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iqon_ios_growth_hack

3d5e25f0ab058f8c44419c1ae41be86e?s=47 WorldDownTown
February 20, 2014

 iqon_ios_growth_hack

2014/02/20 at VASILY
iQON, Growth Hack, iOS, Objective-C

3d5e25f0ab058f8c44419c1ae41be86e?s=128

WorldDownTown

February 20, 2014
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  1. άϩʔεͤ͞ΔͨΊͷJ04 ։ൃख๏ ϩάऩूฤ  7"4*-:J04νʔϜ

  2. "HFOEB wͳͥϩάऩूΛ͢Δͷ͔ wJ04Ͱߦ͍ͬͯΔϩάऩूख๏ͷࣄྫ wϩάऩू։ൃςΫχοΫ w·ͱΊ

  3. ࣗݾ঺հ w໊લߥҪ༐ี w'BDFCPPLBSBSBKQ w1)1೥ 3VCZ೥ 0CKFDUJWF$೥൒
 1FSM +BWB4DSJQUͳͲগʑ w7"4*-:Ͱ͸ʮJ20/ʯͷJ04ΞϓϦΛ୲౰

  4. ͳͥJ04ΤϯδχΞͷ๻ ͕ͨͪϩάऩूʹ͍ͭͯ ޠΖ͏ͱ͍ͯ͠Δͷ͔

  5. ϓϩμΫτͷάϩʔεʹ͸ ϩάऩू͕ඞཁෆՄܽ

  6. άϩʔεͤ͞ΔͨΊͷ ϩάऩूͷॏཁੑ wάϩʔεϋοΫ͸ݱঢ়ͷ೺Ѳͱվળͷ܁Γฦ͕͠ॏཁ wϩάूܭΛߦͬͯվળΛߦ͍ɺԾઆΛ࣮ূ͍ͯ͘͠ ෼ੳ վળ ϩάऩू  ϓϩμΫτͷ੒௕

  7. J04Ͱ͸ಛʹॏཁ w J04Ͱ͸"OESPJE΍8FCʹൺ΂ͯ
 6*ͷදݱ͕෯޿͍ w ը໘Λදࣔ͢Δʹ΋ɺϙοϓΞοϓɺ
 ϞʔμϧɺϑΣʔυΠϯͳͲزͭ΋ͷ
 ํ๏͕ߟ͑ΒΕΔ w Կ͕࠷దͳ6*ͳͷ͔ɺԿ͕Ұ൪࢖ͬͯ


    ΋Β͑ͯϓϩμΫτ͕άϩʔε͢Δͷ͔Λ
 ஌ΔͨΊʹࡉ͔ͳܭଌ͕ඞਢ
  8. ϩάऩूํ๏ͷࣄྫ

  9. wΞϓϦ಺ͷϩάऩू
 ʢJ20/࢖༻தͷΠϕϯτʣ  wΞϓϦ֎ͷϩάऩू
  J20/Λىಈ͍ͯ͠ͳ͍৔߹ͷ164)Πϕϯτ  wαʔϏε֎ͷϩάऩू
  J20/Λ࢖ͬͨࣄ͕ͳ͍৔߹ͷμ΢ϯϩʔυΠϕϯτ

  10. ΞϓϦ಺ͷϩά ͢΂ͯऩू

  11. φϏήʔγϣϯ ϝχϡʔ͸࢖ΘΕ͍ͯΔʁ ͓ؾʹೖΓϦετ ؾ͔ͮΕ͍ͯΔʁ ϑΟϧλʔԡ͞Ε͍ͯΔʁ

  12. λϒ ͲΕ͕Ұ൪ԡ͞ΕΔͷʁ ྑ͋͘Δ࢓૊Έ͚ͩͲJ20/Ϣʔβʔ ͦ΋ͦ΋λϒ͸࢖͏ʁ

  13. ϝχϡʔ ΞίʔσΟΦϯදݱͬͯ ೝࣝ͞Ε͍ͯΔʁ λϒͱͲͪΒ͕࢖ΘΕͯ ͍Δʁ φϏήʔγϣϯͷϑΟϧ λʔͱͲͪΒ͕࢖ΘΕͯ ͍Δʁ

  14. λϒ΍Ϙλϯ

  15. ಛఆͷ৚݅Ͱग़Δ7JFX FY ίʔσ࡞੒ͨ͠ޙʹදࣔ -*,&͕ݸ͍ͭͨޙʹදࣔ ! ͦ΋ͦ΋දࣔ͸ͲΕ͘Β͍͞Ε͍ͯΔͷʁ Ϣʔβ͸ͲΕΛબͿʁ ͜ͷ1PQVQΛग़͢ࣄʹΑͬͯޮՌ͋Γͦ͏ʁ

  16. εΫϩʔϧ Ͳ͜·ͰεΫϩʔϧ͔ͨ͠ εΫϩʔϧΛࢭΊͯԿΛݟ͍ͯΔ͔

  17. ཭୤ϖʔδͷܭଌ ΞϓϦ͕όοΫάϥ΢ϯυ΁Ҡಈ ͢ΔࡍʹɺϢʔβʔ͕࠷ޙʹͲͷ ϖʔδ 7JFX$POUSPMMFS Λݟ͍ͯͨ ͔Λϩάʹམͱ͍ͯ͠Δ

  18. શ෦ϩάͱͬͯ·͢

  19. ͦͷ਺FWFOU

  20. wΞϓϦ಺Ͱͷϩάऩू wΞϓϦ֎͔Βͷϩάऩू wαʔϏε֎͔Βͷϩάऩू

  21. 164)ͷϩάऩू

  22. Կͷ164)௨஌Λ ͲͷϢʔβʔ͕։͍͔ͨ ͢΂ͯऩू͍ͯ͠·͢

  23. ࣗ෼ͷͲͷίʔσͷ17͕ᮢ஋Λ௒͑ͨ
 ࣗ෼ͷͲͷίʔσʹίϝϯτ͞Εͨ ࣗ෼ͷͲͷίʔσʹίϝϯτ͞Εͨ ࣗ෼ͷίʔσΛ-*,&͞Εͨ ࣗ෼ͷίʔσͷ-*,&ͷᮢ஋Λ௒͑ͨ -*,&ͯ͠ΔΞΠςϜΛ࢖ͬͨίʔσ͕౤ߘ͞Εͨ -*,&ͯ͠ΔΞΠςϜΛ୭͔͕-*,&ͨ͠ -*,&ͯ͠ΔΞΠςϜ͕஋Լ͕Γ࣌ J20/͔Βͷ͓஌Βͤ ϑΥϩʔ͞Εͨ

    ಛఆͷ৚݅Λୡ੒ͨ͠Β ಧ͘164)௨஌ -*,&͍ͯ͠ΔΞΠςϜ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ -*,&͍ͯ͠Δίʔσ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ ࣗ෼ͷίʔσ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ -*,&͍ͯ͠Δϒϥϯυʹ௚ۙिؒΞΠςϜ͕௥Ճ͞Εͨ -*,&͍ͯ͠Δϒϥϯυͷࡏݿ͕͘͢ͳ͍ ϨϏϡʔͰݶఆΞΠςϜ͕ϓϨθϯτ͞Εͨ ઎͍ͷQVTI͕ૹ৴͞Εͨ ࣗ෼͕࡞ͬͨίϨΫγϣϯ͕-*,&͞Εͨ ࣗ෼͕࡞ͬͨίϨΫγϣϯ͕-*,&ͷᮢ஋Λ௒͑ͨ ࣗ෼͕࡞ͬͨίʔσ͕ίϨΫγϣϯʹ࢖ΘΕͨ GBDFCPPLͷ༑ୡ͕J20/Λ࢝Ίͨ
  24. ೚ҙͷλΠϛϯάͰૹΔ 164)௨஌ ίϯςετ։࢝ ίϯςετ݁Ռൃද ίϯςετऴྃؒۙ ͓஌Βͤ ϚΠϖʔδ ਓؾͷΞΠςϜ ਓؾͷελΠϦετ -*,&ΞΠςϜίʔσ

    ਓؾͷΞΠςϜ ͕͢͞τοϓ ΞΠςϜݕࡧ  -1 ਓؾͷ·ͱΊ ৽ண·ͱΊ ·ͱΊৄࡉ ϗʔϜ ΤσΟλʔτοϓ ίʔσৄࡉ ΞΠςϜৄࡉ ਓؾͷίʔσ ελοϑΦεεϝͷίʔσ ελοϑΦεεϝͷελΠϦετ ϑΥϩʔ͍ͯ͠Δਓͷίʔσ ৽ணͷίʔσ ελοϑΦεεϝͷ·ͱΊ ϥϯΩϯά
  25. 164)Λىಈͨ࣌͠ͷ ΞϓϦͷঢ়ଶ΋ͱ͍ͬͯ·͢ w ΞϓϦ࢖༻தʹ164)௨஌͔Βड͚औͬͨ w ΞϓϦ͕όοΫάϥ΢ϯυʹ͋Δঢ়ଶͰ164)௨ ஌͔ΒΞϓϦΛىಈͨ͠ w ΞϓϦ͕ىಈ͍ͯ͠ͳ͍ঢ়ଶͰ164)௨஌͔ΒΞ ϓϦΛىಈͨ͠

    164)௨஌ʹΑΔ3FUFOUJPO ࠶๚཰
  26. wΞϓϦ಺Ͱͷϩάऩू wΞϓϦ֎͔Βͷϩάऩू wαʔϏε֎͔Βͷϩάऩू

  27. ট଴ػೳ 5XJUUFS 'BDFCPPL -*/& ࿈བྷઌ ͷ༑ୡΛট଴͢Δػೳ ͢ͰʹJ20/Ϣʔβʔͷ༑ୡͱͭ ͳ͕Δ͜ͱ͕Ͱ͖Δ

  28. ট଴͔Β%-·Ͱͷܭଌ ͲͷιʔγϟϧϝσΟΞ͔Βͷট଴͕%-ʹ݁ ͼ͍͔ͭͨΛɺট଴ϝοηʔδҰͭҰͭʹ ͍ͭͯܭଌ͍ͯ͠Δ

  29. ϩάूܭ ։ൃςΫχοΫ

  30. ࣗݾ঺հ • ঙ࢘ ܒี • twitter/github: WorldDownTown • iOSྺ1೥ iQONͷiOSΤϯδχΞ

  31. 2େྔͷϩάͷຒΊࠐΈ ͬͯͲ͏΍ͬͯΔͷʁ

  32. "ϩάूܭܥͷॲཧ͸ ϝιουҰߦ

  33. #import "IQLocalyticsUtil.h" #import "LocalyticsSession.h" #import "UIApplication+UIID.h" ! @implementation IQLocalyticsUtil !

    #pragma mark - public method ! + (void)openSession { @try { if (LOCALYTICS_DEBUG) { LocalyticsSession.sharedLocalyticsSession.loggingEnabled = YES; } [LocalyticsSession.sharedLocalyticsSession startSession:kLocalyticsAppKey]; } @catch (NSException * e) {} } ϩάूܭͷ໘౗ͳॲཧ͸6UJMJUZΫϥεʹ·ͱΊͯ ϝιουҰߦͰϩάΛམͱͤΔΑ͏ʹ͍ͯ͠Δ ·ͨɺڞ௨ॲཧͰͲͷΠϕϯτܭଌʹ΋ඞͣ VTFS@JEؚ͕·ΕΔΑ͏ʹͳ͍ͬͯΔ - (IBAction)likeButtonPressed:(id)sender { // LIKEボタンのタップイベントをログに落とす [IQLocalyticsUtil tagEvent:@"/tap/item/like/"]; ! // LIKE処理 // ... }
  34. 2ͦΜͳʹͨ͘͞Μ ϩάΛऩूͯ͠Δ͚Ͳɺ ύϑΥʔϚϯεʹӨڹ͸ʁ

  35. "ϩάΛΞοϓϩʔυ ͢Δ௨৴͸࠷খݶʹ ͓͍͑ͯ͞ΔͷͰେৎ෉

  36. ྫ εΫϩʔϧͷܭଌ Ϧετදࣔ͸6*5BCMF7JFXͰ࡞ΒΕ͍ͯͯɺ UBCMF7JFXXJMM%JTQMBZ$FMMGPS3PX"U*OEFY1BUI ͰͲΕ͚ͩηϧΛද͔ࣔͨ͠ΛTRMJUFʹཷΊࠐΜ Ͱ͍Δɻ ! ৗʹϩάΛΞοϓϩʔυ͢ΔͨΊͷ௨৴͸ߦΘͣɺ ΞϓϦέʔγϣϯ͕όοΫάϥ΢ϯυʹ͍ͬͨ࣌ ʹ·ͱΊͯૹ৴͍ͯ͠ΔɻͦͷͨΊεΫϩʔϧύ

    ϑΥʔϚϯε΁ͷӨڹ͸ͳ͍ɻ
  37. 2164)͔Βͷىಈͬ ͯͲ͏΍ͬͯ ܭଌͯ͠Δͷʁ

  38. "ΞϓϦىಈ࣌ʹ QBZMPBEΛνΣοΫ

  39. 1̨̪̝௨஌ΛΧελϚΠζ +40/QBZMPBEͷҰྫ { aps: { alert: 'あなたのコーデがLIKEされました', badge: 1, sound:

    'default' }, id: 'like' // ログ用パラメータ }
  40. 1̨̪̝௨஌ΛΧελϚΠζ 164)௨஌͔ΒΞϓϦΛىಈ͢ΔࡍʹQBZMPBEͷ σʔλΛΈͯͲͷ164)͔Βىಈ͔ͨ͠Λಛఆ QBZMPBEͷσʔλΛड͚औΔʹ͸ɺ "QQ%FMFHBUF̎ͭͷϝιουͰ࣮૷͠·͢ - (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions

    - (void)application:(UIApplication *)application didReceiveRemoteNotification:(NSDictionary *)userInfo
  41. 1̨̪̝௨஌ΛΧελϚΠζ - (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { NSMutableDictionary *payload =

    [launchOptions[UIApplicationLaunchOptionsRemoteNotificationKey] mutableCopy]; payload[@"type"] = @"not_running"; if (payload) { // アプリの未起動時にプッシュ通知を受け取り、ユーザーがアクションボタンをタップしたとき // payload[@"id"] -> like [self startWithPayload:payload]; } return YES; } - (void)application:(UIApplication *)application didReceiveRemoteNotification:(NSDictionary *)userInfo { NSMutableDictionary *payload = userInfo.mutableCopy; if (application.applicationState == UIApplicationStateActive) { // フォアグラウンドでプッシュ通知を受け取ったとき payload[@"type"] = @"active"; } else { // アプリがサスペンド中にプッシュ通知を受け取り、ユーザーがアクションボタンをタップしたとき payload[@"type"] = @"background"; } // payload[@"id"] -> like [self startWithPayload:payload]; }
  42. 2%-ܭଌ͸Ͳ͏΍ͬ ͯΔͷʁ

  43. "J20/ಠࣗͷ࢓૊Έ

  44. %-ܭଌͷσʔλϑϩʔ

  45. 2˓˓ͷσʔλ͕ཉ ͍͠Μ͚ͩͲʁ ϦϦʔεޙʹ

  46. "ੜϩάΛཷΊࠐΜͰ ͍ΔͷͰղੳͰ͖·͢

  47. None
  48. LocalyticsͰ͸ਂ͍෼ੳΛߦ͏ͨΊɺ ऩूͨ͠ੜσʔλΛamazonS3ʹΤΫεϙʔτ Ͱ͖ɺ͜ΕΛಠࣗʹղੳ͍ͯ͠Δɻ -PDBMZUJDTΛ࢖͍ͬͯ·͢

  49. ·ͱΊ

  50. ࠓճ঺հͨ͠ࡉ͔͍ूܭ΋ ϓϩμΫτΛάϩʔεͤ͞Δ खஈͷҰ୺ʹ͗͢ͳ͍

  51. ༏लͳάϩʔεϋοΧʔ ͕͍ͯ΋ΤϯδχΞ͕࢓૊ΈΛ ࡞Εͳ͚Ε͹άϩʔεͰ͖ͳ͍

  52. άϩʔεΛҙࣝͯ͠։ൃͷ ஈ֊͔ΒΤϯδχΞ΋ ͱ͜ͱΜ)"$,͠·͠ΐ͏

  53. WANTED https://www.wantedly.com/projects/5530 iOSΤϯδχΞืूதʂ