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The Experience is Everything

Avatar for VisionID VisionID
November 27, 2013

The Experience is Everything

Avatar for VisionID

VisionID

November 27, 2013

Other Decks in Technology

Transcript

  1. Mark Thomson Retail Solutions Director Europe & Africa THE EXPERIENCE

    IS EVERYTHING DELIVERING SOLUTIONS FOR RETAILERS 1
  2. 2 IMPROVED SAFETY SECURITY EFFICIENCY ACCURATE SUPPLY CHAIN DATA INVENTORY

    AND PRICING OPTIMIZATION CONSISTENT CUSTOMER SERVICE 40% CRIME REDUCTION SECURITY AND SAFETY AUTOMATION AND EFFICIENCY ECONOMIES OF SCALE 30% REVENUE RECOVERY 50% SYSTEM GROWTH SOLUTIONS THAT MAKE OPPORTUNITIES A REALITY 65% FEWER FULFILLMENT ERRORS 700% INCREASE IN PRODUCTIVITY 50% FASTER CHECKOUT Examples based on specific customer results.
  3. PAGE 3 PAGE 3 • Guest access and recognition •

    Digital loyalty services • Mobile inventory, Price check • RFID perpetual inventory solutions • Device and network management • Mobile electronic marketing • Personal shopping assistant • Interactive kiosks Digital signage • Guest WiFi for personalization and metrics • Mobile point of sale solutions • Self checkout, mobile commerce • Point of sale laser and imaging scanners • Point of sale RFID readers • Merchandise locator • Task management, skill-based routing • Voice, data, video connectivity • Image, video share for situational awareness • Network assurance and security • Converged voice and data communications • Video surveillance and analytics • Mobile workforce management • Automated ordering and replenishment • Mobile receiving solutions • Price verification and mobile mark downs • Store activity, sales analytics at all levels IMPROVE THE BUYING EXPERIENCE PERSONALIZE THE SHOPPING EXPERIENCE INCREASE SUPPLY CHAIN EFFICIENCY ENHANCE ASSOCIATE EFFECTIVENESS MANAGE STORE OPERATIONS TRANSFORMING RETAIL • GPS Tracking and management of delivery service vehicles
  4. SUCCESSFUL COMPANIES WILL ENGAGE CUSTOMERS THROUGH “OMNICHANNEL” RETAILING: A MASHUP

    OF DIGITAL AND PHYSICAL EXPERIENCES Darrell Rigby, Bain & Co Of Retailers are unable to connect shoppers’ activities online with what they do in the store 89 % Source: MSI 2012 Retail Survey Retail associates and managers who report providing a better in-store shopper experience when equipped with the latest mobile technologies 75 % Source: MSI 2012 Retail Survey 95 % Expected percentage of mobile handsets shipped in the US that will be Wi-Fi enabled in 2015 Source: Coda Research June 2011 RETAIL IS CHANGING – ARE YOU READY?
  5. TRANSACT VALIDATE DISCRIMINATE NAVIGATE IDENTIFY OMNICHANNEL? Store E-Commerce M-Commerce Mobile

    App Tablet App Catalogue TV Channel eBay Facebook REACHING SHOPPERS WHERE THEY ARE
  6. WHEN BROWSING BECOMES BUYING, CUSTOMERS BECOME BRAND ADVOCATES AND RETAILERS

    INFLUENCE THE PURCHASE PATH. Shopper selects a retail destination and enters the store Shopper tries to locate a selection set within the store Shopper seeks to evaluate among relevant alternatives Shopper looks to confirm a purchase decision Shopper ready to commit to the purchase HOW CAN YOU IMPROVE THE SHOPPERS PURCHASE PATH?
  7. GREETED & ENABLED Connected Shopper mobile applications INCENT SHOPPERS Customer

    profiling delivers customer offers and messages Video Recognition GUEST ACCESS Presence AirDefense Security NX Series infrastructure
  8. THE TALE OF THE LOST SALE Every shopper enters the

    store hoping they’ll find what they want at an acceptable price. But it doesn’t always turn out that way. MOST ABANDONED SALES BECOME LOST SALES When the shopper leaves the store without everything they wanted, those abandoned sales are likely lost forever. WHY SHOPPERS LEAVE EMPTY HANDED The reasons shoppers leave the store without buying everything they wanted are varied. Some are under the control of the retailer. Others aren’t. Retail associates provide directions to a location with item in stock Retail associates have out-of-stock item delivered to shopper’s home BEFORE LEAVING THE STORE, SHOPPERS ARE
  9. KEEP MOBILE WORKERS INFORMED Task Management, workflow services, task specific

    devices SMARTER LISTS Proximity awareness CONVERGED NETWORKING NX Series infrastructure REDUCE SHOPPER WAIT TIMES Integrated communications between shopper and associates PERSONAL SHOPPING Connected Shopper apps and devices
  10. EXTENDED AISLE Item level RFID Self service kiosks Item locator

    SMART INVENTORY Video analytics RFID CONNECTED ASSOCIATES In-store locationing Workforce management Dressing room assistant
  11. ENABLE CONVENIENT SHOPPER CHECKOUT Secure smartphone mobile commerce, e- wallets,

    home delivery, collection points SECURELY MOBILIZE TRANSACTIONS Mobile point of sale solutions INSTANTLY RECOGNIZE BOTTLENECKS Video and heat mapping analytics enable visibility, trigger associate allocation
  12. MOTOROLA IS HELPING RETAILERS BUILD EXPERIENCES WITH TECHNOLOGY KNOW WHAT

    YOUR SHOPPERS WANT, BEFORE THEY DO. YOU ASK ASSOCIATES TO DO MORE THAN EVER. WITH THE RIGHT TOOLS, THEY CAN. WHEN I.T. DOESN’T HAVE TO DO EVERYTHING, THEY CAN DO ANYTHING.