Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Centric Approach

Haier India operates as a wholly-owned subsidiary of the globally renowned Haier Group, recognized as one of the most rapidly expanding consumer durables companies worldwide. Customer-centric innovation lies at the core of its values, driving it to continually push the limits of product innovation by creating more possibilities for customers meeting the needs of the modern Indian householder. The growth of the company is steered by challenging industry standards, introducing future-ready technologies and building brand loyalty, Haier India has emerged as one of the top brands in the landscape.

NS Satish, President, Haier Appliances India, is the man behind the company’s enthralling growth in the industry. As a seasoned leader with over 25 years of extensive experience, NS Satish has been the cornerstone of Haier’s expansion in the country and making the brand a household name.

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1. W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | J U N E 2 0 2 4 TOMMY HILFIGER: WHERE CLASSIC MEETS CONTEMPORARY 5 REASONS WHY OUTSOURCING IT SAVES YOUR BUSINESS 50 MOST INTERESTING FACTS ABOUT NIKE YOU HAVE NEVER HEARD OFF WARSAW ESCAPADE: DISCOVERING TREASURES, LANDMARKS, AND LUXURY STAYS NS SATISH President Championing Fostering Innovation and Sustainability: Haier India's Customer-Centric Approach India The Most Influential Leaders To Watch In 2024 Business
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3. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. editors@theentetpriseworld.com For Editorial Concerns: admin@theenterpriseworld.com For Sales & Branding Enquiries: peter@theenterpriseworld.com For Subscription: Follow Us On: This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. The Enterprise World PUBLISHER Suchita P. James H. Shraddha S. Sankalp K. CREATIVE CONTENT EDITOR MARKETING COORDINATOR (APAC) PR & MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD Narendra S. Amanda V. SOCIAL MEDIA MANAGER DIGITAL CIRCULATION MANAGER Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Shalmali W. Divya B. GRAPHIC DESIGNER THE ENTERPRISE WORLD
4. Cornerstones of Success! Dear Readers, Welcome to the latest issue of The Enterprise World. As we turn the page to another exciting year, it is with great pride and anticipation that we present our special edition, “The Most Influential Business Leaders to Watch In 2024.” In the dynamic world of business, change is the only constant. Each year brings new challenges and opportunities, and the leaders who navigate this landscape with vision, resilience, and innovation stand out as beacons of inspiration. This issue is dedicated to celebrating these remarkable individuals who are not only steering their companies to new heights but also shaping the future of industries and communities worldwide. Our team has meticulously researched and selected a diverse group of leaders whose strategies, achievements, and foresight make them exceptional. From groundbreaking entrepreneurs driving disruptive startups to seasoned executives at the helm of global enterprises, each profile in this issue showcases a unique story of leadership, perseverance, and impact. In this edition, you will read about leaders who are redefining traditional business models, championing sustainability, leveraging cutting-edge technology, and fostering inclusive cultures within their organizations. These are the trailblazers who are setting the pace in their respective fields and providing a roadmap for others to follow. As you delve into their stories, you will discover the common threads that bind these leaders: a relentless pursuit of excellence, an unwavering commitment to their vision, and a deep sense of responsibility towards their stakeholders and the broader community. Their journeys offer valuable insights and lessons that can inspire and guide current and aspiring leaders alike. On the cover of this issue, we have featured who is the man behind NS Satish (President, Haier Appliances India) the company's enthralling growth in the industry. As a seasoned leader with over 25 years of extensive experience, NS Satish has been the cornerstone of Haier’s expansion in the country and making the brand a household name. Thank you for your continued support and readership. We invite you to join us in celebrating the achievements of these influential business leaders and to stay engaged with the stories and trends that shape our ever-evolving business landscape. Wishing you a prosperous and inspiring year ahead! Shalmali W. halmali S
5. On the cover of this issue, we have featured N.S. Satish (President, Haier Appliances India) who is the man behind the company’s enthralling growth in the industry. As a seasoned leader with over 25 years of extensive experience, NS Satish has been the cornerstone of Haier’s expansion in the country and making the brand a household name. NS Satish is a Sloan fellow from the MIT School of Management and an MBA in Marketing. Coupled with his credentials, his background in engineering, NS Satish has been fundamental in shaping Haier’s product innovation for the modern customer, and redefining the sales and marketing approach in the Indian market. With his remarkable expertise, Mr. Satish is recognized as an industry expert in the consumer durables sector. His visionary approach and profound understanding of evolving customer needs distinguish him as a leader. Known for his collaborative leadership style and a track record of delivering solutions across diverse markets, Satish has held notable leadership roles in renowned companies like Onida, Samsung, Panasonic, and Videocon. He remains a driving force at Haier India, embodying a commitment to success and teamwork that underscores his leadership ethos. Satish’s 25-year career has encompassed a variety of roles, imparting invaluable lessons that have shaped his leadership approach. His tenure at Haier Appliances India is particularly notable, where he advanced from Senior Vice President in 2016 to his current role as the President of the company. At Haier, he learned the importance of collaboration and empathy, aligning with the company’s commitment to continuous improvement.
6. 10 3 NS Satish
7. 40 TOMMY HILFIGER: WHERE CLASSIC MEETS CONTEMPORARY 50 5 REASONS WHY OUTSOURCING IT SAVES YOUR BUSINESS 22 30 WARSAW ESCAPADE: DISCOVERING TREASURES, LANDMARKS, AND LUXURY STAYS 50 MOST INTERESTING FACTS ABOUT NIKE YOU HAVE NEVER HEARD OFF
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11. In today's fast-paced world, consumer durables companies play a crucial role in enhancing our daily lives with innovative and reliable products. As consumers, we constantly seek out brands which offer the best in quality, innovation, and design. This quest for excellence has led to the rapid growth of certain companies that are not only meeting but exceeding customer expectations. Haier India operates as a wholly-owned subsidiary of the globally renowned Haier Group, recognized as one of the most rapidly expanding consumer durables companies worldwide. Customer-centric innovation lies at the core of its values, driving it to continually push the limits of product innovation by creating more possibilities for customers meeting the needs of the modern Indian householder. The growth of the company is steered by challenging industry standards, introducing future-ready technologies and building brand loyalty, Haier India has emerged as one of the top brands in the landscape. NS Satish, President, Haier Appliances India, is the man behind the company's enthralling growth in the industry. As a seasoned leader with over 25 years of extensive experience, NS Satish has been the cornerstone of Haier's expansion in the country and making the brand a household name. NS SATISH COVER STORY President | Haier India Fostering Innovation and Sustainability: Haier India's Customer-Centric Approach www.theenterpriseworld.com | 11
12. NS Satish is a Sloan fellow from the MIT School of Management and an MBA in Marketing. Coupled with his credentials, his background in engineering, NS Satish has been fundamental in shaping Haier's product innovation for the modern customer, and redefining the sales and marketing approach in the Indian market. With his remarkable expertise, Mr. Satish is recognized as an industry expert in the consumer durables sector. His visionary approach and profound understanding of evolving customer needs distinguish him as a leader. Known for his collaborative leadership style and a track record of delivering solutions across diverse markets, Satish has held notable leadership roles in renowned companies like Onida, Samsung, Panasonic, and Videocon. He remains a driving force at Haier India, embodying a commitment to success and teamwork that underscores his leadership ethos. Cultivating Progress Satish's 25-year career has encompassed a variety of roles, imparting invaluable lessons that have shaped his leadership approach. His tenure at Haier Appliances India is particularly notable, where he advanced from Senior Vice President in 2016 to his current role as the President of the company. At Haier, he learned the importance of collaboration and empathy, aligning with the company's commitment to continuous improvement. A pivotal moment in his career was taking a break at 45 to pursue a second MBA from MIT Sloan School of Management. This experience enhanced his | June 2024 12
13. mm Super Drum, and the 3-Door Side-by-Side refrigerators with enhanced convertibility. This commitment to enhancing customer experiences has established Haier as an industry leader in delivering smart, comfortable, and convenient solutions. At Haier, the mission and vision encapsulated as "More Creation, More Possibilities," guide all activities. A customer-centric approach is central, to driving innovation and informing product development and services based on customer insights. Haier Appliances India prioritizes creating a culture of excellence and collaboration. The company empowers its team to think creatively, take risks, and continuously strive for improvement. Haier is dedicated to anticipating and exceeding customer needs, aiming to make everyday life smarter, more convenient, and more comfortable through relentless innovation. With his experience in the consumer durables industry, NS Satish has helped Haier India navigate competition and landscape needs. professional skills and deepened his understanding of people and business dynamics, empowering him to lead with greater empathy and drive success at Haier. Satish's fascination with the dynamic consumer durables industry has been a driving force throughout his career. Committed to understanding and fulfilling consumer needs, he has developed an acute understanding of consumer preferences, enabling him to lead with innovative initiatives. The Evolution of Smart Living Haier Appliances India emphasizes proactive innovation to stay relevant in the evolving market. Over 20 years, they've focused on understanding the Indian consumer who are on the lookout for the best technology in consumer appliances. Such focused approach has led to some definitive innovations like the 10-second Super Sonic Cooling and Self Frost Clean technology in air conditioners, Self-Clean Inverter washing machine with industry-best 525 THE EVOLUTION OF SMART LIVING COVER STORY www.theenterpriseworld.com | 13
14. Unlike some companies that prioritize speed and innovation over genuine customer connection, at Haier Appliances India, Satish advocates for "customer-inspired innovation." This approach involves deeply understanding customer desires and pain points to develop products that incorporate cutting-edge technology while genuinely enhancing customers' lives. By prioritizing customer-centricity and human connection, the company navigates the competitive landscape with integrity, aiming to make a positive impact on people's homes through responsible and authentic innovation. Redefining Innovation Through Customer Understanding Over the past two decades, Haier India has undergone a significant transformation, evolving from a category leader to an ecosystem brand catering to the diverse needs of Indian households. With an expansion from five to eleven product categories, including refrigerators, air conditioners, televisions, and kitchen appliances, Haier has demonstrated a commitment to offering industry-best home appliances. Notably, 90% of its products are now locally manufactured, showcasing a dedication to India's economy. COVER STORY Satish underscores the vital qualities of adaptability, empathy, and fostering innovation for leadership success in the consumer durables industry. Adaptability is crucial in navigating rapid changes, while empathy fosters strong relationships and collaboration. At Haier Appliances India, innovation is prioritized as a core value, and the company has implemented several strategies to encourage new ideas and solutions among its teams. Fostering a culture of innovation and creativity within a company requires motivated effort and strategic initiatives. Haier India emphasizes creating an environment where employees feel comfortable sharing their ideas and perspectives. Open communication channels are promoted across all levels of Keys to Leadership Success | June 2024 14
15. the organization, allowing team members to voice their opinions, share insights, and contribute to brainstorming sessions without judgement, repurcussions or criticism. Regular team meetings, town halls, and open-door policies ensure that everyone has a platform to express their ideas and collaborate with others. NS Satish has helped set a culture where every individual is pushed to challenge the status quo and think out of the box. This environment has been built through. Empowering Employees: Haier Appliances India believes that innovation can originate from anyone within the organization, regardless of their role or level of experience. To harness the full potential of its team members, the company empowers them to take ownership of their ideas and initiatives. Employees are encouraged to take risks, experiment with new approaches, and pursue innovative concepts. This sense of ownership and autonomy motivates individuals to think creatively and take initiative in driving positive change within the company. Providing Resources and Support: Innovation thrives when employees have access to the resources and support needed to bring their ideas to life. Haier Appliances India facilitates this by providing training, workshops, and resources on innovation and creative AWARDS AND RECOGNITION: Haier India's understanding of consumer preferences has earned it numerous accolades, including being recognized as the No.1 global major appliances brand for 15 consecutive years by Euromonitor International. Others Include: The National Award for Excellence Prestigious Brand of India" by BARC in 2023 The Economic Times - Best Brands Award Exchange4Media Pitch - Top 50 Brands Marksmen Media - The Most Trusted Brand of India problem-solving techniques. Additionally, dedicated time and resources are allocated for employees to work on innovation projects outside of their regular responsibilities. Whether it's funding for prototype development or access to specialized equipment and technology, the company ensures that its team members have the support needed to turn their ideas into reality. Recognizing and Rewarding Innovation: Haier Appliances India acknowledges and rewards innovative ideas and contributions to nurture a culture of innovation. Successful innovation projects are celebrated and showcased through company-wide recognition programs, awards ceremonies, and internal communication channels. By publicly recognizing and rewarding employees for their creativity and ingenuity, the company reinforces the importance of innovation and inspires others to contribute their ideas. Encouraging Cross-Functional Collaboration: Collaboration across different departments and teams is encouraged at Haier Appliances India to drive breakthrough innovations. Interdisciplinary project teams are organized, and collaboration is facilitated through regular meetings, workshops, and collaborative tools. By breaking down silos and encouraging knowledge sharing and collaboration, the company creates opportunities for innovative solutions to emerge. www.theenterpriseworld.com | 15
16. Guided by Motivation Satish’s mantra for staying calm through challenges gives the chance to create meaningful impact and endless possibilities that drive positive change. Each success reinforces the commitment to its mission, while every challenge spurs growth and innovation. Most importantly, it's the people—the dedicated team members, loyal customers, and communities they serve—that inspire Satish. Their support fuels his leadership with integrity, empathy, and determination. He is motivated by the opportunity to cultivate a positive work environment where employees feel valued and empowered. By fostering a culture of collaboration and innovation, he believes they can overcome obstacles and achieve greatness together. Ultimately, Satish’s motivation stems from the belief that the company can make a difference in the world—to innovate, inspire, and leave a lasting legacy. With this vision, he leads with resilience, optimism, and unwavering dedication to their shared purpose. Haier Appliances India has driven business growth and customer loyalty. Satish aims to make the company the second-largest consumer durables brand in India within five years and positively impact customers' lives. Smart Solutions for Sustainable Living Haier Appliances India is dedicated to providing intelligent solutions that enhance daily life with convenience, comfort, and sustainability. Its product range, including advanced air conditioners and refrigerators, integrates cutting-edge energy-efficient features. Through innovations like HEXA Inverter and 10 Second Super Sonic Cooling, the company delivers faster cooling with significant energy savings, demonstrating its commitment to environmental responsibility. Additionally, Haier Appliances India ensures manufacturing processes align with high standards of efficiency and environmental consciousness, contributing positively to communities while supporting India's sustainability goals. Its mission focuses on continuous innovation and sustainability, aiming to set new industry benchmarks while making a positive impact on society and the environment. | June 2024 16
17. COVER STORY Drawing Lessons from Trailblazers Satish believes it is crucial for a leader to continuously learn from various industries and visionary leaders to foster personal growth and adaptability. Several leaders inspire him and shape his approach to leadership: Ÿ Steve Jobs: A beacon for his unparalleled understanding of customer needs and foresight in anticipating future demands. Ÿ Elon Musk: Exemplifies unwavering self-belief and confidence, fearlessly exploring new territories and pushing boundaries where others hesitate. Ÿ Narayan Murthy: Stands out for his commitment to fostering innovation within organizations and his exceptional business management acumen. These modern-day trailblazers have disrupted their respective industries and challenged conventional wisdom. Their bold vision and relentless pursuit of their beliefs serve as a testament to their remarkable leadership. www.theenterpriseworld.com | 17
18. position as a leading brand in the Indian consumer durables market. Building the Legacy Aiming to establish a legacy with Haier, India, Mr Satish emphasizes two key objectives: pioneering transformation in the consumer durables landscape and solidifying the brand as a leader in creativity and technology. He prioritizes user-centric innovation and challenges conventional norms to craft appliances that enhance lives. Additionally, he cultivates a culture of empowerment, innovation, and collaboration, believing these qualities are essential for success. The Art of Delegation Satish acknowledges the challenge of balancing work and life that many individuals encounter today. Through his experience, he has found that allocating specific time for family, hobbies, and personal well- being is crucial. During these moments, he emphasizes the importance of disconnecting entirely from work to be fully present with loved ones, which recharges energy and enables a return to work with fresh focus. Moreover, Satish advises not hesitating to delegate tasks and trusting the team, empowering them to take responsibility. Above all, he highlights the importance of prioritizing self-care by dedicating time to exercise, maintaining a healthy diet, and ensuring an adequate amount of sleep. He believes that a leader who prioritizes their well-being sets the stage for a thriving team. He advises the following things to aspiring entrepreneurs or future leaders who aim to make a positive impact in their respective industries: Ÿ Successful entrepreneurship or leadership does not adhere to a singular formula. Ÿ Embracing change and adapting to evolving market and customer demands are essential traits. Ÿ With two decades of experience, the brand remains committed to fostering strong connections with customers. Ÿ Satish considers establishing these connections vital for the thriving of any business. Blueprint for Market Leadership Haier India aims to secure the position of being the second-largest brand in India within the next five years. With significant growth recorded year- on-year, the company achieved milestone market performance in the past financial year. Anticipating a 35% year-over-year growth in CAGR this year, Haier India is poised for significant expansion. The company plans to invest heavily in capacity expansion in India this year, reaffirming its commitment to its ‘Made in India, Made for India’ philosophy. Building on last year's momentum and reflecting current consumer behavior, Haier India foresees a robust demand for cooling appliances. Projections indicate a growth of 35%-40% in air conditioners and 30% in refrigerators. In summary, with strong growth targets, strategic investments, and a keen understanding of market trends, Haier India is poised to capitalize on opportunities and further solidify its | June 2024 18
19. COVER STORY www.theenterpriseworld.com | 19
22. Discovering Treasures, Landmarks, and Luxury Stays WARSAW E | June 2024 22
23. ESCAPADE www.theenterpriseworld.com | 23
24. Attractions in | June 2024 24
25. Warsaw, the capital city of Poland, offers a diverse array of tourist attractions that reflect its rich history, vibrant culture, and dynamic modernity. Here are some highlights: Old Town (Stare Miasto): A UNESCO World Heritage site, Warsaw's Old Town is famous for its picturesque Market Square, colorful townhouses, and the Royal Castle. Rebuilt after WWII, it embodies the resilience and spirit of the city. Royal Castle (Zamek Królewski): Once the residence of Polish monarchs, this beautifully restored castle now serves as a museum, showcasing royal apartments, art collections, and historical artifacts. Łazienki Park: This expansive park is home to the stunning Łazienki Palace (Palace on the Isle), the Chopin Monument, and beautiful gardens. It's a perfect spot for leisurely walks and cultural events. Palace of Culture and Science: A gift from the Soviet Union, this iconic skyscraper offers panoramic views of the city from its observation deck and houses theaters, museums, and conference halls. Warsaw Uprising Museum: Dedicated to the 1944 Warsaw Uprising, this museum provides a moving and comprehensive account of the city's resistance against Nazi occupation through interactive exhibits and personal stories. Wilanów Palace: Often referred to as the "Polish Versailles," this Baroque royal palace and its surrounding gardens offer a glimpse into the opulent lifestyle of Poland's aristocracy. POLIN Museum of the History of Polish Jews: This museum chronicles the 1,000-year history of Jews in Poland, offering insightful exhibits and multimedia displays in a striking modern building. Copernicus Science Centre: A top attraction for families and science enthusiasts, this interactive museum features hands-on exhibits and experiments in various fields of science and technology. Vistula Boulevards: Along the Vistula River, these scenic boulevards are perfect for walks, cycling, and enjoying riverfront cafes and cultural events, especially in the warmer months. Praga District: Known for its bohemian vibe, this district offers a mix of historic buildings, street art, vibrant nightlife, and unique cultural spaces like the Soho Factory and Neon Museum. Warsaw seamlessly blends its historical heritage with modern attractions, making it a compelling destination for visitors interested in exploring Poland's past and present. www.theenterpriseworld.com | 25
26. City Center Suburban Areas Houses for rent in Warsaw Renting a house in Warsaw offers a range of options catering to different budgets and preferences. The rental market in Warsaw is quite dynamic, with properties available in various districts, from the bustling city center to quieter suburban areas. City Center: In districts like Śródmieście, houses are typically more expensive due to their proximity to business hubs, cultural attractions, and amenities. These properties often feature modern designs and premium facilities. Suburban Areas: Neighborhoods such as Wilanów, Mokotów, and Ursynów provide a more residential feel with spacious houses, gardens, and family- friendly environments. These areas are popular among expatriates and families looking for quieter surroundings while still being accessible to the city center. Pricing: Rental prices vary significantly based on location, size, and amenities. Central locations and luxurious houses command higher prices, while suburban houses tend to be more affordable, offering more space for the money. Availability: Its rental market is competitive, especially for well-located and reasonably priced houses. It is advisable to work with real estate agents who can help navigate the market and find suitable properties. Amenities: Many rental houses in Warsaw come with modern amenities such as fully equipped kitchens, parking spaces, and sometimes access to shared facilities like gyms or swimming pools. Overall, Warsaw's rental market is diverse, catering to a wide range of needs from high-end luxury to more budget-friendly options in suburban settings. | June 2024 26
27. Formation and Purpose: Established: May 14, 1955 Members: Included the Soviet Union and seven Eastern European countries (Albania, Bulgaria, Czechoslovakia, East Germany, Hungary, Poland, and Romania). Purpose: Formed in response to West Germany's admission to NATO and perceived Western threats, aiming to solidify Soviet control over Eastern Europe and provide a counterbalance to NATO. The Warsaw Pact was a military alliance formed in 1955 by the Soviet Union and Eastern European countries to counter NATO and solidify Soviet control over its satellite states. It served as the Eastern Bloc's collective defense agreement during the Cold War. Warsaw Pact Principles: Mutual Defense: Similar to NATO, the Warsaw Pact was based on the principle of mutual defense, where an attack on one member was considered an attack on all. Soviet Dominance: The alliance reinforced Soviet political and military dominance over Eastern Europe, ensuring alignment with Soviet policies and interests. Activities: • The Warsaw Pact's military forces were used to suppress uprisings within member states, such as the Hungarian Revolution of 1956 and the Prague Spring of 1968. • Unlike NATO, the Warsaw Pact had a more centralized command structure dominated by the Soviet Union. End of the Cold War and Aftermath: • Dissolution of the Warsaw Pact: The pact dissolved in July 1991, following the political changes in Eastern Europe and the collapse of the Soviet Union. • NATO's Evolution: NATO continues to exist and has expanded its membership, including several former Warsaw Pact countries, adapting to new security challenges in the post-Cold War era. In essence, NATO and the Warsaw Pact were central to the military and ideological standoff of the Cold War, representing the Western and Eastern blocs, respectively. Their existence and rivalry shaped international relations and defense policies during the latter half of the 20th century. www.theenterpriseworld.com | 27
28. Best Hotels in Warsaw • Hotel Bristol, a Luxury Collection Hotel: Situated in a historic building on the prestigious Krakowskie Przedmieście Street, Hotel Bristol offers luxurious accommodations with elegant decor, upscale dining options, and impeccable service. • InterContinental: Located in the city center with panoramic views of the Warsaw skyline, InterContinental Warsaw features spacious rooms, a top-floor swimming pool, multiple dining options, and convenient access to major attractions. • Hotel Raffles Europejski: A symbol of timeless elegance and sophistication, this historic hotel blends classic design with modern amenities. It boasts luxurious rooms, fine dining restaurants, a spa, and a prime location near the Old Town. • Mamaison Hotel Le Regina: Nestled in a historic building near the Vistula River, Mamaison Hotel Le Regina offers stylish rooms, a tranquil courtyard garden, a fitness center, and easy access to attractions like the Royal Castle and Łazienki Park. • Hotel Polonia Palace: Centrally located near the Palace of Culture and Science, Hotel Polonia Palace features elegant rooms, a renowned restaurant serving Polish and international cuisine, and a rich history dating back to the 1910s. • H15 Boutique Hotel: Housed in a renovated 19th-century building, H15 Boutique Hotel offers spacious and stylish suites equipped with modern amenities. It also features an art gallery, a fitness center, and a restaurant serving contemporary Polish cuisine. • Sheraton Warsaw Hotel: With a convenient location near the main train station and financial district, Sheraton Warsaw Hotel offers comfortable rooms, extensive meeting facilities, a rooftop bar with panoramic views, and a wellness center. • Hotel Warszawa: This boutique hotel combines Art Deco elegance with contemporary design, offering luxurious rooms, a rooftop terrace, a gourmet restaurant, and a spa. It's located near the historic Praga district and the Vistula River. These hotels represent a range of styles and price points, catering to different preferences and needs of travelers visiting Warsaw. Choosing the "best" hotel in Warsaw can depend on individual preferences, including budget, location, amenities, and personal tastes. However, here are some top-rated hotels that consistently receive high praise from guests: | June 2024 28
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31. Nike was established on 25 January 1964, making it one of the oldest apparel brands in the industry. The controversies and facts about Nike are not less than the number of products it has launched in the market. There are a lot of facts about Nike that still have the power to blow your mind. If you are the biggest Nike fan, these facts will act like your daily dose of Caffeine. www.theenterpriseworld.com | 31
32. The Swoosh logo runs all over the sports industry. It was designed by Carolyn Davidson. She is a graphic design student at Portland University. The first Onitsuka Tiger Athletic shoes were imported to the US by Nike. Nike established itself as Blue Ribbon, which struck a deal with a Japanese trader, Tiger Shoes Inc. The swoosh logo acts as a symbol of speed and motion, two essential qualities for any athlete. Nike was a result of an experiment based on the thesis of a college paper. This paper was written by Phil Knight, emphasizing the need to shift the production of shoes from Germany to Japan. One interesting fact about Nike is that Phil Knight started selling Japanese imported shoes from his car. Blue Ribbon and Tiger shoe company officially split in 1971, after which the company rebranded itself as Nike. Phil Knight had almost named the company ‘Dimension 6.’ The name Nike was suggested by Jeff Johnson after hearing about the Greek goddess of victory in his dream. Davis received only 35$ to design the logo of Nike. Nike has competed with Adidas and Pumas since its first day. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. | June 2024 32
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34. Carolyn Davis was inspired to draw the swoosh from the Adidas logo. Davis was given shares in the company and a golden ring for their contribution to the logo. Davidson transformed the angles of the Adidas logo into a bold, thick, and continuous emblem as a tribute to the spirit of perseverance in overcoming insurmountable obstacles. Most of the Nike products are named after popular sports franchises. For instance, the product, Columbia Blue, was inspired by the intercollegiate basketball team Columbia Lions, who will forever remain popular for their blue lion logo. The LeBron shoes were an acknowledging statement made by the company’s designer, Jason Petrie, to appreciate LeBron James’ first MVP campaign. Phil Knight was not only one of the founders of this shoe brand. He was also the first user of the Nike Shoes. Nike Mag, known for its appearance in the Back to the Future- II, is not the replica of the shoe from the film. The shoe lacks power laces, a prominent feature of the shoe. Nike has collaborated with multiple sports stars. Ken Griffey Jr. is considered such a golden feather in Nike’s hat. The Nike Air Griffy 1 is the result of the collaborative efforts taken by Ken Griffey and Terry Teague. The Jordan 13, popular for its on-field performance, was used by Michael Jordan in 1997-98. This is the shoe that propelled MJ through his sixth and final championship during the 1997-’98 season. All the fans know the facts about Nike Mag used by Michael J. Fox’s time-traveling character in the movie ‘Back to the Future- II.’ But only a few fans know that the shoes were redesigned and relaunched by Tinker Hatfield and Tiffany Beers. The history of Nike is full of interesting facts and captivating stories. Here are a few entertaining historical facts about Nike for all the radical fans out there: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. | June 2024 34
35. Nike AirTrainer 1, Nike’s first cross-training shoes gained the appreciation of numerous personalities like Bo Jackson and Deion Sanders. Nike Mag was the first rechargeable pair of shoes designed by Nike. Otis Devis to date claims that Bill Bowerman designed his first shoes for Davis. The term Nike caused numerous feuds between the fans. The ‘Nike vs Nykee’ war was halted by the chairman Philip Knight who confirmed the official pronoun in the year 2014. The trademark of the Nike company— ‘Just do it’ — was inspired by the American serial killer Gary Gilmore’s last words- ‘Let’s do it.’ Nike hired an advertising agency and then got the idea for their new slogan from Gary’s final words. Bowerman came up with the idea of Waffle shoes by pouring rubber on his wife’s waffle iron. The waffle shoes were known for having grooves on their soles. The moon shoe was released in 1972. This was the first time that Nike included its logo in its shoes. Nike has produced some amazing designs for athletes. Here are a few facts about Nike shoe designs: www.theenterpriseworld.com | 35
36. Ÿ The company owned more than 50% of the market share after 1980. Nike owns only one subsidiary company- Converse Inc. This is a lifestyle brand that engages in marketing, distributing, and licensing footwear, apparel, and accessories. Ÿ The 2010s saw a huge boost in the sale of shoes due to the nostalgia for the 90s. Numerous new designs were launched after this. This is a notable fact about Nike, showcasing its ability to adapt to changing consumer preferences while maintaining its brand heritage. Ÿ In 1987, the footwear company used the song “Revolution” for an ad featuring their Nike Air Max 1 sneaker. The Beatles sued them for $15 million, stating that they don’t endorse sneakers or pantyhose. After negotiations, Nike protested and kept airing the commercial until the campaign ended in 1988. Ÿ The brand is also known for its innovative and unique commercials. The popularity of the commercials has also bagged Nike two Grammy awards, one in 2000 and the other in 2002. Ÿ Nike designed customized bat boots worn by Michael Keaton in a Batman movie. These shoes were also put up for auction and were expected to be sold for $30,000 Ÿ Before the shoes became popular among athletes, tennis player IIlie Nastase was the first professional athlete to endorse Nike. He signed a contract with them in 1972. Ÿ Nike has launched a ‘Reuse-a-shoe’ drive. This program recycled materials from sneakers to create surfaces for playgrounds, tracks, and gym floors. Ÿ The shoes brand possesses a patent for a shoe containing an embedded communication device, marking it as one of the pioneering brands of a sportswear and apparel company embracing smart clothing technology globally. Ÿ Over the years, the company has contributed substantial financial support to aid in the renovation and upkeep of track and field facilities at the University of Oregon. Ÿ With over 60% of the market share, Nike rules over the shoe and sneaker industry. Ÿ Nike launched the Blazer basketball show in the year 1973 which gained them popularity amongst the fans. The shoe was worn by George Gervin who was also known as the ‘iceman.’ Ÿ The Air Jordan one was initially produced exclusively for Michael Jordan. This contained the ‘Jumpman’ logo for the first time. Ÿ The first Nike store was established in Downtown Portland, Oregon. Ÿ One of the least-known facts about Nike is that its most expensive shoes ever sold were a pair of ‘Nike moon shoes.’ This was sold for an astonishing price of $4, 37,500. Ÿ By 2023, the total count of the footwear products this brand produced reached 773. Ÿ Nike has incorporated the works of various artists as well. Dunk Low Pro, SB Paris was one such collection that features the paintings of late French painter Bernard Buffet. This shoe shows how the company has engaged with both art and culture. Ÿ Here’s a fact about Nike for our fashionable fans. Before his untimely passing, Designer Virgil Abloh created an evolutionary sneaker that merged the realms of culture and fashion. He blended the iconic Air Force 1 with Louis Vuitton’s signature style. Ÿ The brand launched one of its most controversial shoes- Satan shoes- in collaboration with the American musician Lil Nas X and MSCHF. The shoes are called out for using a drop of human blood, which was claimed to be donated by 6 of the MSCHF employees. Ÿ Nike is known for its bold designs and standout- colored sneakers. But the brand has also produced some questionable designs. One such weird design was the Air Max 1 Golf NRG “Grass” which was covered in grass. Ÿ Nike owns approximately 700 stores around the world. Nike has signed numerous collaborations in the past few years. Here are a few facts about Nike collabs: | June 2024 36
37. All of us love wearing Nike. The brand has launched 1000s of products in the market. The company not only produces shoes, but it is the symbol of our personality. Nike is a global brand with a legacy of success. These noteworthy facts about Nike highlight its efforts to build a sustainable brand. It has established business practices, leaving a positive impact on the market beyond its products. Nike has been a part of the footwear industry for over 60 successful years now. These interesting facts about Nike have blown our minds. www.theenterpriseworld.com | 37
40. After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges. In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied. In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market. Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets. This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts. INTRODUCTION | June 2024 40
41. Where Classic Meets Contemporary www.theenterpriseworld.com | 41
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43. The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging old- fashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about. & BRAND IDENTITY POSITIONING www.theenterpriseworld.com | 43
44. MARKETING AND CELEBRITY ENDEAVORS Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives. | June 2024 44
45. attention of youngesters who were interested in music and fashion, hence making it grow very fast; by the time it was ending, they had made sales that amounted up to one million dollars thereby running ten other outlets around colleges’ vicinity. In 1970 things took a downturn, more competitors came in, the economic situation was quite problematic, and generally poor leadership meant failure. This was the year when People’s Place went into liquidation and consequently, all the outlets belonging the Jimmy Hilfiger were shut down. Later on, he admitted that he had lost focus on the business side of things, leading to the downfall of his venture. Retail Expansion and E-Commerce: Tommy Hilfiger has been to an aggressive retail expansion strategy, setting up a global network of brand stores, department store counters, and factory outlets. Its brick-and-mortar shops in major fashion capitals worldwide, as well as its e-commerce site, allow it to reach out to the market through various channels. Tommy Hilfiger is embracing digital and has used technology to make shopping on the internet more convenient. This includes suggestions that are customized just for you, a feature that lets you try on clothes virtually as well as various payment options that you can make without encountering hustles. Furthermore, it has embraced omnichannel retailing to cater to changing customer preferences and prepare itself for growth in the era of the internet. Story Behind The Brand Tommy Hilfiger: It's Beginning Tommy Hilfiger, the guy behind the brand, is from Elmira, New York state had lived there while thinking for himself how he would one day become a big musician like his idols from the 1960s. He realized that the people in the town where he lived needed nice clothes similar to those worn by famous musician Elvis Presley among others during those years. It was only 17 years when Tommy after saving $150 earned from a gas station job decided to purchase bell bottoms from the famous city of New York, afterward he and his friend Larry Stemerman sold them to fellow college mates in their locality. Same year after opening the first shop named ‘People’s Place’ in the basement, they instantly attracted the www.theenterpriseworld.com | 45
46. ACCELERATING SALES, AND ENHANCING EFFICIENCY With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing. Dening the present and future of the showroom: Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.” Delivering anywhere, anytime engagement: With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately. Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world. The Benets - Delivering A Scalable, Digitally Engaging Buying Experience | June 2024 46
47. Although the project started in 2011, in November there were some hurdles it encountered. The contrast between Japan and Europe is pronounced. Here, we can mention not only language but also operational models of companies, logistic systems, market exchange processes, and other peculiarities. Hence, the SAP system required more amendments than anticipated and none of the Head Office staff could address all distinctions. Arne Tajlma from SVO ICT in Tommy Hilfiger Europe remarked, “ABeam has done similar projects well in the past. They are quite aware of how businesses are run in Japan. In addition, these guys are specialists in SAP applications. Even though Japan speaks a different language from Europe, has different schedules, and they do things differently“. Japan and Europe have separate languages, distinct schedules, and unique ways of doing business. But they still regarded them as a good partner because they believe in the ability of ABeam to support and solve any issues. CHALLENGE A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan www.theenterpriseworld.com | 47
48. SOLUTION The standard SAP solution for the apparel industry, known as AFS, was used for global integration. Japan was unique hence requiring a different approach from what was being done elsewhere in the world, and this system failed to fully cater to their needs and expectations. Europe adopted blanket policies under one software package while it was mandatory for Japan to do different things in areas like transport and shops. Beginning AFS, being the standard SAP solution for the apparel industry across the globe got used but it did not satisfy well enough to enable Japan’s distinctive modes of operations. Unlike in Europe where everything is found under one system i.e. SAP, In Japan logistics needs to have its system as well as store operations because of this we cannot implement what had been done in Europe. "Takashi Kato, a project manager in charge of business planning, analysis, and IT, has more insights: "In Japan, they have a customary trading system called shoka-shiire, where retailers await payment for goods supplies until they are sold over the counter to customers, a situation also referred to as ‘consignment sales’ or ‘sale-based rent. Additionally, it was difficult to coordinate outsourced processes." SAP as the platform for global integration, interfacing with external systems Jimmy Hilfiger began in a small way but grew into a serious force in fashion. Born in 1985, Thomas Jacob Hilfiger founded it and it became known for its preppy style and cool partnerships. Though it had problems such as too much visibility and being in a crowded field over the years, it never threw in the towel. The brand got into partnerships with celebrities for promotion purposes and thus managed to build an international image besides embracing technology. Utilizing expertise was a solution to problems like culture shock. Today, Tommy Hilfiger is still a big deal in the world of fashion, showing that one can achieve anything through creativity and hard work. CONCLUSION | June 2024 48
50. 5Reasons Why Outsourcing IT SAVES YOUR BUSINESS In today’s business world, technology is non-negotiable, but managing it in-house can quickly become a major drain on resources. Finding skilled tech talent is a challenge, unexpected costs seem to appear out of thin air, and your team is likely spending more time troubleshooting than innovating. Many businesses are stuck in this IT struggle, trying to balance tech needs with their core goals. But there’s a smarter solution: IT outsourcing. It’s not just a trend; it’s a strategic advantage. Imagine having a team of tech experts handling the IT headaches, so you can focus on what truly matters – growing your business. This post will explore the top five reasons why outsourcing IT is becoming the go-to choice for businesses of all sizes, from startups to established companies. Whether you’re looking to streamline operations or gain a competitive edge, outsourcing might be the key to unlocking your business’s full potential. | June 2024 50
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52. Remember, cost reduction isn’t just about cost saving; it’s about allocating your resources more effectively. By outsourcing IT, you free up capital to invest in areas that directly impact your bottom line, like marketing, product development, and customer service. Reason 3: Enhanced Focus on Core Business In today’s fast-paced business landscape, staying ahead of the competition requires a laser focus on your core business activities. However, the constant demands of IT management can easily distract your team from what truly matters. Outsourcing IT services allows you to refocus your team’s energy and expertise on the activities that drive your business strategy forward, whether that’s developing innovative products, delivering exceptional customer service, or expanding into new markets. With a dedicated team of IT experts handling the technical details behind the scenes, your employees are free to do what they do best. This not only streamlines your operations and boosts productivity but also creates a more focused and efficient work environment. Outsourcing IT is an investment in your company’s core strengths. By freeing your team from IT burdens, you empower them to focus on achieving your business goals. Reason 4: Improved Security Cyber threats are a constant and evolving danger for businesses. From ransomware attacks to phishing scams, the risks are endless. Trying to stay ahead of these threats can feel like a never-ending battle. But with outsourced IT, you have a team of cybersecurity experts on your side, constantly monitoring your systems, identifying vulnerabilities, and implementing robust security measures. They understand the latest threats and have the tools and expertise to mitigate them. Think of them as your digital bodyguards, protecting your business from harm. They’ll help you develop a comprehensive risk management strategy, implement best practices for data security, and ensure your business is prepared to respond to any cyber incident. It’s not just about preventing attacks; it’s about having a plan to recover quickly if something does happen. They can provide the backup and disaster recovery solutions you need to minimize downtime and ensure business continuity, even in the face of a cyberattack. Here Are the Top 5 Reasons Why Outsourcing IT Saves Your Business Reason 1: Access to Expertise Imagine having an entire team of tech experts at your fingertips, specializing in everything from cybersecurity to cloud computing. Building such a team in-house is costly and time-consuming. Outsourcing IT saves your business and gives you instant access to this expertise. Do you need to strengthen your cybersecurity, migrate to the cloud, or solve a complex technical issue? Outsourced IT providers and managed service providers (MSPs) have you covered. Partnering with them is like having a dedicated tech department without the overhead. They offer everything from day-to-day support to strategic IT planning, ensuring your technology runs smoothly so you can focus on your core business functions. If you want to learn more about managed service providers, check out reputable ones in your area. It’s a smart way to leverage specialized knowledge and stay ahead of the tech curve. Reason 2: Cost Savings Building an in-house IT team isn’t just expensive; it’s a financial labyrinth of labor costs, software licenses, hardware upgrades, and those pesky unexpected costs that always seem to pop up. Outsourcing IT offers a refreshing change – predictable, transparent pricing models that can lead to significant cost savings. Instead of juggling multiple expenses, you have one fixed monthly fee for the tech support you need. It’s like trading in a gas-guzzler for a fuel-efficient car: you know exactly what you’re paying for, and there are no hidden costs that will suddenly surprise you. For example, a small manufacturing company struggling with its IT needs found themselves constantly shelling out for emergency repairs and upgrades. After switching to an outsourced IT provider, they cut their annual IT costs by a whopping 30%. That’s money they could now invest in growing their business, rather than just keeping the lights on. | June 2024 52
53. Reason 5: Scalability and Flexibility Your IT needs today may be vastly different from your needs next month, let alone next year. Maybe you’re launching a new product, expanding into a new market, or experiencing a sudden surge in customer demand. With an in-house IT team, scaling up or down can be a major headache. Hiring and training new staff takes time and resources, while downsizing can be a painful and disruptive process. Outsourcing IT offers a much more agile solution. Your outsourced provider can quickly adapt to your changing needs, adding or removing resources as necessary. Need more bandwidth to handle a spike in website traffic? No problem. Want to implement a new software solution but don’t have the in-house expertise? They’ve got you covered. Think of it like having a flexible workforce for your technology. You can scale up or down as needed, without the long-term commitments and overhead costs associated with an in-house team. This kind of flexibility is essential in today’s fast-paced business environment, where the ability to pivot quickly can mean the difference between success and failure. This solution allows your business to stay nimble and responsive, adapting to new opportunities and challenges with ease. It’s like having a built-in shock absorber for your technology, ensuring that your IT infrastructure can handle whatever comes your way. Conclusion The bottom line? Outsourcing your IT isn’t just about offloading tasks; it’s about strategically positioning your business for growth and success in the digital age. If you’re ready to unlock the full potential of your business, consider exploring the benefits that outsourced IT can bring. It might just be the smartest investment you make this year. www.theenterpriseworld.com | 53
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