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Conversational Design Theory: Conversational Design Process

Voxable
December 12, 2018

Conversational Design Theory: Conversational Design Process

Voxable

December 12, 2018
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  1. #givevoice @voxable voxable.io Conversational Design Theory: 
 The Conversational Design

    Process Austin Chat UX | December 2018 Lauren Golembiewski CEO & Co-Founder, Voxable
  2. #givevoice @voxable voxable.io Voxable helps companies design and develop conversational

    interfaces as well as teaches teams strategy and process. Not much Wanna hang out? Hey, what's up? What about drinks tomorrow at 7? 12>00 PM Active Now Henri Liriani Home 100% 12>00 PM Let's You I return space 123 M N B V C X Z L K J H G F D S A P O I U Y T R E W Q Aa
  3. #givevoice @voxable voxable.io Listen Automatic Speech Recognition (ASR) Messaging UI

    Understand Natural Language Understanding (NLU) Process Bot Intelligence Respond Synthesized Voice Messaging UI The Conversational Interaction Loop
  4. #givevoice @voxable voxable.io Listen Research Jobs-to-Be-Done Understand Affinity Maps Object

    Definition Process Scripts Conversation Flows Prototype Respond Branding Writing UI Elements The Conversational Design Process
  5. #givevoice @voxable voxable.io How to Listen to Your Users -

    Audit and analyze current conversations - Interview users and gather new data about their needs - Use the Jobs-to-be-Done framework Listen
  6. #givevoice @voxable voxable.io Help people find gifts for their loved

    ones I need to buy a gift show my mom how much I love her find something I know I will get by christmas When I want to so I can SITUATION MOTIVATION DESIRED OUTCOME Listen
  7. #givevoice @voxable voxable.io “Can you help me find a gift

    
 for my mom that costs 
 around $100” user intent: find gift budget business recipient - name - preferences - location - APIs (data) - departments - people Understand
  8. #givevoice @voxable voxable.io - USER
 Alexa, ask Nifty to find

    me a gift for my mom. - NIFTY
 Righto, let’s find a gift for your mom! First, what is the maximum you would like to spend on this gift? 7. Write Scripts Process
  9. #givevoice @voxable voxable.io 8. Diagram the Conversational Flow Help me

    find a gift for my mom Righto, let’s find a gift! What is the maximum you’d like to spend on this gift? $100 Got it. Does your mom have any hobbies? Huzzah! I found some gift options. She loves baking
  10. #givevoice @voxable voxable.io Prototype the Interactions - Act out your

    interactions - Test using Wizard-of-Oz method - Use prototyping tools Process
  11. #givevoice @voxable voxable.io Total $15.00 1 Hacker Way Menlo Park,

    CA 94025 Ship to Visa 4405 Paid with Description Item Name Order confirmation Let's go! Share See who's speaking at Talkabot Speakers Let's go! Share Find out what is happening when Schedule Let's go! Share Get your foundation pieces to build from Shop our favorite items ! Add to cart Description Title View Details Description Title View Details Description Title View Details Description Title View Details Description Title View Details Button The Messenger Platform provides you with tools to create a bot to engage in conversation with people. 9:41 AM ! Schedule " Speakers # More Send a message... Schedule Menu Speakers Supports Buy Tickets Respond
  12. #givevoice @voxable voxable.io Brand: Voice, Tone, & Persona - Voice

    is the quality of your words - Tone is how words modulate for different situations - Persona is a character that embodies 
 voice and tone http://bit.ly/bot-brand-p1 Respond
  13. #givevoice @voxable voxable.io Systemetize Writing & UI Elements - Align

    on core principles - Develop systems for consistent writing - Systematize writing and UI elements - Write collaboratively as a team Respond
  14. #givevoice @voxable voxable.io Craft Words Methodically - Eliminate all unnecessary

    words - Iterate and remove even more words - Add personality sparingly - Employ UI elements http://bit.ly/talk-freddish Respond