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Going Through the Motions
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William dos Santos
January 09, 2015
Technology
1
39
Going Through the Motions
A brief walkthrough on how to market your app with a motion graphic or video advertisement.
William dos Santos
January 09, 2015
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Transcript
GOING THROUGH THE MOTIONS I AM WILL - I’M A
DESIGNER
THE TASK OF MARKETING A SOFTWARE APP
THAT’S DELICIOUS… SOFTWARE??
HOLD YOUR HANDS LIKE THIS WHEN TALKING ABOUT YOUR PRODUCT
WAY’S OF MARKETING • MAGAZINES (PRINT)˝ • CONFERENCES˝ • SOCIAL
MEDIA˝ • VIDEOS'
VIDEOS SPECIFICALLY MOTION/INFO GRAPHICS
THEY’RE BAD ASS
“HEY WHAT’S UP” videocopilot.net ANDREW KRAMMER
TWO TYPES OF VIDEOS MOTION OR INFO GRAPHICS LIVE PEOPLE
(NOT DEAD PEOPLE) Also there is a hybrid but I’ll come back to that
None
BEST PRATICES
HERE’S THE DEAL • SCRIPT˝ • STORYBOARD˝ • STYLE TREATMENT˝
• ANIMATION˝ • RENDERING (THIS CAN BE A BEACH) FOR MOTION GRAPHICS
HERE’S THE DEAL • SCRIPT˝ • SHOT LIST˝ • STORYBOARD
& SHOT MAP˝ • LOCATION SCOUTING˝ • TALENT SCOUTING˝ • LOCATION SCHEDULING˝ • PRODUCTION SHOOTING˝ • PRODUCTION COORDINATION˝ • FOOTAGE COMPLIATION˝ • EDITING˝ • RENDERING (THIS CAN BE A BEACH) FOR SHOOTING LIVE
TWO BIG ONES SCRIPT & STORYBOARD
SCRIPT • PROVIDES A STARTER FOR VISUALS˝ • IT’S THE
KEY’S IN THE IGNITION˝ • IT DEFINES THE PROJECT
I only sound intelligent when there's a good script writer
around.˝ - Christian Bale
I SHALL NOT DO ANYTHING WITHOUT A FREAKING STORYBOARD!!!!!!!!
• It is your road map˝ • It’s a good
brainstorming tool˝ • It defines the production˝ • BUT MOST OF ALL STORYBOARD +’s
SEAGULS PEOPLE WHO FLY IN, MAKE A LOT OF NOISE,
S*** ON EVERYTHING, THEN FLY OFF
None
None
STYLE TREATMENTS
Script • Storyboard • Style Treatments IN ORDER
HELPFUL PROCESSES DURING ANIMATION AND EDITING
PROJECT STRUCTURE
None
ILLUSTRATOR TO AFTER EFFECTS
PLAN THE TRANSITIONS
None
http://www.premiumbeat.com/blog/infographics-after-effects/
SAVE ON RENDERING
None
CONTRADICTORY TO…
USING EXPRESSIONS
None
www.motion-graphics-exchange.com www.motionscript.com
OR YOU CAN EYEBALL IT
None
None
THE HILLS ARE ALIVE…WITH THE SOUND OF NOTHING?
None
MUSIC • killertracks.com˝ • themusicbed.com˝ • tunefruit.com
SOUND EFFECTS • freesounds.org˝ • soundsnap.com˝ • make your own
PROJECT STRUCTURE˝ PLAN YOUR TRANSITIONS˝ SAVE ON RENDERING˝ USE EXPRESSIONS˝
USE GOOD SOUND & MUSIC RECAP
Oh yeah the hybrid
None
BEFORE AFTER
VIDEO’S ARE A GREAT MEANS OF PROMOTION In 2013, according
to Fast Company, 72 hours of online video is uploaded to YouTube every minute.
I WISH YOU GREAT SUCCESS @FakeWillDS #notme email me:
[email protected]