The Tamra Wade Effect: Transforming Lives and Communities in Real Estate

JULY | 2024 UNDER ARMOUR’S CAMPAIGN: I Will What I
Want- A Sheer Masterstroke YUM CRUMBS Adding Fun to Simple and Boring Sweet Treats TAMRA WADE Transforming Lives & Communities In Real Estate The Effect Founder & Broker RE/MAX TRU & The Tamra Wade Team

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HANNAH B. The Cutting Edge! Welcome, valued readers, to another
issue of Enterprise Wired! The business world is a constant state of flux. Innovation disrupts industries, technology reshapes landscapes, and consumer demands evolve at a dizzying pace. In this dynamic environment, effective leadership is more critical than ever. This issue of Enterprise Wired focuses on those who are pushing the boundaries and forging a path for the future: “The Most Influential Business Leaders to Watch.” We’ve delved into the strategies and approaches of these individuals, examining their leadership styles, the challenges they’ve tackled, and the innovations they’ve championed. From navigating digital transformations to fostering sustainable practices, these leaders are inspiring a new generation of business thinkers. But their influence extends beyond their own companies. They are thought leaders, sparking conversations and shaping industry trends. They are innovators, disrupting the status quo and challenging conventional wisdom. And most importantly, they are visionaries, with a clear understanding of the forces shaping the future of business. Within these pages, you’ll find insightful interviews, thought-provoking articles, and in-depth analyses that explore the leadership philosophies and accomplishments of these trailblazers. We hope these stories will not only inform your understanding of the current business landscape but also ignite your own leadership potential. On the cover of this issue, we have featured Tamra Wade (Founder and Broker at RE/MAX TRU & The Tamra Wade Team). Tamra is a dynamic Team Leader renowned for her business strategy, consistently catapulting her team to the highest ranks. Recently, Tamra and her team garnered numerous awards and accolades for their outstanding performance, emerging as one of the top sales teams in both the metro Atlanta area and the state of Georgia. Let’s explore, learn, and be inspired by the leaders who are shaping the future of business, together! Happy Reading!

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CONTENTS Tamra Wade 12.

28 Blog - From the Groundbreaker to Icon: Unlocking the
History of the iPhone Behind the Screen CSR Activities - Under Armour’s Campaign: I Will What I Want- A Sheer Masterstroke 34. 20. Shark Tank - Yum Crumbs Adding Fun to Simple and Boring Sweet Treats 42. Article - Financial Knowledge: Why Many Entrepreneurs Lack of This?for Small Businesses for Small Businesses

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The Effect eal Estate industry leaders stand as pillars of
inuence, steering the course of the industry Rand shaping its landscape. Their signicance transcends mere transactions; they are architects of neighborhoods, drivers of economic progress, and advocates for sustainable development. Real estate leaders not only navigate complex market dynamics but also inspire innovation and foster growth within their teams and communities. However, they face a host of challenges, from market volatility to regulatory hurdles and technological advancements. Tamra Wade (Founder and Broker at RE/MAX TRU & The Tamra Wade Team) is a dynamic Team Leader renowned for her business strategy, consistently catapulting her team to the highest ranks. Recently, Tamra and her team garnered numerous awards and accolades for their outstanding performance, emerging as one of the top sales teams in both the metro Atlanta area and the state of Georgia.The Tamra Wade Team specializes in new construction and has the honor of representing over 10 of Georgia’s home builders for their sales & marketing. The Team has been named as the #1 RE/MAX Team in the State of GA for over 11 Years. Founder & Broker |RE/MAX TRU & The Tamra Wade Team www.enterprisewired.com | 13

As a leader, Tamra believes in several core principles that
are essential for effective leadership. A clear vision inspires and guides her team, while communication aligns everyone toward their shared goals. Integrity is paramount for Tamra, as it builds trust even in challenging times, and empowerment fosters innovation and productivity. She recognizes that adaptability is crucial in their fast-paced world, and she prioritizes continuous learning for personal and professional growth. Resilience enables Tamra to rebound from setbacks, and empathy creates a supportive environment within her team. Accountability is non- negotiable for Tamra, as it maintains trust, and she strives to lead by example, setting the standard for behavior. These principles serve as the bedrock of her leadership approach. Staying informed on industry trends, Tamra seeks feedback to understand evolving needs. Flexibility is key for her, as she adjusts her approach as needed. She promotes innovation by empowering her team to embrace change. Leading by example, Tamra reinforces trust and credibility, investing in her team's development to create a dynamic environment. Transparent communication ensures alignment and understanding among her team and stakeholders. | 2024 14

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The Power of Innovation Tamra believes fostering a culture of
innovation and adaptability within her real estate organization is crucial for sustained success. Firstly, she cultivates an environment where creativity is highly valued and celebrated, encouraging team members to share new ideas and think outside the box. Tamra promotes a growth mindset, encouraging continuous learning and adaptation to new technologies and market trends. By recognizing and rewarding innovative thinking, she inspires her team to embrace change and drive forward-thinking initiatives, ensuring their organization remains competitive and resilient in the ever-evolving real estate world. Ensuring consistent high performance and goal attainment involves several key strategies. Tamra sets clear goals, conducts regular progress reviews, and fosters accountability through transparency and open communication. Moreover, she provides support and resources to enable her team's success, encourages the celebration of achievements, and leads by example with a strong work ethic and integrity. These strategies, she believes, instill a culture of accountability, motivation, and goal attainment throughout the organization. Aligning Values and Goals Maintaining a strong ethical foundation while navigating complex decisions is crucial. Tamra prioritizes transparency and seeks diverse perspectives, adhering to ethical principles and seeking guidance when needed. Upholding integrity, accountability, and fairness, she leads by example to foster ethical leadership within her organization. Creating and communicating a compelling vision entails several essential steps. Tamra ensures that the vision is both aspirational and achievable, actively involving her team in the process and utilizing clear communication channels such as meetings and presentations. By connecting the vision to their values and long-term goals, Tamra emphasizes its significance and fosters a shared sense of purpose among her team and stakeholders, driving them toward success together. Strategies for Open Dialogue and Conflict Resolution Tamra ensures that various communication channels, such as team meetings and digital tools, are accessible. She actively listens to her team, fostering a supportive environment where ideas flow freely. By being transparent about goals and challenges, she builds trust and alignment within the team. Tamra provides regular updates to prevent misunderstandings. She implements feedback mechanisms to encourage open dialogue and resolves conflicts promptly to maintain harmony. Additionally, she celebrates successes to reinforce teamwork and motivation. By fostering a culture of innovation and staying updated on industry trends, Tamra ensures the team adapts to market changes and outpaces competitors. She prioritizes both innovation and stability in decision- making for her organization. Simultaneously, she maintains stability through thorough analysis and strategic planning, emphasizing financial prudence and long-term sustainability. This balanced approach enables her organization to seize growth opportunities while safeguarding against market uncertainties in the real estate landscape. Setting Clear Goals for Career Advancement Tamra invests in education and training, providing workshops and courses to enhance her team's skills. She encourages mentorship, pairing junior members with experienced colleagues to foster growth and community. Tamra sets clear goals that align with career aspirations and offers challenging opportunities to showcase trust and commitment. Regular feedback guides improvement, and by promoting continuous learning, she ensures her team stays ahead in their dynamic industry. Emphasizing professionalism and respect, Tamra fosters a culture of collaboration and teamwork. By addressing conflicts promptly and effectively, she maintains a resilient and cohesive organization and is adept at navigating challenges for success. Tamra addresses conflicts within her organization in the real estate world by promoting open communication and constructive dialogue. She ensures all parties feel heard and understood, focusing on finding mutually beneficial solutions and encouraging compromise when necessary. | 2024 16

Continual development of leadership skills and staying abreast of industry
changes are essential. Tamra prioritizes ongoing learning by reading industry publications, attending conferences, and participating in professional development programs. Seeking feedback from mentors and peers assists Tamra in identifying areas for improvement and rening her approach. Additionally, she stays informed about emerging trends and technologies, adapting her leadership style to meet evolving challenges. By remaining curious, open-minded, and proactive in her development, Tamra ensures she remains effective and relevant as a leader in today's dynamic business environment. Tamra, an emerging leader in real estate, understands the importance of making a lasting impact. She prioritizes continuous learning, ensuring she stays updated on industry trends and best practices. Tamra recognizes that building strong relationships with clients and colleagues is crucial, as is embracing innovation and maintaining high ethical standards. She believes that developing her leadership skills, staying resilient in the face of challenges, seeking mentorship, and remaining committed to her goals are all essential for success in the dynamic real estate world. www.enterprisewired.com | 17

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Everyone loves having dessert after meals, sometimes even as a
snack in the evening. But what if you can add extra sprinkles to make your favorite sweet tastier? Be it cake, doughnuts, cheesecake, pancake, and whatnot. But not just any sprinkles; avored crumbs to enhance the avor of any dessert you want. Yum Crumbs came up with a avored crumbs idea to add a avourful twist to your favorite desserts and sweet treats. With this amazing concept, you can make your simple dessert fun, creative, and yummy to devour. www.enterprisewired.com | 21

Delson Jeanvilma came up with the idea for the dessert
toppings when he realized how time- consuming and tedious it can be to make crumbs, even with10+ years of baking experience. He asked other bakers if they would like a product that could save them from this tedious task. They loved the idea! Delson then created a range of crumb toppings in different flavors. He sold them in large quantities to bakeries and also to regular people like us. He wanted to find a way to make the process easier and more convenient for both professional and home bakers. By creating pre- packaged crumb toppings, he aimed to save baker's time and energy, allowing them to focus on other aspects of baking. After a lot of testing and ensuring they followed FDA regulations, Yum Crumbs officially became a brand in 2020. But it wasn't just Delson who led the way. The entire Jeanvilma family joined forces. Delson, his wife Amanda, their five talented children, and even their grandmother all worked together to make Yum Crumbs well-known in the dessert industry. They poured their passion and dedication into creating a wide range of flavored and candy dessert toppings that would please dessert enthusiasts everywhere. Founder Delson Jeanvilma 2020 https://www.yumcrumbs.com Founded in Website | 2024 22

Yum Crumbs crumbly topping is marketed as "cookie meets sprinkle
topping." They offer a wide variety of well-known and unique flavors and textures that can be added to various desserts like cupcakes, ice cream, pancakes, and more, and have additional seasonal and gluten- free options as well. Yum Crumbs are incredibly convenient because they are ready to use whenever you need them. They have a long shelf-life of one year if stored in a cool and dry place. Even if you open the package, you can still use the dessert crumbs for up to six months. It's best to keep them in the refrigerator to maintain their quality and texture. You can find Yum Crumbs' range of toppings and crumbs on their website. They also have 23 retail stores where you can purchase their products. These stores are located in different places, from Florida to Arkansas to Hawaii, and they even have an outlet in Canada. You can find Yum Crumbs products not only on their website but also in physical stores and on Amazon. Customers on Amazon have given their products a fantastic rating of 4.9 out of 5. If you prefer shopping offline, you can find Yum Crumbs in cake and candy supply stores. The fact that Yum Crumbs has such widespread availability speaks for itself. In fact, it has received a stellar five-star rating on judge.me with input from 924 reviewers. It is also available to bakers, restaurateurs, and other wholesalers through its direct-to- business program. www.enterprisewired.com | 23

Yum Crumbs' Shark Tank Pitch Delson approached Shark Tank in
2023 to expand his business. He went with his son, Zaydon Jeanvilma, and asked for $100,000 investment in exchange for 10% equity in his company. During their interaction with the sharks, Delson and Zaydon expressed their love for ice cream and desserts. Delson introduced Yum Crumbs as a wonderful option to replace regular sprinkles, providing a special mix of more than 26 flavors of low-sugar, non- dairy dessert toppings. He also mentioned Wawa, a well-known convenience store chain, as one of their major clients who uses Yum Crumbs on their cakes. Once their pitch was over, they provided the sharks, Barbara Corcoran, Daymond John, Lori Greiner, Kevin O’Leary, and Mark Cuban with samples of their product for tasting. When Barbara Corcoran asked about the ingredients of Yum Crumbs, Delson described it as a delightful blend of a cookie and a sprinkle. It has the delicious texture of a cookie and the enjoyable consistency of a sprinkle. During the sales discussion, Delson mentioned that Yum Crumbs' largest client is the convenience store chain Wawa. He also shared that Yum Crumbs has achieved impressive lifetime sales of $1.7 million, and they have been in business for three years now. The brand’s journey began in the middle of 2020 when he had about $300 in his pocket. They worked tirelessly, going from door to door, selling their product to numerous bakeries. Their determination and efforts paid off, as they managed to generate $220,000 in sales during their first year. The following year, in 2021, their sales increased to an impressive $575,000 Daymond John initially offered $100,000 for 25% ownership in the company. However, he later reduced his ownership request to 15%. Kevin O'Leary then came forward with a lower ownership offer of 12.5%. In a surprising turn of events, Barbara Corcoran joined forces with Daymond John and proposed a deal of $100,000 for 25% ownership. Daymond agreed to partner with Barbara for the investment and ownership terms. | 2024 24

However, Delson made a counteroffer to Barbara and Daymond, requesting
20% ownership. The Sharks agreed to the revised terms. Ultimately, the founder secured a deal of $100,000 for 20% ownership with Barbara Corcoran and Daymond John. Where is Yum Crumbs Now? Since Yum Crumbs appeared on Shark Tank and secured a deal with Barbara Corcoran and Daymond John, their business has been thriving. They have introduced new flavors and DIY dessert kits and have focused on creating new flavor profiles that appeal to a wider demographic. They focus on adding new and special flavors to their inventory and expanding their business and revenue in the coming years. Lori Greiner decided not to make an offer because she believed that Yum Crumbs was more focused on business-to-business sales, which didn't align with her investment preferences. Mark Cuban also chose not to make a deal. www.enterprisewired.com | 25

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The Impact These Campaigns Created: Under Armour’s dedication to its
female consumers through specific products and innovations has continued through 2020. The company is releasing its women’s HOVR Breakthru basketball shoe on September 17—available exclusively through Under Armour and Dick’s Sporting Goods online and in stores nationwide—and its Meridian + Moisture Infuse (M+MI) line on September 23. The M+MI line is an evolution of their popular Meridian legging, featuring fabric that helps replenish lost moisture and keeps the skin hydrated longer. According to studies, individuals lose an average of one liter of water every hour of exercise; wearers of the M+MI line of products benefit from 26% better moisturization after wearing for three consecutive eight- hour days. The line also features a no-slip waistband and side pockets; two features directly communicated to Under Armour developers by consumers and athletes through first-hand feedback. “Every project is unique and it isn’t a one-size-fits-all approach, but consumers and athletes are at the center of our decision making,” said Morgan Goerke, Under Armour vice-president and general manager of women’s training & girls. “The new legging platform with the new waistband innovation coming out was born out of trying-on events with consumers. We found the waistband was a defining factor when trying on leggings, so how do we create a solution for the waistband that stays put?” Not to forget the attention to detail by Under Armour. The innovative products they launched like waistbands, side pockets, one-size-fits-all approach, are all masterstrokes by the brand. Magic is created when two giant collaborators come together. In this case, the giants are of course, Under Armour and Droga5. Empowering Women in Sports: One of the most significant impacts of the "I Will What I Want" campaign is its contribution to empowering women in sports. By featuring accomplished female athletes such as Misty Copeland, Lindsey Vonn, and others, Under Armour sends a powerful message that women can excel in any athletic arena, irrespective of societal expectations or norms. Building Connections by Being Digital: The campaign made excellent use of the available digital mediums to connect with a global audience. Via sharing the stories of the featured women and visually striking campaigns, Under Armour has effectively utilized these channels to spread its message and engage with consumers. The use of social media platforms has allowed the campaign to reach and inspire a diverse and widespread audience. Conclusion: Under Armour, with this collaboration, has left a lasting impact on the world. The contribution of the featured women, the crew of Droga5, and the brand Under Armour have made us think about women's issues. A new way to remind society to stop the discrimination against women and start accepting them the way they are. The phrase “Teamwork makes the dream work” is very rightly pointed out via this gem of a campaign. We need more elements like these to spread awareness among the society. | 2024 40

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FINANCIAL KNOWLEDGE: Why Many Entrepreneurs Lack of This? In most
people’s minds, entrepreneurship is synonymous with innovative thinking, creative output, and taking calculated risks. Nevertheless, financial literacy is often disregarded while being an essential component of a successful business. Financial Knowledge is vital for entrepreneurs, as it allows them to make educated choices about their businesses, effectively manage their cash flow, and prepare for the future. Sadly, a large number of would-be company owners lack the expertise necessary to properly manage their finances, which may result in both financial issues and the demise of their businesses. In this essay, we will discuss the factors that contribute to the widespread lack of financial awareness among business owners, as well as the implications of this knowledge gap. Here Are 4 Reasons Why Many Entrepreneurs Lack Financial Knowledge: 1. Lack of Formal Education The absence of formal education in finance and accounting is one of the primary contributors to the widespread lack of financial awareness among business owners. Many people who go into business for themselves did not study finance or accounting in college and come from non-financial backgrounds. Since many entrepreneurs do not have a formal education, it may be challenging for them to grasp financial statements, financial ratios, and other ideas related to finance. 2. Inadequate Training and Experience Inadequate training and experience are other contributing factors to the widespread lack of financial awareness among businesses. The best way for many new business owners to learn about finance and accounting is via trial and error or through training on the job. This might result in a lack of information and comprehension about many aspects of financial knowledge. In addition, it’s possible that many people who go into business for themselves have never had the chance to work in a financial function or acquire formal training in accounting and finance. www.enterprisewired.com | 43

3. Focus on Product/Service Development The creation of new goods
or services is often where entrepreneurs put their attention, rather than the management of their companies’ finances. They might be more engaged in the development of their product or service, and they might not put as much emphasis on financial management. This might result in a lack of financial knowledge and an awareness of crucial concepts like cash flow management, financial forecasting, and budgeting, among other things. 4. Fear of Finance It’s possible that many people who start their own businesses are terrified of money. The world of finance may be scary, and many would-be business owners may be fearful of either making errors in the financial realm or failing to comprehend basic financial principles. This anxiety may lead to a lack of involvement with financial management, as well as a lack of effort to acquire and comprehend basic ideas related to finance. Consequences of Lack of Financial Knowledge 1. Poor Business Decisions A lack of awareness about finances might result in bad choices regarding a corporation. In the absence of a thorough grasp of financial principles, business owners run the risk of making choices that are not financially possible or that might have a detrimental influence on the financial health of the firm. For instance, a business owner could spend a lot of money on a marketing campaign without giving any thought to how this would affect their cash flow or their capacity to make a profit. 2. Cash Flow Problems Cash flow issues may also be caused by a lack of information about finances. It’s possible that entrepreneurs don’t understand how to efficiently manage their cash flow, which may result in a shortfall of cash that prevents them from paying their workers, suppliers, and other obligations. This might result in financial troubles, which may even lead to the demise of the firm. 3. Inability to Secure Financing It may be difficult for aspiring business owners who are not familiar with finances to get funding. If a company’s financial management is ineffective or difficult to comprehend, potential investors and financial institutions may be unwilling to invest in that company. Because of this, the company’s growth potential may be constrained, and its ability to compete in the market may suffer as a result. 4. Missed Opportunities Entrepreneurs who are not well-versed in financial matters may be at a disadvantage when it comes to expanding their businesses. It’s possible that entrepreneurs won’t be able to spot chances for expansion or won’t have the financial means to follow these prospects if they don’t have basic financial knowledge principles. 5. Legal and Regulatory Issues A lack of information about finances may also lead to problems with the law and regulations. There is a possibility that business owners might not comprehend their tax responsibilities, the requirements for financial reporting, or other legal and regulatory difficulties. This may result in fines, penalties, and legal conflicts, all of which can be detrimental to the image of the company as well as its overall financial health. | 2024 44

Overcoming the Knowledge Gap 1. Education and Training By making
investments in education and training, entrepreneurs may close the knowledge gap that exists in their industries. The improvement of an entrepreneur’s financial knowledge and understanding may be assisted by a wide variety of resources, including online courses, workshops, and seminars, all of which are readily accessible. Entrepreneurs should also consider the benefits of retaining the services of a financial counselor or accountant, who can give them direction and assistance. 2. Focus on Financial Management Putting an emphasis on sound financial management is another way for entrepreneurs to close the knowledge gap. This necessitates allocating time and resources to the management of financial matters, such as the formulation and analysis of financial statements, the preparation of a budget, and the tracking of cash flow. The appointment of a financial manager or controller to monitor financial management is another option that is available to entrepreneurs. 3. Networking and Mentoring The knowledge gap may also be closed for entrepreneurs by means of networking and mentorship relationships. Entrepreneurs may acquire valuable insights into the management of their finances and learn from the experiences of other business owners and professionals if they network with those individuals. Entrepreneurs who are navigating the hurdles of financial management might benefit from the assistance and support that can be gained via mentoring relationships. 4. Outsourcing Financial Management Outsourcing financial management to a third party is an option that should be considered by business owners who do not have the necessary amount of time or resources to effectively manage their company’s finances. Employing a bookkeeper, accountant, or financial adviser to handle financial reporting, budgeting, and other financial chores is one option available here. When it comes to properly managing their companies and making educated choices about their finances, company owners often find that outsourcing their financial management is the best way to get the knowledge they need. www.enterprisewired.com | 45

The Tamra Wade Effect: Transforming Lives and C...

The Tamra Wade Effect: Transforming Lives and Communities in Real Estate

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