Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Game Fees £9,389,955 £494,804 £534,388 £577,139 £623,310 £673,175 £727,029 £785,191 £848,007 £915,847 £989,115 £1,068,244 £1,153,704 GrassRoots Sponsors £29,723,766 £1,308,657 £1,452,609 £1,612,396 £1,789,760 £1,986,633 £2,205,163 £2,447,731 £2,716,981 £3,015,849 £3,347,592 £3,715,827 £4,124,568 Retail (reseller) £8,770,287 £169,093 £210,183 £261,257 £324,743 £403,655 £501,743 £623,667 £775,218 £963,596 £1,197,749 £1,488,802 £1,850,581 Brand Ad Campaign Sales/Agency £580,000 £50,000 £30,000 £90,000 £30,000 £30,000 £30,000 £50,000 £50,000 £50,000 £70,000 £50,000 £50,000 Annual Number of # New Participants 97,526 9,828 5,249 11,215 5,990 6,399 6,836 7,303 7,801 8,333 8,902 9,510 10,159 Percentage % New Participants 0.29% 0.50% 0.25% 0.50% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% MAU (Monthly Active Users) 4,063,488 1,965,609 2,099,762 2,243,070 2,396,160 2,559,698 2,734,397 2,921,020 3,120,379 3,333,345 3,560,846 3,803,874 4,063,488 TOTAL REVENUE £48,561,534 £2,032,382 £2,232,429 £2,552,008 £2,773,803 £3,099,862 £3,470,771 £3,913,891 £4,398,007 £4,953,625 £5,613,359 £6,332,384 £7,189,013 Expenses TOTALS Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Salaries £1,279,200 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 £106,600 Marketing £7,284,230 £304,857 £334,864 £382,801 £416,070 £464,979 £520,616 £587,084 £659,701 £743,044 £842,004 £949,858 £1,078,352 Hosting / Support £459,612 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 £38,301 Overheads £384,840 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 £32,070 Director Loans £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 Debt (pension-loans) £41,051 £1,051 £40,000 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 Total Headcount 12 12 12 12 12 12 12 12 12 12 12 12 (% Marketing) 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Funding £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 TOTAL EXPENDITURE £9,279,493 £468,759 £537,715 £545,652 £578,921 £627,830 £683,467 £749,935 £822,552 £905,895 £1,004,855 £1,112,709 £1,241,203 TOTAL REVENUE £48,561,534 £2,032,382 £2,232,429 £2,552,008 £2,773,803 £3,099,862 £3,470,771 £3,913,891 £4,398,007 £4,953,625 £5,613,359 £6,332,384 £7,189,013 GROSS PROFIT £39,282,041 £1,563,622 £1,694,714 £2,006,355 £2,194,881 £2,472,032 £2,787,304 £3,163,957 £3,575,455 £4,047,730 £4,608,504 £5,219,675 £5,947,810 % 423.32% 333.57% 315.17% 367.70% 379.13% 393.74% 407.82% 421.90% 434.68% 446.82% 458.62% 469.10% 479.20% Cash flow (balance forward) £16,489,762 £18,053,385 £19,748,099 £21,754,454 £23,949,335 £26,421,368 £29,208,672 £32,372,629 £35,948,083 £39,995,814 £44,604,318 £49,823,993 £55,771,803 14 Pre-Series A Investment EIS Tax Relief Equity pre-money valuation £150,000 £45,000 5% £3,000,000 Series A Investment EIS Tax Relief Equity pre-money valuation £2,160,000 £648,500 18% £12,000,000