Going Through the Motions

A brief walkthrough on how to market your app with a motion graphic or video advertisement.

Transcript

1. GOING THROUGH THE MOTIONS I AM WILL - I’M A DESIGNER
2. THE TASK OF MARKETING A SOFTWARE APP
3. THAT’S DELICIOUS… SOFTWARE??
4. HOLD YOUR HANDS LIKE THIS WHEN TALKING ABOUT YOUR PRODUCT
5. WAY’S OF MARKETING • MAGAZINES (PRINT)˝ • CONFERENCES˝ • SOCIAL MEDIA˝ • VIDEOS'
6. VIDEOS SPECIFICALLY MOTION/INFO GRAPHICS
7. THEY’RE BAD ASS
8. “HEY WHAT’S UP” videocopilot.net ANDREW KRAMMER
9. TWO TYPES OF VIDEOS MOTION OR INFO GRAPHICS LIVE PEOPLE (NOT DEAD PEOPLE) Also there is a hybrid but I’ll come back to that
11. BEST PRATICES
12. HERE’S THE DEAL • SCRIPT˝ • STORYBOARD˝ • STYLE TREATMENT˝ • ANIMATION˝ • RENDERING (THIS CAN BE A BEACH) FOR MOTION GRAPHICS
13. HERE’S THE DEAL • SCRIPT˝ • SHOT LIST˝ • STORYBOARD & SHOT MAP˝ • LOCATION SCOUTING˝ • TALENT SCOUTING˝ • LOCATION SCHEDULING˝ • PRODUCTION SHOOTING˝ • PRODUCTION COORDINATION˝ • FOOTAGE COMPLIATION˝ • EDITING˝ • RENDERING (THIS CAN BE A BEACH) FOR SHOOTING LIVE
14. TWO BIG ONES SCRIPT & STORYBOARD
15. SCRIPT • PROVIDES A STARTER FOR VISUALS˝ • IT’S THE KEY’S IN THE IGNITION˝ • IT DEFINES THE PROJECT
16. I only sound intelligent when there's a good script writer around.˝ - Christian Bale
17. I SHALL NOT DO ANYTHING WITHOUT A FREAKING STORYBOARD!!!!!!!!
18. • It is your road map˝ • It’s a good brainstorming tool˝ • It defines the production˝ • BUT MOST OF ALL STORYBOARD +’s
19. SEAGULS PEOPLE WHO FLY IN, MAKE A LOT OF NOISE, S*** ON EVERYTHING, THEN FLY OFF
22. STYLE TREATMENTS
23. Script • Storyboard • Style Treatments IN ORDER
24. HELPFUL PROCESSES DURING ANIMATION AND EDITING
25. PROJECT STRUCTURE
27. ILLUSTRATOR TO AFTER EFFECTS
28. PLAN THE TRANSITIONS
30. http://www.premiumbeat.com/blog/infographics-after-effects/
31. SAVE ON RENDERING
33. CONTRADICTORY TO…
34. USING EXPRESSIONS
36. www.motion-graphics-exchange.com www.motionscript.com
37. OR YOU CAN EYEBALL IT
40. THE HILLS ARE ALIVE…WITH THE SOUND OF NOTHING?
42. MUSIC • killertracks.com˝ • themusicbed.com˝ • tunefruit.com
43. SOUND EFFECTS • freesounds.org˝ • soundsnap.com˝ • make your own
44. PROJECT STRUCTURE˝ PLAN YOUR TRANSITIONS˝ SAVE ON RENDERING˝ USE EXPRESSIONS˝ USE GOOD SOUND & MUSIC RECAP
45. Oh yeah the hybrid
47. BEFORE AFTER
48. VIDEO’S ARE A GREAT MEANS OF PROMOTION In 2013, according to Fast Company, 72 hours of online video is uploaded to YouTube every minute.
49. I WISH YOU GREAT SUCCESS @FakeWillDS #notme email me: vaticanwilliam@gmail.com