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David Lockie - Enterprise ecommerce with WooCommerce at the center

David Lockie - Enterprise ecommerce with WooCommerce at the center

Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
- why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
- infrastructure - software architecture (integrations, components, etc)
- user experiences (e.g. personalisation)
- data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

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WordPress Greek Community

December 09, 2017
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Transcript

  1. Enterprise ecommerce with at the center PEI Media - a

    case study
  2. Introduction Once upon a time in London

  3. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  4. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  5. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  6. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  7. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  8. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  9. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  10. Introduction - programme "Transform the PEI Media business to deliver

    significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  11. Technical design @pragmaticweb pragmatic.agency d@pragmatic.agency

  12. Webpage http://

  13. Webpage http:// Data Architecture Experience

  14. “Intuitive and easy interfaces to ease adoption for editorial teams

    to manage content production and presentation themselves, with no technical input required“ WordPress
  15. Webpage http:// Data Architecture Experience

  16. Webpage http:// Data Architecture Experience

  17. “Integrate ecommerce content with editorial and other web content” WooCommerce

    CRM
  18. Webpage http:// Data Architecture Experience

  19. Webpage http:// Data Architecture Experience IDAM

  20. Screenshot without paywall Identity & Access Management “New identity &

    access models including...”
  21. “...password-less authentication, progressive data capture and metered access for audience

    development” Passwordless Access CRM
  22. Webpage http:// Data Architecture Experience IDAM

  23. Webpage http:// Data Architecture Experience IDAM Search Result

  24. “Supports SEO/SEM and social best practice” SEO Webpage http://

  25. Webpage http:// Data Architecture Experience IDAM Search Result

  26. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search
  27. “A new website, with enriched presentation of content combining articles

    & tabulated data” Enhanced web page R&A Database
  28. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search
  29. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM
  30. “Improve conversion rates through shorter checkout journey and a better

    customer experience” WooCommerce checkout CRM
  31. “Increased productivity of customer service and sales team” Updated entitlement

    CRM
  32. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM
  33. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  34. Screenshot without paywall “Improve sales through marketing automation” “Create propensity

    models from e-sales and continuously improve acquisition and retention efforts” GTM datalayer CRM Google Analytics
  35. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  36. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  37. “Drive audience engagement, sessions, session times, pageviews & repeat visits”

    “Enriched, contextual tagging of content and data” “New personalised customer experience” Personalisation CRM Google Analytics Tag Manager Business Intelligence
  38. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  39. Operational design @pragmaticweb pragmatic.agency d@pragmatic.agency

  40. Operational design Agile / Scrum PEI & Pragmatic

  41. Operational design Building trust Agile / Scrum PEI & Pragmatic

  42. Operational design Agile / Scrum Re-skilling & Re-rolling PEI &

    Pragmatic Building trust
  43. Operational design WoW with stakeholders Agile / Scrum Re-skilling &

    Re-rolling PEI & Pragmatic Building trust
  44. Operational design WoW with stakeholders Agile / Scrum Delivery Re-skilling

    & Re-rolling PEI & Pragmatic Building trust
  45. Operational output @pragmaticweb pragmatic.agency d@pragmatic.agency

  46. “The project to be delivered in iterative phases – following

    Agile methodologies” Operational design
  47. None
  48. None
  49. None
  50. None
  51. None
  52. None
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  54. Results @pragmaticweb pragmatic.agency d@pragmatic.agency

  55. “It’s remarkable to think how far we’ve come as a

    business in less than a year” “I’ve seen similar projects take twice as long and cost four times as much” Results • PEI now has a team of Agile-trained product managers, subject matter experts • The business product now has representation at the highest level • Increased organisational confidence with digital • Improved IP protection through passwordless • Editors and journalists are happier and more empowered • Now remediation is well underway, eyes are turning towards achieving the vision ahead
  56. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To

    start SI PEI
  57. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To

    start PERE PDI II PFM
  58. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - migration status Live Testing To

    start REC AGRI
  59. Total traffic UP 23% UP 27% Results - quantitative -

    SI.com Organic traffic
  60. Mobile traffic UP 40% Results - quantitative - PEI.com Organic

    traffic UP 20%
  61. • Don't underestimate how quickly the commercial runway ends. •

    Importance of having client-side expertise and trusted voices • Understand your stakeholders • Transitions and gaps are the toughest parts • Invest in the relationship • T-shirt sizing works Results - learnings • The real power of tools: JIRA, Confluence, Bitbucket, Slack, Jenkins • The sheer betterness of Agile • You have to trust your team to deliver • Off-the-shelf themes and visual composer: not everyone would agree with the approach but we've seen great success
  62. Q&A Pragmatic Team at WordCamp EU, Paris Ask Me Anything

    @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  63. @pragmaticweb / pragmatic.agency / d@pragmatic.agency