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David Lockie - Enterprise ecommerce with WooCom...

David Lockie - Enterprise ecommerce with WooCommerce at the center

Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
- why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
- infrastructure - software architecture (integrations, components, etc)
- user experiences (e.g. personalisation)
- data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

WordPress Greek Community

December 09, 2017
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Transcript

  1. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / [email protected]
  2. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / [email protected]
  3. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / [email protected]
  4. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency [email protected]
  5. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency [email protected]
  6. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency [email protected]
  7. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency [email protected]
  8. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency [email protected]
  9. “Intuitive and easy interfaces to ease adoption for editorial teams

    to manage content production and presentation themselves, with no technical input required“ WordPress
  10. “A new website, with enriched presentation of content combining articles

    & tabulated data” Enhanced web page R&A Database
  11. “Improve conversion rates through shorter checkout journey and a better

    customer experience” WooCommerce checkout CRM
  12. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  13. Screenshot without paywall “Improve sales through marketing automation” “Create propensity

    models from e-sales and continuously improve acquisition and retention efforts” GTM datalayer CRM Google Analytics
  14. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  15. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  16. “Drive audience engagement, sessions, session times, pageviews & repeat visits”

    “Enriched, contextual tagging of content and data” “New personalised customer experience” Personalisation CRM Google Analytics Tag Manager Business Intelligence
  17. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  18. “The project to be delivered in iterative phases – following

    Agile methodologies” Operational design
  19. “It’s remarkable to think how far we’ve come as a

    business in less than a year” “I’ve seen similar projects take twice as long and cost four times as much” Results • PEI now has a team of Agile-trained product managers, subject matter experts • The business product now has representation at the highest level • Increased organisational confidence with digital • Improved IP protection through passwordless • Editors and journalists are happier and more empowered • Now remediation is well underway, eyes are turning towards achieving the vision ahead
  20. • Don't underestimate how quickly the commercial runway ends. •

    Importance of having client-side expertise and trusted voices • Understand your stakeholders • Transitions and gaps are the toughest parts • Invest in the relationship • T-shirt sizing works Results - learnings • The real power of tools: JIRA, Confluence, Bitbucket, Slack, Jenkins • The sheer betterness of Agile • You have to trust your team to deliver • Off-the-shelf themes and visual composer: not everyone would agree with the approach but we've seen great success