David Lockie - Enterprise ecommerce with WooCommerce at the center

Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
- why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
- infrastructure - software architecture (integrations, components, etc)
- user experiences (e.g. personalisation)
- data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

Transcript

1. Enterprise ecommerce with
   at the center
   PEI Media - a case study
   

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2. Introduction
   Once upon a time in London
   

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3. Introduction - client profile
   PEI Media is an international
   financial media group that
   produces editorial, data, event
   and advertising products for
   alternative asset classes within
   the private equity market.
   @pragmaticweb / pragmatic.agency / d@pragmatic.agency
   

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4. Introduction - client profile
   PEI Media is an international
   financial media group that
   produces editorial, data, event
   and advertising products for
   alternative asset classes within
   the private equity market.
   @pragmaticweb / pragmatic.agency / d@pragmatic.agency
   

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5. Introduction - client profile
   PEI Media is an international
   financial media group that
   produces editorial, data, event
   and advertising products for
   alternative asset classes within
   the private equity market.
   @pragmaticweb / pragmatic.agency / d@pragmatic.agency
   

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6. Introduction - programme
   "Transform the PEI Media business to
   deliver significant growth from
   premium products based on a modern
   flexible technology platform"
   @pragmaticweb pragmatic.agency d@pragmatic.agency
   

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7. Introduction - programme
   "Transform the PEI Media business to
   deliver significant growth from
   premium products based on a modern
   flexible technology platform"
   @pragmaticweb pragmatic.agency d@pragmatic.agency
   

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8. Introduction - programme
   "Transform the PEI Media business to
   deliver significant growth from
   premium products based on a modern
   flexible technology platform"
   @pragmaticweb pragmatic.agency d@pragmatic.agency
   

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9. Introduction - programme
   "Transform the PEI Media business to
   deliver significant growth from
   premium products based on a modern
   flexible technology platform"
   @pragmaticweb pragmatic.agency d@pragmatic.agency
   

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10. Introduction - programme
    "Transform the PEI Media business to
    deliver significant growth from
    premium products based on a modern
    flexible technology platform"
    @pragmaticweb pragmatic.agency d@pragmatic.agency
    

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11. Technical design
    @pragmaticweb pragmatic.agency d@pragmatic.agency
    

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12. Webpage
    http://
    

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13. Webpage
    http://
    Data Architecture Experience
    

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14. “Intuitive and easy
    interfaces to ease adoption
    for editorial teams to
    manage content
    production and
    presentation themselves,
    with no technical input
    required“
    WordPress
    

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15. Webpage
    http://
    Data Architecture Experience
    

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16. Webpage
    http://
    Data Architecture Experience
    

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17. “Integrate ecommerce
    content with editorial
    and other web content”
    WooCommerce
    CRM
    

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18. Webpage
    http://
    Data Architecture Experience
    

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19. Webpage
    http://
    Data Architecture Experience
    IDAM
    

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20. Screenshot without
    paywall
    Identity & Access
    Management
    “New identity & access
    models including...”
    

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21. “...password-less
    authentication,
    progressive data
    capture and metered
    access for audience
    development”
    Passwordless Access
    CRM
    

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22. Webpage
    http://
    Data Architecture Experience
    IDAM
    

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23. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    

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24. “Supports SEO/SEM
    and social best
    practice”
    SEO
    Webpage
    http://
    

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25. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    

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26. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    

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27. “A new website, with
    enriched presentation
    of content combining
    articles & tabulated
    data”
    Enhanced web page
    R&A
    Database
    

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28. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    

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29. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    CRM
    

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30. “Improve conversion
    rates through shorter
    checkout journey and a
    better customer
    experience”
    WooCommerce checkout
    CRM
    

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31. “Increased productivity
    of customer service and
    sales team”
    Updated entitlement
    CRM
    

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32. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    CRM
    

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33. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    CRM
    Tag
    Manager
    Business
    Intelligence
    Google
    Analytics
    

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34. Screenshot without
    paywall
    “Improve sales through
    marketing automation”
    “Create propensity
    models from e-sales and
    continuously improve
    acquisition and retention
    efforts”
    GTM datalayer
    CRM
    Google
    Analytics
    

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35. Webpage
    http://
    Data Architecture Experience
    IDAM
    Search
    Result
    R&A
    Database
    Elastic
    Search
    CRM
    Tag
    Manager
    Business
    Intelligence
    Google
    Analytics
    

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36. Webpage
    http://
    Tag
    Manager
    Business
    Intelligence
    CRM
    Google
    Analytics
    EMS
    R&A
    Database
    Elastic
    Search
    Data Architecture Experience
    IDAM
    Search
    Result
    Newsletter
    

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37. “Drive audience
    engagement, sessions,
    session times, pageviews &
    repeat visits”
    “Enriched, contextual
    tagging of content and
    data”
    “New personalised
    customer experience”
    Personalisation
    CRM
    Google
    Analytics
    Tag
    Manager
    Business
    Intelligence
    

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38. Webpage
    http://
    Tag
    Manager
    Business
    Intelligence
    CRM
    Google
    Analytics
    EMS
    R&A
    Database
    Elastic
    Search
    Data Architecture Experience
    IDAM
    Search
    Result
    Newsletter
    

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39. Operational design
    @pragmaticweb pragmatic.agency d@pragmatic.agency
    

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40. Operational design
    Agile /
    Scrum
    PEI & Pragmatic
    

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41. Operational design
    Building
    trust
    Agile /
    Scrum
    PEI & Pragmatic
    

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42. Operational design
    Agile /
    Scrum
    Re-skilling
    & Re-rolling
    PEI & Pragmatic
    Building
    trust
    

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43. Operational design
    WoW with
    stakeholders
    Agile /
    Scrum
    Re-skilling
    & Re-rolling
    PEI & Pragmatic
    Building
    trust
    

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44. Operational design
    WoW with
    stakeholders
    Agile /
    Scrum
    Delivery
    Re-skilling
    & Re-rolling
    PEI & Pragmatic
    Building
    trust
    

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45. Operational output
    @pragmaticweb pragmatic.agency d@pragmatic.agency
    

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46. “The project to be
    delivered in iterative
    phases – following
    Agile methodologies”
    Operational design
    

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54. Results
    @pragmaticweb pragmatic.agency d@pragmatic.agency
    

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55. “It’s remarkable to think
    how far we’ve come as a
    business in less than a
    year”
    “I’ve seen similar projects
    take twice as long and
    cost four times as much”
    Results
    ● PEI now has a team of Agile-trained
    product managers, subject matter
    experts
    ● The business product now has
    representation at the highest level
    ● Increased organisational confidence
    with digital
    ● Improved IP protection through
    passwordless
    ● Editors and journalists are happier
    and more empowered
    ● Now remediation is well underway,
    eyes are turning towards achieving
    the vision ahead
    

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56. @pragmaticweb pragmatic.agency d@pragmatic.agency
    Results - migration status
    Live Testing To start
    SI PEI
    

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57. @pragmaticweb pragmatic.agency d@pragmatic.agency
    Results - migration status
    Live Testing To start
    PERE PDI II PFM
    

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58. @pragmaticweb pragmatic.agency d@pragmatic.agency
    Results - migration status
    Live Testing To start
    REC AGRI
    

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59. Total traffic
    UP 23% UP 27%
    Results - quantitative - SI.com
    Organic traffic
    

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60. Mobile traffic
    UP 40%
    Results - quantitative - PEI.com
    Organic traffic
    UP 20%
    

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61. ● Don't underestimate how quickly
    the commercial runway ends.
    ● Importance of having client-side
    expertise and trusted voices
    ● Understand your stakeholders
    ● Transitions and gaps are the
    toughest parts
    ● Invest in the relationship
    ● T-shirt sizing works
    Results - learnings
    ● The real power of tools: JIRA,
    Confluence, Bitbucket, Slack,
    Jenkins
    ● The sheer betterness of Agile
    ● You have to trust your team to
    deliver
    ● Off-the-shelf themes and visual
    composer: not everyone would
    agree with the approach but
    we've seen great success
    

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62. Q&A Pragmatic Team at WordCamp EU, Paris
    Ask Me Anything
    @pragmaticweb / pragmatic.agency / d@pragmatic.agency
    

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63. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
    

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