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1. W W W . T H E E N T E R P R I S E W O R L D . C O M | E M E A E D I T I O N | N O V E M B E R 2 0 2 4 Nestlé: From Baby Formula to Global Leader Free Online Trading Courses - A Simple Way to Get Started The Heart of the Netherlands: Experience the Magic of Amsterdam Upshot CaseStudy Blog VLADIMIR PENKOV Chairman and Senior Partner Penkov, Markov & Partners Leading Bulgaria’s With Integrity And Innovation LEGAL RENAISSANCE Business Leaders 2 0 2 4 Making a Difference In Influential The Most
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3. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. editors@theentetpriseworld.com For Editorial Concerns: admin@theenterpriseworld.com For Sales & Branding Enquiries: peter@theenterpriseworld.com For Subscription: Follow Us On: This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. The Enterprise World High Street North, East Ham, England GB THE ENTERPRISE WORLD The Enterprise World PUBLISHER Peter J. James H. Sankalp K. CREATIVE CONTENT EDITOR MARKETING COORDINATOR (EMEA) PR & MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD Narendra S. Amanda V. SOCIAL MEDIA MANAGER DIGITAL CIRCULATION MANAGER Shalmali W. Ashwini D. GRAPHIC DESIGNER Milly D .
4. Enduring Influence! Vladimir Penkov, a prominent figure in the Bulgarian legal landscape, has dedicated over four decades to shaping the nation's legal framework. His expertise spans a wide range of legal disciplines, including commercial law, foreign investment, banking and finance, tax law, intellectual property, and competition law. Penkov's journey began during the socialist era, where opportunities were limited and creativity stifled. However, the advent of perestroika ignited a spark within him, prompting him to pursue a career in law. His 15-year tenure at the Ministry of Foreign Trade provided him with invaluable experience in international trade law and negotiations. Inspired by influential figures like David Winter and Herbert Stumpf, Penkov embraced the challenges and opportunities of the post-socialist era. He founded Penkov, Markov & Partners in 1990, transforming it into a leading law firm in Bulgaria. His unwavering commitment to excellence, combined with his deep understanding of both domestic and international law, has earned him a reputation as a respected legal authority. Penkov's legacy extends beyond his professional achievements. He is a mentor and inspiration to countless young lawyers, imparting his knowledge and wisdom to the next generation. His dedication to the legal profession and his unwavering belief in the power of law to shape society have made him a true pioneer in the field. As Bulgaria continues to evolve, Penkov's contributions will undoubtedly leave a lasting impact on the nation's legal landscape. Shalmali W. halmali S
5. For the cover read about - Vladimir Penkov, a seasoned legal expert and visionary leader, has made significant contributions to the evolution of Bulgaria's legal framework. With over four decades of experience, he has established himself as a respected authority in various legal domains, including commercial law, foreign investment, and intellectual property. Penkov's journey began during the tumultuous period of post- socialist transition. He embraced the opportunities presented by the new era, leveraging his expertise to shape the legal landscape of a burgeoning nation. His role in drafting and implementing key legislation has been instrumental in fostering a conducive business environment. Beyond his legal acumen, Penkov is renowned for his mentorship and innovative approach. He has inspired countless young lawyers, imparting his knowledge and wisdom to shape the future of the legal profession. His firm, Penkov, Markov & Partners, has become a leading law firm in Bulgaria, recognized for its excellence and commitment to client service. Penkov's enduring legacy is a testament to his dedication, vision, and unwavering commitment to the legal profession. As a true pioneer, he continues to inspire and shape the future of law in Bulgaria. As Bulgaria continues to integrate into the global economy, Vladimir Penkov's expertise and leadership will remain invaluable. His legacy as a visionary legal mind and a dedicated mentor will continue to inspire future generations of legal professionals.
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7. 38 46 24 32 Why is F&O trading becoming so popular The Heart of the Netherlands: Experience the Magic of Amsterdam Free Online Trading Courses : A Simple Way to Get Started Nestlé: From Baby Formula to Global Leader
10. Cover Story Chairman and Senior Partner Penkov, Markov & Partners Vladimir Penkov | November 2024 10
11. VLADIMIR PENKOV Leading Bulgaria’s Legal Renaissance with Integrity and Innovation Leadership within the legal industry is a multifaceted role that extends beyond traditional management. It encompasses a blend of skills and attributes that are essential for guiding teams, managing law rms, and navigating the complexities of legal practice. A prominent leader should have effective communication, critical thinking, and problem-solving skills. Leaders with high emotional intelligence can build stronger relationships and create a supportive work environment. Vladimir Penkov, Chairman and Senior Partner of Penkov, Markov & Partners is one such leader and industry veteran who is known for his efforts to positively inuence the legal profession. He has over forty years of experience in various legal areas. These areas include commercial law and foreign investment. He is also knowledgeable in banking and nancial law. Additionally, Mr. Penkov has expertise in tax law, concessions, and public procurement. His experience extends to intellectual property, licensing, and know-how agreements. He is well-versed in competition law, telecommunications, and energy law. www.theenterpriseworld.com | 11
12. The Legal Career Vladimir Penkov has served several roles throughout his career. He was 40, when in 1989, Bulgaria turned towards democracy, a free market economy, entrepreneurship opportunities, and protection of individual rights and liberties of the citizens. In the years of so-called “socialism”, what was allowed was only what was clearly stated in the law. It effectively reduced the people to fact-finders and simple doers, far removed from any creativity and entrepreneurship. The beginning of change was the “perestroika” of Mikhail Gorbachev. Mr. Penkov spent 15 years in the Legal Department of the Ministry of Foreign Trade. This role came with many demands and responsibilities. During this time, he gained experience in corporate and trade law. He also worked on licensing agreements and the establishment of companies abroad. Later, in Bulgaria, he focused on international agreements and trade arbitration. He became familiar with many international conventions that the country was, or intended to be, a party to. Mr. Penkov was often involved in negotiations and drafting business legislation. He learned a lot about the art of negotiating and protecting the organization’s interests working at the “Technika” enterprise, specializing in licenses and large industrial projects. | November 2024 12
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15. Inspiration From Family and Mentors During his engagements in international legal working groups in Geneva, major inuences were David Winter of Baker & McKenzie, and Herbert Stumpf—whose famous books on licensing and know-how agreements became the vade mecum for him. When he participated for the third time, David Winter welcomed him smiling and asked if it was his rst time. This gave Mr. Penkov the decisive push, and he was no longer afraid to take the oor and actively participate in the work. “I am also grateful for the support of my managers at the Ministry,” he says. His father was another major inuence, who wrote dozens of monographs and hundreds of articles in the eld. Leading a large team of authors, his father published Foreign Trade: Encyclopedic Handbook, with translations of terms in ve languages, shortly before he passed away in 1983. Smart and resourceful people translated many Western business laws and regulations. Prof. Kozhuharov made a brilliant translation of the German Civil Code, published as a single book. Meanwhile, Mr. Penkov’s work allowed him to visit several modern Western law rms where people were extremely eager to answer his questions about the way their ofces were organized. All this pent-up energy inside him exploded after the democratic changes. He had been dreaming to be on his own and have people come to him for his knowledge and competence. He founded Penkov, Markov & Partners in 1990, was its managing partner for 30 years and later became its chairman and senior partner in 2017. Cover Story www.theenterpriseworld.com | 15
16. The Establishment of Bulgaria’s Premier Law Firm Penkov, Markov & Partners is one of the first law firms in Bulgaria, established based on modern organizational concepts in 1990, right after the democratic changes and the adoption of the free market and competition. It has offices in the cities of Burgas, Pleven, Ruse, and Stara Zagora, covering the entire territory of the country. For more than 20 years, the firm has been an exclusive member of Lex Mundi (the world’s leading network of independent law firms), as well as of FLI and the regional Lex Adria. It is the first law firm holder of an ISO 9001:2000 Quality Management Certificate, followed by ISO 9001:2008 and ISO 9001:2015. It has also been awarded several times by Superbrands Bulgaria – the Independent Arbiter of Branding. The firm employs about 70 people, with a legal staff of 50 lawyers and paralegals. Penkov, Markov & Partners is a member of the Bulgarian Chamber of Commerce and Industry. The firm is also part of the largest bilateral chambers in the country. These include AmCham, the German-Bulgarian Chamber, and the CCI France Bulgarie. The company has been publishing its own newspaper, Penkov, Markov & Partners Legal News, with commentary on specific legal issues, in 2,200 copies in three languages. In the past few years, the firm has started publishing a bimonthly online newsletter on recent legislation which has become very popular within the business and the legal communities. Services & Offers Penkov, Markov & Partners International Law Office offers legal services in various fields related to business and investments. These services also include firm and branch establishment. The firm specializes in firm law, trade law, and real estate. It also provides expertise in project Cover Story | November 2024 16
17. financing, energy law, and labor law. Additionally, it handles mergers and acquisitions (M&A), banking law, and tax law. The services extend to anti-money laundering (AML), General Data Protection Regulation (GDPR), and intellectual property. The office also focuses on compliance related to unfair competition and provides litigation services. Challenges & The Foundational Years Mr. Penkov started the business equipped with nothing but knowledge, eagerness to learn, and perseverance. The biggest challenge was to make the three partners trust him and leave the security of the government job. Finding an office was also hard. Mr. Penkov’s wife supported him in the decision to vacate the home which later turned into the first main office. A Walther electric typewriter, with a 16-page memory and a fax machine, was the first big investment for the firm. Mr. Penkov announced business to the embassies, chambers of commerce, and companies in contact, which also marked the firm's growth. When Penkov, Markov & Partners started, it covered only the most basic and sought-after services related to the firm’s establishment and business transactions. It kept diversifying to cover all services sought after by entrepreneurs to reach its current portfolio. It was an easy decision for managers of a law firm to take because it simply made the work more efficient. The firm’s growth was a result of the quality of its services, and the trust it had built across the country and abroad, which included administrations, companies, chambers of commerce, and foreign clients. www.theenterpriseworld.com | 17
18. The Growth & Long-Standing Success Since its inception, Penkov, Markov & Partners has distinguished itself with extensive knowledge and experience. The firm specializes in establishing companies, management, and transactions. Perhaps, the export-oriented economy even back in the period of socialism helped greatly the partners in their professional development even before the establishment of the law firm. This unique economic model influenced the firm to maintain its approach. Over time, the firm diversified its business. The focus shifted towards knowledge and continuous improvement through various measures. The loyalty and dedication of its people to providing the best service became a trademark and their commitment played a crucial role in the firm's success. Additionally, teamwork was a key factor in enhancing overall efficiency. The firm has established a well-defined corporate culture grounded in its commitment to society and serves as the foundation for its work standards and bylaws. The firm actively participates in judicial reforms and supports the rule of law. Additionally, it is involved in firm registrations, improving the investment climate, and implementing tax reforms. Penkov, Markov & Partners has also worked to abolish burdensome permission regimes and facilitate entrepreneurship within the country. The team members are eager to grow both professionally and personally. They enjoy their work and the environment in which they operate. The firm's exclusive membership in Lex Mundi and participation in related events contribute to its development. These achievements have helped the team cultivate a mindset focused on sustainability and obtaining long-standing success. Implementing Technology & Digitalisation Penkov, Markov & Partners' efficiency was significantly increased when it introduced modern technology and full digitalization filtered through its intranet system to ensure accurate recording. Each client is provided with an assigned partner who is accountable for their requirements. Personal meetings and communication, ensuring an individual approach, also help maintain stability. Its clearly defined standards and established corporate culture help it to have better communication. The continual upgrades and the care for personal relationships in a traditional office environment full of art and creature comforts go hand in hand with stability and efficiency. The successful introduction of new technology at Penkov, Markov & Partners significantly improves clarity, feedback, and the quality of communication. It also encourages greater participation in teamwork at the firm. Ultimately, this technology enhances the quality of work. Additionally, it increases the sense of being well cared for among its clients and younger associates who are still gaining the necessary expertise and experience. Cover Story | November 2024 18
19. While the process may not always be seamless at the beginning, it consistently leads to success over time.” “ “ www.theenterpriseworld.com | 19
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21. Mr. Penkov’s leadership philosophy emphasizes giving respect to clients and promotes mutual respect and assistance among colleagues at the ofce. He believes in establishing transparent and uniform rules and standards. These ensure equal criteria for the professional development of the rm’s staff. Furthermore, Mr. Penkov values teamwork. He encourages everyone to work towards making their jobs fullling. He wants all team members to feel proud to be part of Penkov, Markov & Partners. To implement this philosophy effectively, the rm conducts regular anonymous surveys to “synchronize the clocks” and direct team- building events.“I hope it would help to get everyone in the organization on board.” Mr. Penkov says. Using modern technology and increasing the number of motivated and experienced lawyers are important prerequisites for success at Penkov, Markov & Partners. Introducing modern technology can be easier, even though there is often initial resistance. People quickly recognize the benets of these advancements at the rm. However, it is more challenging to encourage experienced lawyers to mentor their younger colleagues. This process requires additional effort and does not yield immediate results. The benets of mentorship typically come much later. It is important for individuals to be active in their roles and for everyone to share the same direction to achieve the shared vision of the rm. Building a Culture of Respect Cover Story www.theenterpriseworld.com | 21
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25. Think you’re in a city, exhausted from traveling and working, craving coffee and pastry to recharge your body. You walk into a well-known coffee shop, place your order, but the waiter informs you this is not the right shop to get what you want. If you want to fulll your orders, you should visit a different shop, Kofehuis. Yes, in Amsterdam, a city in the Netherlands, where people go to coffee shops to buy and use cannabis, not to drink and enjoy coffee. The city has much more to offer; there are countless interesting places, mouth-watering foods, and unforgettable experiences waiting for you to discover. In this article, you will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city. www.theenterpriseworld.com | 25
26. Where is Amsterdam Located? The city is in the western part of the Netherlands, in a region called North Holland. It lies at the northern end of the Amsterdam-Rhine Canal and is about 100 kilometers (62 miles) from the North Sea. The city is where the Amstel River meets the IJ Bay, making it an important spot for trade and travel. With the help of the above information, you can say spring and early autumn are the best times to visit Amsterdam when the weather is pleasant and there are fewer crowds. Amsterdam has a mild climate with warm summers and cool winters, making it a great place to visit all year. The best times to go are in spring and early autumn, when the weather is nice and there are fewer crowds. Each season brings its unique charm! and Best Time to Visit SEASON Spring (March to May) Summer (June to August) Autumn Winter (September to November) (December to February) This is one of the best times to visit, as the weather starts to warm up and the tulip season begins. The beautiful ower displays in parks and gardens make it a picturesque time to explore the city. Summer in the city can be warm, with longer days and many outdoor festivals. It’s a popular time for tourists, so expect larger crowds at major attractions. Enjoying the city’s parks and canals is a highlight during this season. Autumn is another great time to visit. The weather is still pleasant in September, and the fall foliage adds color to the city. By November, the holiday season begins, with festive markets and decorations. Winters are cold, with occasional snowfall. While it’s the least busy season for tourists, the city is beautifully lit for the holidays, and you can enjoy winter activities like ice skating. | November 2024 26
27. Key Events You Should The city is home to a variety of exciting events that bring the city to life. From the vibrant celebrations of King’s Day to the dazzling Amsterdam Light Festival, these key events showcase the city's rich culture and unique charm. Here are some must-see events you should never miss! www.theenterpriseworld.com | 27
28. KING’S DAY DANCE EVENT LIGHT FESTIVAL On 27 April, this event is celebrated as the birthday of King Williem Alexander. The whole city turns orange with people enjoying the street markets, music, and parties, including fun boat parades on the canals. In mid-October, ADE brings one of the world’s biggest electronic music festivals. It features performances, workshops, and conferences that draw music and art lovers across the globe. From late November to mid- journey, the city is decorated with beautiful light art. Artists from around the world collect here and create amazing lights that brighten the canals, and create a magical sight. | November 2024 28
29. Rich and Fascinating History TULIP FESTIVAL MUSEUM NIGHT Each year in April, the city celebrates the famous tulips with colorful displays all over the city—streets, parks, and gardens all lled with bright tulips, which give a stunning view. This event is usually held in November, and you can enjoy the museum after dark. Special music and art installations create a fun atmosphere that each art lover enjoys. Amsterdam has a rich and fascinating history that began as a small fishing village in the 12th century. The city's name comes from a dam built on the Amstel River to prevent flooding. In the 17th century, during the Dutch Golden Age, the city became a major trading center thanks to the Dutch East India Company. This period saw the construction of its famous canals and beautiful buildings. The 18th and 19th centuries brought growth and diversity, with artists like Rembrandt and Vermeer making their mark on the city. However, the city also faced dark times during World War II, when many residents, including Jewish citizens, were persecuted. The Anne Frank House serves as a reminder of this history. After the war, the city transformed into a modern, multicultural city known for its progressive values. Today, it attracts millions of visitors who come to enjoy its rich history, stunning canals, and vibrant culture. www.theenterpriseworld.com | 29
30. 7 Interesting Facts About Amsterdam You Didn’t Know The city is full of surprises, with a rich history and unique culture. From its iconic canals to its vibrant neighborhoods, there’s so much more to discover beyond the well-known attractions. Here are some interesting facts about the city that you might not know! 1. The original name of the city is Amstelredam, which was named after the Amstel River. Formerly, the city was a small fishing village where people relied on the river for agriculture. 2. The city is built on 11 million wooden poles due to its soft and marshy ground. These poles support many of the city’s famous buildings, like canal houses. Many of these poles have lasted for years, showcasing the intellect and artwork of builders in history. 3. The city has the smallest house in Europe, which is 2.02 meters wide and 5 meters deep. In contrast to this, the widest home in the city is 22 meters wide, named Trippenhuis, after the Trip brothers who built it. 4. There are 160 coffee shops in the city, but none of them sell coffee or tea; there people can buy and use cannabis. 5. The Haystack Brewery founded Heineken, the world- popular beer in this city. In the year 2011, roughly 2.7 billion liters of beer were brewed. 6. There are roughly 2,500 houseboats in the city, many of which are 100 years old. These houseboats help people facing home shortages and attract visitors from across the globe. 7. There are more than 90 museums in the city; some of them considered best are the Van Gogh Museum and the Rijksmuseum of Art and Artifacts. There are also some quirky museums, such as The Cat Cabinet, which is all about cats, complete with cat art, sculptures, and even resident cats. Conclusion Whether you’re a food, art, music, history, or nature lover, Amsterdam holds lots of surprises for you to discover. The city’s beautiful canals, lively neighborhoods, and rich culture invite you to explore its mix of old and new. Plan your next trip to this amazing destination! Foods You Must Try The city offers a variety of delicious local foods that reflect the city’s rich culture and history. From the sweet and crispy stroopwafels to the savory bitterballen, there’s something for every taste. Don't forget to try the famous Dutch cheeses like Gouda and Edam, and indulge in traditional street food like haring. • Stroopwafel: This dish is a famous and loved treat for its sweet, chewy texture and delicious flavor. It consists of two thin waffle layers with a syrup filling in the middle. You can find this food everywhere in the city, from street markets to cafes. • Bitterballen: It is a traditional food made from beef, beef broth, and flour and is often enjoyed as a snack. • Pancakes: It is a popular local food famous for breakfast and available in different flavors. The major ingredients used in it are flour, milk, salt, eggs, bananas, chocolate, and almonds. • Haring: It is a traditional food famous for its fresh and salty flavor. The major ingredients used in it are fresh herring, onions, and pickles. • Dutch Cheese: The Netherlands is world- famous for its cheese, especially Gouda and Edam. They have been symbolizing the rich flavor, long history, and versatility of the city for years. The major ingredients used in preparation are cow’s milk, salt, and rennet. | November 2024 30
32. If you’ve been thinking about learning how to trade but don’t want to spend a lot of money upfront, you’re in luck. There are plenty of free online trading courses out there that can teach you the basics without charging you a penny. Whether you’re curious about stocks, forex, or cryptocurrencies, these courses are a great way to learn the ropes without committing nancially. But with so many courses around, it can be tough to gure out which ones are actually helpful. In this guide, we’ve compiled a list of 10 free online trading courses that can give you the foundational knowledge to start your journey toward nancial freedom. | November 2024 32
33. A Simple Way to Get Started www.theenterpriseworld.com | 33
34. Investopedia Academy: Introduction to Day Trading Investopedia, one of the most trusted names in finance education, offers a free introductory course to day trading. This short but comprehensive course provides an overview of strategies, risk management, and market psychology. With clear explanations and practical advice, it is considered one of the top free online trading courses for individuals interested in exploring day trading. Coursera: Financial Markets by Yale University Yale University offers a “Financial Markets” course on Coursera taught by Nobel laureate Robert Shiller. This course provides a comprehensive understanding of financial markets and trading, offering valuable insights into how markets operate. While not solely focused on trading, it offers a broader context that is essential for traders. Platform Investopedia Duration 1 Hour Who It’s For Beginners Platform Coursera Duration 33 hours Who It’s For Intermediate learners The 10 free online trading courses: | November 2024 34
35. TD Ameritrade: Investor Education Center TD Ameritrade offers a wealth of free educational resources for both new and experienced traders. Its Investor Education Center features a range of free online trading courses, from options trading to forex. Its interactive learning modules, quizzes, and live webcasts provide a thorough trading education without any cost. Platform Duration Self-paced Who It’s For All levels TD Ameritrade BabyPips: School of Pipsology BabyPips is well-known in the forex trading community for its “School of Pipsology,” a free, in-depth resource that breaks down forex trading in a fun and engaging way. The course covers everything from the basics to advanced trading strategies, all presented in an easy-to-follow format. If you’re specifically interested in forex, this is one of the top free online trading courses to consider. Platform Duration Self-paced Who It’s For Forex beginners BabyPips Trading Academy by eToro eToro, a popular trading platform, provides a free trading academy with lessons covering a variety of assets, including stocks, forex, and cryptocurrencies. Its courses cater to complete beginners, making it an excellent entry point for those new to the market. With real-world examples and easy-to-understand concepts, this is one of the best free online trading courses for aspiring traders. Platform Duration Self-paced Who It’s For Beginners eToro www.theenterpriseworld.com | 35
36. Alison: Diploma in Stock Trading Alison offers a diploma in stock trading, a free online course designed for beginners who want to learn how to trade stocks. The course covers stock market terminology, trading strategies, and risk management. Upon completion, you can even download a certificate, which is a nice bonus for anyone looking to build their resume. Skillshare: Stock Market Fundamentals Skillshare offers a wide range of free courses, and “Stock Market Fundamentals” is a popular one for beginners. The course covers key concepts like how to read stock charts, analyze company performance, and develop a trading strategy. It’s one of the more concise free online trading courses, making it perfect for someone who wants to learn the basics quickly. Platform Duration 10-15 hours Who It’s For Beginners Alison Platform Duration 1 hour Who It’s For Beginners Skillshare Udemy: Stock Trading and Investing for Beginners This Udemy course focuses on the fundamentals of stock trading and investing. While Udemy is known for its paid courses, there are often free versions available, especially for beginners. The course covers essential topics like technical analysis, stock chart patterns, and how to minimize risks. It’s one of the most popular free online trading courses on Udemy for beginners. Platform Duration 2 hours Who It’s For Beginners Udemy | November 2024 36
37. Khan Academy: Stocks and Bonds Khan Academy’s “Stocks and Bonds” course provides a clear and concise introduction to the stock market, trading, and bonds. While it’s not exclusively a trading course, the material is highly useful for anyone who wants to understand how financial markets work. The course is free and available to anyone, making it one of the most accessible free online trading courses for beginners. Raging Bull: Free Training Raging Bull offers a variety of free trading webinars and educational resources for beginners and intermediate traders. The platform focuses on day trading and swing trading, providing insights into strategies, market analysis, and trading psychology. It’s a great option if you’re looking for more hands-on, practical advice in your free online trading courses. Platform Khan Academy Duration Self-paced Who It’s For Beginners Platform Raging Bull Duration Self-paced Who It’s For Beginners and Intermediate Final Thoughts So, if you’re thinking about getting into trading, why not check out some of those free online trading courses? They’re a great way to learn without spending a dime. You can pick up the basics and see if trading is something you really want to dive into. Just keep in mind that it’s not a magic money-making scheme. It takes time to get the hang of things, and you’ll probably make some mistakes along the way—that’s part of the learning process. But with these free courses, you can start building your knowledge and confidence without any pressure. Just take your time, enjoy the learning journey, and see where it takes you. Who knows? You might just find a new passion! www.theenterpriseworld.com | 37
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39. Did you know Nestlé, one of the largest food and beverage companies in the world, operating in 189 countries with over 2000 brands, started its journey with the simple idea of making a milk-based baby formula to help babies who couldn't be breastfed? Last year, the revenue of the company was $0.11T, which is an increase of $0.0084T than in 2022. With this fast-growing market value, the company has been inspiring startups and other industries with innovative ideas that prioritize sustainability and quality, perfectly encapsulated in its tagline, “Good Food, Good Life.” In this article, you will learn about the brand history of Nestlé, major products, interesting facts, marketing strategies, and challenges in becoming the largest food and beverage company. www.theenterpriseworld.com | 39
40. Nestlé was founded in 1866 by pharmacist Henri Nestlé in Vevey, Switzerland, starting with a milk-based baby formula for infants who couldn’t be breastfed. This product's popularity led to the creation of the company brand, and in 1905, it merged with the Anglo-Swiss Condensed Milk Company to expand its dairy business. In the early 1900s, the company added chocolate and coffee to its product line, launching Nescafé in 1938. During World War II, the company provided food for soldiers while continuing to innovate. After the war, the company acquired several companies and expanded its offerings to include baby food, frozen meals, and pet food. It grew globally, becoming a major player in the food and beverage industry while focusing on quality and nutrition. In the 21st century, the company prioritized health, nutrition, and sustainability by sourcing ingredients responsibly and using eco- friendly packaging. It adapted to consumer preferences by offering healthier options, embodying its slogan, “Good Food, Good Life,” to reflect its commitment to nutritious, high-quality food. Brand History | November 2024 40
41. www.theenterpriseworld.com | 41 1866-1868 1868-1938 1938 1938-1966 1966-1984 1995-2015 2015-Present 1984-1995 The company logo, one of the most recognizable symbols in the food industry, has a rich history reflecting the company’s values. Origin and Design Founded in 1866, the original logo featured the name “Nestlé” above a stylized image of a baby and a nest, symbolizing care and nurturing for infants. Evolution After merging with the Anglo-Swiss Condensed Milk Company in 1905, the logo was updated to include two birds feeding their young in a nest, emphasizing family and nourishment. Modern Logo Today, the modern logo of the company features in a bold font alongside the iconic nest with three birds, reflecting the brand's dedication to innovation and sustainability while honoring its heritage. Symbolism The logo symbolizes nourishment, care, and family values, aligning with the company’s mission to provide high-quality food and beverages. Overall, the company logo has evolved to represent a legacy of care, quality, and innovation. Story of Nestlé Logo
42. Market Strategies The Nestlé marketing strategy has been a crucial factor in positioning the company on the list of largest companies in the global market. These strategies have redefined the way how to engage with customers, establish a presence, and make a lasting impression on their brains through digital mediums or local stores. Here, you will learn about some of the marketing strategies that helped it become a global company. Ÿ Boosting brand awareness: The company invests in multiple advertising campaigns across various channels through sponsorships and partnerships, helping its products to be easily recognized and have positive perceptions about the brand. Ÿ Enhancing customer engagement: The company utilizes social media platforms, email marketing, and other communication channels to engage with customers. It helps in building long-term customer loyalty and establishing itself as a trusted brand. Ÿ Increasing social presence: When the company is ready to launch new products, primarily the information is shared on social handles, which increases curiosity among people and enhances the overall selling rate of that product. Social handles also help in calculating the feedback from customers and addressing what changes need to be made to make products the customer's best choice. Ÿ Expanding into a new market: With the increasing demand for the company’s products, stores are opened in the new market, which helps customers travel less and get their choice. Ultimately, helping the company expand into new spaces and occupy the market. Nestlé’s Challenges The company faces several challenges, including reducing plastic waste and managing water use. It also needs to keep up with consumer demand for healthier products and make sure its supply chain is ethical, especially for cocoa and palm oil. Dealing with different food regulations in many countries, along with economic changes and competition from smaller, organic brands, adds more pressure. Public concerns about its environmental impact and fair practices also affect its reputation. Lastly, the company must adapt to the growing trend of online shopping and stay innovative to keep its leading position in the market. | November 2024 42
43. 7 Interesting Facts About Nestlé You Didn’t Know The journey of the company is filled with remarkable milestones and lesser-known facts. Starting with the small idea of making a baby formula to managing over 2000 brands filled with interesting facts. Here are 7 facts that will reveal how the company grew and became a global leader in the food and beverage industry. The company is working to reduce plastic products and source products responsibly. It also aims to reduce emissions of greenhouse gases by 2050, spreading awareness and the importance of using energy-efficient appliances. 1. Today, the company has more than 2000 brands, but that doesn't mean it has launched all of them; many were acquired: Gerber (baby food) in 2007 and Blue Bottle Coffee in 2017. 2. During World War II, the company provided food to the soldiers, which ultimately helped it in brand marketing. 3. The company is involved in multiple charity works, like the Nestlé Cocoa Plan, which aims to improve the living standard of cocoa farmers and promote sustainable farming. 4. The company invests heavily in research and development; it has 22 research centers globally, where they focus on nutrition, health, and wellness. 5. Brands like Nespresso, Kit Kat, and Nesquik do more than $1 billion in sales in a year and are the highest-selling products from the house of the company. 6. The company employs more than 3 00,000 people for all the brands. 7. Conclusion Nestlé's journey from starting with a small idea of a milk-based formula to becoming the global leader in food and beverage companies is an example of its innovative spirit and commitment to quality. Today, the company is an inspiration for startups and established businesses alike, proving how dedication to sustainability and consumer health can drive success. “Good Food, Good Life” isn’t just a tagline—it’s a promise to the world. www.theenterpriseworld.com | 43
46. Why is | November 2024 46
47. F&O trading has seen a remarkable rise in popularity, capturing the attention of both big investors and newcomers. This surge isn’t merely a trend; it reflects a shift in how individuals and institutions approach financial markets. The appeal lies in the potential for better returns and the flexibility these instruments offer. The segment’s popularity is clear from its significant growth, with the F&O trading segment’s monthly turnover soaring to ₹8,740 trillion in March 2024, up from ₹217 trillion in March 2019. Meanwhile, the equity cash segment’s average daily turnover was ₹1 trillion, and the F&O segment reached ₹330 trillion. As more participants enter the market, driven by the allure of strategic opportunities, F&O trading continues to grow. This blog explores the reasons for this increasing interest and examines why it has become a focal point for those looking to invest in the share market online. About F&O trading Futures and options trading offer investors distinct approaches to managing their investments. An options contract grants the right, without the obligation, to buy/sell stock at a specific price within the contract’s duration. In contrast, a futures contract obligates the buyer to purchase and the seller to sell shares on a predetermined future date unless closed before expiry. Options trading involves asymmetry, setting it apart from futures. Consider an example where “X” buys ABC futures at Rs.950, and “Y” sells them. Both parties experience symmetrical outcomes: if the price rises to Rs.970, “X” gains Rs.20, while “Y” loses Rs.20, and the reverse happens if it drops to Rs.930. However, in options, the buyer’s loss is limited to the premium paid, whereas the seller faces potentially unlimited losses. Futures are leveraged products, meaning both profits and losses are amplified. For instance, by paying a 20% margin on a Rs.100,000 investment, you leverage your position fivefold. A 10% price increase results in a 50% profit on your margin. However, the same applies to losses, which also multiply. Understanding that leverage impacts both gains and losses is crucial when trading in futures. Both futures and options allow investors to buy investments at a set price within a specified timeframe. These financial tools can be used for returns or as a hedge against existing investments. However, the markets for these products differ significantly in operation and risk. www.theenterpriseworld.com | 47
48. Features Futures Options Obligation Risk Leverage Flexibility Must buy/ sell on expiry High leverage High leverage Less flexible Right, no obligation Limited to premium paid Lower leverage More flexible | November 2024 48
49. Why are Indian investors buying F&O? F&O trading has seen a surge in interest across India, drawing in both experienced investors and newcomers. As more individuals seek diverse avenues for potential profits and risk management, these financial instruments have become increasingly attractive. Below are five key reasons driving the growing popularity of futures and trading options, especially for those looking to invest in the share market online. 1. Increased accessibility One reason why F&O trading is gaining popularity in India is the ease with which people can invest in the share market online. With the rise of online trading and investment platforms, new investors now have more opportunities to participate in these markets, making them more accessible than ever before. 2. Potential for higher returns F&O trading is attractive to many because it offers higher chances of profit. These financial instruments allow investors to leverage their positions, which can amplify profits. This potential for increased earnings is a key factor driving more people to explore these options. 3. Risk management Investors in India are increasingly using futures and trading options as tools for risk management. These products provide a way to hedge against potential losses in other investments. By incorporating them into their portfolios, investors can protect themselves from market volatility while still aiming for profits. 4. Flexibility in strategies The flexibility that futures and trading options offer is another reason for their growing popularity. These products allow investors to implement a variety of trading strategies, catering to different risk appetites and financial goals. This adaptability makes them appealing to a broad range of investors. 5. Growing awareness Lastly, the increasing awareness of F&O trading is contributing to their popularity. As more people educate themselves about these financial instruments, they are more likely to invest in the share market online, using these tools to enhance their investment strategies. Latest developments in F&O trading Derivatives are financial instruments whose value is derived from an underlying asset, such as stocks, commodities, or indices. Futures and options are two common types of derivatives in trading. The Securities and Exchange Board of India (Sebi) has proposed increasing the minimum value of index derivatives contracts to enhance the appeal of the popular options segment. The proposed hike would raise the contract size from the current ₹ 5 lakh to ₹15-20 lakh initially and then to ₹20-30 lakh after six months. This move is intended to raise the entry barrier for smaller investors as futures and options trading becomes more attractive. Currently, index options dominate 29% of the overall F&O trading turnover, up from 5% in FY20. Meanwhile, the share of index futures has decreased to 15% from 29% in the same period. Experts say these changes will further increase the appeal of options trading. Investing in F&O wisely The increasing popularity of F&O trading highlights its appeal due to potential profits and rising trading volumes. The proposed changes to contract sizes and transaction taxes are expected to boost the attractiveness of options trading further. As the market evolves, investors need to stay informed and adapt their strategies to navigate the opportunities and risks in futures and options trading. To invest in futures and options online, You can consider Ventura. It is a trusted stock trading app and brokerage platform that offers the tools and guidance needed to invest in the share market online. Consider Ventura as your partner in building a streamlined and well-managed trading portfolio. www.theenterpriseworld.com | 49
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