David Lockie - Enterprise ecommerce with WooCommerce at the center

Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
- why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
- infrastructure - software architecture (integrations, components, etc)
- user experiences (e.g. personalisation)
- data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

Transcript

1. Enterprise ecommerce with at the center PEI Media - a case study
2. Introduction Once upon a time in London
3. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
4. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
5. Introduction - client profile PEI Media is an international financial media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
6. Introduction - programme "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
7. Introduction - programme "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
8. Introduction - programme "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
9. Introduction - programme "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
10. Introduction - programme "Transform the PEI Media business to deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
11. Technical design @pragmaticweb pragmatic.agency d@pragmatic.agency
12. Webpage http://
13. Webpage http:// Data Architecture Experience
14. “Intuitive and easy interfaces to ease adoption for editorial teams to manage content production and presentation themselves, with no technical input required“ WordPress
15. Webpage http:// Data Architecture Experience
16. Webpage http:// Data Architecture Experience
17. “Integrate ecommerce content with editorial and other web content” WooCommerce CRM
18. Webpage http:// Data Architecture Experience
19. Webpage http:// Data Architecture Experience IDAM
20. Screenshot without paywall Identity & Access Management “New identity & access models including...”
21. “...password-less authentication, progressive data capture and metered access for audience development” Passwordless Access CRM
22. Webpage http:// Data Architecture Experience IDAM
23. Webpage http:// Data Architecture Experience IDAM Search Result
24. “Supports SEO/SEM and social best practice” SEO Webpage http://
25. Webpage http:// Data Architecture Experience IDAM Search Result
26. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search
27. “A new website, with enriched presentation of content combining articles & tabulated data” Enhanced web page R&A Database
28. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search
29. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM
30. “Improve conversion rates through shorter checkout journey and a better customer experience” WooCommerce checkout CRM
31. “Increased productivity of customer service and sales team” Updated entitlement CRM
32. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM
33. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM Tag Manager Business Intelligence Google Analytics
34. Screenshot without paywall “Improve sales through marketing automation” “Create propensity models from e-sales and continuously improve acquisition and retention efforts” GTM datalayer CRM Google Analytics
35. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database Elastic Search CRM Tag Manager Business Intelligence Google Analytics
36. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
37. “Drive audience engagement, sessions, session times, pageviews & repeat visits” “Enriched, contextual tagging of content and data” “New personalised customer experience” Personalisation CRM Google Analytics Tag Manager Business Intelligence
38. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
39. Operational design @pragmaticweb pragmatic.agency d@pragmatic.agency
40. Operational design Agile / Scrum PEI & Pragmatic
41. Operational design Building trust Agile / Scrum PEI & Pragmatic
42. Operational design Agile / Scrum Re-skilling & Re-rolling PEI & Pragmatic Building trust
43. Operational design WoW with stakeholders Agile / Scrum Re-skilling & Re-rolling PEI & Pragmatic Building trust
44. Operational design WoW with stakeholders Agile / Scrum Delivery Re-skilling & Re-rolling PEI & Pragmatic Building trust
45. Operational output @pragmaticweb pragmatic.agency d@pragmatic.agency
46. “The project to be delivered in iterative phases – following Agile methodologies” Operational design
54. Results @pragmaticweb pragmatic.agency d@pragmatic.agency
55. “It’s remarkable to think how far we’ve come as a business in less than a year” “I’ve seen similar projects take twice as long and cost four times as much” Results • PEI now has a team of Agile-trained product managers, subject matter experts • The business product now has representation at the highest level • Increased organisational confidence with digital • Improved IP protection through passwordless • Editors and journalists are happier and more empowered • Now remediation is well underway, eyes are turning towards achieving the vision ahead
56. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To start SI PEI
57. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To start PERE PDI II PFM
58. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To start REC AGRI
59. Total traffic UP 23% UP 27% Results - quantitative - SI.com Organic traffic
60. Mobile traffic UP 40% Results - quantitative - PEI.com Organic traffic UP 20%
61. • Don't underestimate how quickly the commercial runway ends. • Importance of having client-side expertise and trusted voices • Understand your stakeholders • Transitions and gaps are the toughest parts • Invest in the relationship • T-shirt sizing works Results - learnings • The real power of tools: JIRA, Confluence, Bitbucket, Slack, Jenkins • The sheer betterness of Agile • You have to trust your team to deliver • Off-the-shelf themes and visual composer: not everyone would agree with the approach but we've seen great success
62. Q&A Pragmatic Team at WordCamp EU, Paris Ask Me Anything @pragmaticweb / pragmatic.agency / d@pragmatic.agency
63. @pragmaticweb / pragmatic.agency / d@pragmatic.agency