, offering opportunities for restoration and a brighter future. Detroit Rescue Mission Ministries For over a century, Detroit Rescue Mission Ministries (DRMM) has been a steadfast beacon of hope, providing vital support to those in need since its founding in 1909. As a faith-based, non-profit organization recognized by the Commission on Accreditation of Rehabilitation Facilities (CARF), DRMM is at the forefront of combating homelessness and substance addiction. With a holistic approach to community service, DRMM addresses the total person—body, soul, and spirit—catering to their spiritual, physical, emotional, and social needs. Through a range of programs and services, DRMM empowers individuals facing adversity, instilling hope, facilitating rehabilitation, and fostering pathways to productive and restored lives. Painting the Future, One Transformation at a Time Dr. Chad’s vision for the organization is simple yet profound: it’s all about hope, resilience, and transformation. He envisions a world where everyone can thrive, where compassion reaches every corner of the community, creating positive ripples. Sharing this vision means telling stories that touch hearts, sharing real-life experiences, and making sure everyone on the team feels like they’re part of something big. Through talks, retreats, and ongoing conversations, Dr. Chad ensures everyone feels connected and excited about what we’re building together. In their recent strategic move to integrate holistic wellness programs, Dr. Chad Audi and the team acknowledge the vital link between physical health, mental peace, and spiritual well-being. This initiative marks a significant stride towards their vision of comprehensive care, impacting both their beneficiaries and team members alike. It underscores their commitment to treating each individual holistically, aligning their efforts with a deeper purpose beyond mere goal achievement. Empowering Lives for the Detroit Community Every day, the services provided by DRMM touch the lives of more than 1,800 men, women, and children in the Detroit community. From providing meals and shelter to offering housing, treatment, and support, DRMM is dedicated to making a meaningful impact on the lives of those in need. | 2024 14
15. Dr. Chad Audi views leadership as an ongoing journey of personal evolution and spiritual enrichment. He firmly believes that to effectively serve others, one must constantly renew and expand themselves. This belief fuels his dedication to continuous learning and growth, both intellectually and spiritually. Engaging in reflective practices, spiritual retreats, and educational programs is not just about acquiring new skills for Dr. Audi; it’s about refining his essence and leadership approach. One significant learning experience for Dr. Audi was attending a mindful leadership seminar, which profoundly transformed his perspective. It emphasized leading with intentions, presence, and awareness, highlighting the power of stillness and being fully present in each moment. Dr. Audi sees this as a reminder that growth is an ongoing process for leaders. He encourages others to embrace every learning opportunity, not only for personal development but also to better serve those around them. By seeking wisdom and understanding, Dr. Audi believes leaders can pave the way for others with humility and profound compassion. + www.enterprisewired.com | 15
16. It allows him and his team to connect profoundly with the needs and aspirations of their community, fostering a culture of compassion and understanding. This acts as their moral compass, guiding every decision and action to maintain trust and uphold the values that underpin their mission. With a forward-thinking mindset, he encourages fresh perspectives and creative solutions to tackle challenges, ensuring the organization remains effective and relevant. A Leader from Heart Leading with Heart Dr. Chad Audi’s dynamic leadership philosophy is anchored in a sacred triad of empathy, integrity, and innovation: What truly sets Dr. Chad Audi’s leadership apart is his remarkable resonance with the people. Like the greatest leaders in history, he understands the importance of making his followers feel heard and represented. Through a blend of structured dialogues and spontaneous interactions, Dr. Audi ensures that organizational strategies continuously align with shared values and the greater good. This dynamic and responsive approach fosters a deep sense of trust and knits together a community united in purpose and strengthened by mutual respect. Furthermore, he firmly believes in committing to ethics and integrity. For him, these aren’t just rules; they’re the heart of every decision made. By sticking to these values, Dr. Audi and his team navigate their work with clarity and conviction, never compromising their integrity. This dedication creates a culture of trust and respect, inspiring everyone to uphold high moral standards in everything they do. When faced with tough choices, like declining offers that clash with their values, Dr. Audi’s unwavering stance reinforces their commitment to doing what’s right, even when it’s difficult. | 2024 16
17. The Art of Decision-Making Decision-making is already a complex task, influenced by numerous factors. However, when it comes to making decisions for an NGO, the stakes are even higher. Here, the lives of people are directly impacted by the choices made, adding an extra layer of challenge and responsibility to the process. Dr. Chad Audi’s approach to decision-making combines rigorous data analysis with a deep intuitive understanding of the impact on humanity. He fosters an environment where innovative thinking and data- driven decisions work hand in hand, encouraging both creative and grounded solutions. This balanced approach ensures that the organization remains at the forefront of innovation while maintaining stability and integrity in its operations. Dr. Audi believes in involving the entire team in decision-making processes, especially for significant organizational endeavors like expansion. By incorporating diverse insights from team members at all levels, he ensures that decisions are effective and enjoy widespread support across the organization. This inclusive strategy not only strengthens decision-making but also reinforces a shared responsibility for the organization’s success. Building Strong Teams Dr. Chad Audi’s commitment to team development stems from a belief in the transformative power of education and mentorship. Through continuous learning opportunities and access to the latest training resources, every team member is empowered to reach their full potential, preparing them not only for current roles but also for future leadership positions. Investing in comprehensive leadership training programs has been instrumental in nurturing internal talent, resulting in community-based projects that surpass expectations, setting new standards of excellence. Ÿ Handling Conflict and Challenges: Conflicts are viewed as opportunities for deeper understanding and cohesion within Dr. Audi’s leadership approach. Mediation sessions and open dialogue foster a culture where conflicts lead to collective learning and growth. When faced with significant budget shortfalls, innovation rather than cuts was chosen, diversifying funding strategies to navigate challenges and emerge stronger. Ÿ Accountability and Performance: Dr. Audi emphasizes accountability as crucial to a culture of excellence, setting ambitious goals and conducting regular performance evaluations. Addressing underperformance with compassionate feedback and tailored development plans ensures continuous improvement and reinforces organizational support for personal and professional growth. Ÿ Communication and Collaboration: Open and transparent communication is upheld through regular updates, Q&A sessions, and an open-door policy. Bridging communication gaps between departments enhances project outcomes and strengthens internal relationships, highlighting the importance of listening and understanding in effective communication. Ÿ Bringing in Innovation and Change: Dr. Audi promotes a culture of innovation through regular innovation labs and encourages every team member to voice novel ideas. In leading organizational changes, inclusivity and transparency are prioritized, involving team members across all levels to enhance community bonds and navigate challenges effectively. www.enterprisewired.com | 17
18. Guidance for Rising Leaders on Navigating Leadership Dr. Chad Audi extends invaluable advice to emerging leaders, urging them to embrace their roles as stewards of vision and bearers of hope. He emphasizes the importance of aligning leadership with cherished virtues like compassion, integrity, and unwavering faith in individual potential. Dr. Audi encourages humility, diligence in service, and infusing every action with love and spiritual purpose. He reminds emerging leaders that true leadership isn’t measured by accolades but by the positive impact made on the world through earnest efforts and pure intentions. Dr. Audi wishes for their journey to be blessed with enriching experiences and guided by the light of wisdom and compassion, as they continue to inspire, transform, and elevate those around them. Reflecting on Dr. Chad Audi’s journey, one can’t help but be moved by the profound privilege of leading, serving, and growing alongside a community of dedicated individuals. Each step of this collective journey has been about more than just reaching organizational milestones; it’s been about nurturing a spirit of service that binds them all. Dr. Audi understands that true leadership is a calling—a vocation to serve others and make a meaningful impact in the world. Through this journey, he has come to realize that leadership is not merely about guiding operations and strategies; it’s a profound spiritual odyssey that challenges one to align actions with the higher purpose of service and compassion. This alignment has been Dr. Audi’s guiding light, allowing him to lead with a heart full of grace and a resolve strengthened by faith. Along the way, he believes that he’s learned the value of humility—the recognition that they are mere instruments of a greater good, striving to bring light to darkness, hope to despair, and love to indifference. | 2024 18
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23. The Squatty Potty Story “Shark Tank," the hit reality TV show, has been a springboard for numerous innovative products and entrepreneurial dreams. Among the many success stories, one particularly stands out due to its simplicity, utility, and the way it managed to spark a conversation about a rather unspoken subject—bowel health. Squatty Potty, a product designed to improve posture for better bowel movements, was pitched on "Shark Tank" and not only secured a deal but also became a household name. This article delves into the journey of Squatty Potty from its inception to its meteoric rise post- Shark Tank appearance. www.enterprisewired.com | 23
24. The idea behind Squatty Potty originated in 2011 when Bobby Edwards and his mother, Judy Edwards, sought a natural solution to alleviate Judy’s chronic constipation. They discovered that squatting, rather than sitting, could signicantly improve the process of defecation by aligning the colon in a more natural position. This revelation led them to create a simple, ergonomic stool that would elevate the feet and simulate a squatting posture while using a standard toilet. Initially, the Edwards family handcrafted the stools and sold them locally. However, the potential for wider adoption was clear. They knew they had a unique product that addressed a common yet often undiscussed health issue. The challenge was how to bring it to a broader market. | 2024 24
25. In 2014, Bobby Edwards took Squatty Potty to "Shark Tank," seeking $350,000 for a 5% equity stake in the company. The pitch was memorable and engaging, leveraging humor and education to break the ice around the typically taboo subject of bowel movements. Bobby demonstrated how the stool worked and emphasized its health benefits, backed by scientific reasoning and customer testimonials. The Sharks were initially skeptical, as they often are with unconventional products. However, Bobby’s thorough presentation and the evident market potential began to sway them. Lori Greiner, known as the "Queen of QVC" and a successful entrepreneur, saw the product's promise. After some negotiation, Lori offered $350,000 for a 10% stake, which Bobby accepted. Post-shark Tank Success Securing a deal with Lori Greiner proved to be a pivotal moment for Squatty Potty. Lori's expertise in retail and her extensive network helped propel Squatty Potty into the national spotlight. The exposure from "Shark Tank" and Lori's subsequent marketing efforts led to a surge in sales. Squatty Potty reportedly earned over $1 million in the 24 hours following the episode's airing. Lori leveraged her QVC platform to reach millions of potential customers, and Squatty Potty quickly became a bestseller. The product’s straightforward utility, combined with effective marketing, ensured that it resonated with a wide audience. Beyond QVC, Squatty Potty expanded its retail presence to major stores like Bed Bath & Beyond and Walmart, further solidifying its market presence. Impact On Public Awareness And Health Squatty Potty’s success extends beyond commercial achievements. By bringing the topic of bowel health into mainstream conversation, it has contributed to greater public awareness of the importance of proper toilet posture. Health professionals have also acknowledged the benefits of using such stools to alleviate conditions like constipation and hemorrhoids. The company has continuously engaged with the medical community to promote its health benefits, further legitimizing the product. Studies have shown that squatting can significantly reduce straining and facilitate easier bowel movements, which supports Squatty Potty’s core claims. THE SHARK TANK PITCH Expansion and Diversification Riding on the wave of its success, Squatty Potty has expanded its product line to include various models and accessories aimed at improving bathroom health and hygiene. They offer different sizes and styles of stools, catering to different preferences and bathroom aesthetics. Additionally, the company has introduced related products like bidets and toilet sprays, broadening its market reach. The company’s commitment to innovation and customer satisfaction has helped it maintain a strong market presence. By continuously improving and diversifying its product offerings, Squatty Potty has ensured that it remains relevant and competitive in an evolving market. www.enterprisewired.com | 25
26. One of the most signicant milestones in Squatty Potty’s marketing journey was the release of the "This Unicorn Changed the Way I Poop" advertisement in 2015. The whimsical and humorous video featured a colorful unicorn demonstrating the benets of the Squatty Potty by producing rainbow ice cream, symbolizing healthy bowel movements. The ad was an instant viral sensation, garnering millions of views on YouTube and social media platforms. Its creative approach to a delicate subject matter captured the public’s imagination and made discussing bowel health more acceptable and even entertaining. This marketing campaign not only boosted sales but also cemented Squatty Potty’s place in pop culture. Squatty Potty’s journey from a simple idea to a multimillion-dollar business is a testament to the power of innovation, effective marketing, and strategic partnerships. The company’s appearance on "Shark Tank" was a turning point that transformed it from a niche product to a mainstream sensation. Lori Greiner’s investment and marketing prowess played a crucial role in this transformation, demonstrating the impact that the right support and exposure can have on a business. The viral success of the unicorn ad further showcased Squatty Potty’s ability to creatively engage with consumers and normalize discussions about health topics that are often considered private or embarrassing. By addressing a common problem with a simple yet effective solution, Squatty Potty has improved countless lives and continues to do so with its expanding product range. In a world where many great ideas struggle to gain traction, Squatty Potty’s story is an inspiring example of how a combination of innovation, strategic marketing, and effective use of media can lead to remarkable success. It serves as a model for aspiring entrepreneurs, illustrating that even the most unconventional ideas can achieve mainstream success with the right approach. MARKETING BRILLIANCE The Viral Unicorn Ad Conclusion | 2024 26
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29. mall businesses face numerous challenges in the Scurrent entrepreneurship landscape. While most entrepreneurs around the globe focus on strategies such as marketing and financial planning, the importance of safeguarding against unexpected disruptions often goes unnoticed. One such crucial aspect is disability insurance for small businesses. In this article, we’ll explore the indispensable role of disability insurance and why it’s a cornerstone for ensuring the stability of your small enterprises. Understanding Disability Insurance for Small Businesses Disability insurance is a financial safety net designed to protect businesses and their employees in the event of a disability that hampers the ability to work. For small businesses, the impact of a key team member being unable to contribute due to disability can be substantial. Disability insurance steps in to provide income replacement and mitigate financial strain during the challenging times that any small business might potentially face. Key Benefits for Small Businesses Financial Protection: Disability insurance ensures that your business can continue to meet its financial obligations, such as rent, utilities, and payroll, even if a crucial employee is unable to work. This financial security prevents a temporary setback from turning into a long-term crisis. Employee Retention: Offering disability insurance as part of your employee benefits package can enhance loyalty and retention toward your small business. Knowing that their financial well-being is protected in the face of disability builds a strong sense of security among your team members. Recruitment Advantage: In a competitive job market, providing disability insurance sets your small business apart as an employer that prioritizes the well-being of its staff. This can attract top talent looking for comprehensive benefits packages. Business Continuity: Small businesses often rely heavily on a few key individuals. If one of these individuals becomes disabled, the business could be at risk. Disability insurance ensures continuity by providing the means to hire temporary staff or cover additional expenses during the recovery period. Implementing Disability Insurance for Small Businesses Now that we’ve highlighted the importance of disability insurance, let’s discuss how small businesses can seamlessly integrate this protection into their operations. Evaluate Your Needs: Understand the specific needs of your business. Consider the roles and responsibilities of key personnel and assess the potential financial impact of their absence. Choose the Right Coverage: Work with an experienced insurance advisor to choose a disability insurance plan tailored to your business. Consider factors such as waiting periods, benefit durations, and coverage limits. Educate Employees: It is important to clearly communicate the availability and benefits of disability insurance to your employees. An informed team is more likely to appreciate the value of this insurance coverage. Review and Update: Regularly review your disability insurance coverage to ensure it aligns with the evolving needs of your business. Adjustments may be necessary as your business grows or experiences changes in its structure. www.enterprisewired.com | 29
30. The Human Element: Navigating Challenges with Empathy In the realm of small businesses, where teams are often tight-knit, the human element is paramount. Disability insurance goes beyond being a financial safeguard; it is a demonstration of empathy towards employees. Small businesses thrive on the dedication and expertise of their team members, making the impact of a disability more personal. By offering disability insurance, you convey a commitment to your employees’ well-being, fostering a supportive company culture. The assurance that your business cares for its team members during difficult times creates a positive work environment, contributing to increased morale and productivity. Real-Life Scenarios: Illustrating the Importance Let’s delve into a couple of hypothetical scenarios to illustrate the practical significance of disability insurance for small businesses. Consider a scenario where a key sales executive, pivotal to your revenue generation, faces a temporary disability. Without disability insurance, the financial strain on your business could result in missed opportunities and potential long-term setbacks. Conversely, with the safety net of disability insurance, you can ensure a seamless transition, hire temporary assistance, and maintain your business momentum. In another scenario, envision a skilled technician in a manufacturing business encountering a disability. Without proper coverage, the intricate technical knowledge possessed by this individual might be challenging to replace quickly, leading to operational disruptions. Disability insurance becomes the bridge that allows your business to weather such storms, providing the financial means to secure temporary expertise until your key team member can return. Moving Forward: Proactive Measures for Long-Term Success As your small business evolves, so do its dynamics and challenges. Proactivity is key to sustaining success. Regularly revisit and reassess your disability insurance strategy in tandem with your overall business plan. Ensure that coverage aligns with any changes in the organizational structure, team composition, or the overall business landscape. Moreover, consider conducting workshops or informational sessions to educate employees about the importance of disability insurance. This not only enhances their understanding but also fosters a sense of security, making them feel valued as contributors to the business’s success. | 2024 30
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38. The Impact These Campaigns Created: Under Armour’s dedication to its female consumers through specific products and innovations has continued through 2020. The company is releasing its women’s HOVR Breakthru basketball shoe on September 17—available exclusively through Under Armour and Dick’s Sporting Goods online and in stores nationwide—and its Meridian + Moisture Infuse (M+MI) line on September 23. The M+MI line is an evolution of their popular Meridian legging, featuring fabric that helps replenish lost moisture and keeps the skin hydrated longer. According to studies, individuals lose an average of one liter of water every hour of exercise; wearers of the M+MI line of products benefit from 26% better moisturization after wearing for three consecutive eight- hour days. The line also features a no-slip waistband and side pockets; two features directly communicated to Under Armour developers by consumers and athletes through first-hand feedback. “Every project is unique and it isn’t a one-size-fits-all approach, but consumers and athletes are at the center of our decision making,” said Morgan Goerke, Under Armour vice-president and general manager of women’s training & girls. “The new legging platform with the new waistband innovation coming out was born out of trying-on events with consumers. We found the waistband was a defining factor when trying on leggings, so how do we create a solution for the waistband that stays put?” Not to forget the attention to detail by Under Armour. The innovative products they launched like waistbands, side pockets, one-size-fits-all approach, are all masterstrokes by the brand. Magic is created when two giant collaborators come together. In this case, the giants are of course, Under Armour and Droga5. Empowering Women in Sports: One of the most significant impacts of the "I Will What I Want" campaign is its contribution to empowering women in sports. By featuring accomplished female athletes such as Misty Copeland, Lindsey Vonn, and others, Under Armour sends a powerful message that women can excel in any athletic arena, irrespective of societal expectations or norms. Building Connections by Being Digital: The campaign made excellent use of the available digital mediums to connect with a global audience. Via sharing the stories of the featured women and visually striking campaigns, Under Armour has effectively utilized these channels to spread its message and engage with consumers. The use of social media platforms has allowed the campaign to reach and inspire a diverse and widespread audience. Conclusion: Under Armour, with this collaboration, has left a lasting impact on the world. The contribution of the featured women, the crew of Droga5, and the brand Under Armour have made us think about women's issues. A new way to remind society to stop the discrimination against women and start accepting them the way they are. The phrase “Teamwork makes the dream work” is very rightly pointed out via this gem of a campaign. We need more elements like these to spread awareness among the society. | 2024 38