Jon Tan: The Visionary Leading OrangeTee’s Branding and Communication Success

The entrepreneurial spirit of Jack Ma, Founder of Alibaba has inspired millions across the globe to pursue their own endeavours. Resonating with Ma’s leadership philosophy, many of these inspired individuals have gone on to become prominent leaders in their respective industries. Today, we are celebrating one such individual as one of the most influential marketing leaders to watch in 2024—Jon Tan, Senior Vice President and Head of Brand & Corporate Communications at OrangeTee.

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1. W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | S E P T E M B E R 2 0 2 4 UPSHOT Secrets of Vatican City: Why This Tiny Country is a World Power CASE STUDY From Model T to Electric Cars How Ford Transformed the Automotive Industry ARTICLE Dermal Fillers Wholesale Deals at Nu Derma Supply: Stock Up on Premium Products The Visionary Leading and Communication Success MARKETING Leader To Watch In 2024 INFLUENTIAL The Most JON TAN Senior Vice President Brand & Corporate Communications OrangeTee’s Branding OrangeTee
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3. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. editors@theentetpriseworld.com For Editorial Concerns: admin@theenterpriseworld.com For Sales & Branding Enquiries: peter@theenterpriseworld.com For Subscription: Follow Us On: This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. The Enterprise World PUBLISHER Suchita P. James H. Ellen P. Sankalp K. CREATIVE CONTENT EDITOR MARKETING COORDINATOR (APAC) PR & MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD Narendra S. Amanda V. SOCIAL MEDIA MANAGER DIGITAL CIRCULATION MANAGER Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Utkarsh D. Shweta K. GRAPHIC DESIGNER THE ENTERPRISE WORLD
4. In an era where consumer behaviour is evolving at an unprecedented pace, the role of marketing leaders has never been more critical. They are the architects of brands, the navigators of complex digital landscapes, and the catalysts of growth. Among the many exceptional marketing minds shaping the industry, one stands out as a beacon of innovation and influence: Jon Tan. Jon Tan, Senior Vice President and Head of Brand & Corporate Communications at OrangeTee has consistently demonstrated a remarkable ability to anticipate market trends, leverage emerging technologies, and drive tangible business results. His innovative strategies have not only propelled his own organizations to new heights but have also set industry benchmarks that others strive to emulate. Jon’s path to marketing leadership has been shaped by a variety of roles spanning industries. His work with SEAT propelled him to new heights, where he was pivotal in launching the brand in Singapore. This role involved setting up the showroom, building the sales and marketing teams, and introducing SEAT to a competitive market, which polished his strategic thinking and helped him understand the market dynamics and consumer needs better. After SEAT, Jon moved to ERA Singapore (ERA), the country’s largest international real estate agency. This transition from automotive to real estate was key in expanding his marketing perspective. At ERA, he gained valuable insights into agent and consumer behavior, refining his skills in brand management and strategic communication for high-value products and services. Now, at OrangeTee, Jon has successfully spearheaded numerous brand initiatives that have elevated the company’s profile. Among those, a notable achievement was leading the launch of The Home Expo 2024, a major nation-wide consumer event by SPH Media, where OrangeTee is the official presenter. As we look ahead to 2024, there is no doubt that Jon Tan will continue to be a driving force in his industry. His innovative thinking, strategic vision, and unwavering commitment to excellence make them a leader worth watching. Utkarsh D.
5. Jon Tan, Senior Vice President and Head of Brand & Corporate Communications at OrangeTee has consistently demonstrated a remarkable ability to anticipate market trends, leverage emerging technologies, and drive tangible business results. His innovative strategies have not only propelled his own organizations to new heights but have also set industry benchmarks that others strive to emulate. Jon’s path to marketing leadership has been shaped by a variety of roles spanning industries. His work with SEAT propelled him to new heights, where he was pivotal in launching the brand in Singapore. This role involved setting up the showroom, building the sales and marketing teams, and introducing SEAT to a competitive market, which polished his strategic thinking and helped him understand the market dynamics and consumer needs better. After SEAT, Jon moved to ERA Singapore (ERA), the country’s largest international real estate agency. This transition from automotive to real estate was key in expanding his marketing perspective. At ERA, he gained valuable insights into agent and consumer behavior, refining his skills in brand management and strategic communication for high- value products and services. Now, at OrangeTee, Jon has successfully spearheaded numerous brand initiatives that have elevated the company’s profile. Among those, a notable achievement was leading the launch of The Home Expo 2024, a major nation-wide consumer event by SPH Media, where OrangeTee is the official presenter.
6. 10 Jon Tan
7. 20 Secrets of Vatican City: Why This Tiny Country is a World Power Dermal Fillers Wholesale Deals at Nu Derma Supply: Stock Up on Premium Products 30 34 From Model T to Electric Cars How Ford Transformed the Automotive Industry 44 Cut Food Costs 6 Cheapest Meal Delivery Services
10. COVER STORY JON TAN The Visionary Leading OrangeTee’s Branding and Communication Success OrangeTee Senior Vice President Brand & Corporate Communications The entrepreneurial spirit of Jack Ma, Founder of Alibaba has inspired millions across the globe to pursue their own endeavours. Resonating with Ma’s leadership philosophy, many of these inspired individuals have gone on to become prominent leaders in their respective industries. Today, we are celebrating one such individual as one of the most inuential marketing leaders to watch in 2024—Jon Tan, Senior Vice President and Head of Brand & Corporate Communications at OrangeTee. | September 2024 10
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12. Website: http://www.orangetee.com Industry: Real Estate Company size: 1,001-3,500 employees and agents Headquarters: Singapore, Singapore Type: Privately Held Founded: 2000 Specialties: Residential Projects, Overseas Projects, Business Space, Corporate Residential Services, Investment Sales, Valuation, Research & Consultancy, Training & Development The inception of The Leadership Journey In Marketing Jon’s path to marketing leadership has been shaped by a variety of roles spanning industries. His work with SEAT propelled him to new heights, where he was pivotal in launching the brand in Singapore. This role involved setting up the showroom, building the sales and marketing teams, and introducing SEAT to a competitive market, which polished his strategic thinking and helped him understand the market dynamics and consumer needs better. After SEAT, Jon moved to ERA Singapore (ERA), the country’s largest international real estate agency. This transition from automotive to real estate was key in expanding his marketing perspective. At ERA, he gained valuable insights into agent and consumer behavior, refining his skills in brand management and strategic communication for high-value products and services. Now, at OrangeTee, Jon has successfully spearheaded numerous brand initiatives that have elevated the company’s profile. Among those, a notable achievement was leading the launch of The Home Expo 2024, a major nation-wide consumer event by SPH Media, where OrangeTee is the official presenter. Rising through Complex Challenges At the early stages of Jon’s career, one of the most significant challenges was navigating the complexities of establishing a brand in a fiercely competitive market. During his time at SEAT Centre Singapore, launching a new brand with limited resources required innovative thinking and resilience. Jon overcame these obstacles by building a strong, cohesive team, utilizing data-driven insights to shape strategies, and maintaining a clear vision of the company’s goals. Another major challenge emerged during a corporate brand refresh at OrangeTee, where managing diverse opinions between stakeholders was critical. The situation demanded a diplomatic approach that was transparent and would demonstrate the benefits of the proposed changes. Through open communication, aligning everyone with the strategic objectives, and highlighting the long-term value of the refresh, Jon successfully led the initiative to completion. COMPANY OVERVIEW | September 2024 12
13. How OrangeTee Became Singapore’s Top Proptech Agency Founded in 2000, OrangeTee has become a top proptech agency in Singapore with its focus on empowering real estate trusted advisers through technology, as well as building specialized communities and adopting a consumer-centric approach. Its services cover residential, commercial, and industrial property transactions, alongside comprehensive property management. Nurturing trust and long-term relationships is central to its mission with both agents and clients. Notably, recent advancements for OrangeTee include the updated Market Analytics Suite and the new Research Hub, highlighting its commitment to innovation and data-driven insights. These tools offer agents and consumers easy access to crucial property information, helping them make informed decisions and improve the real estate experience. COVER STORY www.theenterpriseworld.com | 13
14. Looking ahead, OrangeTee is leading the charge in integrating cutting-edge technology. It is developing AMOS (AI-enabled Mobile Operating System), an advanced CRM system that will streamline communication and workflow from initial contact to appointment scheduling, enhancing service efficiency and effectiveness across all digital interactions. A Democratic Stakeholder Management Philosophy In managing stakeholders, Jon emphasizes the importance of core attributes—character, values, and work ethic—to establish a foundation of trust and long-term success. By aligning these elements with the company's vision, he fosters strong relationships that naturally drive progress. Jon's approach is democratic, focusing on collaboration, inclusivity, and empowerment. He seeks and values feedback, encouraging open dialogue with both internal and external stakeholders. This creates a space where creativity thrives, and innovation is embraced. To maintain momentum, Jon recognizes both significant achievements and small milestones, ensuring that stakeholders understand how their contributions align with the company's broader objectives. He also provides opportunities for collaboration and development, which enhances engagement and cultivates a sense of ownership and commitment to shared goals. What makes Leadership in Marketing rewarding? Creativity: Crafting and executing innovative campaigns that captivate audiences and drive results is deeply satisfying. Impact: Playing a pivotal role in a company's success by strengthening brand awareness and boosting sales is immensely fullling. Variety: Offering a wide range of challenges and opportunities for personal and professional development. Analytical Skills: Utilizing data and metrics to measure and optimize campaign performance provides a sense of accomplishment. Relationship Building: Fostering meaningful connections with clients, colleagues, and stakeholders adds to the role's appeal. | September 2024 14
15. Recent Standout Achievements One of Jon’s standout marketing achievements is the execution of OrangeTee’s comprehensive brand refresh. More than just a visual update, this project was a strategic overhaul designed to better align with the company’s evolving market position and consumer expectations. OrangeTee started by gathering feedback from key stakeholders and conducting internal research to ensure the new brand identity resonates with both its agency network and internal staff. The goal was to update its brand messaging, visual elements, and overall positioning to emphasize its consumer-centric approach. The initiative received positive feedback from both agents and staff, setting OrangeTee apart in the competitive real estate market. It also highlighted the innovative spirit and commitment to excellence—enhancing its market presence and energizing its teams with a renewed sense of purpose. Impressively, it increased brand recognition, improved engagement metrics, and higher client satisfaction. “This campaign has effectively positioned OrangeTee as a forward-thinking leader in real estate, and I am proud of the transformative impact it has had.” Staying Ahead of the Curve Jon’s approach to marketing revolves around innovation, utilizing data, and maintaining adaptability. By integrating multichannel strategies and hyper- personalization, OrangeTee ensures its marketing efforts are both broad and tailored to individual customer needs. At OrangeTee, generative AI and immersive technologies play a crucial role in enhancing the content creation and engagement strategies, keeping it ahead of industry advancements. The company is advancing its technology integration with the development of AMOS (AI-enabled Mobile Operating System), a next-generation CRM system. Once fully implemented, AMOS will optimize its communication channels with agents and consumers across all digital touchpoints, streamlining workflows from initial contact to appointment scheduling—boosting the efficiency and effectiveness of its services. COVER STORY www.theenterpriseworld.com | 15
16. Notable Upcoming Projects “One recent campaign I’m particularly proud of is our partnership with SPH Media for The Home Expo 2024, where we are the official presenter,” says Jon. This event is poised to be one of the year's most significant home-related consumer events. As the fourth largest agency in Singapore, OrangeTee has effectively positioned itself as a key partner by emphasizing its unique selling propositions and entering the lifestyle event space. The campaign combined digital and traditional marketing channels to generate excitement and engage the target audience. The result was a highly successful event that surpassed OrangeTee’s expectations in terms of attendance and engagement—boosting the brand’s visibility and credibility. The Home Expo provides a valuable opportunity to showcase our strategic vision and drive innovation in the marketing field. OrangeTee is actively working on securing additional partnerships to further enhance the event's impact and ensure a memorable experience for attendees. • Assess Your Strengths and Gaps: Regularly evaluate your skills and areas for improvement to guide your professional development. • Expand Your Network and Visibility: Build a strong professional network and increase your visibility within the industry to open new opportunities. • Learn New Skills and Trends: Stay updated with the latest marketing trends and technologies to remain competitive and relevant. • Stay Humble and Seek Guidance: Actively seek feedback and mentorship to gain valuable insights and support for your growth. Jon’s Advice to Aspiring Leaders | September 2024 16
17. In 2024, several key trends are shaping the marketing landscape: • Multichannel Integration: Coordinating marketing efforts across both online and ofine channels is crucial for delivering a unied customer experience. • Hyper-personalization: Utilizing data analytics and AI to create highly tailored experiences is increasingly important for engaging customers and achieving business goals. • Generative AI: AI's role in automating content creation and streamlining production is transforming how content is produced and delivered. • Immersive Technologies: The use of augmented reality (AR) and virtual reality (VR) is enhancing customer experiences and opening new avenues for engagement. Biggest Marketing trends to watch in 2024 How to Build a High-Performing Marketing Team that “CARE”? 1. Collaboration & Accountability Collaboration: Foster idea- sharing and teamwork. Accountability: Ensure ownership and commitment to results. 2. Attention to Detail Precision: Execute campaigns with meticulous care and high standards. 3. Resourcefulness & Creativity Creativity: Encourage innovative thinking and fresh ideas. Resourcefulness: Adapt and solve problems effectively. 4. Empowerment & Integrity Empowerment: Trust team members to make decisions and take initiative. Integrity: Uphold ethical standards to drive engagement and success. COVER STORY www.theenterpriseworld.com | 17
20. Secrets of VATICAN CITYWhy This Tiny Country is a World Power? | September 2024 20
21. Did you know Vatican City is just named as a city, but it’s actually a country? It’s the smallest country in the world, only about 0.2 square miles in size. Even though it’s tiny, Vatican City is packed with history, amazing art, and deep religious importance. It’s the home of the Pope and the center of the Catholic Church, making it a special place for anyone interested in culture and history. In this article, you will learn about the rich and fascinating history of Vatican City, some of its interesting facts, and a brief guide on how to explore it. www.theenterpriseworld.com | 21
22. Where is Vatican City Located? Vatican City is located in the heart of Rome, Italy. It is an independent city-state entirely surrounded by the city of Rome. Key Events You Should Never Miss When visiting Vatican City, there are a few key events you should try not to miss: Papal Audience Every Wednesday, you can see the Pope in St. Peter’s Square during a special gathering where he gives his blessing. Easter Mass On Easter Sunday, the Pope leads a big mass in St. Peter’s Basilica, followed by a special blessing from the balcony. Christmas Midnight Mass On Christmas Eve, the Pope holds a midnight mass in St. Peter’s Basilica, which is a beautiful and spiritual event. Canonization Ceremonies These are special events where the Pope declares someone a saint, held in St. Peter’s Square. | September 2024 22
23. VATICAN CITY Feast of Saints Peter and Paul (June 29) This day celebrates the patron saints of Rome with a special mass in St. Peter’s Basilica. Vatican Museums Night Openings At certain times of the year, the Vatican Museums stay open at night, giving you a chance to explore in a quieter setting. Corpus Christi Procession This event features a religious procession led by the Pope, starting at St. John Lateran and ending at St. Mary Major. Angelus Prayer Every Sunday at noon, the Pope says a short prayer and gives a blessing from the window of the Apostolic Palace in St. Peter’s Square. Palm Sunday Mass This mass marks the beginning of Holy Week, with the Pope blessing palm branches in St. Peter’s Square. All Saints’ Day Mass (November 1) A special mass is held in St. Peter’s Basilica to honor all the saints. www.theenterpriseworld.com | 23
24. Rich and Fascinating History Vatican City has a history that’s both rich and fascinating, spanning over a thousand years. It serves as the spiritual and administrative center of the Roman Catholic Church and is home to the Pope. The history of Vatican City traces back to the early days of Christianity, with its significance beginning at the burial site of St. Peter, one of Jesus Christ’s closest followers and the first Pope. Over time, this site became St. Peter’s Basilica, a cornerstone of the Catholic faith. During the 4th century, as Christianity spread, the Vatican became an essential religious hub. However, its importance surged in the 14th century when the Popes returned to Rome after living in Avignon, France. This marked the beginning of the Vatican’s rise as the heart of the Catholic Church. In 1929, it became an independent state, officially recognized as the smallest country in the world, both in size and population, through the Lateran Treaty with Italy. Today, it is renowned for its cultural and religious significance, housing the Vatican Museums and the Sistine Chapel with Michelangelo’s masterpieces, and it has served as a pilgrimage site for millions. It continues to be a symbol of faith and history, influencing over a billion Catholics worldwide. 5 Foods You Must Try in Vatican City If you’re planning to visit Vatican City don’t miss out on trying these foods: 1. Pizza Margherita Why It’s Famous: This classic pizza is loved for its simple, fresh ingredients and its connection to Italian history. Ingredients: It has a thin crust with tomato sauce, fresh mozzarella cheese, basil leaves, and a drizzle of olive oil. The red, white, and green colors match the Italian flag. 2. Pasta Carbonara Why It’s Famous: Pasta Carbonara is a creamy and comforting dish from Rome that’s quick to make and very tasty. Ingredients: It’s made with pasta, eggs, Pecorino Romano cheese, pancetta or guanciale (Italian cured meats), black pepper, and sometimes garlic. The eggs and cheese make a creamy sauce without using cream. | September 2024 24
25. 3. Saltimbocca alla Romana Why It’s Famous: This traditional Roman dish is known for its tender veal and rich flavors. Ingredients: It includes veal cutlets topped with prosciutto and sage, cooked in white wine and butter. It’s savory with a hint of sweetness. 4. Supplì Why It’s Famous: Supplì are crispy rice balls that are a popular snack or appetizer in Rome. Ingredients: They’re made from risotto rice mixed with tomato sauce, cheese, and sometimes meat, then shaped into balls, breaded, and deep-fried. 5. Tiramisu Why It’s Famous: Tiramisu is a popular Italian dessert with layers of coffee-soaked ladyfingers and creamy mascarpone cheese. Ingredients: It has layers of coffee-soaked ladyfingers, mascarpone cheese, eggs, sugar, and a sprinkle of cocoa powder on top. www.theenterpriseworld.com | 25
26. 10 Interesting Facts About Vatican City You Didn’t Know If you’re planning to visit Vatican City don’t miss out on trying these foods: Ÿ It has a population of around 800 people, but only about 400 are residents. Ÿ It is the residence of the Pope, the spiritual leader of the Roman Catholic Church. Ÿ Latin is the ofcial language of Vatican City, but Italian is commonly spoken in daily life. Ÿ It became an independent state in 1929 through the Lateran Treaty between the Holy See and Italy. Ÿ It is recognized as a UNESCO World Heritage Site due to its historical and cultural signicance. Ÿ Home to the largest church in the world, St. Peter’s Basilica, which is renowned for its stunning dome. Ÿ The Vatican Museums feature one of the world's largest art collections, including masterpieces by Michelangelo and Raphael. Ÿ The Vatican’s Swiss Guards, established in 1506, are responsible for the Pope’s security and ceremonial duties. Ÿ It uses the Euro as its currency, although it is not part of the European Union. Ÿ It has its postage stamps, which are highly collectible due to their rarity and unique designs. | September 2024 26
27. Conclusion Vatican City may be the smallest country in the world, but it’s full of amazing history, culture, and spirituality. Even though it's tiny, it has a huge impact as the center of the Catholic Church. From its rich past and important events to its delicious local foods and fascinating facts, there’s so much to discover. If you get the chance to visit, you'll find that Vatican City offers a unique and memorable experience with stories and treasures around every corner. www.theenterpriseworld.com | 27
30. Dermal Fillers Wholesale Stock Up On Premium Pr Dermal Fillers Wholesale Deals At NU DERMA SUP | September 2024 30
31. roducts PPLY: Dermal Fillers Wholesale Dermal fillers have become a cornerstone in aesthetic medicine. Nu Derma Supply offers dermal fillers wholesale, including hyaluronic acid fillers, that add volume, smooth fine lines, and enhance facial contours. Dermal fillers are naturally occurring, making them a popular choice for various cosmetic treatments. The Benefits of Buying Dermal Fillers Wholesale Buying dermal fillers wholesale offers numerous advantages for medical professionals. It provides access to various dermal filler brands at the most competitive prices. Nu Derma Supply, a reliable supplier, ensures that practitioners will buy dermal fillers online with ease and confidence. Nu Derma Supply: Your Trusted Partner Nu Derma Supply is a trusted name in aesthetic medicine. Known for providing high-quality dermal filler products, the company offers a variety of options, including hyaluronic acid-based fillers, calcium hydroxylapatite, and poly-L-lactic acid. Their commitment to quality ensures medical professionals will deliver natural-looking results to their patients. 1. Enhancing Facial Features with Dermal Fillers Dermal fillers are versatile tools used to enhance various facial features. Lip fillers, for instance, add volume and shape to the lips, creating a more youthful appearance. Fillers will also restore volume in the cheeks and reduce the appearance of deep wrinkles and marionette lines. 2. The Role of Hyaluronic Acid Fillers Hyaluronic acid fillers are a popular choice due to their unique properties. As a naturally occurring substance in the human body, hyaluronic acid helps maintain skin elasticity and hydration. These fillers are used to treat superficial wrinkles, nasolabial folds, and other facial areas requiring volume restoration. 1. Lip Augmentation and More Lip filler injections are among the most sought-after cosmetic treatments. The injections enhance lip volume and contour, providing a refreshed appearance. By choosing hyaluronic acid-based fillers, practitioners ensure the results look natural and last longer. 2. Safe and Effective Treatments Nu Derma Supply ensures that all its dermal filler products are safe and effective. By adhering to stringent quality standards, it minimizes the risk of allergic reactions and other side effects. The commitment to safety makes it a preferred choice for medical professionals. 3. Expanding Your Practice with Wholesale Fillers Buying dermal fillers wholesale from Nu Derma Supply allows practitioners to expand their range of services. With access to a variety of filler materials, they may offer comprehensive treatments that address facial volume, skin texture, and tone. The versatility helps in attracting a broader clientele. 4. The Importance of Quality and Affordability Nu Derma Supply combines quality with affordability, providing dermal fillers at competitive prices. It ensures that medical professionals may offer top- notch treatments without compromising on quality, and practitioners can maintain their reputation for excellence by choosing Nu Derma Supply. www.theenterpriseworld.com | 31
32. 5. Addressing Common Concerns Injectable dermal fillers are designed to address a range of concerns. These fillers offer a perfect solution for many aesthetic issues, from reducing wrinkles and restoring lost volume to improving skin texture. Practitioners may choose from popular brands that suit different skin types and treatment goals. 6. Supporting Medical Professionals Nu Derma Supply supports medical professionals by providing reliable products and exceptional service. Their extensive product range includes fillers for various facial areas, allowing practitioners to deliver personalized treatments that meet patient expectations. Nu Derma Supply stands out as a leading wholesale provider of dermal llers. By offering dermal llers wholesale at high-quality products and affordable prices, they enable medical professionals to enhance their practice and deliver outstanding results. Nu Derma Supply is the go-to source for reliable and effective solutions for those looking to buy dermal llers online. Conclusion | September 2024 32
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34. How Ford Transformed The AUTOMOTIVE INDUSTRY? | September 2024 34
35. Did you know Ford Motors is the second largest family-owned company in the world? Currently, Henry Ford’s grandson, William Clay Ford Jr., is the company’s executive chairman, keeping the family legacy alive. Founded in 1903, it introduced a revolutionary change in the automobile industry. Today, it leads in terms of electric cars, technology, and sustainability and has manufacturing operations in over 100 countries. However, its story was not good from day one; the company faced many challenges in grabbing the peak point in the automobile industry. In this article, you will learn about Ford’s history, challenges, marketing strategies, and inuence on the automobile industry. www.theenterpriseworld.com | 35
36. Brand History of Ford Motors Ford's history began in 1903, when Henry Ford founded the company in Detroit, Michigan. His goal was to make cars affordable for everyone. In 1908, it introduced the Model T, which became incredibly popular because it was reliable and inexpensive. To meet the high demand, it created the assembly line in 1913, revolutionizing manufacturing by making it faster and more efficient. This innovation allowed it to produce cars on a massive scale and sell them at lower prices. Over the years, Ford has introduced many famous models, like the Mustang in 1964 and the F-150 truck, which has been a best-seller for decades. The company also expanded globally, opening factories and selling cars around the world. Today, it continues to innovate by developing electric and self-driving cars. Despite many changes in the industry, it remains a leading automaker, known for its strong heritage and commitment to quality. How Is the Ford Different From Other Car Manufacturers? Ford has a history of taking part in resolving social problems. They take initiatives to support education, environmental sustainability, and disaster relief. It offers a wide range of vehicles in terms of shape, size, performance, designs, and colors. It has been a leader in integrating advanced technology into its vehicles like the SYNC infotainment system, which was one of the rst to offer voice-activated controls. It has introduced several car and truck models that have become symbols of design and performance. It aims to produce electric cars, saving the environment. It is investing $22 billion in electrication through 2025. | September 2024 36
37. What Are the Challenges Faced by Ford? • Operating in 100 countries, it had to struggle hard with the culture and trends of the market to gain stability. • It had to show a strong presence on social media to get feedback from customers and stay updated with the technologies and trends. • As cars are more connected and rely on technologies, the chances of hacking and cyber-attacks grow. Technical experts can help in resolving this problem. • Maintaining a strong brand image and reputation requires consistent quality services, customer services, and timely innovation. One bad step can ruin years of effort. • Whether their sales rate is good or bad, the company has to pay their workers. www.theenterpriseworld.com | 37
38. 10 INTERESTING FACTS ABOUT FORD YOU DIDN’T KNOW • The first car sold was to Dr. Pfennig in 1903, for a total of $850. It had a 2-cylinder engine and could reach a top speed of 30 mph. • Henry Ford’s grandson and current CEO of Ford Motors, William Clay Ford Jr., owns its first vehicle ever sold in 1903. • Thomas Edison and Henry Ford were lifelong friends. Henry requested that Thomas Edison’s son capture the last exhale of Thomas in the test tube. He kept this test tube as a special keepsake to remember Edison. • The company’s signature blue, oval logo was introduced after 4 years of its foundation. • Famous legendary Doors singer Jim Morrison only ever owned one car in his life, which was a 1967 Shelby GT 500 by Ford. • In 2012, Chevrolet stole the ideas from the Ford SuperDuty truck to set up their own Chevy Truck display at the Texas State Fair. • Thunderbird was one of the first cars launched as a personal luxury vehicle. • In 1932, it introduced the first affordable V8 engine, providing more power and performance to everyday drivers. • It was one of the first manufacturers to offer airbags for the safety of passengers. • By 2020, the company had produced over 350 million vehicles, making it one of the highest- volume automakers in history. | September 2024 38
39. FORD’S MARKETING STRATEGY TO REACH POTENTIAL CUSTOMERS Customer Testimonials: The company takes the positive feedback of the customers and shows it on their social media and hoardings. It helps to attract new customers and drive sales. Digital Advertising: It uses online ads, social media campaigns, and influencer partnerships to reach a broad audience. Organize Events: The company organizes major events like sports and music festivals. It helps reach large audiences and associates its brand with popular activities. Use of Innovative Technologies: To attract tech-savvy customers, the company introduced features like self- driving and electric vehicles. Promotions: It offers special discounts and financial options to attract potential buyers from the middle class. Brand Storytelling: It shares its journey from selling its first car to millions of cars today, its strategies, and its efforts. This helps build an emotional connection with customers and highlights brand loyalty. Television and Radio: Media like television and radio play a vital role in brand marketing. They create compelling ads for new models and exciting offers. Content Marketing: It creates engaging content for its promotion and educates people through blogs, articles, videos, and reels. With time, it updates its content to inform customers about new vehicle specifications. www.theenterpriseworld.com | 39
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41. CONCLUSION: According to the 2023 sales report, Ford sold 4.4 million vehicles and made $166 in revenue. Today, it inspires fellow car manufacturers to learn about innovation, quality, and resilience in the automotive industry. Despite facing many challenges, it keeps adapting to new trends and technologies that have made it rule the automobile industry. www.theenterpriseworld.com | 41
44. 6 Cheapest Meal Delivery Services | September 2024 44
45. Choosing daily meals could be a tiring task. What if there is someone who will decide on tasty meals for us every day? There are meal services that would give you weekly meal plans and cooking instructions. They also provide vegetables, spices, and meats to cook. There is a large variety of cheapest meal delivery services available, we are here to narrow down these services to the cheapest and full of nutrients to better cater to your needs. These services offer meals that are fresh, vibrant, and tasty. They came in great budgets, which vary according to family size. These meals are so much easier to prepare rather than to shop in grocery shops and cook without a plan. In this blog, we will look at six of the cheapest meal delivery services to eat at affordable prices and in healthier ways. www.theenterpriseworld.com | 45
46. Dinnerly:- In Dinnerly, there are a large amount of dishes on the menu. There are 100 dishes on the weekly, which is the largest for any delivery service. The ingredients are also top quality for the prices. There is antibiotic chicken and high protein in every box, as well as organic produce wherever possible. Also, Dinnerly allows you to order affordable add-ons each week. The add- ons could be sides, desserts, breakfasts, or even prepared meals. Dinnerly offers flexibility to choose your plan between 3 to 6 recipes for 2 or 4 persons. This allows them to adapt to small or large households. This is one of the best, among cheapest meal delivery services. Key Features: • Easy-to-follow, 6-step recipes • 100+ recipes on the menu every week • Dietary options include vegetarian, low-calorie, dairy-free, and more EveryPlate:- EveryPlate has very low-price menus because it doesn't have no-frills sides and proteins. It has also cut costs on things like printed recipe cards and fancy packaging. It is one of the cheapest meal delivery services and doesn't have large dishes on the menu. EveryPlate is not best for diet-conscious people, but it still has great vegetarian and family-friendly options. Every recipe in this delivery service is tasty, satisfying, and easy to prepare. EveryPlate like Dinnerly requires a minimum order of 3 meals per week, catering to 2 or 4 persons. Those who need more could order five meals. Key Features: • Simple recipes and hearty portions • 30 dishes to choose from each week • Some vegetarian and low-calorie options HelloFresh:- In the menu on HelloFresh, you can find many family-friendly recipes that are pescatarian and fit wholesome categories. There is even a 20-minute plan, which consists of meals made in under 20 minutes or less. On this delivery service, no matter what plan you choose, you'll always have access to the full menu. You can also customize some dishes. HelloFresh also introduced more plant-based dishes on the menu, which is good news for vegans. The offerings in this delivery service is environmentally conscious and promises high-quality, farm-fresh ingredients that are seasonal, long- lasting, and ethically sourced. The minimum order here is two recipes for two persons per week, but you can order four recipes for six persons at a time. Key Features: • Seasonal produce and sustainable proteins • Over 100 tried-and-tested recipes and other menu items per week • Dietary options include vegetarian, pescatarian, and low-calorie | September 2024 46
47. Blue Apron:- Blue Apron's menu has a blend of traditional and innovative recipes that cater to a wide range of tastes and dietary differences. In this delivery service, you have the power to choose from a variety of options each week, including meat, seafood, and vegetarian dishes. The quality of ingredients is a key focus at Blue Apron, which is why they choose fresh, seasonal produce that elevates the flavor of the dish. The meal kits could take 25 to 50 minutes to prepare, but the average time is 30 minutes. The delivery service also has convenient add- ons. It includes breakfast, desserts, sides, and proteins. Key Features: • Menu changes weekly • Good range of add-ons • Sustainable, non-GMO ingredients and recyclable packaging • This is one of the most affordable, among cheapest meal delivery services www.theenterpriseworld.com | 47
48. Home Chef:- Home Chef has the highest level of customization. Here, if you do not like the protein choice in a particular recipe, you can replace it with something else. The recipes here come in various formats. The express meals here could be prepared in 30 minutes. It has some ready dishes that need to be reheated before serving. The only drawback of Home Chef is that it doesn't cater well to vegans. The variety of cuisines here is so amazing that you can almost find everything, including French, Classic American, Italian, Korean, Cajun, Greek, and more. The menu and customization options change every week, so you are never getting bored here. Key Features: • Swap, upgrade, or double up on protein • Dozens of low-prep options for busy folk • 30+ dishes to choose for each week | September 2024 48
49. Purple Carrot:- Purple Carrot is one of the most affordable, cheapest meal delivery services for vegans. It offers loads of new veggies and introduces you to a wide range of new and exciting ingredients. Here, you can choose from 30 recipes each week. Twelve of these are kits, and sixteen are microwavable prepared meals that can be made in 2 to 3 minutes. Purple Carrot offers other dietary accommodations, too. It offers meals that are high in proteins, have lower calories, are soy-free, nut-free, gluten-free, and more. The minimum order is three meal kits per week for two people. Shipping is $10 but free for orders more than $99. Key Features: • Plant-based meal kits and prepared meals • 30+ dishes to choose from each week, plus extras • Dietary options include high-protein, gluten-free, soy-free, and more • These are the cheapest meal delivery services out there. Whether you are a diet- conscious person or a food lover, there is something in the bag for you here. These services offer an abundance of fresh veggies, meat, and spices, so you never have to go to a grocery shop again. You can enjoy food with your family without any worry. Whether your family is small or large, there are plans for every size here. www.theenterpriseworld.com | 49
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